Impacts Of Online Advertising On Business Performance

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Impacts of Online Advertising on Business Performance

Author : Semerádová, Tereza
Publisher : IGI Global
ISBN 13 : 1799816206
Total Pages : 262 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impacts of Online Advertising on Business Performance by : Semerádová, Tereza

Download or read book Impacts of Online Advertising on Business Performance written by Semerádová, Tereza and published by IGI Global. This book was released on 2019-11-22 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Advanced Digital Marketing Strategies in a Data-Driven Era

Author : Saura, Jose Ramon
Publisher : IGI Global
ISBN 13 : 1799880052
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Advanced Digital Marketing Strategies in a Data-Driven Era by : Saura, Jose Ramon

Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Digital Impact

Author : Vipin Mayar
Publisher : John Wiley & Sons
ISBN 13 : 1118087747
Total Pages : 226 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Digital Impact by : Vipin Mayar

Download or read book Digital Impact written by Vipin Mayar and published by John Wiley & Sons. This book was released on 2011-05-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.

Innovations in Digital Branding and Content Marketing

Author : Das, Subhankar
Publisher : IGI Global
ISBN 13 : 1799844218
Total Pages : 311 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Innovations in Digital Branding and Content Marketing by : Das, Subhankar

Download or read book Innovations in Digital Branding and Content Marketing written by Das, Subhankar and published by IGI Global. This book was released on 2020-09-25 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.

Subcommittee Hearing on the Impact of Online Advertising on Small Firms

Author : United States. Congress. House. Committee on Small Business. Subcommittee on Regulations, Health Care, and Trade
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Subcommittee Hearing on the Impact of Online Advertising on Small Firms by : United States. Congress. House. Committee on Small Business. Subcommittee on Regulations, Health Care, and Trade

Download or read book Subcommittee Hearing on the Impact of Online Advertising on Small Firms written by United States. Congress. House. Committee on Small Business. Subcommittee on Regulations, Health Care, and Trade and published by . This book was released on 2008 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Entertainment

Author : Subhankar Das
Publisher : Springer Nature
ISBN 13 : 9811597243
Total Pages : 265 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Digital Entertainment by : Subhankar Das

Download or read book Digital Entertainment written by Subhankar Das and published by Springer Nature. This book was released on 2021-02-06 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based. Digital Entertainment incorporates Internet-based gaming, remote gaming, online applications for TV, music, and films fans, and types of consumer-to-consumer (C2C) stimulation that includes human–PC or human–human or human–mobile collaboration through the Internet (or remote).

Online Advertising and Promotion: Modern Technologies for Marketing

Author : Hanafizadeh, Payam
Publisher : IGI Global
ISBN 13 : 1466608862
Total Pages : 249 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Online Advertising and Promotion: Modern Technologies for Marketing by : Hanafizadeh, Payam

Download or read book Online Advertising and Promotion: Modern Technologies for Marketing written by Hanafizadeh, Payam and published by IGI Global. This book was released on 2012-04-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.

The Effect of Advertising and Display

Author : Robert East
Publisher : Springer Science & Business Media
ISBN 13 : 0387233776
Total Pages : 125 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis The Effect of Advertising and Display by : Robert East

Download or read book The Effect of Advertising and Display written by Robert East and published by Springer Science & Business Media. This book was released on 2013-03-20 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional ad exposures, or do the gains get less and less after the first exposure? New evidence on this issue is assessed. The focus then moves to a model of ad response that covers the evidence on repeated ad exposure and explains how advertising may work over both short-term and long-term periods. The processes that could produce the long-term effect are discussed and new evidence is presented on the function of word of mouth. There is a chapter on the psychological processes that are used to explain ad effect and brief sections on the point of purchase and online advertising.

Innovations in Industrial Engineering

Author : José Machado
Publisher : Springer Nature
ISBN 13 : 3030781704
Total Pages : 487 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Innovations in Industrial Engineering by : José Machado

Download or read book Innovations in Industrial Engineering written by José Machado and published by Springer Nature. This book was released on 2021-06-23 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a variety of topics in the field of industrial engineering, with a special focus on research and industrial applications aimed at both improving quality of processes and products and contributing to a sustainable economy. Based on a set of papers presented at the 1st International Conference “Innovation in Engineering”, ICIE, held in Guimarães, Portugal, on June 28–30, 2021, it focuses on innovative technologies associated with and strategies for the development of Industry 4.0. The chapters discuss new ways to improve industrial production and supply chain management by applying mathematical and computational methods. They also cover important issues relating to sustainability, education, and collaborations between industry and universities, and national developments. This book, which belongs to a three-volume set, provides engineering researchers and professionals with a timely overview and extensive information on trends and technologies behind the current and future developments of Industry 4.0.

Privacy Implications of Online Advertising

Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Publisher :
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Privacy Implications of Online Advertising by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation

Download or read book Privacy Implications of Online Advertising written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 2012 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

Author : Gigauri, Iza
Publisher : IGI Global
ISBN 13 : 1668486830
Total Pages : 478 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing by : Gigauri, Iza

Download or read book Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing written by Gigauri, Iza and published by IGI Global. This book was released on 2023-06-26 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in todays context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Technological Sustainability and Business Competitive Advantage

Author : Muneer Al Mubarak
Publisher : Springer Nature
ISBN 13 : 3031355253
Total Pages : 516 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Technological Sustainability and Business Competitive Advantage by : Muneer Al Mubarak

Download or read book Technological Sustainability and Business Competitive Advantage written by Muneer Al Mubarak and published by Springer Nature. This book was released on 2023-08-14 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses advanced technological solutions in Industry 5.0 that can be used for business competitive advantage and sustainability. The book presents tools that can help reduce time and make use of data in an efficient way while using resources efficiently and sustainably. The book aims to highlight technological sustainability through promoting innovations, improving social development, and providing green products that benefit the society. The authors discuss the recent technological advancements such as Artificial Intelligence (AI), Internet of Things (IoT), Financial Technology (FinTech), Big Data, and Blockchain. They also discuss the benefits of incorporating such technologies in areas such as green supply chain, storage technology, Internet banking, and nanotechnology. The target audience of this book includes all interested individuals and institutions in the fields of engineering, business, technology, and public services. The book provides insights and solutions to many issues and creates opportunities for further sustainability.

