Subscription Marketing

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Subscription Marketing

Author : Anne Janzer
Publisher : Cuesta Park Consulting
ISBN 13 : 099962489X
Total Pages : 238 pages
Book Rating : 4.9/5 (996 download)

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Book Synopsis Subscription Marketing by : Anne Janzer

Download or read book Subscription Marketing written by Anne Janzer and published by Cuesta Park Consulting. This book was released on 2020-01-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.

Subscribed

Author : Tien Tzuo
Publisher : Penguin
ISBN 13 : 0525536469
Total Pages : 258 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Subscribed by : Tien Tzuo

Download or read book Subscribed written by Tien Tzuo and published by Penguin. This book was released on 2018-06-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind. Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: * Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation. * Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life. * Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move. In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

Subscription Marketing

Author : Anne Janzer
Publisher :
ISBN 13 : 9780999624876
Total Pages : 240 pages
Book Rating : 4.6/5 (248 download)

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Book Synopsis Subscription Marketing by : Anne Janzer

Download or read book Subscription Marketing written by Anne Janzer and published by . This book was released on 2020-01-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are all subscribers in a world of churn. Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to reflect today's world?A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value.The third edition of this ground-breaking book offers up-dated advice for individuals and small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the relationships that lead to long-term success.Find out why BookAuthority considers Subscription Marketing to be one of the top marketing strategy books of all time.

Subscription Marketing

Author : Anne H. Janzer
Publisher :
ISBN 13 : 9780986406201
Total Pages : 164 pages
Book Rating : 4.4/5 (62 download)

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Book Synopsis Subscription Marketing by : Anne H. Janzer

Download or read book Subscription Marketing written by Anne H. Janzer and published by . This book was released on 2015-01-09 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: When your business success depends on a long-term relationship with the customer, you have to start thinking about marketing differently. Marketing must help customers realize value. Whether you're marketing a membership program, a complex managed services offering, or a cloud-based solution, Subscription Marketing gives you creative marketing strategies for nurturing customers long after the initial sale.

The Subscription Boom

Author : Adam Levinter
Publisher : Figure 1 Publishing
ISBN 13 : 1773270729
Total Pages : 290 pages
Book Rating : 4.7/5 (732 download)

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Book Synopsis The Subscription Boom by : Adam Levinter

Download or read book The Subscription Boom written by Adam Levinter and published by Figure 1 Publishing. This book was released on 2019-10-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.

Secrets of Successful Subscription Marketing

Author : Don Nicholas
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Secrets of Successful Subscription Marketing by : Don Nicholas

Download or read book Secrets of Successful Subscription Marketing written by Don Nicholas and published by . This book was released on 1997 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Automatic Customer

Author : John Warrillow
Publisher : Penguin
ISBN 13 : 159184746X
Total Pages : 226 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Automatic Customer by : John Warrillow

Download or read book The Automatic Customer written by John Warrillow and published by Penguin. This book was released on 2015-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

Subscription Marketing

Author : David Lecky
Publisher :
ISBN 13 : 9781774340028
Total Pages : 112 pages
Book Rating : 4.3/5 (4 download)

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Book Synopsis Subscription Marketing by : David Lecky

Download or read book Subscription Marketing written by David Lecky and published by . This book was released on 2019-10-25 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the old concept of the traditional retail model, get in on the new early wave of membership marketing that will turn your business into a cash flow machine Whether your goal is to escape your 9-5 job or create a side hustle income that runs on its own this book will show you step-by-step how to market subscription-based business to maximize all your profits. Once you learn how to generate a few customers that pay you periodically for your products or services the scalability of this model is remarkably high. Inside this book, you'll discover... -How to properly implement the 'freemium' strategy in your business -Preparing a funnel that creates upsell possibilities -The psychology of selling a subscription -How to scale your membership business -Much, much more...

