Control Y Seguimiento De Politicas De Marketing Acceso

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Control y seguimiento de políticas de marketing

Author : GAYARRE MADOZ, JOAQUÍN
Publisher : Ediciones Paraninfo, S.A.
ISBN 13 : 8428340633
Total Pages : 128 pages
Book Rating : 4.4/5 (283 download)

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Book Synopsis Control y seguimiento de políticas de marketing by : GAYARRE MADOZ, JOAQUÍN

Download or read book Control y seguimiento de políticas de marketing written by GAYARRE MADOZ, JOAQUÍN and published by Ediciones Paraninfo, S.A.. This book was released on 2019-03-27 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este manual pone al alcance del lector los principios básicos de todo plan de marketing, su implementación por parte de los equipos de ventas y trademarketing, su seguimiento y el control que se precisa. De una manera detallada, accesible y clara se presentan los instrumentos necesarios para planificar y llevar a cabo el sistema de control de las distintas acciones de marketing y a la vez poder implementar las medidas correctivas que resulten necesarias. El contenido de la obra responde fielmente al currículo que para la unidad formativa UF2393 Control y seguimiento de políticas de marketing se determina en el RD 614/2013 de 2 de agosto, que regula el certificado de profesionalidad denominado Gestión de marketing y comunicación (COMM0112), en el que se integra esta unidad formativa, que a su vez forma parte del módulo formativo MF2185_3 Políticas de marketing. Para lograr un enfoque eminentemente didáctico y fundamentalmente práctico, todas las explicaciones teóricas se acompañan de una cuidada selección de gráficos, ejemplos reales del mundo empresarial, destacados, actividades resueltas y propuestas de actividades de aplicación, que en su conjunto, suponen un material didáctico idóneo tanto para el formador como para el alumno que aspira a desarrollar en el entorno profesional del marketing su actividad laboral. Los autores, licenciados en Economía, son docentes en centros concertados de Formación Profesional y expertos en Comercio y Marketing.

Control y seguimiento de políticas de marketing (Acceso)

Author : JOAQUÍN GAYARRE MADOZ
Publisher : Ediciones Paraninfo, S.A
ISBN 13 : 9788413669908
Total Pages : pages
Book Rating : 4.6/5 (699 download)

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Book Synopsis Control y seguimiento de políticas de marketing (Acceso) by : JOAQUÍN GAYARRE MADOZ

Download or read book Control y seguimiento de políticas de marketing (Acceso) written by JOAQUÍN GAYARRE MADOZ and published by Ediciones Paraninfo, S.A. This book was released on 2019-03-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

UF2393 - Control y seguimiento de políticas de marketing

Author : Luis Santiago Ocejo
Publisher : Editorial Elearning, S.L.
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4./5 ( download)

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Book Synopsis UF2393 - Control y seguimiento de políticas de marketing by : Luis Santiago Ocejo

Download or read book UF2393 - Control y seguimiento de políticas de marketing written by Luis Santiago Ocejo and published by Editorial Elearning, S.L.. This book was released on 2015-01-29 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: La finalidad de esta Unidad Formativa es enseñar a elaborar brIefing de productos y servicios, relacionando las variables del Marketing-Mix, para la ejecución y contratación de los profesionales y servicios necesarios de acciones de comunicación y promoción definidas. Para ello, se analizará la ejecución e implantación del Plan de Marketing, el seguimiento y el control del plan de Marketing.

Control y seguimiento de políticas de marketing (UF2393).

Author : María del Mar Soria Ibáñez
Publisher :
ISBN 13 : 9788468167763
Total Pages : 81 pages
Book Rating : 4.1/5 (677 download)

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Book Synopsis Control y seguimiento de políticas de marketing (UF2393). by : María del Mar Soria Ibáñez

Download or read book Control y seguimiento de políticas de marketing (UF2393). written by María del Mar Soria Ibáñez and published by . This book was released on 2016 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Manual. Control y seguimiento de políticas de marketing (UF2393). Certificados de profesionalidad. Gestión de marketing y comunicación (COMM0112)

Download Manual. Control y seguimiento de políticas de marketing (UF2393). Certificados de profesionalidad. Gestión de marketing y comunicación (COMM0112) PDF Online Free

Author : Editorial CEP
Publisher : EDITORIAL CEP
ISBN 13 : 8468180076
Total Pages : 85 pages
Book Rating : 4.4/5 (681 download)

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Book Synopsis Manual. Control y seguimiento de políticas de marketing (UF2393). Certificados de profesionalidad. Gestión de marketing y comunicación (COMM0112) by : Editorial CEP

