De la comunicación integrada de marketing a "medios propios, ganados, compartidos y pagados"

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ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (143 download)

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Book Synopsis De la comunicación integrada de marketing a "medios propios, ganados, compartidos y pagados" by : Francisco Suay Pérez

Download or read book De la comunicación integrada de marketing a "medios propios, ganados, compartidos y pagados" written by Francisco Suay Pérez and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Spreadable Media

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Publisher : NYU Press
ISBN 13 : 1479856053
Total Pages : 398 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Spreadable Media by : Henry Jenkins

Download or read book Spreadable Media written by Henry Jenkins and published by NYU Press. This book was released on 2018-04-03 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.

Best of the Grapevine

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Publisher :
ISBN 13 : 9780933685123
Total Pages : 296 pages
Book Rating : 4.6/5 (851 download)

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Book Synopsis Best of the Grapevine by :

Download or read book Best of the Grapevine written by and published by . This book was released on 1985 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Les Sociétés Transnationales

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Publisher : New York : United Nations
ISBN 13 :
Total Pages : 744 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Les Sociétés Transnationales by : United Nations Conference on Trade and Development. Programme on Transnational Corporations

Download or read book Les Sociétés Transnationales written by United Nations Conference on Trade and Development. Programme on Transnational Corporations and published by New York : United Nations. This book was released on 1993 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Marx-Engels Reader

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Publisher : W. W. Norton
ISBN 13 :
Total Pages : 730 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Marx-Engels Reader by : Karl Marx

Download or read book The Marx-Engels Reader written by Karl Marx and published by W. W. Norton. This book was released on 1972 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Se muestra tanto la cronología como el desarrollo temático de los dos grandes pensadores. Abarca desde la historia, la sociedad y la economía, hasta la política, la filosofía, y la estrategia y táctica de la revolución social. Se presenta los escritos del joven Marx, las obras que despertaron tanto interés y provocó tanto debate en los últimos años. Se esboza, la estrategia y las tácticas del movimiento revolucionario. Incluye escritos sobre sociedad y política en el siglo XIX, no solo europeos, sino también asiáticos y rusos. Se presenta los últimos escritos de Engels, en los que el marxismo fue popularizado y sistematizado en beneficio de las masas. El lector de Marx-Engels contiene una introducción general interpretativa que rastrea y analiza el desarrollo de la filosofía marxista.

Exploring the Life, Myth, and Art of Ancient Egypt

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Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1615311904
Total Pages : 147 pages
Book Rating : 4.6/5 (153 download)

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Book Synopsis Exploring the Life, Myth, and Art of Ancient Egypt by : Joann Fletcher

Download or read book Exploring the Life, Myth, and Art of Ancient Egypt written by Joann Fletcher and published by The Rosen Publishing Group, Inc. This book was released on 2009-08-15 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: This gorgeous book will give readers an engrossing introduction to the extraordinary culture of Ancient Egypt. Richly illustrated, the book reveals examples of the awe-inspiring pyramids, temples, glorious wall paintings, statues, and exquisite jewelry, and what inspired their creation. Written by distinguished Egyptologist Joann Fletcher, the book will captivate readers while showcasing the life, myth, and culture of this great ancient civilization.

Digital Performance in Everyday Life

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Publisher : Routledge
ISBN 13 : 0429801327
Total Pages : 192 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Digital Performance in Everyday Life by : Lyndsay Michalik Gratch

Download or read book Digital Performance in Everyday Life written by Lyndsay Michalik Gratch and published by Routledge. This book was released on 2021-11-11 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Performance in Everyday Life combines theories of performance, communication, and media to explore the many ways we perform in our everyday lives through digital media and in virtual spaces. Digital communication technologies and the social norms and discourses that developed alongside these technologies have altered the ways we perform as and for ourselves and each other in virtual spaces. Through a diverse range of topics and examples—including discussions of self-identity, surveillance, mourning, internet memes, storytelling, ritual, political action, and activism—this book addresses how the physical and virtual have become inseparable in everyday life, and how the digital is always rooted in embodied action. Focusing on performance and human agency, the authors offer fresh perspectives on communication and digital culture. The unique, interdisciplinary approach of this book will be useful to scholars, artists, and activists in communication, digital media, performance studies, theatre, sociology, political science, information technology, and cybersecurity—along with anyone interested in how communication shapes and is shaped by digital technologies.

