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Author : Utah. Department of Business Regulation
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (783 download)
Download or read book Utah Consumer Referral Guide written by Utah. Department of Business Regulation and published by . This book was released on 1987 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613083343
Total Pages : 180 pages
Book Rating : 4.6/5 (13 download)
Download or read book No B.S. Guide to Maximum Referrals and Customer Retention written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2016-02-22 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by cold advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: Apply the #1 best retention strategy (hint: it’s exclusive) Catch customers before they leave you Grow each customer’s value (and have more power in the marketplace) Implement the three-step customer retention formula Use other people’s events to get more referrals Create your own Customer Multiplier System Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
Author : Canada
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (417 download)
Download or read book Consumer Referral Guide written by Canada and published by . This book was released on 1990 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : California. Department of Consumer Affairs
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.:/5 (317 download)
Download or read book Consumer Resource and Referral Guide written by California. Department of Consumer Affairs and published by . This book was released on 1994 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Conference on British Studies. Biography series written by and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stephen Wershing
Publisher : McGraw Hill Professional
ISBN 13 : 0071808205
Total Pages : 209 pages
Book Rating : 4.0/5 (718 download)
Download or read book Stop Asking for Referrals: A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself written by Stephen Wershing and published by McGraw Hill Professional. This book was released on 2012-10-05 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 way to start getting referrals? STOP ASKING In all his years of helping financial professionals build and grow their businesses, Stephen Wershing has learned that the number one way to make sure you don't get a referral is by asking for it. Why? Because studies prove that clients refer you not to benefit you but to benefit themselves. So you have to approach the challenge from a completely new angle. Stop Asking for Referrals helps you do exactly that. Inside, Wershing provides the tools you need to get more referrals than ever by designing your practice in a way that gets clients to mention you to friends when the opportunity arises. He calls it "the new referral conversation," and it works. Define your target market with accuracy and precision Communicate your value clearly and effectively Create your company's unique "brand" Harness the natural, normal social interactions of your clients to serve your marketing efforts You'll also learn how to use client feedback to benefit your business, create your service package, and bring in new business. "The way you have been told to attract referrals is based on an assumption that's wrong," Wershing writes. "And it is undermining your business and your relationships." You will come away with a deep understanding of why and where referrals actually come from, how to tailor your own practice to get people talking about you, and ways to develop a communication plan to project your reputation. So stop asking for referrals--and start attracting more new clients than you ever thought possible. Praise for Stop Asking for Referrals "Steve Wershing helps you unlock the untapped referral potential you have in your business today with an approach that is as comfortable as it is effective." -- JULIE LITTLECHILD, founder and president of Advisor Impact "The most comprehensive, practical, and engaging guide I know of for strengthening existing client connections and cultivating new ones in a way that is experience-based, respectful, and long-lasting." -- OLIVIA MELLAN, psychotherapist, money coach, author of The Client Connection, and columnist for Investment Advisor "Reading this book will revolutionize how you think about growing your business." -- MICHAEL E. KITCES, MSFS, MTAX, CFP, partner, Pinnacle Advisory Group, and blogger, Nerd's Eye View "This book will help you overcome . . . discomfort and show you how to engage your clients so that they will proudly help you build your business. Kudos for this powerful, one-stop marketing resource!" -- SHERYL GARRETT, CFP, AIF, award-winning author, advisor, and founder of the Garrett Planning Network "Stop Asking for Referrals is on my Top Ten list of books that I believe offer the most meaningful strategies for advisors. . . . Steve's ideas for referral marketing are brilliant and just plain common sense. Advisors will embrace his book as the new referral bible. -- SYDNEY LEBLANC, founding editor of Registered Rep magazine; partner of LeBlanc and Company "Embrace Steve's advice if you'd like to see your practice growth become effortless, boundless, and fun!" -- MARIE SWIFT, CEO, Impact Communications, columnist for Financial Planning magazine, and author of Become a Media Magnet
Author :
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.3/5 (121 download)
Download or read book Consumer Resource & Referral Guide written by and published by . This book was released on 1996 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michigan Consumers Council
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.:/5 (411 download)
Download or read book Complaint Referral Guide written by Michigan Consumers Council and published by . This book was released on 1989 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Jantsch
Publisher : Penguin
ISBN 13 : 1591844428
Total Pages : 258 pages
Book Rating : 4.5/5 (918 download)
Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2012-09-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Author : Ken Matejka
Publisher : CreateSpace
ISBN 13 : 9781515289906
Total Pages : 336 pages
Book Rating : 4.2/5 (899 download)
Download or read book Guide to Online Marketing for Lawyer Referral & Information Services written by Ken Matejka and published by CreateSpace. This book was released on 2015-07-31 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: LRIS online visibility means more referrals. With the proliferation of rival online services, and the near-universal adoption of the smartphone as the consumers' contact device of choice, lawyer referral programs must adapt to compete successfully against more visible directories and for-profit legal service providers. In this follow-up work to his #1 bestseller, The Lawyer's Ultimate Guide to Online Leads, Matejka explores the online marketplace for lawyer referral services. He addresses the immediate challenges LRISs face and the opportunities they have before them in this rapidly changing digital age.