Download or read book Manual. Control y seguimiento de políticas de marketing (UF2393). Certificados de profesionalidad. Gestión de marketing y comunicación (COMM0112) written by Editorial CEP and published by EDITORIAL CEP. This book was released on 2016-03-30 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Control y seguimiento de políticas de marketing (UF2393) es una de las Unidades Formativas del módulo "Políticas de Marketing (MF2185_3)". Este módulo está incluido en el Certificado de Profesionalidad "Gestión de marketing y comunicación (COMM0112)", publicado en el Real Decreto 614/2013. Este manual sigue fielmente el índice de contenidos publicado en el Real Decreto que lo regula. Se trata de un material dirigido a favorecer el aprendizaje teórico-práctico que resultará de gran utilidad para la impartición de los cursos organizados por el centro acreditado. Los contenidos se han desarrollado siguiendo esta estructura: • Ficha técnica • Objetivos generales y específicos • Desarrollo teórico • Ejercicios prácticos con soluciones • Resumen por tema • Glosario de términos • Bibliografía

Control y seguimiento de políticas de marketing (UF2393).

Author : María del Mar Soria Ibáñez
Publisher :
ISBN 13 : 9788468167770
Total Pages : 59 pages
Book Rating : 4.1/5 (677 download)

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Book Synopsis Control y seguimiento de políticas de marketing (UF2393). by : María del Mar Soria Ibáñez

Download or read book Control y seguimiento de políticas de marketing (UF2393). written by María del Mar Soria Ibáñez and published by . This book was released on 2016 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:

UF2393, Control y seguimiento de políticas de marketing

Author : Luis Santiago Ocejo
Publisher :
ISBN 13 : 9788416360437
Total Pages : 194 pages
Book Rating : 4.3/5 (64 download)

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Book Synopsis UF2393, Control y seguimiento de políticas de marketing by : Luis Santiago Ocejo

Download or read book UF2393, Control y seguimiento de políticas de marketing written by Luis Santiago Ocejo and published by . This book was released on 2015 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:

El plan de marketing digital en la práctica

Author : José María Sainz de Vicuña Ancín
Publisher : ESIC Editorial
ISBN 13 : 8418415398
Total Pages : 298 pages
Book Rating : 4.4/5 (184 download)

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Book Synopsis El plan de marketing digital en la práctica by : José María Sainz de Vicuña Ancín

Download or read book El plan de marketing digital en la práctica written by José María Sainz de Vicuña Ancín and published by ESIC Editorial. This book was released on 2021-01-11 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: «Oportuno, actual, integrador, práctico, riguroso, sistemático, útil, soberbio, atractivo, eficaz, interesante, profundo, equilibrado, enriquecedor, estructurado y clarificador» son algunos de los adjetivos que los 25 profesionales, cuyos testimonios encontrará al comienzo del libro, han utilizado para calificar esta nueva publicación de José M. Sainz de Vicuña. El plan de marketing digital en la práctica abunda en la labor que el autor ha pretendido realizar, en los últimos 25 años, aportando su experiencia para elaborar su libro El plan de marketing en la práctica. Este manual fue elegido por las escuelas de negocio, empresas de consultoría y altos directivos de importantes multinacionales como uno de «los 20 mejores libros de gestión» de los últimos años, junto con libros de prestigiosos gurús como Gary Hamel (Liderando la Revolución) o Jack Welch (Jack Welch, Hablando Claro), expresidente de General Electric, entre otros. Para ello, como suele ser habitual en este autor, el libro presenta dos casos reales de empresas en situaciones muy distintas. • El capítulo 2 da a conocer el plan de marketing integral (on y offline) de una start up (Nire iHealth) que nace en diciembre de 2013, con un planteamiento global basado en la prevención. • El capítulo 3 muestra dos planes de marketing digital de Ternua, la marca de outdoor de Ternua Group. Esta empresa de artículos deportivos, cuya matriz data de 1989, ha encontrado sus nichos de mercado en los que luchar con multinacionales de la talla de Adidas y Nike, y factura unos 30 millones de euros, de los que el 33% proviene del exterior. Estos capítulos los complementa con un: • Capítulo de introducción que explica cómo entramos en una nueva era en la que el mayor desafío que tenemos es gestionar la transición digital con éxito. • Capítulo 1 que expone la aportación del marketing a la empresa en la era digital, define el concepto de marketing digital y reflexiona sobre el futuro de las numerosas figuras digitales que han surgido en este siglo. • Capítulo 4 que muestra cómo hacer el seguimiento y el control del plan de marketing con el ejemplo de SDV Elkartea. En resumen, El plan de marketing digital en la práctica trata de cubrir la laguna que tienen las empresas sobre cómo integrar el marketing digital en el plan de marketing de su organización.

