Guide to Supply Chain Management

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Author :
Publisher : The Economist
ISBN 13 : 161039514X
Total Pages : 279 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Guide to Supply Chain Management by : David Steven Jacoby

Download or read book Guide to Supply Chain Management written by David Steven Jacoby and published by The Economist. This book was released on 2014-02-25 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, technology and an increasingly competitive business environment have encouraged huge changes in what is known as supply chain management, the art of sourcing components and delivering finished goods to the customer as cost effectively and efficiently as possible. Dell transformed the way people bought and were able to customize computers. Wal-Mart and Tesco have used their huge buying power and logistical skills to ensure the supply and stock management of their stores is finely honed. Manufacturers now make sure that components are where they are needed on the production line just in time for when they are needed and no longer. Such finessing of the way the supply chain works boosts the corporate bottom line and can make the difference between being a market leader or an also ran. This guide explores all the different aspects of supply chain management and gives hundreds of real life examples of what firms have achieved in the field.

The Improvement Guide

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470549033
Total Pages : 514 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis The Improvement Guide by : Gerald J. Langley

Download or read book The Improvement Guide written by Gerald J. Langley and published by John Wiley & Sons. This book was released on 2009-06-03 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of this bestselling guide offers an integrated approach to process improvement that delivers quick and substantial results in quality and productivity in diverse settings. The authors explore their Model for Improvement that worked with international improvement efforts at multinational companies as well as in different industries such as healthcare and public agencies. This edition includes new information that shows how to accelerate improvement by spreading changes across multiple sites. The book presents a practical tool kit of ideas, examples, and applications.

Systems Performance

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Author :
Publisher : Pearson Education
ISBN 13 : 0133390098
Total Pages : 777 pages
Book Rating : 4.1/5 (333 download)

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Book Synopsis Systems Performance by : Brendan Gregg

Download or read book Systems Performance written by Brendan Gregg and published by Pearson Education. This book was released on 2014 with total page 777 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Optimizing Systems Performance Written by the winner of the 2013 LISA Award for Outstanding Achievement in System Administration Large-scale enterprise, cloud, and virtualized computing systems have introduced serious performance challenges. Now, internationally renowned performance expert Brendan Gregg has brought together proven methodologies, tools, and metrics for analyzing and tuning even the most complex environments. Systems Performance: Enterprise and the Cloud focuses on Linux(R) and Unix(R) performance, while illuminating performance issues that are relevant to all operating systems. You'll gain deep insight into how systems work and perform, and learn methodologies for analyzing and improving system and application performance. Gregg presents examples from bare-metal systems and virtualized cloud tenants running Linux-based Ubuntu(R), Fedora(R), CentOS, and the illumos-based Joyent(R) SmartOS(TM) and OmniTI OmniOS(R). He systematically covers modern systems performance, including the "traditional" analysis of CPUs, memory, disks, and networks, and new areas including cloud computing and dynamic tracing. This book also helps you identify and fix the "unknown unknowns" of complex performance: bottlenecks that emerge from elements and interactions you were not aware of. The text concludes with a detailed case study, showing how a real cloud customer issue was analyzed from start to finish. Coverage includes - Modern performance analysis and tuning: terminology, concepts, models, methods, and techniques - Dynamic tracing techniques and tools, including examples of DTrace, SystemTap, and perf - Kernel internals: uncovering what the OS is doing - Using system observability tools, interfaces, and frameworks - Understanding and monitoring application performance - Optimizing CPUs: processors, cores, hardware threads, caches, interconnects, and kernel scheduling - Memory optimization: virtual memory, paging, swapping, memory architectures, busses, address spaces, and allocators - File system I/O, including caching - Storage devices/controllers, disk I/O workloads, RAID, and kernel I/O - Network-related performance issues: protocols, sockets, interfaces, and physical connections - Performance implications of OS and hardware-based virtualization, and new issues encountered with cloud computing - Benchmarking: getting accurate results and avoiding common mistakes This guide is indispensable for anyone who operates enterprise or cloud environments: system, network, database, and web admins; developers; and other professionals. For students and others new to optimization, it also provides exercises reflecting Gregg's extensive instructional experience.

