Customer Retention in the Automotive Industry

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3322845095
Total Pages : 369 pages
Book Rating : 4.3/5 (228 download)

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Book Synopsis Customer Retention in the Automotive Industry by : Michael D. Johnson

Download or read book Customer Retention in the Automotive Industry written by Michael D. Johnson and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.

Corporate Social Responsibility

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Author :
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Corporate Social Responsibility by :

Download or read book Corporate Social Responsibility written by and published by . This book was released on 1999 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Handbook of Marketing Research

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Author :
Publisher : SAGE
ISBN 13 : 141290997X
Total Pages : 721 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The Handbook of Marketing Research by : Rajiv Grover

Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

Customer Relationship Management of Automobile Industry

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Author :
Publisher : OrangeBooks Publication
ISBN 13 :
Total Pages : 289 pages
Book Rating : 4./5 ( download)

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Book Synopsis Customer Relationship Management of Automobile Industry by : Dr. Swapnil S. Phadtare

Download or read book Customer Relationship Management of Automobile Industry written by Dr. Swapnil S. Phadtare and published by OrangeBooks Publication. This book was released on 2023-02-18 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book author conducted his study in Western Maharashtra State, India. Fir the study purpose author collect information from Sales Representative, Sales Managers, Customers and Auto Dealers, are the samples for the study. Also Schedules are the instrument for data collection. Used Parameters under study are demographic, behavioral and psychographic of samples. Study revolves around concepts of Customer Relationship Management, Customer Satisfaction, Consumer Behavior, Relationship Marketing, and Market Segmentation. Data has processed by using MS-Excel and analyzed using SPSS Package. Descriptive analysis, inferential statistics and multivariate statistical tools brought in use.

The TQM Journal, 23

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Author :
Publisher :
ISBN 13 : 9780857249029
Total Pages : 147 pages
Book Rating : 4.2/5 (49 download)

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Book Synopsis The TQM Journal, 23 by : Lars Witell

Download or read book The TQM Journal, 23 written by Lars Witell and published by . This book was released on 2011 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: This e-book discusses and contributes to the further development of the theory of attractive quality, often referred to as the Kano model. The theory of attractive quality was introduced to the Western world through the 1984 paper entitled OC Attractive Quality and Must-Be QualityOCO by Professor Noriaki Kano and his colleagues (Kano et al., 1984). This e-book aims to encourage research on the theory of attractive quality to enter a new phase of development. It especially calls for empirical investigations into the use and application of the Kano model and theoretical development of the theory of attractive quality. This e-book spans a wide range of topics, from further extensions of the Kano methodology and new approaches to the classification of quality attributes, to lifecycles of quality attributes and the theory of attractive quality."

POWER

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Publisher : Greenleaf Book Group
ISBN 13 : 0981833691
Total Pages : 400 pages
Book Rating : 4.9/5 (818 download)

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Book Synopsis POWER by : Sarah Morgans

Download or read book POWER written by Sarah Morgans and published by Greenleaf Book Group. This book was released on 2013-09-10 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: No other individual has had as broad an impact on the auto industry during the past fifty years as Dave Power. Dave’s persistence in getting auto executives to listen to customer concerns was key to the across-the-board rise in car quality, and the influence of his J.D. Power and Associates rankings has permanently raised the bar on customer satisfaction. Enhanced with anecdotal quotes from Dave as well as dozens of industry insiders, POWER is a compelling study of an intelligent, polite, market-research wonk who unblinkingly spoke truth to power, and ended up making customer satisfaction a watchword not just in automotive but in all manufacturing and service industries. Foreword by CNBC's Bill Griffeth

The Influence of Culture and Personality on Customer Satisfaction

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Author :
Publisher : Springer
ISBN 13 : 3658125578
Total Pages : 221 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis The Influence of Culture and Personality on Customer Satisfaction by : Franziska Krüger

Download or read book The Influence of Culture and Personality on Customer Satisfaction written by Franziska Krüger and published by Springer. This book was released on 2016-02-23 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.

Effective Complaint Management

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Publisher : Springer
ISBN 13 : 3319987054
Total Pages : 496 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Effective Complaint Management by : Bernd Stauss

Download or read book Effective Complaint Management written by Bernd Stauss and published by Springer. This book was released on 2019-01-31 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal. The authors identify the need for an effective complaint management strategy that prevents the loss of dissatisfied customers. Dissatisfied customers are at risk of migrating; accordingly, neglecting professional complaint management poses a considerable threat to customer relationships, sales and profits. The book offers a comprehensive management concept, which emphasizes direct contact with the complainant by employing complaint stimulation, acceptance, processing and reaction. Further, it discusses the relevant ‘backstage’ tasks involved in using complaint information to achieve quality improvements and cost reductions through complaint analysis, controlling and reporting.

Measuring Customer Satisfaction and Loyalty

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Author :
Publisher : Quality Press
ISBN 13 : 0873891112
Total Pages : 313 pages
Book Rating : 4.8/5 (738 download)

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Book Synopsis Measuring Customer Satisfaction and Loyalty by : Bob E. Hayes

Download or read book Measuring Customer Satisfaction and Loyalty written by Bob E. Hayes and published by Quality Press. This book was released on 2008-04-22 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of this best-seller updates its detailed information about how to construct, evaluate, and use questionnaires, and adds an entirely new chapter on customer loyalty. Included are two different methods of sampling and determining an appropriate sample size for reliable results; the reliability and validity of results; real examples of customer satisfaction measures and how they can be used; guidelines for developing questionnaires; scale development; the concept of quality; frequencies; sampling error; two methods of determining important service or product characteristics as perceived by the customer; discussion on the measurement and meaning of customer loyalty, and methods for loyalty-based management. -Readers will gain a sound grasp of the scientific methodology used to construct and use questionnaires utilizing the author's systematic approach. They will be able to pinpoint and focus on the most relevant topics, and study both the qualitative and quantitative aspects of questionnaire design and evaluation. These and many more important scientific principles are presented in simple, understandable terms.