UF2393--Control y seguimiento de pol?ticas de marketing

Author : Luis Santiago Ocejo
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis UF2393--Control y seguimiento de pol?ticas de marketing by : Luis Santiago Ocejo

Download or read book UF2393--Control y seguimiento de pol?ticas de marketing written by Luis Santiago Ocejo and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La finalidad de esta Unidad Formativa es ense?ar a elaborar brIefing de productos y servicios, relacionando las variables del Marketing-Mix, para la ejecuci?n y contrataci?n de los profesionales y servicios necesarios de acciones de comunicaci?n y promoci?n definidas. Para ello, se analizar? la ejecuci?n e implantaci?n del Plan de Marketing, el seguimiento y el control del plan de Marketing. Tema 1. Ejecuci?n e implantaci?n del Plan de Marketing. 1.1 Fases del Plan de Marketing. 1.2 Negociaci?n del Plan de Marketing en la Empresa. 1.3 Recursos econ?micos para el Plan de Marketing. Tema 2. Seguimiento y control del Plan de Marketing. 2.1 T?cnicas de seguimiento y control de las pol?ticas de Marketing. 2.2 Ratios de control del Plan de Marketing. 2.3 An?lisis de retorno del Plan de Marketing. 2.4 Elaboraci?n de informes de seguimiento.

Glosario Del Banco Mundial

Author : World Bank
Publisher : World Bank Publications
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Glosario Del Banco Mundial by : World Bank

Download or read book Glosario Del Banco Mundial written by World Bank and published by World Bank Publications. This book was released on 1996 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.

Tecnopolítica

Author : Antoni Gutiérrez-Rubí
Publisher : LuzAzul ediciones
ISBN 13 : 8469718061
Total Pages : 113 pages
Book Rating : 4.4/5 (697 download)

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Book Synopsis Tecnopolítica by : Antoni Gutiérrez-Rubí

Download or read book Tecnopolítica written by Antoni Gutiérrez-Rubí and published by LuzAzul ediciones. This book was released on with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Building Cities

Author : Eduardo Rojas
Publisher : Heritage Capital Corporation
ISBN 13 : 9781597821087
Total Pages : 276 pages
Book Rating : 4.8/5 (21 download)

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Book Synopsis Building Cities by : Eduardo Rojas

Download or read book Building Cities written by Eduardo Rojas and published by Heritage Capital Corporation. This book was released on 2010 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a synthesis of the lessons learned and challenges confronted in implementing neighbourhood improvement programs in the Latin American and Caribbean (LAC) region. It provides a wide panorama of the most complex problems that the cities of the LAC region currently face and shows possibilities for solutions.

Variance in Approach Toward a ‘Sustainable’ Coffee Industry in Costa Rica

Author : Melissa Vogt
Publisher : Ubiquity Press
ISBN 13 : 1911529781
Total Pages : 245 pages
Book Rating : 4.9/5 (115 download)

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Book Synopsis Variance in Approach Toward a ‘Sustainable’ Coffee Industry in Costa Rica by : Melissa Vogt

Download or read book Variance in Approach Toward a ‘Sustainable’ Coffee Industry in Costa Rica written by Melissa Vogt and published by Ubiquity Press. This book was released on 2019-12-18 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Melissa Vogt considers the influence of Rainforest Alliance and Fairtrade in coffee farming communities of Costa Rica from 2009-2019. Sustainability certifications schemes are working amongst a range of sustainability efforts, unique by their intra market location. The intentions of each certification scheme must be clarified prior to evaluation and their influence considered amongst contextually specific historic and contemporary considerations, and alongside the range of sustainability efforts. The advantages and disadvantages, opportunities for improvement and how alternative mechanisms might improve upon or complement sustainability certification schemes are explained. An epilogue considers how prioritisation of coffee as a cash crop may align with sustainability. The influence on biodiversity, community health and income, and the possible implication of reduced coffee crop density for consumers, the market and farming landscapes is considered. How sustainability standards might better encourage more ambitious sustainability in farming landscapes is for future consideration.