Re-Configurations

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Publisher : Springer Nature
ISBN 13 : 3658311606
Total Pages : 284 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Re-Configurations by : Rachid Ouaissa

Download or read book Re-Configurations written by Rachid Ouaissa and published by Springer Nature. This book was released on 2020-10-13 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume is an open access title and assembles both the historical consciousness and transformation of the MENA region in various disciplinary and topical facets. At the same time, it aims to go beyond the MENA region, contributing to critical debates on area studies while pointing out transregional and cultural references in a broad and comparative manner.

Handbook of Bibliometric Indicators

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Publisher : John Wiley & Sons
ISBN 13 : 3527337040
Total Pages : 511 pages
Book Rating : 4.5/5 (273 download)

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Book Synopsis Handbook of Bibliometric Indicators by : Roberto Todeschini

Download or read book Handbook of Bibliometric Indicators written by Roberto Todeschini and published by John Wiley & Sons. This book was released on 2016-08-22 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, the first systematic guide to the growing jungle of citation indices and other bibliometric indicators. Written with the aim of providing a complete and unbiased overview of all available statistical measures for scientific productivity, the core of this reference is an alphabetical dictionary of indices and other algorithms used to evaluate the importance and impact of researchers and their institutions. In 150 major articles, the authors describe all indices in strictly mathematical terms without passing judgement on their relative merit. From widely used measures, such as the journal impact factor or the h-index, to highly specialized indices, all indicators currently in use in the sciences and humanities are described, and their application explained. The introductory section and the appendix contain a wealth of valuable supporting information on data sources, tools and techniques for bibliometric and scientometric analysis - for individual researchers as well as their funders and publishers.

Democracy in Social Movements

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Publisher : Springer
ISBN 13 : 0230240860
Total Pages : 315 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Democracy in Social Movements by : Donatella della Porta

Download or read book Democracy in Social Movements written by Donatella della Porta and published by Springer. This book was released on 2009-07-31 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection explores conceptions and practices of democracy of social movement organizations involved in global protest. Focusing on the global justice movement this book shows how they adopt radical new democratic approaches and thus provide a fundamental critique of conventional politics.

Sixty Years of Science at UNESCO 1945-2005

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Publisher : UNESCO
ISBN 13 :
Total Pages : 698 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Sixty Years of Science at UNESCO 1945-2005 by :

Download or read book Sixty Years of Science at UNESCO 1945-2005 written by and published by UNESCO. This book was released on 2006 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: The scientific mandate of the United Nations educational, Scientific and Cultural Organization (UNESCO) linked, from the outset, science with people, peace, societal benefits and the environment. Among others, it has also helped create numerous institutes, publications and non-governmental organizations to bring together the scientific world. This publication offers an inside perspective on the past six decades of this engagement. The volume traces through six parts the role played by UNESCO in the history of international science cooperation in an ever-changing world: I. Setting the Scene, 1945-1965; II. Basic Sciences and Engineering; III. Environmental Sciences; IV. Science and Society; V. Overviews and Analyses; and VI. Looking Ahead. It also features a list of chronological milestones set along the way.--Publisher's description.

Silent Theft

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Publisher : Psychology Press
ISBN 13 : 9780415944823
Total Pages : 276 pages
Book Rating : 4.9/5 (448 download)

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Book Synopsis Silent Theft by : David Bollier

Download or read book Silent Theft written by David Bollier and published by Psychology Press. This book was released on 2003 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text exposes the audacious attempts of companies to appropriate medical breakthroughs, public airwaves, outer space, state research, and even the DNA of plants and animals. It is an attempt to develop a new ethos of commonwealth in the face of a market ethic that knows no bounds.

Stop, Thief!

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Publisher : PM Press
ISBN 13 : 1604869011
Total Pages : 449 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Stop, Thief! by : Peter Linebaugh

Download or read book Stop, Thief! written by Peter Linebaugh and published by PM Press. This book was released on 2014-03-01 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this majestic tour de force, celebrated historian Peter Linebaugh takes aim at the thieves of land, the polluters of the seas, the ravagers of the forests, the despoilers of rivers, and the removers of mountaintops. Scarcely a society has existed on the face of the earth that has not had commoning at its heart. “Neither the state nor the market,” say the planetary commoners. These essays kindle the embers of memory to ignite our future commons. From Thomas Paine to the Luddites, from Karl Marx—who concluded his great study of capitalism with the enclosure of commons—to the practical dreamer William Morris—who made communism into a verb and advocated communizing industry and agriculture—to the 20th-century communist historian E.P. Thompson, Linebaugh brings to life the vital commonist tradition. He traces the red thread from the great revolt of commoners in 1381 to the enclosures of Ireland, and the American commons, where European immigrants who had been expelled from their commons met the immense commons of the native peoples and the underground African-American urban commons. Illuminating these struggles in this indispensable collection, Linebaugh reignites the ancient cry, “STOP, THIEF!”