Beyond Performance 2.0

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119596688
Total Pages : 291 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Beyond Performance 2.0 by : Scott Keller

Download or read book Beyond Performance 2.0 written by Scott Keller and published by John Wiley & Sons. This book was released on 2019-07-03 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double your odds of leading successful, sustainable change Leaders aren’t short on access to change management advice, but the jury has long been out as to which approach is the best one to follow. With the publication of Beyond Performance 2.0, the verdict is well and truly in. By applying the approach detailed by authors, Scott Keller and Bill Schaninger, the evidence shows that leaders can more than double their odds of success—from thirty percent to almost eighty. Whereas the first edition of Beyond Performance introduced the authors’ “Five Frames of Performance and Health” approach to change management, the fully revised and updated Beyond Performance 2.0 has been transformed into a truly practical “how to” guide for leaders. Every aspect of how to lead change at scale is covered in a step-by-step manner, always accompanied by practical tools and real-life examples. Keller and Schaninger’s work is distinguished in many ways, one of which is the rigor behind the recommendations. The underpinning research is the most comprehensive of its kind—based on over 5 million data points drawn from 2,000 companies globally over a 15-year period. This data is overlaid with the authors’ combined more than 40 years of experience in helping companies successfully achieve large-scale change. As senior partners in McKinsey & Company, consistently named the world’s most prestigious management consulting firm, Keller and Schaninger also draw on the shared experience of their colleagues from offices in over 60 countries with unrivaled access to CEOs and senior teams. Beyond Performance 2.0 also dares to go against the grain—eschewing the notion of copying best practices and instead guiding leaders to make choices specific to their unique context and organization. It does this with meticulously balance of focus on short- and long-term considerations, and on fully addressing the hard technical and oft cultural elements of making change happen. Further, the approach doesn’t just focus on delivering change; it builds an organization’s muscle to continuously change, making it healthier so that it can act with increased speed and agility to stay perpetually ahead of its competition. Leaders looking for a proven approach to leading large-scale change from a trusted source have found what they are looking for in Beyond Performance 2.0.

Complete Guide to Federal and State Garnishment, 2019 Edition (IL)

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Author :
Publisher : Wolters Kluwer
ISBN 13 : 1454899921
Total Pages : 1290 pages
Book Rating : 4.4/5 (548 download)

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Book Synopsis Complete Guide to Federal and State Garnishment, 2019 Edition (IL) by : Bryant

Download or read book Complete Guide to Federal and State Garnishment, 2019 Edition (IL) written by Bryant and published by Wolters Kluwer. This book was released on 2018-12-19 with total page 1290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete Guide to Federal and State Garnishment provides much-needed clarity when the federal and state laws appear to conflict. You'll find plain-English explanations of the laws and how they interact, as well as the specific steps you and your staff need to take to respond to the order properly. Numerous detailed examples and mathematical calculations make it easy to apply the law under different scenarios. Written by Amorette Nelson Bryant, who was recently appointed by the Uniform Law Commission as an observer for the Drafting Committee on a Wage Garnishment Act and was a past chair of both the APA GATF Child Support Subcommittee and Garnishment Subcommittee, Complete Guide to Federal and State Garnishment brings the payroll professional up-to-date on the latest federal and state laws and regulations affecting this ever-changing area. It is your one-stop source for answers to critical questions, such as: Does the amount exempt from garnishment change when the minimum wage goes up? How do I determine the wages to which the garnishment applies? If an employee is subject to more than one garnishment, which has priority? Which state's rules do I use when I receive a child support order sent from another state? State or federal law - which applies for creditor garnishment and support? Are there alternatives to remitting withheld child support via EFT/EDI? How do I handle garnishments when employees are paid a draw against salary? Previous Edition: Complete Guide to Federal and State Garnishment, 2018 Edition, ISBN 9781454884255¿

Armstrong's Handbook of Performance Management

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749481218
Total Pages : 273 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Armstrong's Handbook of Performance Management by : Michael Armstrong

Download or read book Armstrong's Handbook of Performance Management written by Michael Armstrong and published by Kogan Page Publishers. This book was released on 2017-12-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Armstrong's Handbook of Performance Management addresses all areas of performance management, from performance pay and giving feedback to managing underperformers and having difficult conversations, so organizations can optimize staff performance. This fully updated and restructured 6th edition analyzes traditional as well as the latest developments in performance management including the shift from ratings and annual reviews. Veteran HR expert Michael Armstrong examines where these new approaches should be embraced and where traditional methods of performance management may be preferable. Packed with examples, exercises, checklists and new case studies from organizations such as Microsoft, IBM and Expedia, this book remains the most authoritative and engaging textbook on performance management. Supporting online resources for Armstrong's Handbook of Performance Management include an instructor's manual, a student's manual, lecture slides, a glossary of terms and a literature review.