An Opportunity for a Different Peru

Author : Marcelo Giugale
Publisher : World Bank Publications
ISBN 13 : 082136863X
Total Pages : 860 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis An Opportunity for a Different Peru by : Marcelo Giugale

Download or read book An Opportunity for a Different Peru written by Marcelo Giugale and published by World Bank Publications. This book was released on 2007 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time in the republican history of Peru, the presidential transition takes place in democracy, social peace, fast economic growth and favorable world markets. In other words, there has never been a better chance to build a different Peru - a richer country, more equal and governable. There are multiple ways to achieve that goal. New reforms must stem from a widespread and participatory debate, one of a common vision conceived for and by Peruvians. This book aims at making a technical and independent contribution to such debate; it summarizes the knowledge available about the challenges to be faced by the new administration. The study does not recommend silver bullets, but suggests policy options. It is based on the analysis of the current reality and in six decades of relationships with Peru, in which the Bank has implemented more than 100 projects and prepared more than 500 technical reports covering the wide range of development topics. When necessary, the study provides lessons that the Bank has learned elsewhere. The study provides a conceptual framework to the analysis of the country's 34 economic sectors and the two historical perspectives behind them. In doing so, it offers a comprehensive reform agenda that sheds light on possible priorities and courses of action.

Transparent Governance in an Age of Abundance

Author : Juan Cruz Vieyra
Publisher : Inter-American Development Bank
ISBN 13 : 159782187X
Total Pages : 454 pages
Book Rating : 4.5/5 (978 download)

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Book Synopsis Transparent Governance in an Age of Abundance by : Juan Cruz Vieyra

Download or read book Transparent Governance in an Age of Abundance written by Juan Cruz Vieyra and published by Inter-American Development Bank. This book was released on 2014-10-31 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last decade, the Latin American and Caribbean region has experienced unprecedented natural resources abundance. This book highlights how transparency can help realize the benefits and reduce negative externalities associated with the extractive industries in the region. A central message is that high-quality and well-managed information is critical to ensure the transparent and effective governance of the sector. The insights from experiences in the region can help policymakers design and implement effective regulatory reforms and adopt international standards that contribute to this goal. This is particularly important at a time when the recent boom experienced by extractives in the region may be coming to an end.

OECD Review of Agricultural Policies: Colombia 2015

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264227644
Total Pages : 282 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis OECD Review of Agricultural Policies: Colombia 2015 by : OECD

Download or read book OECD Review of Agricultural Policies: Colombia 2015 written by OECD and published by OECD Publishing. This book was released on 2015-04-27 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This review assesses the performance of Colombian agriculture over the last two decades, evaluates Colombian agricultural policy reforms and provides recommendations to address key challenges in the future.

A Web-Based Approach to Measure Skill Mismatches and Skills Profiles for a Developing Country:

Author : Jeisson Arley Cárdenas Rubio
Publisher : Editorial Universidad del Rosario
ISBN 13 : 9587845455
Total Pages : 434 pages
Book Rating : 4.5/5 (878 download)

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Book Synopsis A Web-Based Approach to Measure Skill Mismatches and Skills Profiles for a Developing Country: by : Jeisson Arley Cárdenas Rubio

Download or read book A Web-Based Approach to Measure Skill Mismatches and Skills Profiles for a Developing Country: written by Jeisson Arley Cárdenas Rubio and published by Editorial Universidad del Rosario. This book was released on 2020-12-30 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Several interdisciplinary studies highlight imperfect information as a possible explanation of skill mismatches, which in turn has implications for unemployment and informality rates. Despite information failures and their consequences, countries like Colombia (where informality and unemployment rates are high) lack a proper labour market information system to identify skill mismatches and employer skill requirements. One reason for this absence is the cost of collecting labour market data. Recently, the potential use of online job portals as a source of labour market information has gained the attention of researchers and policymakers, since these portals can provide quick and relatively low-cost data collection. As such, these portals could be of use for Colombia. However, debates continue about the efficacy of this use, particularly concerning the robustness of the collected data. This book implements a novel mixed-methods approach (such as web scraping, text mining, machine learning, etc.) to investigate to what extent a web-based model of skill mismatches can be developed for Colombia. The main contribution of this book is demonstrating that, with the proper techniques, job portals can be a robust source of labour market information. In doing so, it also contributes to current knowledge by developing a conceptual and methodological approach to identify skills, occupations, and skill mismatches using online job advertisements, which would otherwise be too complex to be collected and analysed via other means. By applying this novel methodology, this study provides new empirical data on the extent and nature of skill mismatches in Colombia for a considerable set of non-agricultural occupations in the urban and formal economy. Moreover, this information can be used as a complement to household surveys to monitor potential skill shortages. Thus, the findings are useful for policymakers, statisticians, and education and training providers, among others."