The Global Commons

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Publisher : Island Press
ISBN 13 : 1597267627
Total Pages : 241 pages
Book Rating : 4.5/5 (972 download)

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Book Synopsis The Global Commons by : Susan J. Buck

Download or read book The Global Commons written by Susan J. Buck and published by Island Press. This book was released on 2012-06-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vast areas of valuable resources unfettered by legal rights have, for centuries, been the central target of human exploitation and appropriation. The global commons -- Antarctica, the high seas and deep seabed minerals, the atmosphere, and space -- have remained exceptions only because access has been difficult or impossible, and the technology for successful extraction has been lacking. Now, technology has caught up with desire, and management regimes are needed to guide human use of these important resource domains. In The Global Commons, Susan Buck considers the history of human interactions with each of the global commons areas and provides a concise yet thorough account of the evolution of management regimes for each area. She explains historical underpinnings of international law, examines the stakeholders involved, and discusses current policy and problems associated with it. Buck applies key analytical concepts drawn from institutional analysis and regime theory to examine how legal and political concerns have affected the evolution of management regimes for the global commons. She presents in-depth case studies of each of the four regimes, outlining the historical evolution of the commons -- development of interest in exploiting the resource domain; conflicts among nations over the use of the commons; and efforts to design institutions to control access to the domains and to regulate their use -- and concluding with a description of the management regime that eventually emerged from the informal and formal negotiations. The Global Commons provides a clear, useful introduction to the subject that will be of interest to general readers as well as to students in international relations and international environmental law, and in environmental law and policy generally.

Academic Rebels in Chile

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Publisher : State University of New York Press
ISBN 13 : 1438407750
Total Pages : 290 pages
Book Rating : 4.4/5 (384 download)

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Book Synopsis Academic Rebels in Chile by : Ivan Jaksic

Download or read book Academic Rebels in Chile written by Ivan Jaksic and published by State University of New York Press. This book was released on 1989-07-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many philosophers have been appointed to top-level political positions during Chile's modern history. What makes Chilean philosophers unique in the context of Latin America and beyond, is that they have developed a sophisticated rationale for both their participation and withdrawal from politics. All along, philosophers have grappled with fundamental problems such as the role of religion and politics in society. They have also played a fundamental role in defining the nature and aims of higher education. The philosophers' production constitutes a substantial, albeit largely unknown, portion of the intellectual history of Chile and Latin America. This book describes in detail the evolution of philosophical work in Chile, and pays close attention to the relationship between philosophical activity and contemporary social and political events. Various Chilean philosophical sources are discussed for the first time in the literature on Chilean ideas. The work of such intellectuals as Andres Bello, Valentin Letelier, Enrique Molina, Jorge Millas, Juan Rivano, Juan de Dios Vial Larrain, and many others is examined in relation to the principal political and educational issues of their time. The book also develops a distinction between the two main currents of Chilean philosophy, namely, a "professionalist" current that seeks the independence of the field from social and political involvements, and a "critical" current that seeks to relate philosophical activity to national realities.

Health Promotion Planning

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Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Health Promotion Planning by : Lawrence W. Green

Download or read book Health Promotion Planning written by Lawrence W. Green and published by . This book was released on 1991 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Health education planning / Lawrence W. Green. 1st ed.

Ten Things I Wish I'd Known - Before I Went Out Into the Real World

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Publisher : Andrews McMeel Publishing
ISBN 13 : 9780740733598
Total Pages : 114 pages
Book Rating : 4.7/5 (335 download)

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Book Synopsis Ten Things I Wish I'd Known - Before I Went Out Into the Real World by : Maria Shriver

Download or read book Ten Things I Wish I'd Known - Before I Went Out Into the Real World written by Maria Shriver and published by Andrews McMeel Publishing. This book was released on 2003-03-02 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadcast journalist Maria Shriver reveals the lessons that have guided her journey as a career woman, wife, and mother. Expanded from her highly praised commencement address and best-selling book, this Little Book offers wise and wonderful advice.This Little Book has been adapted from Ten Things I Wish I'd Known-Before I Went Out into the Real World by Maria Shriver, published by Warner Books, Inc., and is published by arrangement with Warner Books. All rights reserved.