Consumer Behaviour

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Author :
Publisher : SAGE
ISBN 13 : 1446241858
Total Pages : 345 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Consumer Behaviour by : Robert East

Download or read book Consumer Behaviour written by Robert East and published by SAGE. This book was released on 2008-05-19 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.

Microeconomics: Theory and Applications, 3rd Edition

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Author :
Publisher : Vikas Publishing House
ISBN 13 : 9325986701
Total Pages : 670 pages
Book Rating : 4.3/5 (259 download)

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Book Synopsis Microeconomics: Theory and Applications, 3rd Edition by : Dwivedi D.N.

Download or read book Microeconomics: Theory and Applications, 3rd Edition written by Dwivedi D.N. and published by Vikas Publishing House. This book was released on 2016 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microeconomics: Theory and Applications provides a comprehensive and authentic text on the theory and applications of microeconomics. The book has been thoroughly revised with new chapters and sections added at appropriate places and meets the study requirements of regular students of microeconomics and of those preparing for competitive examinations. An effort has been made to present microeconomic theories lucidly and comprehensively and to delineate the application of microeconomic theories to business decision-making and to analyse the economic effects of indirect taxes, subsidy and pricing policies of the government. Key Features • Coverage of all topics taught in Indian universities and business schools • Complex theories are explained with self-explanatory diagrams • Plenty of numerical problems • Questions from various universitiy question papers are given at the end of each chapter New in this Edition • More examples and mathematical treatment of economic theories • Substantial revision and updating of several chapters • Two additional chapters: (i) Application of Competitive Market Theory, (ii) Theory of Sales Maximization and Game Theory

Titanium for Consumer Applications

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Author :
Publisher : Elsevier
ISBN 13 : 0128162643
Total Pages : 374 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Titanium for Consumer Applications by : Francis Froes

Download or read book Titanium for Consumer Applications written by Francis Froes and published by Elsevier. This book was released on 2019-11-08 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Titanium for Consumer Applications is the first book to tie together the metallurgical advantages of titanium in consumer applications. The book begins with a discussion of the metallurgy and properties of titanium that is followed by six distinct sections that look at the use of titanium in consumer products, the sports industry, buildings and architecture design, arts field, aerospace, automotive, and medical applications. This book is useful for individuals involved in the manufacturing of titanium components, as well as those looking to define new applications for this versatile metal. - Presents an understanding of the applications of titanium in consumer industries - Discusses the properties of titanium and their unique benefits in consumer applications - Reviews potential further applications of titanium within the consumer industry

Encyclopedia of Information Science and Technology, Third Edition

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Publisher : IGI Global
ISBN 13 : 1466658894
Total Pages : 7972 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Encyclopedia of Information Science and Technology, Third Edition by : Khosrow-Pour, Mehdi

Download or read book Encyclopedia of Information Science and Technology, Third Edition written by Khosrow-Pour, Mehdi and published by IGI Global. This book was released on 2014-07-31 with total page 7972 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.

Introduction to Infrared and Electro-Optical Systems, Third Edition

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Author :
Publisher : Artech House
ISBN 13 : 163081833X
Total Pages : 739 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis Introduction to Infrared and Electro-Optical Systems, Third Edition by : Ronald G. Driggers

Download or read book Introduction to Infrared and Electro-Optical Systems, Third Edition written by Ronald G. Driggers and published by Artech House. This book was released on 2022-08-31 with total page 739 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition offers a current and complete introduction to the analysis and design of Electro-Optical (EO) imaging systems. The Third Edition provides numerous updates and several new chapters including those covering Pilotage, Infrared Search and Track, and Simplified Target Acquisition Model. The principles and components of the Linear Shift-Invariant (LSI) infrared and electro-optical systems are detailed in full and help you to combine this approach with calculus and domain transformations to achieve a successful imaging system analysis. Ultimately, the steps described in this book lead to results in quantitative characterizations of performance metrics such as modulation transfer functions, minimum resolvable temperature difference, minimum resolvable contrast, and probability of object discrimination. The book includes an introduction to two-dimensional functions and mathematics which can be used to describe image transfer characteristics and imaging system components. You also learn diffraction concepts of coherent and incoherent imaging systems which show you the fundamental limits of their performance. By using the evaluation procedures contained in this desktop reference, you become capable of predicting both sensor test and field performance and quantifying the effects of component variations. The book contains over 800 time-saving equations and includes numerous analyses and designs throughout. It also includes a reference link to special website prepared by the authors that augments the book in the classroom and serves as an additional resource for practicing engineers. With its comprehensive coverage and practical approach, this is a strong resource for engineers needing a bench reference for sensor and basic scenario performance calculations. Numerous analyses and designs are given throughout the text. It is also an excellent text for upper-level students with an interest in electronic imaging systems.

Practical Mathematics

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Author :
Publisher : Holt McDougal
ISBN 13 : 9780030513398
Total Pages : 0 pages
Book Rating : 4.5/5 (133 download)

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Book Synopsis Practical Mathematics by : Marguerite M. Fredrick

Download or read book Practical Mathematics written by Marguerite M. Fredrick and published by Holt McDougal. This book was released on 1997-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

TOGAF® 9 Certified Study Guide - 3rd Edition

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Author :
Publisher : Van Haren
ISBN 13 : 908753759X
Total Pages : 353 pages
Book Rating : 4.0/5 (875 download)

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Book Synopsis TOGAF® 9 Certified Study Guide - 3rd Edition by : Rachel Harrison

Download or read book TOGAF® 9 Certified Study Guide - 3rd Edition written by Rachel Harrison and published by Van Haren. This book was released on 2016-01-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: For trainers free additional material of this book is available. This can be found under the "Training Material" tab. Log in with your trainer account to access the material. The TOGAF 9 certification program is a knowledge-based certification program. It has two levels, leading to certification for TOGAF 9 Foundation and TOGAF 9 Certified, respectively. The purpose of certification to TOGAF 9 Certified is to provide validation that, in addition to the knowledge and comprehension of TOGAF 9 Foundation level, the Candidate is able to analyze and apply this knowledge. The learning objectives at this level therefore focus on application and analysis in addition to knowledge and comprehension. This Study Guide supports students in preparation for the TOGAF 9 Part 2 Examination, leading to TOGAF 9 Certified. This third edition contains minor updates to remove references to the TOGAF 8-9 Advanced Bridge Examination1 and also adds four bonus practice examination questions to Appendix B. It gives an overview of every learning objective for the TOGAF 9 Certified Syllabus beyond the Foundation level.

Proceedings of the International Conference Theory and Applications in the Knowledge Economy TAKE 2019

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Author :
Publisher : Eduardo Tomé
ISBN 13 : 9895418213
Total Pages : 855 pages
Book Rating : 4.8/5 (954 download)

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Book Synopsis Proceedings of the International Conference Theory and Applications in the Knowledge Economy TAKE 2019 by : Florian Kragulj

Download or read book Proceedings of the International Conference Theory and Applications in the Knowledge Economy TAKE 2019 written by Florian Kragulj and published by Eduardo Tomé. This book was released on 2019-07-10 with total page 855 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword Ten years is a long time. In 2009 a bunch of friends gathered in Portugal for a conference that was to precede TAKE. In 2011 we repeated. Then, after a strange sequence of events, we finally organized TAKE for the first time in 2015 in Aveiro, followed by Zagreb, Poznan and now Vienna. Florian Kragulj was in the first TAKE in Aveiro and from the start showed the highest level of enthusiasm and professionalism in the event. These characteristics were kept alive during all the 15 or so months during which we organized TAKE 2019. That this edition of TAKE involves several entities linked with academia, i.e. WU Vienna University of Economics and Business, the Austrian Economic Chamber and the Institute for Applied Research on Skilled Crafts and Trades (IAGF). This in itself a big success and a sign of the Conference improvement. Also, we may see, by analysing the papers and in particular the streams, that TAKE has been following the economic times, and this year we have several papers on the Gig Economy. Only good conferences adjust, the others get stuck in time. And success in Conferences is about teams. And in TAKE that team, is indeed, a very large group of people including the co-chairs, the local organizing team, the material organizers (Book of Abstracts and Proceedings), the stream leaders, and the paper reviewers – without all these persons nothing could have been done. And finally we had to depend on the authors, and their willingness to work with us. Without the work of these large dozens of devoted and skilled people TAKE 2019 would not have existed. May I also mention that this time and with Florian’s impulse and skill the organization of TAKE was improved in technological terms – in short we became techno – we used a website to deliver the mail list, a website to receive the scientific material and another website to receive the fees. All these were investments that eventually paid of, and that will guarantee a more stable organization for TAKE in the future. And we owe it to Florian. However, as the Human Resource Development part of TAKE (and more than anyone Gary Mc Lean) would remind us – “We are humans, Eduardo”, and technology helps, but in the end, is attention to detail, capacity to deal with the bizarre and to accommodate the weirdness making sometimes the impossible possible that differentiates a good conference, made doing things right, from an excellent conference, based in doing the right things. And on this last matter, believe me, we in TAKE are among the best in the world, because apart from being outstanding scholars, and good colleagues, we are an amazing group of friends, and friendship is the best way to turn good conferences into outstanding ones. Many thanks, from the heart and enjoy the Conference. Eduardo Tomé Conference Chair, Universidad Europeia Lisbon, July 2019, Lisbon, Portugal

