Consuming Sport

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Consuming Sport

Author : Garry Crawford
Publisher : Routledge
ISBN 13 : 1134440685
Total Pages : 208 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis Consuming Sport by : Garry Crawford

Download or read book Consuming Sport written by Garry Crawford and published by Routledge. This book was released on 2004-06-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consuming Sport offers a detailed consideration of how sport is experienced and engaged with in the everyday lives, social networks and consumer patterns of its followers. It examines the processes of becoming a sport fan, and the social and moral career that supporters follow as their involvement develops over a life-course. The book argues that while for many people sport matters, for many more, it does not. Though for some sport is significant in shaping their social and cultural identity, it is often consumed and experienced by others in quite mundane and everyday ways, through the media images that surround us, conversations overheard and in the clothing of people we pass by. As well as developing a new theory of sport fandom the book links this discussion to wider debates on audiences, fan cultures and consumer practices. The text argues that for far too long consideration of sport fans has focused on exceptional forms of support ignoring the myriad of ways in which sport can be experienced and consumed in everyday life.

Introduction to the Sociology of Sport

Author : Otmar Weiss
Publisher : BRILL
ISBN 13 : 9004464719
Total Pages : 332 pages
Book Rating : 4.0/5 (44 download)

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Book Synopsis Introduction to the Sociology of Sport by : Otmar Weiss

Download or read book Introduction to the Sociology of Sport written by Otmar Weiss and published by BRILL. This book was released on 2021-07-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to the Sociology of Sport offers a comprehensive overview of topics, theories, definitions and results of sport sociological research and discussions. A unique approach to the social specificity of sport is outlined.

Introduction to Sport Marketing

Author : Aaron C.T. Smith
Publisher : Routledge
ISBN 13 : 1317691458
Total Pages : 336 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Introduction to Sport Marketing by : Aaron C.T. Smith

Download or read book Introduction to Sport Marketing written by Aaron C.T. Smith and published by Routledge. This book was released on 2014-12-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

Consuming Sport

Author : Garry Crawford
Publisher : Routledge
ISBN 13 : 1134440693
Total Pages : 200 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis Consuming Sport by : Garry Crawford

Download or read book Consuming Sport written by Garry Crawford and published by Routledge. This book was released on 2004-06-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consuming Sport offers a detailed consideration of how sport is experienced and engaged with in the everyday lives, social networks and consumer patterns of its followers. It examines the processes of becoming a sport fan, and the social and moral career that supporters follow as their involvement develops over a life-course. The book argues that while for many people sport matters, for many more, it does not. Though for some sport is significant in shaping their social and cultural identity, it is often consumed and experienced by others in quite mundane and everyday ways, through the media images that surround us, conversations overheard and in the clothing of people we pass by. As well as developing a new theory of sport fandom the book links this discussion to wider debates on audiences, fan cultures and consumer practices. The text argues that for far too long consideration of sport fans has focused on exceptional forms of support ignoring the myriad of ways in which sport can be experienced and consumed in everyday life.

American Sports in an Age of Consumption

Author : Cory Hillman
Publisher : McFarland
ISBN 13 : 0786498889
Total Pages : 204 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis American Sports in an Age of Consumption by : Cory Hillman

Download or read book American Sports in an Age of Consumption written by Cory Hillman and published by McFarland. This book was released on 2016-07-13 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves. Instructors considering this book for use in a course may request an examination copy here.

Encyclopedia of Sport Management

Author : Pedersen, Paul M.
Publisher : Edward Elgar Publishing
ISBN 13 : 1800883285
Total Pages : 560 pages
Book Rating : 4.8/5 (8 download)

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Book Synopsis Encyclopedia of Sport Management by : Pedersen, Paul M.

Download or read book Encyclopedia of Sport Management written by Pedersen, Paul M. and published by Edward Elgar Publishing. This book was released on 2021-12-14 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.

Sport Communication

Author : Chuka Onwumechili
Publisher : Routledge
ISBN 13 : 1351983520
Total Pages : 356 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Sport Communication by : Chuka Onwumechili

Download or read book Sport Communication written by Chuka Onwumechili and published by Routledge. This book was released on 2017-08-16 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication. Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media. Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.

Routledge Handbook of Sport Communication

Author : Paul Mark Pedersen
Publisher : Routledge
ISBN 13 : 0415518199
Total Pages : 545 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis Routledge Handbook of Sport Communication by : Paul Mark Pedersen

Download or read book Routledge Handbook of Sport Communication written by Paul Mark Pedersen and published by Routledge. This book was released on 2013 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers a survey of the discipline of sport communication. The authors explore communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of sport that don't rely on effective communications. Including contributions from sport media and communications scholars and professionals from around the world, the book examines emerging media, social media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions.--adapted from publisher's description.