Author : John Jantsch
Publisher : Thomas Nelson Inc
ISBN 13 : 1595554653
Total Pages : 299 pages
Book Rating : 4.5/5 (955 download)
Download or read book Duct Tape Marketing written by John Jantsch and published by Thomas Nelson Inc. This book was released on 2011 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.
Author : Jay Baer
Publisher : Penguin
ISBN 13 : 0525537287
Total Pages : 272 pages
Book Rating : 4.5/5 (255 download)
Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: • Proprietary research into why and how customers talk • More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses • The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) • Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Author : Graham Eisner
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788603192
Total Pages : 190 pages
Book Rating : 4.7/5 (886 download)
Download or read book Just Ask! written by Graham Eisner and published by Practical Inspiration Publishing. This book was released on 2022-01-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A trusted referral is the holy grail of advertising' – Mark Zuckerberg The fastest, easiest, most sustainable way to bring in new clients and grow sales is to ask for referrals from your network; clients, intermediaries, family, friends, and existing and former colleagues. And yet most sales professionals don’t ask, or if they do, they end up making themselves and their client feel awkward. Graham Eisner has spent 30 years understanding the mindset and methods behind asking for referrals. His 7-step plan helps salespeople understand their own reluctance, change their mindset, and apply practical techniques so they can ask in a way that’s both natural and effective. From preparation before the meeting and identifying the ‘bridge line’ to qualifying the referral and managing the response, each step is supported by worksheets and summaries to help you put the principles into action today, so that you can start growing your sales and your business immediately. Graham became one of Goldman Sachs’s most successful sales professionals by developing a powerful referrals methodology, and he now teaches his system to clients worldwide, including Barclays, Julius Baer, and Deutsche Bank, as well as smaller businesses. Foreword by Brett Lankester Former Chief Executive Officer, London, Union Bancaire Privée
Author :
Publisher :
ISBN 13 :
Total Pages : 720 pages
Book Rating : 4.3/5 (91 download)
Download or read book Referral Guidelines for Funding Components of PHS written by and published by . This book was released on 1998 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.3/5 (91 download)
Download or read book Complying with the telemarketing sales rule written by and published by . This book was released on 2004 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ty Belknap
Publisher :
ISBN 13 : 9781718100350
Total Pages : 48 pages
Book Rating : 4.1/5 (3 download)
Download or read book How to Get Exploding Referrals written by Ty Belknap and published by . This book was released on 2018-08-13 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: How much money do you spend on advertising? Now where do most of your customers come from? Most businesses get a majority of their clients from referrals, yet they spend little time or money learning how to develop those referrals. Now you can learn the BEST way to get referrals, whether you are in networking or sales. We trust the recommendations of friends, family members, colleagues and even strangers more than anything a company may tell us. However, business owners mostly think that those elusive referrals cannot be controlled by them. But there are ways to help your happy customers give more referrals. Dr. Ty Belknap, having been an entrepreneur for most of his life, shows us how he failed at getting referrals for much of his business life before he stumbled on simple techniques to get Exploding Referrals. The answer is all in the question. Help you clients think of the best referral they can give. Teach your sales team how to properly ask for referrals without giving that "hard sell" vibe. The secret to generating referrals is all about asking for them, but asking in just the right way. How would you like to get 1, 3, even 5 referrals every time you meet with your networking group? How much would your business grow if you received 3 new, hot, referrals every week? Learn how to ask for referrals after sale. Best of all, these techniques work whether you are brand new at referral networking or have been at it for years. About the author: Best-selling author Dr. Ty Belknap has been in referral groups for over a decade and much of the time he got few referrals. It wasn't until he started studying life coaching that he realized he could use advanced coaching techniques in networking. He went from an average of 2 referrals every 3 months to 3 referrals a week in just one group. Go to www.explodingreferrals.com for video testimonials from the original webinar.
Author : Ivan R. Misner
Publisher :
ISBN 13 : 9781885167279
Total Pages : 0 pages
Book Rating : 4.1/5 (672 download)
Download or read book Business by Referral written by Ivan R. Misner and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: No more cold calls!