Textbook of Psychiatric Administration and Leadership, Third Edition

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Author :
Publisher : American Psychiatric Pub
ISBN 13 : 1615373373
Total Pages : 526 pages
Book Rating : 4.6/5 (153 download)

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Book Synopsis Textbook of Psychiatric Administration and Leadership, Third Edition by : Sy Saeed, M.D., M.S., FACPsych

Download or read book Textbook of Psychiatric Administration and Leadership, Third Edition written by Sy Saeed, M.D., M.S., FACPsych and published by American Psychiatric Pub. This book was released on 2022-12-15 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt:

TEXTBOOK ON OPTICAL FIBER COMMUNICATION AND ITS APPLICATIONS, THIRD EDITION

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Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9387472647
Total Pages : 417 pages
Book Rating : 4.3/5 (874 download)

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Book Synopsis TEXTBOOK ON OPTICAL FIBER COMMUNICATION AND ITS APPLICATIONS, THIRD EDITION by : GUPTA, S. C.

Download or read book TEXTBOOK ON OPTICAL FIBER COMMUNICATION AND ITS APPLICATIONS, THIRD EDITION written by GUPTA, S. C. and published by PHI Learning Pvt. Ltd.. This book was released on 2018-11-01 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, now in its third edition, is thoroughly revised and updated as per the new syllabi of Optical Fiber Communication of various universities. The material is well-presented and designed for undergraduate and postgraduate students pursuing courses in Electrical Engineering, and Electronics and Telecommunication Engineering. The book offers a completely accessible and in-depth knowledge of the principles and applications of optical fiber communication (OFC). It deals with materials, devices, components, and systems of OFC. The coverage includes key concepts such as properties of light, evolution and elements of OFC, its benefits, along with applications in optical LAN and communication links. The attenuation loss of different types, dispersion mechanism, photon sources (LED and lasers), detectors (PIN and avalanche), analog and digital transmitter and receiver systems, connectorization, OADM, and amplifiers are described. Built-up of long haul OFC links at 8 Mb/s and 2.5 Gb/s, and optical interface are explained with illustrations. It also contains solved numerical problems for better understanding of topics. KEY FEATURES • Includes optical fiber LAN for data centres and industries • Provides detail treatment of LED, semiconductor, lasers, Tx and Rx • Discusses all optical communications links and optical networks • Includes important questions with answers • Provides practice papers and model test papers

Pharmaceutical Statistics Practical And Clinical Applications, Third Edition

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Author :
Publisher : CRC Press
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Pharmaceutical Statistics Practical And Clinical Applications, Third Edition by : Bolton Sanford

Download or read book Pharmaceutical Statistics Practical And Clinical Applications, Third Edition written by Bolton Sanford and published by CRC Press. This book was released on 1997-01-17 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition offers new and expanded information on recent developments in stability data analysis, concepts of statistical outliners, bioequivalence studies, problems in sampling and devising limits for product release, covariance analysis and tolerance intervals, multiple endpoints and clinical data analysis, and more. student price which is available upon request from Marcel Dekker.

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

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Author :
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2254 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Proceedings of 3rd Edition of International Conference and Exhibition on Polymer Chemistry 2018

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Author :
Publisher : EuroScicon
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4./5 ( download)

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Book Synopsis Proceedings of 3rd Edition of International Conference and Exhibition on Polymer Chemistry 2018 by : EuroScicon

Download or read book Proceedings of 3rd Edition of International Conference and Exhibition on Polymer Chemistry 2018 written by EuroScicon and published by EuroScicon. This book was released on 2018-03-20 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: March 26-28, 2018 | Vienna, Austria Key Topics : Recent Developments In Polymer Synthesis, Polymer Design And Reactions, Polymer Physics And Characterizations, Stereochemistry Of Polymers, Biodegradable Polymers, Biopolymers & Biomaterials, Polymer Engineering, Polymers For Emerging Technologies, Polymerization Catalysis Or Polymer-Modified Catalysts, Applications Of BioPolymers, Bioplastics, Polymer Nanotechnology, Future Market Of Polymers, Polymer Science, Polymers For Stem Cell, Polymers In All-Solid-State Batteries,

TOGAF® 9 Foundation Study Guide - 3rd Edition

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Author :
Publisher : Van Haren
ISBN 13 : 9087537611
Total Pages : 273 pages
Book Rating : 4.0/5 (875 download)

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Book Synopsis TOGAF® 9 Foundation Study Guide - 3rd Edition by : Rachel Harrison

Download or read book TOGAF® 9 Foundation Study Guide - 3rd Edition written by Rachel Harrison and published by Van Haren. This book was released on 2016-01-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: For trainers free additional material of this book is available. This can be found under the "Training Material" tab. Log in with your trainer account to access the material. This title is a Study Guide for TOGAF® 9 Foundation. It gives an overview of every learning objective for the TOGAF 9 Foundation Syllabus and in-depth coverage on preparing and taking the TOGAF 9 Part 1 Examination. It is specifically designed to help individuals prepare for certification. This Study Guide is excellent material for: - Individuals who require a basic understanding of TOGAF 9; - Professionals who are working in roles associated with an architecture project such as those responsible for planning, execution, development, delivery, and operation; - Architects who are looking for a first introduction to TOGAF 9; - Architects who want to achieve Level 2 certification in a stepwise manner and have not previously qualified as TOGAF 8 Certified. A prior knowledge of enterprise architecture is advantageous but not required. While reading this Study Guide, the reader should also refer to the TOGAF Version 9.1 documentation (manual), available as hard copy and eBook, from www.vanharen.net and online booksellers, and also available online at www.opengroup.org.

Green Building Products, 3rd Edition

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Publisher : New Society Publishers
ISBN 13 : 0865716005
Total Pages : 390 pages
Book Rating : 4.8/5 (657 download)

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Book Synopsis Green Building Products, 3rd Edition by : Alex Wilson

Download or read book Green Building Products, 3rd Edition written by Alex Wilson and published by New Society Publishers. This book was released on 2008-01-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in sustainable, green building practices is greater than ever. Whether concerned about allergies, energy costs, old-growth forests, or durability and long-term value, homeowners and builders are looking for ways to ensure that their homes are healthy, safe, beautiful and efficient. In these pages are descriptions and manufacturer contact information for more than 1,400 environmentally preferable products and materials. All phases of residential construction, from sitework to flooring to renewable energy, are covered. Products are grouped by function, and each chapter begins with a discussion of key environmental considerations, and what to look for in a green product. Over 40% revised, this updated edition includes over 120 new products. Categories of products include: Sitework and landscaping Outdoor structures Decking Foundations, footers and slabs Structural systems and components Sheathing Exterior finish and trim Roofing Doors and windows Insulation Flooring and floor coverings Interior finish and trim Caulks and adhesives Paints and coatings Mechanical systems/HVAC Plumbing, electrical and lighting Appliances Furniture and furnishings Renewable energy Distributors and retailers An index of products and manufacturers makes for easy navigation. There is no more comprehensive resource for both the engaged homeowner and those who design and build homes.

Green Chemistry 3rd Edition

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Author :
Publisher : Royal Society of Chemistry
ISBN 13 : 1782622942
Total Pages : 392 pages
Book Rating : 4.7/5 (826 download)

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Book Synopsis Green Chemistry 3rd Edition by : Mike Lancaster

Download or read book Green Chemistry 3rd Edition written by Mike Lancaster and published by Royal Society of Chemistry. This book was released on 2016 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated throughout, this third edition is suitable for undergraduate and postgraduate courses covering green chemistry, and it explores new ways of developing products and processes.

Android Apps for Absolute Beginners

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Author :
Publisher : Apress
ISBN 13 : 1484200195
Total Pages : 696 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Android Apps for Absolute Beginners by : Wallace Jackson

Download or read book Android Apps for Absolute Beginners written by Wallace Jackson and published by Apress. This book was released on 2014-08-28 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anybody can start building multimedia apps for the Android platform, and this book will show you how! Now updated to include both Android 4.4 and the new Android L, Android Apps for Absolute Beginners, Third Edition takes you through the process of getting your first Android apps up and running using plain English and practical examples. If you have a great idea for an Android app, but have never programmed before, then this book is for you. This book cuts through the fog of jargon and mystery that surrounds Android apps development, and gives you simple, step-by-step instructions to get you started. Teaches Android application development in language anyone can understand, giving you the best possible start in Android development Provides simple, step-by-step examples that make learning easy, allowing you to pick up the concepts without fuss Offers clear code descriptions and layout so that you can get your apps running as soon as possible This book covers both Android 4.4 (KitKat) and Android L, but is also backwards compatible to cover the previous Android releases since Android 1.5.