Artificial Intelligence-Augmented Digital Twins

Author : Abdalmuttaleb M. A. Musleh Al-Sartawi
Publisher : Springer Nature
ISBN 13 : 3031434900
Total Pages : 673 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Artificial Intelligence-Augmented Digital Twins by : Abdalmuttaleb M. A. Musleh Al-Sartawi

Download or read book Artificial Intelligence-Augmented Digital Twins written by Abdalmuttaleb M. A. Musleh Al-Sartawi and published by Springer Nature. This book was released on 2024-01-19 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presently, we stand on the threshold of a technological revolution that will drastically change the way we live, work, and communicate with each other. By the current rate, scope, and complexity, this transformation will be as fundamental for society as any other technological paradigm change from the past. The industries which are more susceptible to change are technologically oriented industries including banking, finance, accounting, and auditing. One of the technological concepts of the technological revolution is the concept of the digital twin. The application of digital twins and AI as paired with Internet of Things technologies makes it possible to solve ESG problems on a completely different level (Li, 2019) for accounting firms and financial institutions. These include recycling on demand, rational energy consumption, smart surveillance cameras for crime tracking, and smart branch parking solutions, monitoring the wear and tear and conditions of financial technology infrastructures. Moreover, numerous researchers and practitioners emphasize the significance of innovating sustainable business models and operations (Geissdoerfer et al., 2018). The digital twin will allow businesses and financial institutions to minimize costs, boost customer service, and find new ways to generate revenue. DTW is accessible now more than ever, and many reputable and innovative companies such as Tesla, Ericsson, and Siemens have adopted it with varying success. Therefore, this book examines the opportunities, challenges, and risks of artificial intelligence-augmented digital twins for financial operations, innovation, and sustainable development. It focuses on AI and digital twin technologies to furnish solutions for the current industrial revolution including the Metaverse. Henceforth, this book aims to encourage authors to submit multi-disciplinary chapters indicating the current scholarly challenges about the applications and potential of artificial intelligence and digital twins in accounting, finance, and banking.

Internet Media Planning

Author : Janghyuk Lee
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Internet Media Planning by : Janghyuk Lee

Download or read book Internet Media Planning written by Janghyuk Lee and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of the various media vehicles available for advertising, the Internet is the latest and the most rapidly growing, emerging as the ideal medium to promote products and services in the global market. In this article, the authors propose an Internet media planning model whose main objective is to help advertisers determine the return they obtain from spending on Internet advertising. Using available data such as Internet page view and advertising performance data, the model contributes to attempts not only to optimize the Internet advertising schedule but also to fix the right price for Internet advertisements on the basis of the characteristics of the exposure distribution of sites. The authors test the model with data provided by KoreanClick, a Korean market research company that specializes in Internet audience measurement. The optimal durations for the subject sites provide some useful insights. The findings contrast with current Web media planning practices, and the authors demonstrate the potential savings that could be achieved if their approach were applied.

Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success

Author : Bahaaeddin Alareeni
Publisher : Springer Nature
ISBN 13 : 3031080939
Total Pages : 1026 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success by : Bahaaeddin Alareeni

Download or read book Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2022-07-29 with total page 1026 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the International Conference on Business and Technology (ICBT2021) organized by EuroMid Academy of Business & Technology (EMABT), held in Istanbul, between 06–07 November 2021. In response to the call for papers for ICBT2021, 485 papers were submitted for presentation and ‎inclusion in the proceedings of the conference. After a careful blind refereeing process, 292 papers ‎were selected for inclusion in the conference proceedings from forty countries. Each of these ‎chapters was evaluated through an editorial board, and each chapter was passed through a double-blind peer-review process.‎ The book highlights a range of topics in the fields of technology, ‎entrepreneurship, business administration, ‎accounting, and economics that can contribute to business ‎development in countries, such as ‎learning machines, artificial intelligence, big data, ‎deep ‎‎learning, game-based learning, management ‎information system, ‎accounting information ‎system, knowledge management, entrepreneurship, and ‎social enterprise, corporate social responsibility and sustainability, business policy and strategic ‎management, international management and organizations, organizational behavior and HRM, ‎operations management and logistics research, controversial issues in management and organizations, ‎turnaround, corporate entrepreneurship, innovation, legal issues, business ethics, and firm ‎gerial accounting and firm financial affairs, non-traditional research, and creative ‎methodologies. These proceedings are reflecting quality research contributing theoretical and practical implications, for those who are wise to apply the technology within any business sector. It is our hope that the contribution of this book proceedings will be of the academic level which even decision-makers in the various economic and executive-level will get to appreciate.

Online Marketing for Professional Services

Author : Lee W. Frederiksen
Publisher :
ISBN 13 : 9780982881934
Total Pages : 170 pages
Book Rating : 4.8/5 (819 download)

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Book Synopsis Online Marketing for Professional Services by : Lee W. Frederiksen

Download or read book Online Marketing for Professional Services written by Lee W. Frederiksen and published by . This book was released on 2012-06 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.