Sport Fans

Author : Daniel L. Wann
Publisher : Routledge
ISBN 13 : 0429852916
Total Pages : 304 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Sport Fans by : Daniel L. Wann

Download or read book Sport Fans written by Daniel L. Wann and published by Routledge. This book was released on 2018-08-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole. Using up-to-date research and theory from multiple disciplines including psychology, sociology, marketing, history, and religious studies, this textbook provides a deeper understanding of topics such as: the pervasiveness of sport fandom in society common demographic and personality characteristics of fans how fandom can provide a sense of belonging, of uniqueness, and of meaning in life the process of becoming a sport fan sport fan consumption and the future of sport and the fan experience. The text also provides a detailed investigation of the darker side of sport fandom, including fan aggression, as well as a critical look at the positive value of fandom for individuals and society. Sport Fans expertly combines a rigorous level of empirical research and theory in an engaging, accessible format, making this text the essential resource on sport fan behavior.

Sport and Its Female Fans

Author : Kim Toffoletti
Publisher : Routledge
ISBN 13 : 0415883814
Total Pages : 217 pages
Book Rating : 4.4/5 (158 download)

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Book Synopsis Sport and Its Female Fans by : Kim Toffoletti

Download or read book Sport and Its Female Fans written by Kim Toffoletti and published by Routledge. This book was released on 2012 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do women follow sports? What can female fandom tell us about gender relations in sport? This book explores these questions by bringing together the varied strands of research being conducted internationally across the social sciences and humanities on this emerging and topical field.

International Sport Management

Author : Eric MacIntosh
Publisher : Human Kinetics
ISBN 13 : 149258990X
Total Pages : 457 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis International Sport Management by : Eric MacIntosh

Download or read book International Sport Management written by Eric MacIntosh and published by Human Kinetics. This book was released on 2019-03-05 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management. Through a systematic presentation of topics and issues in international sport, this textbook offers a long-overdue guide for students in this burgeoning subfield in sport management. Editors Li, MacIntosh, and Bravo have assembled contributors from all corners of the globe to present a truly international perspective on the topic. With attention to diversity and multiple viewpoints, each chapter is authored by distinguished academics and practitioners in the field. A foreword by esteemed sport management scholar Dr. Earle Zeigler emphasizes the importance of a dedicated study of the issues in international sport management. All chapters in the text use a global perspective to better showcase how international sport operates in various geopolitical environments and cultures. The text is arranged in five parts, each serving a unique purpose: •To outline the issues associated with international sport management •To examine sport using a unique perspective that emphasizes its status as a global industry •To introduce the structure of governance in international sport •To examine the management essentials in international sport •To apply these strategies in the business segments of sport marketing, sport media and information technology, sport facilities and design, sport event management, and sport tourism Written to engage students, International Sport Management contains an array of learning aids to assist with comprehension of the material. It includes case studies and sidebars that apply the concepts to real-world situations and demonstrate the varied issues, challenges, and opportunities affecting sport management worldwide. Chapter objectives, key terms, learning activities, summaries, and discussion questions guide learning in this wide-ranging subject area. In addition, extensive reference sections support the work of practitioners in the field. With International Sport Management, both practicing and future sport managers can develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to lead their current and future careers. International Sport Management offers readers a multifaceted view of the issues, challenges, and opportunities in international sport management as well as the major functional areas that govern international sport. The text provides students, academics, and practitioners with critical insights into the practice of business as it applies to international sport.

Motorsports and American Culture

Author : Mark D. Howell
Publisher : Rowman & Littlefield
ISBN 13 : 1442230975
Total Pages : 249 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Motorsports and American Culture by : Mark D. Howell

