Consumer Goods Subscriptions

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Consumer Goods Subscriptions

Author : Severin Bischof
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110730197
Total Pages : 73 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Consumer Goods Subscriptions by : Severin Bischof

Download or read book Consumer Goods Subscriptions written by Severin Bischof and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-11-22 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.

Subscribed

Author : Tien Tzuo
Publisher : Penguin
ISBN 13 : 0525536469
Total Pages : 258 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Subscribed by : Tien Tzuo

Download or read book Subscribed written by Tien Tzuo and published by Penguin. This book was released on 2018-06-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind. Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: * Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation. * Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life. * Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move. In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

Subscription Marketing

Author : Anne Janzer
Publisher : Cuesta Park Consulting
ISBN 13 : 099962489X
Total Pages : 238 pages
Book Rating : 4.9/5 (996 download)

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Book Synopsis Subscription Marketing by : Anne Janzer

Download or read book Subscription Marketing written by Anne Janzer and published by Cuesta Park Consulting. This book was released on 2020-01-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.

The Automatic Customer

Author : John Warrillow
Publisher : Penguin
ISBN 13 : 159184746X
Total Pages : 226 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Automatic Customer by : John Warrillow

Download or read book The Automatic Customer written by John Warrillow and published by Penguin. This book was released on 2015-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

U.S. Government Subscriptions

Author :
Publisher :
ISBN 13 :
Total Pages : 482 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis U.S. Government Subscriptions by :

Download or read book U.S. Government Subscriptions written by and published by . This book was released on 2002 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Subscribed

Author : Tien Tzuo
Publisher : Penguin
ISBN 13 : 0525536477
Total Pages : 256 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Subscribed by : Tien Tzuo

Download or read book Subscribed written by Tien Tzuo and published by Penguin. This book was released on 2018-06-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind. Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: * Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation. * Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life. * Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move. In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

Caring Crochet

Author : Annie's
Publisher : Annie's
ISBN 13 : 1573677914
Total Pages : 38 pages
Book Rating : 4.5/5 (736 download)

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Book Synopsis Caring Crochet by : Annie's

Download or read book Caring Crochet written by Annie's and published by Annie's. This book was released on 2015-08-01 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comfortable crochet designs for those in need Sometimes the best way to show love is through a handmade gift. These lovely designs made especially for preemies, Alzheimer's and cancer patients, and nursing home residents are sure to bring comfort and love to the recipient. Each project is made using Berroco Comfort yarn in either DK-, worsted- or chunky-weight, and the skill level of the projects range from easy to intermediate. Designs include booties, a cocoon set, caps, blankets, lapghans, slippers, shawls, and more.

Smart Packaging Technologies for Fast Moving Consumer Goods

Author : Joseph Kerry
Publisher : John Wiley & Sons
ISBN 13 : 9780470753682
Total Pages : 356 pages
Book Rating : 4.7/5 (536 download)

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Book Synopsis Smart Packaging Technologies for Fast Moving Consumer Goods by : Joseph Kerry

Download or read book Smart Packaging Technologies for Fast Moving Consumer Goods written by Joseph Kerry and published by John Wiley & Sons. This book was released on 2008-05-23 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Packaging Technologies for Fast Moving Consumer Goods approaches the subject of smart packaging from an innovative, thematic perspective: Part 1 looks at smart packaging technologies for food quality and safety Part 2 addresses smart packaging issues for the supply chain Part 3 focuses on smart packaging for brand protection and enhancement Part 4 centres on smart packaging for user convenience. Each chapter starts with a definition of the technology, and proceeds with an analysis of its workings and components before concluding with snapshots of potential applications of the technology. The Editors, brought together from academia and industry, provide readers with a cohesive account of the smart packaging phenomenon. Chapter authors are a mixture of industry professionals and academic researchers from the UK, USA, EU and Australasia.

The Handbook of Journal Publishing

Author : Sally Morris
Publisher : Cambridge University Press
ISBN 13 : 1107020859
Total Pages : 481 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis The Handbook of Journal Publishing by : Sally Morris

Download or read book The Handbook of Journal Publishing written by Sally Morris and published by Cambridge University Press. This book was released on 2013-02-21 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: An up-to-date and comprehensive handbook written by experienced professionals, covering all aspects of journal publishing, both online and in print.

Cancel Your Own Goddam Subscription

Author : William F. Buckley, Jr.
Publisher : ReadHowYouWant.com
ISBN 13 : 1458759466
Total Pages : 390 pages
Book Rating : 4.4/5 (587 download)

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Book Synopsis Cancel Your Own Goddam Subscription by : William F. Buckley, Jr.

Download or read book Cancel Your Own Goddam Subscription written by William F. Buckley, Jr. and published by ReadHowYouWant.com. This book was released on 2010-05 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Review has always published letters from readers. In 1965 the magazine decided that certain letters merited different treatment, and William F. Buckley, the editor, began a column called ''Notes & Asides'' in which he personally replied to the most notable and outrageous correspondence. Culled from four decades of the column, Cancel Your Own God dam Subscription includes exchanges with such well-known figures as Ronald Reagan, Richard Nixon, John Kenneth Galbraith, A.M. Rosenthal, Auberon Waugh, Arthur Schlesinger Jr., and many others. There are also hilarious exchanges with ordinary readers, as well as letters from Buckley to various organizations and government agencies. Combative, brilliant, and uproariously funny, Cancel Your Own God dam Subscription represents Buckley at his mischievous best.

Vollmer V. Publishers Clearing House and Campus Subscriptions, Inc

Author :
Publisher :
ISBN 13 :
Total Pages : 134 pages
Book Rating : 4.W/5 ( download)

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Book Synopsis Vollmer V. Publishers Clearing House and Campus Subscriptions, Inc by :

Download or read book Vollmer V. Publishers Clearing House and Campus Subscriptions, Inc written by and published by . This book was released on 2000 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

So You Want to Publish a Book?