Automobile Marketing Practices

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Publisher :
ISBN 13 :
Total Pages : 1570 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Automobile Marketing Practices by : United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices

Download or read book Automobile Marketing Practices written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices and published by . This book was released on 1956 with total page 1570 pages. Available in PDF, EPUB and Kindle. Book excerpt:

State of the U.S. Automobile Industry

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Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis State of the U.S. Automobile Industry by : United States. Congress. Senate. Committee on Finance. Subcommittee on International Trade

Download or read book State of the U.S. Automobile Industry written by United States. Congress. Senate. Committee on Finance. Subcommittee on International Trade and published by . This book was released on 1984 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Automobile Marketing Practices

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Author :
Publisher :
ISBN 13 :
Total Pages : 1582 pages
Book Rating : 4.:/5 (51 download)

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Book Synopsis Automobile Marketing Practices by : United States. Congress. Senate. Committee on Interstate and Foreign Commerce

Download or read book Automobile Marketing Practices written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and published by . This book was released on 1956 with total page 1582 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution

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Author :
Publisher : IGI Global
ISBN 13 : 1799814211
Total Pages : 389 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution by : Silvestri, Cecilia

Download or read book Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution written by Silvestri, Cecilia and published by IGI Global. This book was released on 2019-11-15 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy—innovation, customer satisfaction, and sustainability—and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.

Made to Serve

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Publisher : John Wiley & Sons
ISBN 13 : 1118585283
Total Pages : 277 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Made to Serve by : Timothy Baines

Download or read book Made to Serve written by Timothy Baines and published by John Wiley & Sons. This book was released on 2013-04-09 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, practical introduction to one of the most important new trends in manufacturing, globally The delivery of a service component as an added value when providing products, servitization is all the rage in the manufacturing sector around the world. Yet, despite the clear competitive advantage of servitization, most manufacturers remain reluctant to venture into, what for them, is a strange new world. Written by a team of internationally respected servitization experts and innovators, this book provides you with a detailed road map for successfully navigating the servitization terrain. Unlike most authors on the subject who merely sing the praises of servitization, Baines and Lightfoot provide you with a framework for accessing the feasibility of adopting a services-led competitive strategy in your company, along with strategies for designing and implementing the kinds of service offerings customers increasingly are coming to expect. Grounded in real-world practice and supported by a wealth of up-to-the minute research, this book helps ease the way for manufacturers considering adopting a servitization model Shows how to exploit your company's manufacturing competencies to build a strong servitization element without becoming "just another services company" Provides numerous illustrations and examples of services-led competitive strategies, with an emphasis on the advanced services most widely associated with servitization worldwide Packed with fascinating and instructive case studies from leading manufacturing firms across industry sectors, including Caterpillar, Rolls-Royce, Alstom, MAN, Xerox and others

Operations Management in Automotive Industries

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Publisher : Springer Science & Business Media
ISBN 13 : 9400775938
Total Pages : 258 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Operations Management in Automotive Industries by : Marco Gobetto

Download or read book Operations Management in Automotive Industries written by Marco Gobetto and published by Springer Science & Business Media. This book was released on 2013-10-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has proved its worth over the years as a text for courses in Production Management at the Faculty of Automotive Engineering in Turin, Italy, but deserves a wider audience as it presents a compendium of basics on Industrial Management, since it covers all major topics required. It treats all subjects from product development and “make or buy”-decision strategies to the manufacturing systems setting and management through analysis of the main resources needed in production and finally exploring the supply chain management and the procurement techniques. The very last chapter recapitulates the previous ones by analysing key management indicators to pursue the value creation that is the real purpose of every industrial enterprise. As an appendix, a specific chapter is dedicated to the basics of production management where all main relevant definitions, techniques and criteria are treated, including some numerical examples, in order to provide an adequate foundation for understanding the other chapters. This book will be of use not only to Automotive Engineering students but a wide range of readers who wish to gain insight in the world of automotive engineering and the automotive industry in general.

Automobile Industry in India

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Author :
Publisher : Educreation Publishing
ISBN 13 :
Total Pages : 231 pages
Book Rating : 4./5 ( download)

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Book Synopsis Automobile Industry in India by : Dr. M. Sirajudeen

Download or read book Automobile Industry in India written by Dr. M. Sirajudeen and published by Educreation Publishing. This book was released on with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is aimed to bring out the understanding of brand positioning of two wheelers in the minds of customers i.e., whether the customers have brand awareness, brand image, brand identity, brand knowledge about two wheelers which lead them to satisfaction. In turn, their brand preferences towards specific two wheelers among popular brands such as Hero, Honda, TVS, Suzuki, Bajaj and Yamaha were associated with brand positioning.

Automobile Marketing Practices: Finance and Insurance

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Author :
Publisher :
ISBN 13 :
Total Pages : 1036 pages
Book Rating : 4.:/5 (51 download)

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Book Synopsis Automobile Marketing Practices: Finance and Insurance by : United States. Congress. Senate. Committee on Interstate and Foreign Commerce

Download or read book Automobile Marketing Practices: Finance and Insurance written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and published by . This book was released on 1957 with total page 1036 pages. Available in PDF, EPUB and Kindle. Book excerpt: