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Author : Yoginder Singh Verma
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.:/5 (4 download)
Download or read book Consumerism in India written by Yoginder Singh Verma and published by . This book was released on 1994 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Magnus Boström
Publisher : Oxford Handbooks
ISBN 13 : 0190629037
Total Pages : 953 pages
Book Rating : 4.1/5 (96 download)
Download or read book The Oxford Handbook of Political Consumerism written by Magnus Boström and published by Oxford Handbooks. This book was released on 2019 with total page 953 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is currently in development, with individual articles publishing online in advance of print publication. At this time, we cannot add information about unpublished articles in this handbook, however the table of contents will continue to grow as additional articles pass through the review process and are added to the site. Please note that the online publication date for this handbook is the date that the first article in the title was published online.
Author : Sanjay Kaptan
Publisher : Sarup & Sons
ISBN 13 : 9788176253987
Total Pages : 124 pages
Book Rating : 4.2/5 (539 download)
Download or read book Consumer Movement in India written by Sanjay Kaptan and published by Sarup & Sons. This book was released on 2003 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rama Bijapurkar
Publisher : Penguin Books India
ISBN 13 : 0143065971
Total Pages : 294 pages
Book Rating : 4.1/5 (43 download)
Download or read book We are Like that Only written by Rama Bijapurkar and published by Penguin Books India. This book was released on 2009 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company's fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy. 'Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.'-From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid
Author : K. N. Bhatt
Publisher :
ISBN 13 : 9789380031552
Total Pages : 382 pages
Book Rating : 4.0/5 (315 download)
Download or read book Consumers, Consumerism and Consumer Protection written by K. N. Bhatt and published by . This book was released on 2010 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers presented at the National Seminar on "Consumer Protection in India : Problems and Prospects", held during 25-26 February 2008.
Author : Sanjay Srivastava
Publisher : Cambridge University Press
ISBN 13 : 1009179861
Total Pages : 199 pages
Book Rating : 4.0/5 (91 download)
Download or read book Masculinity, Consumerismand the Post-national Indian City written by Sanjay Srivastava and published by Cambridge University Press. This book was released on 2022-10-31 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masculine cultures define urban cultures and are defined by them. A multidisciplinary analysis that explores urbanism, masculine anxieties and gender relations.
Author : Bhaswati Bhattacharya
Publisher : Routledge
ISBN 13 : 0429603517
Total Pages : 259 pages
Book Rating : 4.4/5 (296 download)
Download or read book Globalising Everyday Consumption in India written by Bhaswati Bhattacharya and published by Routledge. This book was released on 2021-07-21 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together historical and ethnographic perspectives on Indian consumer identities. Through an in-depth analysis of local, regional, and national histories of marketing, regulatory bodies, public and domestic practices, this interdisciplinary volume charts the emergence of Indian consumer society and discusses commodity consumption as a main feature of Indian modernity. Nationalist discourse was shaped by moral struggles over consumption patterns that became a hallmark of middle-class identity. But a number of chapters demonstrate how a wide range of social strata were targeted as markets for everyday commodities associated with global lifestyles early on. A section of the book illustrates how a new group of professionals engaged in advertising trying to create a market shaped tastes and discourses and how campaigns provided a range of consumers with guidance on ‘modern lifestyles’. Chapters discussing advertisements for consumables like coffee and cooking oil, show these to be part of new public cultures. The ethnographic chapters focus on contemporary practices and consumption as a main marker of class, caste and community. Throughout the book consumption is shown to determine communal identities, but some chapters also highlight how it reshapes intimate relationships. The chapters explore the middle-class family, microcredit schemes, and metropolitan youth cultures as sites in which consumer citizenship is realised. The book will be of interest to readers from a range of disciplines, including anthropology, history, geography, sociology, South Asian studies, and visual cultures.
Author : Tej K. Bhatia
Publisher :
ISBN 13 : 9784872977820
Total Pages : 333 pages
Book Rating : 4.9/5 (778 download)
Download or read book Advertising in Rural India written by Tej K. Bhatia and published by . This book was released on 2000 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Abikzir
Publisher :
ISBN 13 : 9789386606174
Total Pages : 316 pages
Book Rating : 4.6/5 (61 download)
Download or read book Under The Skin of The Indian Consumer written by David Abikzir and published by . This book was released on 2017-04-25 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: We don't understand anymore the consumers. We feel that they are capricious, bad calculators, fickle and irrational. They're doing whatever comes through their heads and yet, we have no choice, we have to deal with them! This is the result of the consumers' cultural revolution making India enters a new consumerist era. The modern consumption has emerged in India when we stopped considering that the human desire for comfort, pleasure and stimulation of this pleasure was necessarily a danger for the moral of men, women and the integrity of the State. Less credulous and more demanding, Indian consumers have very little to do with the past ones who used to buy to live, while today, the tendency is that they live to buy! The consumption pattern has been shaken up going from a consumption need to a need for consumption. With e-commerce, consumers have changed, evolved and mutated once again. This is a natural evolution in respect to the transformation of the consumer society to definitely get lost in their understanding, in the analysis of their behavior and in their way of thinking. Faced with these new behaviors, we need to evolve the way we do our marketing, our way of touching them, interesting them, shocking them, shoving them but also of delighting them, pleasing them and giving them, in the end, what they ask for: making them live an experience rich in emotions and socially rewarding. Let's condition them to be what we want, that is to say, consumption machines!
Author : Dheeraj Sinha
Publisher : John Wiley & Sons
ISBN 13 : 0470826320
Total Pages : 209 pages
Book Rating : 4.4/5 (78 download)
Download or read book Consumer India written by Dheeraj Sinha and published by John Wiley & Sons. This book was released on 2011-02-14 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner. Ranjan Kapur Country Manager – India WPP India in many ways is a "Nation of Nations." So much heterogeneity and hence complexity in understanding consumers and consumerism. Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances. Rajesh Jejurikar Chief Executive - Automotive Division Mahindra & Mahindra Ltd. A labor of love. For years, I have marveled at how Dheeraj's inquisitive brain continuously churns away to make meaning of everything he observes. His writing simultaneously reflects him as a "sutradaar" telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the "computerji" he describes here. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where "and" trumps "or." Against the cliché "change is the only constant," he underlines that in India, change works with the constant. Enjoy the ride on Dheeraj's time machine! Prasad Narasimhan Managing Partner, Asia Brandgym
Author : Christophe Jaffrelot
Publisher : SAGE Publications Pvt. Limited
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.3/5 (91 download)
Download or read book Patterns of Middle Class Consumption in India and China written by Christophe Jaffrelot and published by SAGE Publications Pvt. Limited. This book was released on 2008-03-19 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patterns of Middle Class Consumption in India and China comes as a fresh addition to the growing interest in the long neglected sphere of urban studies. The book provides a mine of information on state and society in the two countries and should be essential reading for all engaged with varied reflections on contemporary urban society.
Author : Gbadamosi, Ayantunji
Publisher : IGI Global
ISBN 13 : 1522502831
Total Pages : 565 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Consumerism and Buying Behavior in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2016-05-31 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Author : Rama Bijapurkar
Publisher : John Wiley & Sons
ISBN 13 : 047082199X
Total Pages : 249 pages
Book Rating : 4.4/5 (78 download)
Download or read book Winning in the Indian Market written by Rama Bijapurkar and published by John Wiley & Sons. This book was released on 2008 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.
Author : D. Sinha
Publisher : Springer
ISBN 13 : 1137367105
Total Pages : 184 pages
Book Rating : 4.1/5 (373 download)
Download or read book India Reloaded written by D. Sinha and published by Springer. This book was released on 2016-03-21 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
Author : William Mazzarella
Publisher : Duke University Press
ISBN 13 : 0822385198
Total Pages : 378 pages
Book Rating : 4.8/5 (223 download)
Download or read book Shoveling Smoke written by William Mazzarella and published by Duke University Press. This book was released on 2003-08-05 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients. An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.
Author : Yiannis Gabriel
Publisher : SAGE
ISBN 13 : 1847878326
Total Pages : 229 pages
Book Rating : 4.8/5 (478 download)
Download or read book The Unmanageable Consumer written by Yiannis Gabriel and published by SAGE. This book was released on 2006-04-07 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book was radically challenging when it was first published, and is only more so today as the concept of consumer collapses under the weight of its many meanings' - Madeleine Bunting, Columnist, The Guardian Western-style consumerism appears unstoppable. Yet it is has failed to deliver greater happiness and is now facing major environmental, population and political challenges. This book examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable. Updated with new material, this Second Edition looks at the impact of new technologies on consumerism and the consolidation of consumerism and 'consumer' language in spheres like education and health. The authors discuss the spread of consumerism to developing countries like India and the effect of demographic change and migration. The fallout from 9/11 and United States military hegemony is examined, as is the influence on consumerism of Islamic fundamentalism, the anti-globalization movement, environmental concerns and depleting natural resources. This book is of interest to advanced undergraduate, postgraduate and MBA students taking courses on behaviour, buyer behaviour, customer behaviour, consumers and society and retailing. Any one interested in better understanding consumerism will also find this book a fascinating read.
Author : Rifat Jan
Publisher : Deep and Deep Publications
ISBN 13 : 9788176299626
Total Pages : 520 pages
Book Rating : 4.2/5 (996 download)
Download or read book Consumerism and Legal Protection of Consumers written by Rifat Jan and published by Deep and Deep Publications. This book was released on 2007 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: In context of Jammu and Kashmir, India.
