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Author : Solomon
Publisher : Pearson Education India
ISBN 13 : 9788177580327
Total Pages : 562 pages
Book Rating : 4.5/5 (83 download)
Download or read book Consumer Behavior written by Solomon and published by Pearson Education India. This book was released on 1973 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael R. Solomon
Publisher :
ISBN 13 : 9780133810974
Total Pages : 416 pages
Book Rating : 4.8/5 (19 download)
Download or read book Better Business written by Michael R. Solomon and published by . This book was released on 2016 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Better Experiences Better Solutions Better Business Better Business 2ce provides Introduction to Business instructors and students with an improved digital user experience that supports new teaching models, including: hybrid courses; active learning; and learning outcome-focused instruction. MyBizLab delivers proven results in helping individual students succeed. It provides engaging experiences that personalize, stimulate, and measure learning for each student. For the Second Canadian edition, MyBizLab includes powerful new learning resources, including a new set of online lesson presentations to help students work through and master key business topics, a completely re-structured Study Plan for student self-study, and a wealth of engaging assessment and teaching aids to help students and instructors explore unique learning pathways.
Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author : Philip Kotler
Publisher : Pearson
ISBN 13 : 9780136708582
Total Pages : 0 pages
Book Rating : 4.7/5 (85 download)
Download or read book Principles of Marketing written by Philip Kotler and published by Pearson. This book was released on 2020-11-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marieke K. de Mooij
Publisher : SAGE
ISBN 13 : 1526471590
Total Pages : 473 pages
Book Rating : 4.5/5 (264 download)
Download or read book Consumer Behavior and Culture written by Marieke K. de Mooij and published by SAGE. This book was released on 2019-06-10 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
Author : Alvin C. Burns
Publisher :
ISBN 13 : 9780131494169
Total Pages : 680 pages
Book Rating : 4.4/5 (941 download)
Download or read book Marketing Research written by Alvin C. Burns and published by . This book was released on 2004 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael R. Solomon
Publisher :
ISBN 13 : 9780137469048
Total Pages : pages
Book Rating : 4.4/5 (69 download)
Download or read book Better Business written by Michael R. Solomon and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Leading college textbook to give students and teachers a powerful learning tool that captures the evolving tools of business"--
Author : Gerald L Manning
Publisher : Pearson Higher Ed
ISBN 13 : 1292065249
Total Pages : 550 pages
Book Rating : 4.2/5 (92 download)
Download or read book Selling Today: Partnering to Create Value, Global Edition written by Gerald L Manning and published by Pearson Higher Ed. This book was released on 2015-01-23 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Sales and Personal Selling. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 : 9780134236933
Total Pages : 0 pages
Book Rating : 4.2/5 (369 download)
Download or read book Marketing Management, Student Value Edition written by Philip Kotler and published by Prentice Hall. This book was released on 2015-05-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stephen P. Robbins
Publisher : Pearson South Africa
ISBN 13 : 9781868918539
Total Pages : 580 pages
Book Rating : 4.9/5 (185 download)
Download or read book Organizational Behavior written by Stephen P. Robbins and published by Pearson South Africa. This book was released on 2009 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robbins/Judge provide the research you want in the language your students understand; accompanied with the best selling self-assessment software, SAL. Some topics include management functions; the social sciences; helping employees balance work and other responsibilities; improving people skills; improving customer service; motivational concepts; communication; power and politics; conflict and negotiation; culture; and stress management. Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills.
Author : Robert S. Pindyck
Publisher :
ISBN 13 :
Total Pages : 736 pages
Book Rating : 4.:/5 (2 download)
Download or read book Microeconomics written by Robert S. Pindyck and published by . This book was released on 2009 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contents of this text book cover markets and prices; producers, consumers and competitive markets; market structure and competitive strategy; and information, market failure and the role of government.
Author : Michael R. Solomon
Publisher :
ISBN 13 : 9780134292663
Total Pages : 0 pages
Book Rating : 4.2/5 (926 download)
Download or read book Marketing written by Michael R. Solomon and published by . This book was released on 2017-01-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. Marketing: Real People, Real Choices, 9th Edition is also available via Revel(TM), an interactive learning environment that enables students to read, practice, and study in one continuous experience. Learn more.
Author : Thomas C. O'Guinn
Publisher : South Western Educational Publishing
ISBN 13 : 9780324289565
Total Pages : 0 pages
Book Rating : 4.2/5 (895 download)
Download or read book Advertising and Integrated Brand Promotion written by Thomas C. O'Guinn and published by South Western Educational Publishing. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.
Author : Jennifer M. George
Publisher : Pearson Higher Ed
ISBN 13 : 1292014318
Total Pages : 661 pages
Book Rating : 4.2/5 (92 download)
Download or read book Understanding and Managing Organizational Behviour Global Edition written by Jennifer M. George and published by Pearson Higher Ed. This book was released on 2014-09-10 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: For one-semester, undergraduate/graduate level courses in Organizational Behavior. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Vivid examples, thought-provoking activities—get students engaged in OB. George/Jones uses real-world examples, thought- and discussion-provoking learning activities to help students become more engaged in what they are learning. This text also provides the most contemporary and up-to-date account of the changing issues involved in managing people in organizations. The sixth edition features new cases, material addressing the economic crisis, and expanded coverage of ethics and workplace diversity. Accompanied by mymanagementlab! See the hands in the air, hear the roar of discussion–be a rock star in the classroom. mymanagementlab makes it easier for you to rock the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources. Visit mymanagementlab.com for more information.
Author : Stephen P. Robbins
Publisher : Pearson Higher Ed
ISBN 13 : 1292090219
Total Pages : 718 pages
Book Rating : 4.2/5 (92 download)
Download or read book Management, Global Edition written by Stephen P. Robbins and published by Pearson Higher Ed. This book was released on 2015-06-01 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate Principles of Management courses REAL Managers, REAL Experiences With a renewed focus on skills and careers, the new edition of this bestselling text can help better prepare your students to enter the job market. Management, Thirteenth Edition vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples, cases, and hands-on exercises, students will see and experience management in action, helping them understand how the concepts they’re learning actually work in today’s dynamic business world. Students will gain hands-on practice applying management concepts with MyManagementLab. They’ll engage in real business situations with simulations, build their management skills by writing and talking about different management scenarios, have access to a video library to help put concepts into perspective, and more. Also available with MyManagementLab MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Please note that the product you are purchasing does not include MyManagementLab. MyManagementLab Join over 11 million students benefiting from Pearson MyLabs This title can be supported by MyManagementLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyManagementLab to accelerate your learning? You need both an access card and a course ID to access MyManagementLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyManagementLab (ISBN:9781292090313) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.mymanagementlab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
Author : Paul D. Leedy
Publisher :
ISBN 13 : 9781292021171
Total Pages : 384 pages
Book Rating : 4.0/5 (211 download)
Download or read book Practical Research written by Paul D. Leedy and published by . This book was released on 2013-07-30 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate or graduate courses that include planning, conducting, and evaluating research. A do-it-yourself, understand-it-yourself manual designed to help students understand the fundamental structure of research and the methodical process that leads to valid, reliable results. Written in uncommonly engaging and elegant prose, this text guides the reader, step-by-step, from the selection of a problem, through the process of conducting authentic research, to the preparation of a completed report, with practical suggestions based on a solid theoretical framework and sound pedagogy. Suitable as the core text in any introductory research course or even for self-instruction, this text will show students two things: 1) that quality research demands planning and design; and, 2) how their own research projects can be executed effectively and professionally.
