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Consumer Culture Branding And Identity In The New Russia
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Book Synopsis Consumer Culture, Branding and Identity in the New Russia by : Graham H.J. Roberts
Download or read book Consumer Culture, Branding and Identity in the New Russia written by Graham H.J. Roberts and published by Routledge. This book was released on 2016-04-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.
Book Synopsis Material Culture in Russia and the USSR by : Graham H. Roberts
Download or read book Material Culture in Russia and the USSR written by Graham H. Roberts and published by Routledge. This book was released on 2020-05-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Material Culture in Russia and the USSR comprises some of the most cutting-edge scholarship across anthropology, history and material and cultural studies relating to Russia and the Soviet Union, from Peter the Great to Putin.Material culture in Russia and the USSR holds a particularly important role, as the distinction between private and public spheres has at times developed in radically different ways than in many places in the more commonly studied West. With case studies covering alcohol, fashion, cinema, advertising and photography among other topics, this wide-ranging collection offers an unparalleled survey of material culture in Russia and the USSR and addresses core questions such as: what makes Russian and Soviet material culture distinctive; who produces it; what values it portrays; and how it relates to 'high culture' and consumer culture.
Book Synopsis Routledge Handbook on Consumption by : Margit Keller
Download or read book Routledge Handbook on Consumption written by Margit Keller and published by Routledge. This book was released on 2017-02-10 with total page 1037 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.
Book Synopsis Lifestyle in Siberia and the Russian North by : Joachim Otto Habeck
Download or read book Lifestyle in Siberia and the Russian North written by Joachim Otto Habeck and published by Open Book Publishers. This book was released on 2019-11-25 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lifestyle in Siberia and the Russian North breaks new ground by exploring the concept of lifestyle from a distinctly anthropological perspective. Showcasing the collective work of ten experienced scholars in the field, the book goes beyond concepts of tradition that have often been the focus of previous research, to explain how political, economic and technological changes in Russia have created a wide range of new possibilities and constraints in the pursuit of different ways of life. Each contribution is drawn from meticulous first-hand field research, and the authors engage with theoretical questions such as whether and how the concept of lifestyle can be extended beyond its conventionally urban, Euro-American context and employed in a markedly different setting. Lifestyle in Siberia and the Russian North builds on the contributors’ clear commitment to diversifying the field and providing a novel and intimate insight into this vast and dynamic region. This book provides inspiring reading for students and teachers of Anthropology, Sociology and Cultural Studies and for anyone interested in Russia and its regions. By providing ethnographic case studies, it is also a useful basis for teaching anthropological methods and concepts, both at graduate and undergraduate level. Rigorous and innovative, it marks an important contribution to the study of Siberia and the Russian North.
Book Synopsis Material Culture in Russia and the USSR by : Graham H. Roberts
Download or read book Material Culture in Russia and the USSR written by Graham H. Roberts and published by Routledge. This book was released on 2020-05-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Material Culture in Russia and the USSR comprises some of the most cutting-edge scholarship across anthropology, history and material and cultural studies relating to Russia and the Soviet Union, from Peter the Great to Putin.Material culture in Russia and the USSR holds a particularly important role, as the distinction between private and public spheres has at times developed in radically different ways than in many places in the more commonly studied West. With case studies covering alcohol, fashion, cinema, advertising and photography among other topics, this wide-ranging collection offers an unparalleled survey of material culture in Russia and the USSR and addresses core questions such as: what makes Russian and Soviet material culture distinctive; who produces it; what values it portrays; and how it relates to 'high culture' and consumer culture.
Book Synopsis Fashion and the Consumer Revolution in Contemporary Russia by : Olga Gurova
Download or read book Fashion and the Consumer Revolution in Contemporary Russia written by Olga Gurova and published by Routledge. This book was released on 2014-10-24 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how clothing consumption has changed in Russia in the past 20 years as capitalism has grown in a postsocialist state, bringing with it a "consumer revolution." It shows how there has been and continues to be a massive change in the fashion retail market and how ideal lifestyles portrayed in glossy magazines and other media have contributed to the consumer revolution, as have shifts in the social structure and everyday life. Overall, the book, which includes the findings of extensive original research, including in-depth interviews with consumers, relates changes in fashion and retail to changing outlooks, identities, and ideologies in Russia more generally. The mentioned changes are also linked to the theoretical concept of fashion formed in postsocialist society.
Book Synopsis Handbook of Anthropology in Business by : Rita M Denny
Download or read book Handbook of Anthropology in Business written by Rita M Denny and published by Routledge. This book was released on 2016-06-16 with total page 837 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.
Book Synopsis Russian Culture in the Age of Globalization by : Vlad Strukov
Download or read book Russian Culture in the Age of Globalization written by Vlad Strukov and published by Routledge. This book was released on 2018-12-11 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together scholars from across a variety of disciplines who use different methodologies to interrogate the changing nature of Russian culture in the twenty-first century. The book considers a wide range of cultural forms that have been instrumental in globalizing Russia. These include literature, art, music, film, media, the internet, sport, urban spaces, and the Russian language. The book pays special attention to the processes by which cultural producers negotiate between Russian government and global cultural capital. It focuses on the issues of canon, identity, soft power and cultural exchange. The book provides a conceptual framework for analyzing Russia as a transnational entity and its contemporary culture in the globalized world.
Book Synopsis The Cambridge Companion to Modern Russian Culture by : Nicholas Rzhevsky
Download or read book The Cambridge Companion to Modern Russian Culture written by Nicholas Rzhevsky and published by Cambridge University Press. This book was released on 2012-04-05 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Russia's size, the diversity of its peoples and its unique geographical position straddling East and West have created a culture that is both inward and outward looking. Its history reflects the tension between very different approaches to what culture can and should be, and this tension shapes the vibrancy of its arts today. The highly successful first edition of Rzhevsky's Companion has been updated to include post-Soviet trends and new developments in the twenty-first century. It brings together leading authorities writing on Russian cultural identity, its Western and Asian connections, popular culture and the unique Russian contributions to the arts. Each of the eleven chapters has been revised or entirely rewritten to take account of current cultural conditions and the further reading brought up to date. The book reveals, for students, academic researchers and all those interested in Russia, the dilemmas, strengths and complexities of the Russian cultural experience.
Book Synopsis Consuming Russia by : Adele Marie Barker
Download or read book Consuming Russia written by Adele Marie Barker and published by Duke University Press. This book was released on 1999 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely study of the "new Russia" at the end of the twentieth century.
Book Synopsis Mediating Post-Socialist Femininities by : Nadia Kaneva
Download or read book Mediating Post-Socialist Femininities written by Nadia Kaneva and published by Routledge. This book was released on 2017-10-02 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-five years after the fall of the Berlin Wall, this collection of essays examines the ways in which popular media re-construct ideas and ideals of femininity in the post-socialist cultural space. The authors explore a comprehensive range of questions including: How have post-socialist women engaged with media as media producers and consumers, as well as objects of media representation? What are the consequences of the commodification of femininity in the post-socialist context? How does the female body serve as a battleground for the enactment and renegotiation of gendered identities and ideologies? How can we understand and theorize post-socialist women’s activist movements? In seeking answers to such questions, this volume highlights the need to reconsider feminism as a political and theoretical project with many faces. It bridges research on the mediation of post-socialist femininities with broader concerns about the transnational trajectories of feminism today. This book was originally published as a special issue of Feminist Media Studies.
Book Synopsis Pop Culture Russia! by : Birgit Beumers
Download or read book Pop Culture Russia! written by Birgit Beumers and published by Bloomsbury Publishing USA. This book was released on 2005-06-21 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revealing look at contemporary Russian popular culture, exploring the historical and social influences that make it unique. Pop music is only one aspect of contemporary Russian culture that has taken some unexpected turns in the chaotic aftermath of the Soviet Union's collapse. Television and advertising, theater and cinema, athletics and religion, even fashion and food now reflect more exposure to the West, yet remain in essence distinctively Russian. Pop Culture Russia! introduces readers to the fascinating, often surprising, post-Soviet cultural landscape. With chapters on media, the arts, recreation, religion, and consumerism, the book offers an insightful survey of Russian mass culture from the death of Stalin in 1953 to the present, exploring the historical significance of important events and trends, as well as the social and political contexts from which they emerged.
Book Synopsis Identity in Formation by : David D. Laitin
Download or read book Identity in Formation written by David D. Laitin and published by Cornell University Press. This book was released on 1998 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laitin portrays these Russian-speakers as a "beached diaspora" since the populations did not cross international borders; the borders themselves receded. He asks what will become of these populations. Will they learn the languages of the republics in which they live and prepare their children for assimilation? Will they return to a homeland many have never seen? Or will they become loyal citizens of the new republics while maintaining a Russian identity?
Book Synopsis National Identity in Russian Culture by : Simon Franklin
Download or read book National Identity in Russian Culture written by Simon Franklin and published by Cambridge University Press. This book was released on 2004-06-24 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Book Synopsis How Brands Become Icons by : D. B. Holt
Download or read book How Brands Become Icons written by D. B. Holt and published by Harvard Business Press. This book was released on 2004-09-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
Download or read book Performing Russia written by Laura Olson and published by Routledge. This book was released on 2004-07-31 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Olson explores the contemporary movement's links with nationalist, Cossack revival, and other political groups, as well as with aesthetic trends in the performing arts, such as avant-garde, pop, and world music. The book will be of great interest to both specialists and general readers interested in Russian Culture."--Jacket.
Book Synopsis Consumer Identities by : Candice Roberts
Download or read book Consumer Identities written by Candice Roberts and published by Intellect (UK). This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection explores the notion of agency by tracing the role and activities of consumers from the pre-internet age into the possible future. Using an overview of the historical creation of consumer identity, Consumer Identities demonstrates that active consumption is not merely a product of the digital age; it has always been a means by which a person can develop identity. Grounded in the acknowledgment that identity is a constructed and contested space, the authors analyze emerging dynamics in contemporary consumerism, ongoing tensions of structure and agency in consumer identities, and the ways in which identity construction could be influenced in the future. By exploring consumer identity through examples in pop culture, the authors have created a scholarly work that will appeal to industry professionals as well as academics.