Complete Guide to Human Resources and the Law, 2019 Edition

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Author :
Publisher : Wolters Kluwer
ISBN 13 : 1454899948
Total Pages : 1830 pages
Book Rating : 4.4/5 (548 download)

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Book Synopsis Complete Guide to Human Resources and the Law, 2019 Edition by : Shilling

Download or read book Complete Guide to Human Resources and the Law, 2019 Edition written by Shilling and published by Wolters Kluwer. This book was released on 2018-09-14 with total page 1830 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Human Resources and the Law will help you navigate complex and potentially costly Human Resources issues. You'll know what to do (and what not to do) to avoid costly mistakes or oversights, confront HR problems - legally and effectively - and understand the rules. The Complete Guide to Human Resources and the Law offers fast, dependable, plain English legal guidance for HR-related situations from ADA accommodation, diversity training, and privacy issues to hiring and termination, employee benefit plans, compensation, and recordkeeping. It brings you the most up-to-date information as well as practical tips and checklists in a well-organized, easy-to-use resource. The 2019 Edition provides new and expanded coverage of issues such as: The Supreme Court held in March 2016 that to prove damages in an Fair Labor Standards Act (FLSA) donning/doffing class action, an expert witness' testimony could be admitted Tyson Foods, Inc. v. Bouaphakeo, 136 S. Ct. 1036 (2016). Executive Order 13706, signed on Labor Day 2015, takes effect in 2017. It requires federal contractors to allow employees to accrue at least one hour of paid sick leave for every 30 hours they work, and unused sick leave can be carried over from year to year. Mid-2016 DOL regulations make millions more white-collar employees eligible for overtime pay, by greatly increasing the salary threshold for the white-collar exemption. Updates on the PATH Act (Protecting Americans From Tax Hikes; Pub. L. No. 114-113. The DOL published the "fiduciary rule" in final form in April 2016, with full compliance scheduled for January 1, 2018. The rule makes it clear that brokers who are paid to offer guidance on retirement accounts and Individual Retirement Arrangements (IRAs) are fiduciaries. In early 2016, the Equal Employment Opportunity Commission (EEOC) announced it would allow charging parties to request copies of the employer's position statement in response to the charge. The Supreme Court ruled that, in constructive discharge timing requirements run from the date the employee gives notice of his or her resignation--not the effective date of the resignation. Certiorari was granted to determine if the Federal Arbitration Act (FAA) preempts consideration of severing provisions for unconscionability. Previous Edition: Complete Guide to Human Resources and the Law, 2018 Edition ISBN 9781454884309

The Ernst & Young Guide to Performance Measurement For Financial Institutions: Methods for Managing Business Results Revised Edition

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Author :
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis The Ernst & Young Guide to Performance Measurement For Financial Institutions: Methods for Managing Business Results Revised Edition by : Ernst & Young

Download or read book The Ernst & Young Guide to Performance Measurement For Financial Institutions: Methods for Managing Business Results Revised Edition written by Ernst & Young and published by McGraw-Hill Companies. This book was released on 1995 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internationally recognized accounting and financial consulting firm of Ernst & Young looks at all aspects of profitability and provides hands-on guidance to profitability philosophies and structures; balance sheet, revenue and expense components; transfer pricing of funds; planning and budgeting; and performance measurement.

Beyond Performance

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118097467
Total Pages : 302 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Beyond Performance by : Scott Keller

Download or read book Beyond Performance written by Scott Keller and published by John Wiley & Sons. This book was released on 2011-06-01 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret of achieving and sustaining organizational excellence revealed In an ever-changing world where only a third of excellent organizations stay that way over the long term, and where even fewer are able to implement successful change programs, leaders are in need of big ideas and new tools to thrive. In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything you need to build an organization that can execute in the short run and has the vitality to prosper over the long term. Drawing on the most exhaustive research effort of its kind on organizational effectiveness and change management, Keller and Price put hard science behind their big idea: that the health of an organization is equally as important as its performance. In the book's foreword, management guru Gary Hamel refers to this notion as "a new manifesto for thinking about organizations." The authors illustrate why copying management best practices from other companies is more dangerous than helpful Clearly explains how to determine the mutually reinforcing combination of management practices that best fits your organization's context Provides practical tools to achieve superior levels of performance and health through a staged change process: aspire, assess, architect, act, and advance. Among these are new techniques for dealing with those aspects of human behavior that are seemingly irrational (and therefore confound even the smartest leaders), yet entirely predictable Ultimately, building a healthy organization is an intangible asset that competitors copy at their peril and that enables you to skillfully adapt to and shape your environment faster than others—giving you the ultimate competitive advantage.

