Author : Beverley Sparks
Publisher :
ISBN 13 : 9781876685744
Total Pages : 36 pages
Book Rating : 4.6/5 (857 download)
Book Synopsis Customer Perspectives on Service Failures in the Tourism and Hospitality Industry by : Beverley Sparks
Download or read book Customer Perspectives on Service Failures in the Tourism and Hospitality Industry written by Beverley Sparks and published by . This book was released on 2002 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: This project focuses upon the topic of service failure and recovery processes in the tourism sector. This report investigates the consumer thought processes and responses associated with service failure/ recovery events. Thus, the perspective of the customer, including the assigning of meaning to outcomes and actions associated with the service failure/recovery process, is paramount in this report. As a result, an overall aim of this research was to achieve a better understanding of how customers think and feel about service failures and subsequent recovery process. This publication is also available for free download at www.crctourism.com.au