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Deciphering Advertising Art And Architecture
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Book Synopsis Deciphering Advertising, Art and Architecture by : Graham Cairns
Download or read book Deciphering Advertising, Art and Architecture written by Graham Cairns and published by Libri Publishing Limited. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating account looks at the increasingly sophisticated methods used—not just in advertising campaigns but also in art and architecture—to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns.
Book Synopsis Reification and Representation by : Graham Cairns
Download or read book Reification and Representation written by Graham Cairns and published by Routledge. This book was released on 2018-08-15 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between politics and the public relations industry is controversial and, at times, polemic. However, one component of this relationship that has yet to be investigated is the role of architecture. Arguing for a fundamental reconfiguration of our understanding of ‘political architecture’, this book suggests it is not only a question of constructed buildings, but equally a case of mediated imagery. Considered through examples of architecture as a backdrop for photo shoots by politicians in the democracies of the United States and the United Kingdom, this book suggests these images give us both a better understanding of recent developments in the Western political economy and the architectural and urban developments of the late 20th and early 21st Centuries. Using case studies of Margaret Thatcher, Tony Blair, David Cameron, Barack Obama, George W. Bush and Donald Trump, this book represents a ground-breaking triangular analysis that will be essential reading for scholars in architecture, politics, media and communication studies.
Book Synopsis Decoding Astronomy in Art and Architecture by : Marion Dolan
Download or read book Decoding Astronomy in Art and Architecture written by Marion Dolan and published by Springer Nature. This book was released on 2021-09-17 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: For centuries, our ancestors carefully observed the movements of the heavens and wove that astronomical knowledge into their city planning, architecture, mythology, paintings, sculpture, and poetry. This book uncovers the hidden messages and advanced science encoded within these sacred spaces, showing how the rhythmic motions of the night sky played a central role across many different cultures. Our astronomical tour transports readers through time and space, from prehistoric megaliths to Renaissance paintings, Greco-Roman temples to Inca architecture. Along the way, you will investigate unexpected findings at Lascaux, Delphi, Petra, Angkor Wat, Borobudur, and many more archaeological sites both famous and little known. Through these vivid examples, you will come to appreciate the masterful ways that astronomical knowledge was incorporated into each society’s religion and mythology, then translated into their physical surroundings. The latest archaeoastronomical studies and discoveries are recounted through a poetic and nontechnical narrative, revealing how many longstanding beliefs about our ancestors are being overturned. Through this celestial journey, readers of all backgrounds will learn the basics about this exciting field and share in the wonders of cultural astronomy.
Book Synopsis Visioning Technologies by : Graham Cairns
Download or read book Visioning Technologies written by Graham Cairns and published by Taylor & Francis. This book was released on 2016-12-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visioning Technologies brings together a collection of texts from leading theorists to examine how architecture has been, and is, reframed and restructured by the visual and theoretical frameworks introduced by different ‘technologies of sight’ – understood to include orthographic projection, perspective drawing, telescopic devices, photography, film and computer visualization, amongst others. Each chapter deals with its own area and historical period of expertise, organized sequentially to mark out and analyse the historical evolution of how architecture has been transformed by technologically induced shifts in human perception from the 15th century until today. This book underlines the way in which architectural forms and design processes have developed historically in conjunction with the systems of sight we manufacture technologically and suggests this continues today. Paradoxically, it is premised on the argument that these technological systems tend, in their initial formulations, to obtain ever greater realism in our visualizations of the physical world.
Book Synopsis Work-Life Balance in Architecture by : Igea Troiani
Download or read book Work-Life Balance in Architecture written by Igea Troiani and published by Taylor & Francis. This book was released on 2024-03-04 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to improve the work lives of architects of diverse demographics who do not fit, or want to replicate, the traditional ‘24/7’ white-male architect lifestyle. Aimed at a workforce whose life and career expectations have changed drastically in recent years, it helps readers of different generations to make informed choices about their careers – enabling students, educators, and professionals to prioritise wellbeing and offer their design and practice voice to enhance a built environment for all. Work-Life Balance in Architecture examines what it means to play the ‘game of architecture’ – to choose to study and pursue a career in architecture rather than another profession. The book shows the economic, social, and professional structures within which architectural education and practice operate and reveals the impact of a corporate, neoliberal ‘big business’ mentality on wellbeing. After setting out the context exacerbating work-life imbalance, the book discusses the paths an architect may take – whether this leads to a career in practice or not in architecture at all – and how alternative gameplay moves can advantage or disadvantage those of different gender, class, ethnicity, race, or age at different career stages. It concludes by examining how the places in which an architect works, the time available to work and critiques of perpetual neoliberal economic growth can enhance the lives of all architects today.
