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Author : Bernard Berelson
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.:/5 (119 download)
Download or read book Content Analysis in Communication Research written by Bernard Berelson and published by . This book was released on 1997 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mike Allen
Publisher : SAGE Publications
ISBN 13 : 1483381420
Total Pages : 2013 pages
Book Rating : 4.4/5 (833 download)
Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Author : Kimberly A. Neuendorf
Publisher : SAGE
ISBN 13 : 1412979471
Total Pages : 457 pages
Book Rating : 4.4/5 (129 download)
Download or read book The Content Analysis Guidebook written by Kimberly A. Neuendorf and published by SAGE. This book was released on 2017 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.
Author : Yiannis Kompatsiaris
Publisher : CRC Press
ISBN 13 : 1466559128
Total Pages : 676 pages
Book Rating : 4.4/5 (665 download)
Download or read book TV Content Analysis written by Yiannis Kompatsiaris and published by CRC Press. This book was released on 2012-03-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid advancement of digital multimedia technologies has not only revolutionized the production and distribution of audiovisual content, but also created the need to efficiently analyze TV programs to enable applications for content managers and consumers. Leaving no stone unturned, TV Content Analysis: Techniques and Applications provides a de
Author : Patricia Swann
Publisher : Routledge
ISBN 13 : 0429887221
Total Pages : 274 pages
Book Rating : 4.4/5 (298 download)
Download or read book The Illustrated Guide to the Content Analysis Research Project written by Patricia Swann and published by Routledge. This book was released on 2020-06-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students’ most common sticking-points when learning and applying research methods. Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.
Author : George Gerbner
Publisher :
ISBN 13 :
Total Pages : 597 pages
Book Rating : 4.:/5 (114 download)
Download or read book The Analysis of Communication Content written by George Gerbner and published by . This book was released on 1969 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Riff
Publisher : Routledge
ISBN 13 : 1135605106
Total Pages : 253 pages
Book Rating : 4.1/5 (356 download)
Download or read book Analyzing Media Messages written by Daniel Riff and published by Routledge. This book was released on 2006-04-21 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
Author : Klaus Krippendorff
Publisher : SAGE
ISBN 13 : 1412949661
Total Pages : 993 pages
Book Rating : 4.4/5 (129 download)
Download or read book The Content Analysis Reader written by Klaus Krippendorff and published by SAGE. This book was released on 2009 with total page 993 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiled and edited by a recognized leader in the field and author of the best-selling text on content analysis of recent times.
Author : James W. Drisko
Publisher : Oxford University Press, USA
ISBN 13 : 0190215496
Total Pages : 209 pages
Book Rating : 4.1/5 (92 download)
Download or read book Content Analysis written by James W. Drisko and published by Oxford University Press, USA. This book was released on 2016 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of the variation within content analysis and detailed descriptions of three approaches found in the contemporary literature: basic content analysis, interpretive content analysis and qualitative content analysis.
Author : Wouter van Atteveldt
Publisher : John Wiley & Sons
ISBN 13 : 111968028X
Total Pages : 341 pages
Book Rating : 4.1/5 (196 download)
Download or read book Computational Analysis of Communication written by Wouter van Atteveldt and published by John Wiley & Sons. This book was released on 2022-03-10 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides clear guidance on leveraging computational techniques to answer social science questions In disciplines such as political science, sociology, psychology, and media studies, the use of computational analysis is rapidly increasing. Statistical modeling, machine learning, and other computational techniques are revolutionizing the way electoral results are predicted, social sentiment is measured, consumer interest is evaluated, and much more. Computational Analysis of Communication teaches social science students and practitioners how computational methods can be used in a broad range of applications, providing discipline-relevant examples, clear explanations, and practical guidance. Assuming little or no background in data science or computer linguistics, this accessible textbook teaches readers how to use state-of-the art computational methods to perform data-driven analyses of social science issues. A cross-disciplinary team of authors—with expertise in both the social sciences and computer science—explains how to gather and clean data, manage textual, audio-visual, and network data, conduct statistical and quantitative analysis, and interpret, summarize, and visualize the results. Offered in a unique hybrid format that integrates print, ebook, and open-access online viewing, this innovative resource: Covers the essential skills for social sciences courses on big data, data visualization, text analysis, predictive analytics, and others Integrates theory, methods, and tools to provide unified approach to the subject Includes sample code in Python and links to actual research questions and cases from social science and communication studies Discusses ethical and normative issues relevant to privacy, data ownership, and reproducible social science Developed in partnership with the International Communication Association and by the editors of Computational Communication Research Computational Analysis of Communication is an invaluable textbook and reference for students taking computational methods courses in social sciences, and for professional social scientists looking to incorporate computational methods into their work.
Author : Klaus Krippendorff
Publisher : SAGE
ISBN 13 : 9780761915454
Total Pages : 442 pages
Book Rating : 4.9/5 (154 download)
Download or read book Content Analysis written by Klaus Krippendorff and published by SAGE. This book was released on 2004 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of Content Analysis: An Introduction to Its Methodology is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices - that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them. Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Second Edition, integrating new information on computer-aided text analysis. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims. Intended as a textbook for advanced undergraduate and graduate students across the social sciences, Content Analysis, Second Edition will also be a valuable resource for practitioners in a variety of disciplines.