Author : Anne Trubek
Publisher : Arcadia Publishing
ISBN 13 : 1948742853
Total Pages : 100 pages
Book Rating : 4.9/5 (487 download)

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Book Synopsis So You Want to Publish a Book? by : Anne Trubek

Download or read book So You Want to Publish a Book? written by Anne Trubek and published by Arcadia Publishing. This book was released on 2020-07-28 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: In So You Want to Publish a Book?, Anne Trubek, founder of Belt Publishing, demystifies the publishing process. This insightful guide offers concrete, witty advice and information to authors, prospective authors, and those curio

Deceptive Mailings and Sweepstakes Promotions

Author : United States. Congress. Senate. Committee on Governmental Affairs. Permanent Subcommittee on Investigations
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (51 download)

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Book Synopsis Deceptive Mailings and Sweepstakes Promotions by : United States. Congress. Senate. Committee on Governmental Affairs. Permanent Subcommittee on Investigations

Download or read book Deceptive Mailings and Sweepstakes Promotions written by United States. Congress. Senate. Committee on Governmental Affairs. Permanent Subcommittee on Investigations and published by . This book was released on 1999 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Economic Developments In India : Annual Subscription 2007 Analysis, Reports, Policy Documents

Author : Editors : Uma Kapila & Raj Kapila
Publisher : Academic Foundation
ISBN 13 : 9788171886548
Total Pages : 264 pages
Book Rating : 4.8/5 (865 download)

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Book Synopsis Economic Developments In India : Annual Subscription 2007 Analysis, Reports, Policy Documents by : Editors : Uma Kapila & Raj Kapila

Download or read book Economic Developments In India : Annual Subscription 2007 Analysis, Reports, Policy Documents written by Editors : Uma Kapila & Raj Kapila and published by Academic Foundation. This book was released on 2007 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Perle and Williams on Publishing Law

Author : Mark A. Fischer
Publisher : Wolters Kluwer
ISBN 13 : 0735567182
Total Pages : 1618 pages
Book Rating : 4.7/5 (355 download)

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Book Synopsis Perle and Williams on Publishing Law by : Mark A. Fischer

Download or read book Perle and Williams on Publishing Law written by Mark A. Fischer and published by Wolters Kluwer. This book was released on 2013-06-01 with total page 1618 pages. Available in PDF, EPUB and Kindle. Book excerpt: This valuable handbook covers the relations between writer/publisher and publisher/public, including the latest approaches to clearing text for libel, privacy, and related legal exposure, contracts, negotiating royalties, advances, options, writer's warranty, subsidiary rights splits; intellectual property issues, including electronic publishing and software, trademark and copyright law, filing procedures; antitrust issues; with expert analysis on numerous other topics. By Mark A. Fischer, E. Gabriel Perle and John Taylor Williams. Perle, Williams and& Fischer on Publishing Law, Fourth Edition describes contract and problem issues commonly encountered in negotiating royalties, advances, options, writer's warranty, subsidiary rights splits, and much more. You'll also find intellectual property issues as they affect publishing, including electronic publishing and software, trademark and copyright law, filing procedures, antitrust issues, and more, including: Extensive coverage of copyright issues including fair use, duration and ownership. International considerations in publishing including coverage of conventions and treaties. The authors also look at international issues involved in contract drafting. Complete coverage of moral rights, what they are and how they are treated both domestically and internationally. An overview of how antitrust laws in the US impact publishing rights. Publishing contracts are examined in depth. Given that the publishing landscape now includes eBooks, periodicals, traditional print and multimedia considerations, drafting an effective contract has become even more important. The authors explore this topic in great detail. And much more.

Culture and Consumption

Author : Grant David McCracken
Publisher : Indiana University Press
ISBN 13 : 9780253206282
Total Pages : 196 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Culture and Consumption by : Grant David McCracken

Download or read book Culture and Consumption written by Grant David McCracken and published by Indiana University Press. This book was released on 1990-11-22 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " —Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " —The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society—at the centre." —Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." —Choice "[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." —Maryland Historian "The book offers a fresh and much needed cultural interpretation of consumption." —Journal of Consumer Policy "The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior." —Journal of Marketing Research " . . . broad scope, enthusiasm and imagination . . . a significant contribution to the literature on consumption history, consumer behavior, and American material culture." —Winterhur Portfolio "For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature." —American Journal of Sociology "McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute." —Journal of American Folklore This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.

The Rise of Games and High-Performance Computing for Modeling and Simulation

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309147778
Total Pages : 130 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Rise of Games and High-Performance Computing for Modeling and Simulation by : National Research Council

Download or read book The Rise of Games and High-Performance Computing for Modeling and Simulation written by National Research Council and published by National Academies Press. This book was released on 2010-04-15 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The technical and cultural boundaries between modeling, simulation, and games are increasingly blurring, providing broader access to capabilities in modeling and simulation and further credibility to game-based applications. The purpose of this study is to provide a technical assessment of Modeling, Simulation, and Games (MS&G) research and development worldwide and to identify future applications of this technology and its potential impacts on government and society. Further, this study identifies feasible applications of gaming and simulation for military systems; associated vulnerabilities of, risks to, and impacts on critical defense capabilities; and other significant indicators and warnings that can help prevent or mitigate surprises related to technology applications by those with hostile intent. Finally, this book recommends priorities for future action by appropriate departments of the intelligence community, the Department of Defense research community, and other government entities. The Rise of Games and High Performance Computing for Modeling and Simulation will serve as a useful tutorial and reference document for this particular era in the evolution of MS&G. The book also highlights a number of rising capabilities facilitated by MS&G to watch for in the coming years.