Connotations And Gender In Ads

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Connotations and Gender in Ads

Author : Denise Ellinger
Publisher : GRIN Verlag
ISBN 13 : 3638366812
Total Pages : 26 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Connotations and Gender in Ads by : Denise Ellinger

Download or read book Connotations and Gender in Ads written by Denise Ellinger and published by GRIN Verlag. This book was released on 2005-04-16 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject English Language and Literature Studies - Linguistics, grade: 2,7, Technical University of Braunschweig (Englisches Seminar), course: Proseminar, language: English, abstract: In this paper, I want to point out the characteristics of connotation and denotation and their relation to advertising. First, I will concentrate on connotation. I want to work out the structure and the way it is used and then go into its role in advertising. The chapter about denotation is supposed to give an overview of denotation. Just like the part about connotation I want to point out what the term denotation means and the usage of it. After that, I want to compare both aspects in an extra chapter. The last part of this chapter then illustrates the differences of connotation and denotation to make clear in what way they are related. Chapter number three then is related to the topic of Gender in Advertising. First, I will give a general overview about the topic and analytic possibilities. Later I will go on with the topic of women and men in advertising. In chapter number four, I will come up with the hypothesis that women and men have different connotations to specific terms or advertisings. To achieve that I made two different polls, whose results are presented here. The aim of those polls is to clear if there are any differences in the connotations of each sex to simple words. Later I will go on with a poll I carried out with several male test subjects. This poll was done with printed adverts and its objective is to answer the question if men are able to assign ads to the right target group and what they associate with the respective advertisements. Another important and interesting question that I want to answer in chapter 4.2. is if men tend to feel adverts as sexistic or not.

Can't Buy My Love

Author : Jean Kilbourne
Publisher : Simon and Schuster
ISBN 13 : 1451698410
Total Pages : 372 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Can't Buy My Love by : Jean Kilbourne

Download or read book Can't Buy My Love written by Jean Kilbourne and published by Simon and Schuster. This book was released on 2012-06-26 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

Regulation of Gender - Discriminatory Advertising in the Nordic Countries

Author : Kosunen, Niina
Publisher : Nordic Council of Ministers
ISBN 13 : 9289350075
Total Pages : 153 pages
Book Rating : 4.2/5 (893 download)

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Book Synopsis Regulation of Gender - Discriminatory Advertising in the Nordic Countries by : Kosunen, Niina

Download or read book Regulation of Gender - Discriminatory Advertising in the Nordic Countries written by Kosunen, Niina and published by Nordic Council of Ministers. This book was released on 2017-06-14 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the media’s normative power to reflect daily life and to shape our understanding of gender, media plays a vital role in constructing – or deconstructing – gender equality. In modern societies, the advertising industry plays a major role in the media landscape. In the Nordic countries gender discriminatory advertising has been on the public agenda since the 1970s and 1980s, the time when gender equality legislation was adopted. However, the Nordic countries have chosen different ways of combating and regulating gender discriminatory advertising. This report presents results of a survey on how gender-discriminatory advertising is regulated in the Nordic countries. The survey was conducted as part of a project on gender equality in the media carried out during the Finnish presidency of the Nordic Council of Ministers in 2016

Persuasion in Advertising

Author : John O'Shaughnessy
Publisher : Psychology Press
ISBN 13 : 9780415322232
Total Pages : 246 pages
Book Rating : 4.3/5 (222 download)

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Book Synopsis Persuasion in Advertising by : John O'Shaughnessy

Download or read book Persuasion in Advertising written by John O'Shaughnessy and published by Psychology Press. This book was released on 2004 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.

Reading Ads Socially

Author : Robert Goldman
Publisher : Routledge
ISBN 13 : 1134938381
Total Pages : 261 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis Reading Ads Socially by : Robert Goldman

Download or read book Reading Ads Socially written by Robert Goldman and published by Routledge. This book was released on 2005-07-25 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.

Sex in Advertising

Author : Tom Reichert
Publisher : Routledge
ISBN 13 : 1135638209
Total Pages : 321 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Sex in Advertising by : Tom Reichert

Download or read book Sex in Advertising written by Tom Reichert and published by Routledge. This book was released on 2014-04-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

Gender Advertisements

Author : Erving Goffman
Publisher : Palgrave
ISBN 13 : 9780333239537
Total Pages : 84 pages
Book Rating : 4.2/5 (395 download)

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Book Synopsis Gender Advertisements by : Erving Goffman

Download or read book Gender Advertisements written by Erving Goffman and published by Palgrave. This book was released on 1979 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Visual Persuasion

Author : Paul Messaris
Publisher : SAGE
ISBN 13 : 9780803972469
Total Pages : 324 pages
Book Rating : 4.9/5 (724 download)

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Book Synopsis Visual Persuasion by : Paul Messaris

Download or read book Visual Persuasion written by Paul Messaris and published by SAGE. This book was released on 1997 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: For upper-level undergraduate students and graduate students in communication and media studies

Living Up to the Ads

Author : Simone Weil Davis
Publisher : Duke University Press
ISBN 13 : 9780822324461
Total Pages : 268 pages
Book Rating : 4.3/5 (244 download)

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Book Synopsis Living Up to the Ads by : Simone Weil Davis

Download or read book Living Up to the Ads written by Simone Weil Davis and published by Duke University Press. This book was released on 2000 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.