Business Process Change

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Author :
Publisher : Morgan Kaufmann
ISBN 13 : 012800522X
Total Pages : 525 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Business Process Change by : Paul Harmon

Download or read book Business Process Change written by Paul Harmon and published by Morgan Kaufmann. This book was released on 2014-04-26 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Process Change, 3rd Edition provides a balanced view of the field of business process change. Bestselling author Paul Harmon offers concepts, methods, cases for all aspects and phases of successful business process improvement. Updated and added for this edition is new material on the development of business models and business process architecture development, on integrating decision management models and business rules, on service processes and on dynamic case management, and on integrating various approaches in a broad business process management approach. New to this edition: - How to develop business models and business process architecture - How to integrate decision management models and business rules - New material on service processes and on dynamic case management - Learn to integrate various approaches in a broad business process management approach - Extensive revision and update addresses Business Process Management Systems, and the integration of process redesign and Six Sigma - Learn how all the different process elements fit together in this best first book on business process, now completely updated - Tailor the presented methodology, which is based on best practices, to your organization's specific needs - Understand the human aspects of process redesign - Benefit from all new detailed case studies showing how these methods are implemented

High Performance Boards

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119615658
Total Pages : 358 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis High Performance Boards by : Didier Cossin

Download or read book High Performance Boards written by Didier Cossin and published by John Wiley & Sons. This book was released on 2020-06-22 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to transforming boards and achieving best-practice governance in any organisation. When practising good governance, the board is the vital driver of organizational success, while fostering positive social impact and economic value creation. At all levels, executives around the world are faced with complexities rising from disruptive business models, new technologies, socio-economic changes, shifting political circumstances, and an array of other sources. High Performance Boards is the comprehensive manual for attaining best-in-class governance, offering pragmatic guidance on improving board quality, accountability, and performance. This authoritative volume identifies the four dimensions, or pillars, which are crucial for establishing and maintaining best-practice boards: the people involved, the information architecture, the structures and processes, and the group dynamics and culture of governance. This methodology can be applied to any board in the world, corporate or non-profit organization, regardless of size, sector, industry, or context. Readers are introduced to a fictitious senior board member – an amalgamation of board members from well-known organisations – and follow her as she successfully handles real-life challenges with effective governance. Drawn from the author's 20 years of practice and confidential work with boards across the world, this book: Demonstrates how high-performance boards innovate and refine their practices Discusses examples of board failures and challenges, including case studies from both for-profit and non-profit organisations including international organizations and state-owned agencies or even ministries Provides a proven framework to create best-in-class governance Includes a companion website featuring tools for board assessment and board practice High Performance Boards has inspired more than 3000 board members around the world. This book is essential reading for professionals and managers interested in governance and board members, senior managers, investors, lawyers, and students of governance.

Key Performance Indicators

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1003862640
Total Pages : 607 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Key Performance Indicators by : Emanuel Camilleri

Download or read book Key Performance Indicators written by Emanuel Camilleri and published by Taylor & Francis. This book was released on 2024-03-29 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key performance indicators (KPIs) are widely used across organisations. But are they fully understood in how they can properly shape, improve, or even undermine organisational systems and outcomes? This book presents a framework and tools for measuring and managing performance at various levels within an organisation, and helps managers re-think the ways KPIs can be implemented to meet organisational goals. Innovative performance measurement and management is a vital function within any organisation irrespective of its size and industry. Measuring and managing performance (whether on an individual, team, or departmental basis) assists management in calibrating their established strategic goals by providing an insight into how well their employees and the organisation are doing and identifying areas of concern for rectification and improvement. This book focuses on the practicality of performance management tools (for example, Performance Analytics; Performance Reporting; Critical Success Factors; Balanced Scorecard; Benchmarking; Six Sigma; Business Excellence Models; Enterprise Risk Management) and illustrates their use, and the changing nature of how organisational performance will be evaluated in the future. This includes the application of Artificial Intelligence as an important trend in performance measurement and management. This book provides a universal framework for implementing a performance measurement and management system that is applicable to both the private and public sectors. It is particularly relevant to HR and operational managers, and organisational leaders and public administrators at all levels.