Author : Hai-Jew, Shalin
Publisher : IGI Global
ISBN 13 : 1522506497
Total Pages : 525 pages
Book Rating : 4.5/5 (225 download)
Download or read book Social Media Data Extraction and Content Analysis written by Hai-Jew, Shalin and published by IGI Global. This book was released on 2016-08-01 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s society, the utilization of social media platforms has become an abundant forum for individuals to post, share, tag, and, in some cases, overshare information about their daily lives. As significant amounts of data flood these venues, it has become necessary to find ways to collect and evaluate this information. Social Media Data Extraction and Content Analysis explores various social networking platforms and the technologies being utilized to gather and analyze information being posted to these venues. Highlighting emergent research, analytical techniques, and best practices in data extraction in global electronic culture, this publication is an essential reference source for researchers, academics, and professionals.
Author : Kalev Leetaru
Publisher : Routledge
ISBN 13 : 0415895138
Total Pages : 122 pages
Book Rating : 4.4/5 (158 download)
Download or read book Data Mining Methods for the Content Analyst written by Kalev Leetaru and published by Routledge. This book was released on 2012 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research reference introduces readers to the data mining technologies available for use in content analysis research. Supporting the increasingly popular trend of employing digital analysis methodologies in the humanities, arts, and social sciences, this work provides crucial answers for researchers who are not familiar with data mining approaches and who do not know what they can do, how they work, or how their strengths and weaknesses match up to the strengths and weaknesses of human coded content analysis data. Offering valuable insights and guidance for using automated analytical techniques in content analysis research, this guide will appeal to both novice and experienced researchers throughout the humanities, arts, and social sciences.
Author : Christine S. Davis
Publisher :
ISBN 13 : 9781465209191
Total Pages : 422 pages
Book Rating : 4.2/5 (91 download)
Download or read book Straight Talk about Communication Research Methods written by Christine S. Davis and published by . This book was released on 2013-04-25 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anders Hansen
Publisher : Bloomsbury Publishing
ISBN 13 : 1350306649
Total Pages : 462 pages
Book Rating : 4.3/5 (53 download)
Download or read book Media and Communication Research Methods written by Anders Hansen and published by Bloomsbury Publishing. This book was released on 2018-09-12 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
Author : John C. Reinard
Publisher : SAGE Publications
ISBN 13 : 1506320481
Total Pages : 604 pages
Book Rating : 4.5/5 (63 download)
Download or read book Communication Research Statistics written by John C. Reinard and published by SAGE Publications. This book was released on 2006-04-20 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: "While most books on statistics seem to be written as though targeting other statistics professors, John Reinard′s Communication Research Statistics is especially impressive because it is clearly intended for the student reader, filled with unusually clear explanations and with illustrations on the use of SPSS. I enjoyed reading this lucid, student-friendly book and expect students will benefit enormously from its content and presentation. Well done!" --John C. Pollock, The College of New Jersey Written in an accessible style using straightforward and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research undertaken in communication studies. This introductory textbook is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel XP. Key Features: Emphasizes basic and introductory statistical thinking: The basic needs of novice researchers and students are addressed, while underscoring the foundational elements of statistical analyses in research. Students learn how statistics are used to provide evidence for research arguments and how to evaluate such evidence for themselves. Prepares students to use statistics: Students are encouraged to use statistics as they encounter and evaluate quantitative research. The book details how statistics can be understood by developing actual skills to carry out rudimentary work. Examples are drawn from mass communication, speech communication, and communication disorders. Incorporates SPSS 12 and Excel: A distinguishing feature is the inclusion of coverage of data analysis by use of SPSS 12 and by Excel. Information on the use of major computer software is designed to let students use such tools immediately. Companion Web Site! A dedicated Web site includes a glossary, data sets, chapter summaries, additional readings, links to other useful sites, selected "calculators" for computation of related statistics, additional macros for selected statistics using Excel and SPSS, and extra chapters on multiple discriminant analysis and loglinear analysis. Intended Audience: Ideal for undergraduate and graduate courses in Communication Research Statistics or Methods; also relevant for many Research Methods courses across the social sciences
Author : Gupta, Manish
Publisher : IGI Global
ISBN 13 : 1522553673
Total Pages : 333 pages
Book Rating : 4.5/5 (225 download)
Download or read book Qualitative Techniques for Workplace Data Analysis written by Gupta, Manish and published by IGI Global. This book was released on 2018-07-13 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In businesses and organizations, understanding the social reality of individuals, groups, and cultures allows for in-depth understanding and rich analysis of multiple research areas to improve practices. Qualitative research provides important insight into the interactions of the workplace. Qualitative Techniques for Workplace Data Analysis is an essential reference source that discusses the qualitative methods used to analyze workplace data, as well as what measures should be adopted to ensure the credibility and dependability of qualitative findings in the workplace. Featuring research on topics such as collection methods, content analysis, and sampling, this book is ideally designed for academicians, development practitioners, business managers, and analytic professionals seeking coverage on quality measurement techniques in the occupational settings of emerging markets.