Download or read book Museum Thresholds written by Ross Parry and published by Routledge. This book was released on 2018-05-11 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museum Thresholds is a progressive, interdisciplinary volume and the first to explore the importance and potential of entrance spaces for visitor experience. Bringing together an international collection of writers from different disciplines, the chapters in this volume offer different theoretical perspectives on the nature of engagement, interaction and immersion in threshold spaces, and the factors which enable and inhibit those immersive possibilities. Organised into themed sections, the book explores museum thresholds from three different perspectives. Considering them first as a problem space, the contributors then go on to explore thresholds through different media and, finally, draw upon other subjects and professions, including performance, gaming, retail and discourse studies, in order to examine them from an entirely new perspective. Drawing upon examples that span Asia, North America and Europe, the authors set the entrance space in its historical, social and architectural contexts. Together, the essays show how the challenges posed by the threshold can be rethought and reimagined from a variety of perspectives, each of which have much to bring to future thinking and design. Combining both theory and practice, Museum Thresholds should be essential reading for academics, researchers and postgraduate students working in museum studies, digital heritage, architecture, design studies, retail studies and media studies. It will also be of great interest to museum practitioners working in a wide variety of institutions around the globe.
Book Synopsis Decoding Ad Culture by : Harisur Rahman
Download or read book Decoding Ad Culture written by Harisur Rahman and published by Rowman & Littlefield. This book was released on 2024-09-18 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations exploit cultural differences to execute deceptive advertising in developing countries, a practice curtailed in more regulated developed nations. This book reveals a symbiotic relationship between local and multinational companies, media production houses, and television channels, which, Rahman posits, facilitates this exploitation. Adopting a qualitative methodology, this study delves into social backgrounds, cultural capital, and consumption habits in Bangladesh and utilizes multimodal critical discourse analysis and rhetorical analysis to evaluate television commercials (TVCs). These analyses reveal the propagation of racism, sexism, classism, and patriarchal values through this form, along with a disregard for ethical standards and social responsibilities. Highlighting the disillusionment among Bangladeshi audiences towards advertisers' unmet promises, Rahman contrasts TVC regulations in developing and developed countries. The book concludes with policy recommendations to foster ethical advertising practices against mindless propaganda in Bangladesh, underscoring the need for equity, equality, and inclusivity in advertising standards.
Book Synopsis How to Read Architecture by : Paulette Singley
Download or read book How to Read Architecture written by Paulette Singley and published by Routledge. This book was released on 2019-06-26 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Read Architecture is based on the fundamental premise that reading and interpreting architecture is something we already do, and that close observation matters. This book enhances this skill so that given an unfamiliar building, you will have the tools to understand it and to be inspired by it. Author Paulette Singley encourages you to misread, closely read, conventionally read, and unconventionally read architecture to stimulate your creative process. This book explores three essential ways to help you understand architecture: reading a building from the outside-in, from the inside-out, and from the position of out-and-out, or formal, architecture. This book erodes boundaries between the frequently compartmentalized fields of interior design, landscape design, and building design with chapters exploring concepts of terroir, scenography, criticality, atmosphere, tectonics, inhabitation, type, form, and enclosure. Using examples and case studies that span a wide range of historical and global precedents, Singley addresses the complex interaction among the ways a building engages its context, addresses its performative exigencies, and operates as an autonomous aesthetic object. Including over 300 images, this book is an essential read for both undergraduate and postgraduate students of architecture with a global focus on the interpretation of buildings in their context.
Book Synopsis Gateways to Art by : Debra J. DeWitte
Download or read book Gateways to Art written by Debra J. DeWitte and published by . This book was released on 2018-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Flexible organization, inclusive illustration program, expanded media resources.
Book Synopsis Consumer Culture, Branding and Identity in the New Russia by : Graham H.J. Roberts
Download or read book Consumer Culture, Branding and Identity in the New Russia written by Graham H.J. Roberts and published by Routledge. This book was released on 2016-04-14 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.
Book Synopsis The Art of Interpreting by : Susan C. Scott
Download or read book The Art of Interpreting written by Susan C. Scott and published by Department of Art History. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work studies the art of interpreting.