Adobe Analytics with SiteCatalyst Classroom in a Book

Author : Vidya Subramanian
Publisher : Adobe Press
ISBN 13 : 0133416186
Total Pages : 337 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis Adobe Analytics with SiteCatalyst Classroom in a Book by : Vidya Subramanian

Download or read book Adobe Analytics with SiteCatalyst Classroom in a Book written by Vidya Subramanian and published by Adobe Press. This book was released on 2013-06-14 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Author : Robbie Kellman Baxter
Publisher : McGraw Hill Professional
ISBN 13 : 007183933X
Total Pages : 288 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by : Robbie Kellman Baxter

Download or read book The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue written by Robbie Kellman Baxter and published by McGraw Hill Professional. This book was released on 2015-03-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

Win, Keep, Grow

Author : Mark Stiving
Publisher : Morgan James Publishing
ISBN 13 : 1631954792
Total Pages : 137 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis Win, Keep, Grow by : Mark Stiving

Download or read book Win, Keep, Grow written by Mark Stiving and published by Morgan James Publishing. This book was released on 2021-07-06 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win Keep Grow shares the surprising fundamentals entrepreneurs need to build and grow a subscription business. The first section of Win Keep Grow delivers a simple framework to help businesspeople understand the differences of the subscription business. The framework consists of the three revenue buckets subscription companies must manage and the 3 value levers subscription companies must master to put their offering in a position to skyrocket. The second section uses the framework to walk the reader through how managing a subscription product evolves as the product matures in the market. The third and final section prepares companies who don’t currently have a subscription product on what to expect while transitioning to one. Pricing expert Mark Stiving, Ph.D. dug deeply into the subscription business model and he was surprised at how many aha moments he had. Win Keep Grow shares his many insights with businesses who have or want to have subscription products. Readers will walk away with a deeper understanding of this business model, a process to prioritize the investment of resources, and a way to simply communicate the product’s objectives throughout their own organization.

Islands Magazine

Author :
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4./5 ( download)

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Book Synopsis Islands Magazine by :

Download or read book Islands Magazine written by and published by . This book was released on 2005-03 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Market Growers Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Market Growers Journal by :

Download or read book Market Growers Journal written by and published by . This book was released on 1914 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Class & Industrial Marketing

Author :
Publisher :
ISBN 13 :
Total Pages : 1738 pages
Book Rating : 4.7/5 (281 download)

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Book Synopsis Class & Industrial Marketing by :

Download or read book Class & Industrial Marketing written by and published by . This book was released on 1920 with total page 1738 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Definitive Guide to Entertainment Marketing

Author : Al Lieberman
Publisher : FT Press
ISBN 13 : 0133092305
Total Pages : 305 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis The Definitive Guide to Entertainment Marketing by : Al Lieberman

Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by FT Press. This book was released on 2013-07-02 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

The Writer's Process

Author : Anne Janzer
Publisher : Cuesta Park Consulting
ISBN 13 : 0986406244
Total Pages : 158 pages
Book Rating : 4.9/5 (864 download)

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Book Synopsis The Writer's Process by : Anne Janzer

Download or read book The Writer's Process written by Anne Janzer and published by Cuesta Park Consulting. This book was released on 2016-06-07 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to be a better writer? Perfect your process. For example, do you fear the blank page? You may be skipping the essential early phases of writing. Do you generate swarms of ideas but never publish anything? You need strategies to focus and persist to the finish. When you learn to work with your brain instead of against it, you'll get more done and have more fun. Master the inner game of writing The Writer's Process combines proven practices of successful authors with cognitive science research about how our minds work. You'll learn: How to invite creativity and flow into the writing process Why separating the writing process into different steps makes you more productive How to overcome writer's block, negative feedback, and distractions How to make time for writing in a busy, interrupt-driven lifeIt's filled with ideas that you can put into practice immediately. The Writer's Process is a 2017 Readers' Favorite Gold Medal Winner and a Foreword INDIES Book of the Year Silver Award winner.

Consumer Goods Subscriptions

Author : Severin Bischof
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110730197
Total Pages : 73 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Consumer Goods Subscriptions by : Severin Bischof

Download or read book Consumer Goods Subscriptions written by Severin Bischof and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-11-22 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.