Download or read book Motorsports and American Culture written by Mark D. Howell and published by Rowman & Littlefield. This book was released on 2014-04-10 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soon after the first automobiles were introduced in the United States, auto racing became a reality. Since that time, motorsports have expanded to include drag racing, open wheel racing, rallying, demolition derbies, stock car racing, and more. Motorsports have grown to such an extent that NASCAR is now the second most watched professional sport in America, behind only football. But motorsports are about much more than going fast and finishing first. These events also reflect our culture, our society, our values, and our history. In Motorsports and American Culture: From Demolition Derbies to NASCAR, Mark D. Howell and John D. Miller bring together essays that examine the relevancy of motorsports to American culture and history, from the late nineteenth century to the present. Addressing a wide spectrum of motorsports—such as stock car racing, demolition derbies, land speed record pursuits, and even staged train wrecks—the essays highlight the social and cultural implications of contemporary and historical moments in these sports. Topics covered include gender roles in motorsports, hot rods and the creation of fan and participant identities, the appeal of demolition derbies, the globalization of motorsports, the role of moonshine in stock car history, the economic relationship between NASCAR and its corporate sponsors, and more. Offering the most thorough study of motorsports to date from a diverse pool of disciplines and subjects, Motorsports and American Culture will appeal to motorsports and automobile enthusiasts, as well as those interested in American history, popular culture, sports history, and gender studies.

Women Sport Fans

Author : Kim Toffoletti
Publisher : Taylor & Francis
ISBN 13 : 1317280784
Total Pages : 168 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Women Sport Fans by : Kim Toffoletti

Download or read book Women Sport Fans written by Kim Toffoletti and published by Taylor & Francis. This book was released on 2017-06-26 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women worldwide are making their presence felt as sport fans in rapidly increasing numbers. This book makes a distinctive and innovative contribution to the study of sport fandom by exploring the growing visibility and interest in women who follow sport. It presents the latest data on women’s sport spectatorship in different regions of the world, posing new theoretical paradigms to study the globalised nature of female sport fandom. This book goes beyond conventional approaches to analysing the practices of women sport fans. By using a critical feminist perspective to investigate cultural conditions and social contexts (including globalisation, digital networked technologies, consumerism, neoliberalism and postfeminism), it brings into view a diversity of women’s voices and experiences as sport fans. It sheds new light on the power dynamics of gender, ethnicity and sexuality influencing women’s participation in sport spectatorship and interrogates the ways female sport fandom is made visible through transnational media networks. Women Sport Fans: Identification, Participation, Representation is fascinating reading for all those interested in sport and gender, the sociology of sport, or women’s studies.

Digital Marketing in Sports

Author : Brandon Mastromartino
Publisher : Taylor & Francis
ISBN 13 : 1000988805
Total Pages : 345 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Digital Marketing in Sports by : Brandon Mastromartino

Download or read book Digital Marketing in Sports written by Brandon Mastromartino and published by Taylor & Francis. This book was released on 2023-11-10 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer behavior and marketing communications. Illustrated with informative figures throughout, it presents cutting-edge case studies and new research on digital marketing covering topics including the metaverse and video games; esports; athlete endorsement; digital immersion; social media; equity crowdfunding; digital fandom and dark market brands. Global in scope, this book is fascinating reading for any student, researcher or industry professional looking to deepen their understanding of digital marketing in the context of the global sport industry.

Sports Marketing

Author : Matthew D. Shank
Publisher : Taylor & Francis
ISBN 13 : 0429641338
Total Pages : 809 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Sports Marketing by : Matthew D. Shank

Download or read book Sports Marketing written by Matthew D. Shank and published by Taylor & Francis. This book was released on 2021-11-29 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry. It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.

Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799877523
Total Pages : 1008 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports by : Management Association, Information Resources

Download or read book Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-11-27 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.

Examining Identity in Sports Media

Author : Heather L. Hundley
Publisher : SAGE Publications
ISBN 13 : 1483342743
Total Pages : 288 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Examining Identity in Sports Media by : Heather L. Hundley

Download or read book Examining Identity in Sports Media written by Heather L. Hundley and published by SAGE Publications. This book was released on 2009-05-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Including the work of top sports communication researchers, Examining Identity in Sports Media explores identity issues, including gender, ethnicity, nationality, sexual orientation, and (dis)ability, as well as the intersections within these various identity issues. This co-edited, twelve-chapter book investigates how various identity groups are framed, treated, affected, and shaped by a ubiquitous sports media, including television, magazines, film, the Internet, and newspapers. While other books may devote a chapter or section to issues of identity in sports media, this book offers a complete examination of identity from cover to cover, allowing identity variables to be both isolated and intermingled to capture how identity is negotiated within sports media platforms. Far more than a series of case studies, this book surveys the current state of the field while providing insight on future directions for identity scholarship in sports communication. Examining Identity in Sports Media is ideal for undergraduate or graduate-level courses in Sports Communication, Sports Media, Media Criticism, Sports Sociology, Gender Communication, and Identity Politics.