Battleground: Women, Gender, and Sexuality [2 volumes]

Author : Amy Lind
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313088004
Total Pages : 695 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Battleground: Women, Gender, and Sexuality [2 volumes] by : Amy Lind

Download or read book Battleground: Women, Gender, and Sexuality [2 volumes] written by Amy Lind and published by Bloomsbury Publishing USA. This book was released on 2007-12-30 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether in the home or in the public arenas of media, work, sports, politics, art or religion, women often become embroiled as subjects in the political, social, and cultural debates in America. People on all areas of the political landscape see women in diverse and conflicting ways—as either too liberated or not liberated enough, or whether and how gender and sexual roles are rooted in either biology or culture. Battleground: Women, Gender, and Sexuality helps readers navigate contemporary issues and debates pertaining to women's lives in the United States and globally. This work examines how science and culture intertwine to influence how we think about our identities, desires, relationships, and societal roles today. Battleground: Women, Gender, and Sexuality comprises lengthy, in-depth discussions of the most timely issues that are debated in today's culture, such as, birth control, comparable worth, disability and gender, glass ceiling, immigration, plastic surgery, tattooing, and piercing, same-sex marriage, and sexual assault and sexual harrassment Each essay provides a balanced overview of these hot-button topics, and a list of works for Further Reading after each entry serves as a stepping-stone to more in-depth material for students who are writing papers or researching reports.

Advertising in Modern and Postmodern Times

Author : Pamela Odih
Publisher : SAGE
ISBN 13 : 1848605064
Total Pages : 249 pages
Book Rating : 4.8/5 (486 download)

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Book Synopsis Advertising in Modern and Postmodern Times by : Pamela Odih

Download or read book Advertising in Modern and Postmodern Times written by Pamela Odih and published by SAGE. This book was released on 2007-04-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.

Social Communication in Advertising

Author : William Leiss
Publisher : Psychology Press
ISBN 13 : 9780415903547
Total Pages : 442 pages
Book Rating : 4.9/5 (35 download)

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Book Synopsis Social Communication in Advertising by : William Leiss

Download or read book Social Communication in Advertising written by William Leiss and published by Psychology Press. This book was released on 1990 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.

Social Issue of Advertising

Author : Kara Chan
Publisher : City University of HK Press
ISBN 13 : 9629372835
Total Pages : 240 pages
Book Rating : 4.6/5 (293 download)

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Book Synopsis Social Issue of Advertising by : Kara Chan

Download or read book Social Issue of Advertising written by Kara Chan and published by City University of HK Press. This book was released on 2016-12-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion. Written by professors of advertising with experience from both within the industry and from international research, this is a senior level textbook designed to augment any studies in advertising, marketing, public relations or media studies.

Lean In

Author : Sheryl Sandberg
Publisher : Knopf
ISBN 13 : 0385349955
Total Pages : 241 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Lean In by : Sheryl Sandberg

Download or read book Lean In written by Sheryl Sandberg and published by Knopf. This book was released on 2013-03-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 INTERNATIONAL BESTSELLER • “A landmark manifesto" (The New York Times) that's a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential. In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg, COO of Meta (previously called Facebook) from 2008-2022, provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home.

Children's Understanding of the Meaning of Gender-typed Formal Features in Television Commercials

Author : Kyung Hee Paik
Publisher :
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Children's Understanding of the Meaning of Gender-typed Formal Features in Television Commercials by : Kyung Hee Paik

Download or read book Children's Understanding of the Meaning of Gender-typed Formal Features in Television Commercials written by Kyung Hee Paik and published by . This book was released on 1991 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fresh Lipstick

Author : Linda M. Scott
Publisher : Macmillan
ISBN 13 : 140397134X
Total Pages : 367 pages
Book Rating : 4.4/5 (39 download)

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Book Synopsis Fresh Lipstick by : Linda M. Scott

Download or read book Fresh Lipstick written by Linda M. Scott and published by Macmillan. This book was released on 2006-02-21 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges feminist beliefs that the fashion and beauty industry objectifies women, contending that elite women are out of touch with most women in the U.S. while arguing that fashion is more an expression of creativity and identity than a means of attracting men.

Public Communication and Behavior

Author : George Comstock
Publisher : Academic Press
ISBN 13 : 1483276139
Total Pages : 381 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Public Communication and Behavior by : George Comstock

Download or read book Public Communication and Behavior written by George Comstock and published by Academic Press. This book was released on 2013-09-24 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Communication and Behavior, Volume 2, is devoted to the study of communicatory behavior that has a public or social character. More concretely, it encompasses research and theory designated as ""within a range of disciplines and fields—advertising, child development, education, journalism, political science, sociology, and wherever else such scholarly activity occurs including, of course, social psychology"". The book opens with a chapter on television exposure as a potential cause of aggression. This is followed by separate chapters on barriers to information flow and the manner in which news audiences make use of TV news; various television forms and their impact on children; and the characterization and formalization of some elements of the evolving paradigm of communications research. The final chapter discusses the research findings concerning the public impact of the 1983 television movie about the aftermath of nuclear war, The Day After.