Book Synopsis Introduction to Art: Design, Context, and Meaning by : Pamela Sachant
Download or read book Introduction to Art: Design, Context, and Meaning written by Pamela Sachant and published by Good Press. This book was released on 2023-11-27 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Art: Design, Context, and Meaning offers a deep insight and comprehension of the world of Art. Contents: What is Art? The Structure of Art Significance of Materials Used in Art Describing Art - Formal Analysis, Types, and Styles of Art Meaning in Art - Socio-Cultural Contexts, Symbolism, and Iconography Connecting Art to Our Lives Form in Architecture Art and Identity Art and Power Art and Ritual Life - Symbolism of Space and Ritual Objects, Mortality, and Immortality Art and Ethics
Book Synopsis University of Michigan Official Publication by :
Download or read book University of Michigan Official Publication written by and published by UM Libraries. This book was released on 1957 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dust & Data by : Nicholas De Monchaux
Download or read book Dust & Data written by Nicholas De Monchaux and published by . This book was released on 2019-05 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: One hundred years after the Bauhaus School's founding in 1919, this volume tells its story by interweaving the multiple historiographies of the Bauhaus with the global histories of modernist architecture.
Book Synopsis Interpreting Anniversaries and Milestones at Museums and Historic Sites by : Kimberly A. Kenney
Download or read book Interpreting Anniversaries and Milestones at Museums and Historic Sites written by Kimberly A. Kenney and published by Rowman & Littlefield. This book was released on 2016-11-09 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interpreting Anniversaries and Milestones at Museums and Historic Sites is an invaluable resource for a wide range of cultural organizations that are attempting to plan an historical anniversary celebration or commemoration, including museums, churches, cities, libraries, colleges, arts organizations, science centers, historical societies, and historic house museums. As you plan a milestone anniversary for your institution, learn from what others have already accomplished in their own communities. What worked? What didn’t work? And why? The book begins with an examination of why people are drawn to celebrating and commemorating anniversaries in their own lives and in their communities, as well as the institutional benefits of planning this type of programming. The rest of the book features case studies of specific institutions that have planned and executed an anniversary celebration or commemoration. In-depth interviews with key staff members involved in the planning process at each organization provide the reader with ideas that can be adapted to their own celebrations, as well as pit-falls to avoid, funding opportunities, marketing plans, and visitor response. Chapters are organized by the type of anniversary activity: · Signature Events · Programs and Tours · Fundraising Campaigns · Exhibitions, Books and Documentaries · Audience Outreach and Community Involvement · Preservation · Partnerships · Commemorative Products and Souvenirs A wide range of sizes and types of organizations are represented from across the country and around the world, including the Smithsonian National Museum of American History, The Andy Warhol Museum, The Imperial War Museum, Mackinac State Historic Parks, Woodrow Wilson House, the National Corvette Museum, Stan Hywet, Cincinnati Preservation Society, the Fort Wayne Children’s Zoo, the City of South Bend, and much more. Plans can be scaled up or down, depending on your institution’s resources.
Book Synopsis Interpreting Art in Museums and Galleries by : Christopher Whitehead
Download or read book Interpreting Art in Museums and Galleries written by Christopher Whitehead and published by Routledge. This book was released on 2011-12-02 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this pioneering book, Christopher Whitehead provides an overview and critique of art interpretation practices in museums and galleries. Covering the philosophy and sociology of art, traditions in art history and art display, the psychology of the aesthetic experience and ideas about learning and communication, Whitehead advances major theoretical frameworks for understanding interpretation from curators’ and visitors’ perspectives. Although not a manual, the book is deeply practical. It presents extensively researched European and North American case studies involving interviews with professionals engaged in significant cutting-edge interpretation projects. Finally, it sets out the ethical and political responsibilities of institutions and professionals engaged in art interpretation. Exploring the theoretical and practical dimensions of art interpretation in accessible language, this book covers: The construction of art by museums and galleries, in the form of collections, displays, exhibition and discourse; The historical and political dimensions of art interpretation; The functioning of narrative, categories and chronologies in art displays; Practices, discourses and problems surrounding the interpretation of historical and contemporary art; Visitor experiences and questions of authorship and accessibility; The role of exhibition texts, new interpretive technologies and live interpretation in art museum and gallery contexts. Thoroughly researched with immediately practical applications, Interpreting Art in Museums and Galleries will inform the practices of art curators and those studying the subject.
Book Synopsis Catalogue of the University of Michigan by : University of Michigan
Download or read book Catalogue of the University of Michigan written by University of Michigan and published by . This book was released on 1967 with total page 1084 pages. Available in PDF, EPUB and Kindle. Book excerpt: Announcements for the following year included in some vols.
