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Author : American Management Association
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (158 download)
Download or read book Marketing Series written by American Management Association and published by . This book was released on 1930 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer and Industrial Marketing Series written by and published by . This book was released on 1935 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.3/5 (243 download)
Download or read book Consumer and Industrial Marketing Series written by and published by . This book was released on 1937 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick E. Webster
Publisher : *Ronald Press
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.3/5 (512 download)
Download or read book Industrial Marketing Strategy written by Frederick E. Webster and published by *Ronald Press. This book was released on 1984-08-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Author : Claudio A. Saavedra
Publisher : Springer
ISBN 13 : 9783319306094
Total Pages : 0 pages
Book Rating : 4.3/5 (6 download)
Download or read book The Marketing Challenge for Industrial Companies written by Claudio A. Saavedra and published by Springer. This book was released on 2016-05-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Author : Thomas Fotiadis
Publisher : SAGE
ISBN 13 : 1529785596
Total Pages : 527 pages
Book Rating : 4.5/5 (297 download)
Download or read book Industrial Marketing written by Thomas Fotiadis and published by SAGE. This book was released on 2022-12-08 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece. Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa. George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece. Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.
Author :
Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.:/5 (3 download)
Download or read book Domestic Commerce Series written by and published by . This book was released on 1932 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ross Brennan
Publisher : SAGE
ISBN 13 : 9781412919692
Total Pages : 388 pages
Book Rating : 4.9/5 (196 download)
Download or read book Business-to-Business Marketing written by Ross Brennan and published by SAGE. This book was released on 2007-03-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
Author : Aimee Drolet
Publisher : Routledge
ISBN 13 : 1000202615
Total Pages : 381 pages
Book Rating : 4.0/5 (2 download)
Download or read book The Aging Consumer written by Aimee Drolet and published by Routledge. This book was released on 2020-10-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.
Author : Nicholas A. Stacey
Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.:/5 (313 download)
Download or read book Industrial Marketing Research written by Nicholas A. Stacey and published by . This book was released on 1964 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick E. Webster, Jr.
Publisher : Wiley
ISBN 13 : 9780471119890
Total Pages : 0 pages
Book Rating : 4.1/5 (198 download)
Download or read book Industrial Marketing Strategy written by Frederick E. Webster, Jr. and published by Wiley. This book was released on 1995-05-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop customer-focused, market-driven strategies for today'scompetitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers: * The basic concepts of customer analysis, buying behavior,buyer-seller relationships, market segmentation and targeting, andpositioning * Proven, concrete, strategic management techniques--rather than arote enumeration of the functions and institutions of industrialmarketing * Guidelines for implementing the value proposition throughdistribution and marketing communications * The role of marketing in the broader context of business andcorporate-level strategic planning * Special sections on product development, national accountmanagement, customer service, information technology, and pricesignaling
Author :
Publisher :
ISBN 13 :
Total Pages : 610 pages
Book Rating : 4.3/5 (126 download)
Download or read book Marketing Series written by and published by . This book was released on 1951 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.3/5 (21 download)
Download or read book The Teaching of Industrial Marketing written by American Marketing Association and published by . This book was released on 1951 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence Fisher
Publisher : Random House Business Books
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.:/5 (321 download)
Download or read book Industrial Marketing written by Lawrence Fisher and published by Random House Business Books. This book was released on 1969 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter W. Turnbull
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (555 download)
Download or read book Strategies for International Industrial Marketing written by Peter W. Turnbull and published by . This book was released on 1989 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jared R. Fabac
Publisher : iUniverse
ISBN 13 : 147599849X
Total Pages : 205 pages
Book Rating : 4.4/5 (759 download)
Download or read book The Industrial (Marketing) Revolution written by Jared R. Fabac and published by iUniverse. This book was released on 2013-07-15 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industrial marketing sectoralso known as business-to-business marketing continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways dont work anymore, and its time to revolt. Jared R. Fabac, a renowned marketing expert, outlines the new technology, tools, and platforms that can help you participate in the revolution. He also outlines the dire consequences that could befall the companies that cling to the ways of the past. In this guidebook, youll learn how to Transform your marketing for todays audience; Get found by the buyers you target; Convert more prospects in shorter time; Put your lead generation efforts on autopilot New technology, social media and other marketing and promotion platforms demand that companies in the industrial sector not only keep up with, but surpass their competition in this new environment. Putting your head in the sand while business deteriorates or doubling down on old methods wont help you beat competitors and remain relevant. You can only do that by recognizing that technology is here to stay and deciding to join The Industrial (Marketing) Revolution.
Author : Michael H. Morris
Publisher : SAGE
ISBN 13 : 0803959648
Total Pages : 563 pages
Book Rating : 4.8/5 (39 download)
Download or read book Business-to-Business Marketing written by Michael H. Morris and published by SAGE. This book was released on 2001-03-29 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.
