Content Is King

Download Content Is King full books in PDF, epub, and Kindle. Read online Content Is King ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Content is King

Author : Gary Graham
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1623564506
Total Pages : 288 pages
Book Rating : 4.6/5 (235 download)

DOWNLOAD NOW!

Book Synopsis Content is King by : Gary Graham

Download or read book Content is King written by Gary Graham and published by Bloomsbury Publishing USA. This book was released on 2015-10-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.

Content is King

Author : David Chaffey
Publisher : Routledge
ISBN 13 : 113641438X
Total Pages : 230 pages
Book Rating : 4.1/5 (364 download)

DOWNLOAD NOW!

Book Synopsis Content is King by : David Chaffey

Download or read book Content is King written by David Chaffey and published by Routledge. This book was released on 2012-05-23 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.

The King of Content

Author : Keach Hagey
Publisher : HarperCollins
ISBN 13 : 006265411X
Total Pages : 402 pages
Book Rating : 4.0/5 (626 download)

DOWNLOAD NOW!

Book Synopsis The King of Content by : Keach Hagey

Download or read book The King of Content written by Keach Hagey and published by HarperCollins. This book was released on 2018-06-26 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The remarkable story of Sumner Redstone, his family legacy, and the battles for all he controlled. Sumner Murray Redstone (1923–2020), who lived by the credo "content is king," leveraged his father’s chain of drive-in movie theaters into one of the world’s greatest media empires through a series of audacious takeovers designed to ensure his permanent control. Over the course of this meteoric rise, he made his share of enemies and feuded with nearly every member of his family. In The King of Content, Keach Hagey deconstructs Redstone’s rise from Boston’s West End through Harvard Law School to the highest echelons of American business. The ninety-seven-year-old mogul’s life became a tabloid soap opera, the center of acrimonious legal battles throughout his vast holdings, which included Paramount Pictures and two of the largest public media companies, Viacom and CBS. At the heart of these lawsuits was Redstone’s tumultuous love life and complicated relationship with his children. Redstone’s daughter, Shari, has emerged as his de facto successor, but only after she ousted his closest confidant in a fierce power struggle. Yet Redstone’s assets face an existential threat that goes beyond his family, disgruntled ex-girlfriends, or even the management of his companies: the changing nature of media consumption. As more and more people cut their cable cords, CBS, with its focus on sports and broadcast TV, has held steady, while Viacom, with its once-great cable channels like MTV and Nickelodeon, has suffered a precipitous fall. As their rivals merge, the question is whether Shari’s push to undo her father’s last big strategic maneuver and recombine CBS and Viacom will be enough to shore up their future. A biography and corporate whodunit filled with surprising details, The King of Content investigates Redstone’s impact on business and popular culture, as well as the family feuds, corporate battles, and questionable alliances that go back decades—all laid bare in this authoritative book.

The Way of the Linguist

Author : Steve Kaufmann
Publisher : AuthorHouse
ISBN 13 : 1420873296
Total Pages : 142 pages
Book Rating : 4.4/5 (28 download)

DOWNLOAD NOW!

Book Synopsis The Way of the Linguist by : Steve Kaufmann

Download or read book The Way of the Linguist written by Steve Kaufmann and published by AuthorHouse. This book was released on 2005-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Way of The Linguist, A language learning odyssey. It is now a cliché that the world is a smaller place. We think nothing of jumping on a plane to travel to another country or continent. The most exotic locations are now destinations for mass tourism. Small business people are dealing across frontiers and language barriers like never before. The Internet brings different languages and cultures to our finger-tips. English, the hybrid language of an island at the western extremity of Europe seems to have an unrivalled position as an international medium of communication. But historically periods of cultural and economic domination have never lasted forever. Do we not lose something by relying on the wide spread use of English rather than discovering other languages and cultures? As citizens of this shrunken world, would we not be better off if we were able to speak a few languages other than our own? The answer is obviously yes. Certainly Steve Kaufmann thinks so, and in his busy life as a diplomat and businessman he managed to learn to speak nine languages fluently and observe first hand some of the dominant cultures of Europe and Asia. Why do not more people do the same? In his book The Way of The Linguist, A language learning odyssey, Steve offers some answers. Steve feels anyone can learn a language if they want to. He points out some of the obstacles that hold people back. Drawing on his adventures in Europe and Asia, as a student and businessman, he describes the rewards that come from knowing languages. He relates his evolution as a language learner, abroad and back in his native Canada and explains the kind of attitude that will enable others to achieve second language fluency. Many people have taken on the challenge of language learning but have been frustrated by their lack of success. This book offers detailed advice on the kind of study practices that will achieve language breakthroughs. Steve has developed a language learning system available online at: www.thelinguist.com.

The Death of Content As King

Author : Jon Hinderliter
Publisher :
ISBN 13 : 9781943226542
Total Pages : 196 pages
Book Rating : 4.2/5 (265 download)

DOWNLOAD NOW!

Book Synopsis The Death of Content As King by : Jon Hinderliter

Download or read book The Death of Content As King written by Jon Hinderliter and published by . This book was released on 2020-12-17 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Death of Content as King is a methodically researched guide that helps you embrace data, not as the new king, but as the voice and vote.

The Digital Crown

Author : Ahava Leibtag
Publisher : Newnes
ISBN 13 : 0124076572
Total Pages : 358 pages
Book Rating : 4.1/5 (24 download)

DOWNLOAD NOW!

Book Synopsis The Digital Crown by : Ahava Leibtag

Download or read book The Digital Crown written by Ahava Leibtag and published by Newnes. This book was released on 2013-09-17 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You’ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer Learn both the theoretical and practical applications of content and communication on-line Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business

Magazine Editing and Production

Author : J. W. Click
Publisher : WCB/McGraw-Hill
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.3/5 (9 download)

DOWNLOAD NOW!