The End of Performance Appraisal

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Author :
Publisher : Springer
ISBN 13 : 3319542354
Total Pages : 189 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis The End of Performance Appraisal by : Armin Trost

Download or read book The End of Performance Appraisal written by Armin Trost and published by Springer. This book was released on 2017-05-02 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates, in detail, why annual performance appraisals might still work in hierarchical environments, but largely fail in agile ones. The annual performance appraisal is one of the world’s most widely used management tools. For many years, it was indeed seen as a pre-requisite for successful leadership and professional management. While most managers and employees have always been sceptical in this respect, those at a strategic level are now also realising it causes more harm than good, and a growing number of leading companies have similarly abolished this approach. One key reason lies in the changing working world, and the quest for greater organisational agility. Companies are moving away from rigid structuring. The arguments are presented objectively but with practical relevance, coherently illustrating the available alternatives for achieving what annual performance appraisals largely have not.

Impacts of Online Advertising on Business Performance

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Author :
Publisher : IGI Global
ISBN 13 : 1799816206
Total Pages : 262 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impacts of Online Advertising on Business Performance by : Semerádová, Tereza

Download or read book Impacts of Online Advertising on Business Performance written by Semerádová, Tereza and published by IGI Global. This book was released on 2019-11-22 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.

Corporate Social Responsibility and Governance

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Author :
Publisher : Routledge
ISBN 13 : 1000553795
Total Pages : 227 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Corporate Social Responsibility and Governance by : Panagiotis Dimitropoulos

Download or read book Corporate Social Responsibility and Governance written by Panagiotis Dimitropoulos and published by Routledge. This book was released on 2022-03-10 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) has developed into a crucial corporate and organizational issue around the world. It has been incorporated into various sectors and countries, and includes many types of activities and dimensions. It is a common notion that organizations are more inclined today to broaden and shift their performance focus from short-term goals towards long-term social, environmental, and value-added perspectives. Under the framework of corporate governance, organizations and companies are motivated to promote fairness, transparency, ethics, and accountability in their transactions, while concurrently maintaining enhanced standards of governance. This means that organizations and corporations must align their activities with community aspirations which is an issue falling within the sphere of CSR. Increased attention has been placed on the organizations regarding their approach towards the needs of various stakeholders. However, a crucial issue that this book attempts to address is the association, intersection, and inter-relationship between governance and CSR within the EU region, which are not adequately established in the existing literature. The book will show that governance and CSR are highly connected. With the purpose of studying the association of CSR with legal, managerial and empirical aspects of governance in corporations and not-for-profit organizations, in various sectors of the economy, the book also intends to provide useful policy implications, as well as to offer constructive directions for future research. This book will be of value to researchers, academics, practitioners, policymakers, and students in the fields of CRS and governance, organizational theory, marketing management, business ethics and human resource management.

Leading Business Teams

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1003817440
Total Pages : 261 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Leading Business Teams by : William S. Kane

Download or read book Leading Business Teams written by William S. Kane and published by Taylor & Francis. This book was released on 2023-12-06 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a rapidly changing world, businesses must create a high-performing, metrics-driven workplace environment characterized by respect, inclusion, teamwork, innovation, and overall harmony—and it must be manageable and sustainable. This book shows that returning to managerial basics will provide the way forward, as exemplified by legendary UCLA basketball coach John Wooden, the model for a new people management pathway: the SCORE paradigm. Generally considered the greatest coach in history, John Wooden’s recipe for team success was unique, culture-based, and ahead of its time. Building upon Wooden’s 21 coaching principles and his own 35 years of experience as a human resources leader, Bill Kane has created the SCORE framework to guide people managers in creating and nurturing effective teams and steering their organizations through times of change: • Staffing: Attracting and selecting talent • Cultivating culture: Defining how people should interact • Organizing and planning: The need for direction and focus • Reinforcing desirable behavior: Managing performance • Engaging your team: A leader’s role and responsibility Enlivened with stories from the careers of Coach Wooden, Andy Hill (a three-time national champion under Coach), and the author, the book clearly explains why each coaching principle works in practice and provides examples of success, as well as pitfalls to avoid. Readers will learn how to get the right people on their team, create meaningful participative and inclusive management practices, build a winning organizational culture, and achieve heightened results. New and experienced people managers and leaders in corporate settings, as well as business and organizational psychology students, will appreciate this timeless reference tool, a roadmap to help people managers—as their own “work-in-progress”—develop strategies for success based upon a proven and simple model.

Innovative Perspectives on Corporate Communication in the Global World

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Author :
Publisher : IGI Global
ISBN 13 : 179986801X
Total Pages : 319 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Innovative Perspectives on Corporate Communication in the Global World by : Olvera-Lobo, María Dolores

Download or read book Innovative Perspectives on Corporate Communication in the Global World written by Olvera-Lobo, María Dolores and published by IGI Global. This book was released on 2021-04-23 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.