Book Synopsis Magazine Editing and Production by : J. W. Click

Download or read book Magazine Editing and Production written by J. W. Click and published by WCB/McGraw-Hill. This book was released on 1983 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Content Is King

Author : Laura Briggs
Publisher : Entrepreneur Press
ISBN 13 : 1613084684
Total Pages : 194 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis Content Is King by : Laura Briggs

Download or read book Content Is King written by Laura Briggs and published by Entrepreneur Press. This book was released on 2023-04-11 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your brand is unique. Your website content should be, too. Many businesses believe they know what sets their brand apart from the competition, only to discover they aren’t connecting with their audience. With Content is King as your guide, you’ll uncover your accurate Unique Value Proposition, so you can reach the customer-base that’s been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers. In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook. Discover how to: Build your content marketing strategy from scratch Define your Unique Value Proposition and tell your own story Navigate Search Engine Optimization and direct high-volume traffic to your platform Discern your buyer’s journey to customize and enhance your patron’s experience Take your content to new heights with top-grade editorial, today!

Content Is King

Author : Gary Graham
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1623566622
Total Pages : 257 pages
Book Rating : 4.6/5 (235 download)

DOWNLOAD NOW!

Book Synopsis Content Is King by : Gary Graham

Download or read book Content Is King written by Gary Graham and published by Bloomsbury Publishing USA. This book was released on 2015-10-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the media industry in an age of disruption, due to advances in digital technology, politically traded organizations and changing media tastes and values.

Content is King

Author : David Chaffey
Publisher : Routledge
ISBN 13 : 1136414398
Total Pages : 192 pages
Book Rating : 4.1/5 (364 download)

DOWNLOAD NOW!

Book Synopsis Content is King by : David Chaffey

Download or read book Content is King written by David Chaffey and published by Routledge. This book was released on 2012-05-23 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.

Content is King

Author : David Mill
Publisher : Routledge
ISBN 13 : 0750663170
Total Pages : 230 pages
Book Rating : 4.7/5 (56 download)

DOWNLOAD NOW!

Book Synopsis Content is King by : David Mill

Download or read book Content is King written by David Mill and published by Routledge. This book was released on 2005 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing guidance on how to write, edit and publish more effective content for online readership, this text addresses important topics to consider when writing for the Web, including how to write for Web sites, e-mail, e-zines, newsletters, search engines and also how to place online ads.

Optimize

Author : Lee Odden
Publisher : John Wiley & Sons
ISBN 13 : 1118167775
Total Pages : 259 pages
Book Rating : 4.1/5 (181 download)

DOWNLOAD NOW!

Book Synopsis Optimize by : Lee Odden

Download or read book Optimize written by Lee Odden and published by John Wiley & Sons. This book was released on 2012-04-17 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

Valuable Content Marketing

Author : Sonja Jefferson
Publisher : Kogan Page Publishers
ISBN 13 : 0749473282
Total Pages : 328 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!

Book Synopsis Valuable Content Marketing by : Sonja Jefferson

Download or read book Valuable Content Marketing written by Sonja Jefferson and published by Kogan Page Publishers. This book was released on 2015-07-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC.

The Content Trap

Author : Bharat Anand
Publisher : Random House Group
ISBN 13 : 0812995384
Total Pages : 464 pages
Book Rating : 4.8/5 (129 download)

DOWNLOAD NOW!

Book Synopsis The Content Trap by : Bharat Anand

Download or read book The Content Trap written by Bharat Anand and published by Random House Group. This book was released on 2016-10-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: “My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal

Content Rules

Author : Ann Handley
Publisher : John Wiley & Sons
ISBN 13 : 0470948728
Total Pages : 238 pages
Book Rating : 4.4/5 (79 download)

DOWNLOAD NOW!

Book Synopsis Content Rules by : Ann Handley

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Elvis Is King!

Author : Jonah Winter
Publisher : Schwartz & Wade
ISBN 13 : 0399554726
Total Pages : 40 pages
Book Rating : 4.3/5 (995 download)

DOWNLOAD NOW!

Book Synopsis Elvis Is King! by : Jonah Winter

Download or read book Elvis Is King! written by Jonah Winter and published by Schwartz & Wade. This book was released on 2019-01-08 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elvis Presley--the King of Rock 'n' Roll, still beloved by millions of Americans--comes to vibrant, gyrating life in this extraordinary picture-book biography from an award-winning author and the winner of a New York Times Best Illustrated Book Award. Here's the perfect book for anyone who wants to introduce rock 'n' roll and its king to the child in their lives. In single- page "chapters" with titles like "The First Cheeseburger Ever Eaten by Elvis" and "Shazam! A Blond Boy Turns into a Black-Haired Teenager," readers can follow key moments in Presley's life, from his birth on the wrong side of the railroad tracks in the Deep South, to playing his first guitar in grade school, to being so nervous during a performance as a teenager that he starts shaking . . . and changes the world! Jonah Winter and Red Nose Studio have created a tour-de-force that captures a boy's loneliness and longing, along with the energy and excitement, passion, and raw talent that was Elvis Presley. "Readers will want to pore over this thoroughly engaging volume." -- Kirkus Reviews, starred review

Content Strategy at Work

Author : Margot Bloomstein
Publisher : Elsevier
ISBN 13 : 0123919290
Total Pages : 184 pages
Book Rating : 4.1/5 (239 download)

DOWNLOAD NOW!

Book Synopsis Content Strategy at Work by : Margot Bloomstein

Download or read book Content Strategy at Work written by Margot Bloomstein and published by Elsevier. This book was released on 2012-01-25 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects