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Author : José Ignacio Rodríguez
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.3/5 (129 download)
Download or read book Confounds in Fear Arousing Persuasive Messages written by José Ignacio Rodríguez and published by . This book was released on 1995 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Price Dillard
Publisher : SAGE
ISBN 13 : 1412983134
Total Pages : 457 pages
Book Rating : 4.4/5 (129 download)
Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Author : Robert N Bostrom
Publisher : Routledge
ISBN 13 : 1135148651
Total Pages : 823 pages
Book Rating : 4.1/5 (351 download)
Download or read book Communication Yearbook 8 written by Robert N Bostrom and published by Routledge. This book was released on 2012-05-23 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Sponsored by the International Communication Association, each volume provides a forum for the exchange of interdisciplinary and internationally diverse scholarship relating to communication in its many forms. This volume re-issues the yearbook from 1984.
Author : Kim Witte
Publisher : SAGE Publications
ISBN 13 : 1452264392
Total Pages : 225 pages
Book Rating : 4.4/5 (522 download)
Download or read book Effective Health Risk Messages written by Kim Witte and published by SAGE Publications. This book was released on 2001-04-12 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.
Author : Peter A. Andersen
Publisher : Elsevier
ISBN 13 : 0080533035
Total Pages : 624 pages
Book Rating : 4.0/5 (85 download)
Download or read book Handbook of Communication and Emotion written by Peter A. Andersen and published by Elsevier. This book was released on 1997-10-13 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotion is once again at the forefront of research in social psychology and personality. The Handbook of Communication and Emotion provides a comprehensive look at the questions and answers of interest in the field: How are specific emotions (fear, jealousy, anger, love) communicated? How does the effectiveness, or ineffectiveness, of this communication affect relationships? How is the communication of emotion utilized to deceive, or persuade, others? This important reference work is edited by top researchers in the field of communication and authored by a who's who in emotion and communication. - Provides a comprehensive look at the role of communication in emotion - Includes contributions from top researchers in the field of communications - Examines how specific emotions are communicated - Includes important new research on the effect of communication on relationships
Author : Robert N. Bostrom
Publisher : Routledge
ISBN 13 : 0415876834
Total Pages : 823 pages
Book Rating : 4.4/5 (158 download)
Download or read book Communication Yearbook 8 written by Robert N. Bostrom and published by Routledge. This book was released on 2011-10-25 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Judith M. Berkowitz
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.3/5 (129 download)
Download or read book The Influence of Sensation-seeking and Message Choice on Responses to Fear Appeals written by Judith M. Berkowitz and published by . This book was released on 1998 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Various
Publisher : Routledge
ISBN 13 : 1136630538
Total Pages : 17176 pages
Book Rating : 4.1/5 (366 download)
Download or read book Communication Yearbooks Vols 6-33 Set written by Various and published by Routledge. This book was released on 2021-11-05 with total page 17176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.
Author : Richard E Petty
Publisher : Routledge
ISBN 13 : 0429970706
Total Pages : 336 pages
Book Rating : 4.4/5 (299 download)
Download or read book Attitudes And Persuasion written by Richard E Petty and published by Routledge. This book was released on 2018-02-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
Author : Daniel W. Barrett
Publisher : SAGE Publications
ISBN 13 : 1506310591
Total Pages : 697 pages
Book Rating : 4.5/5 (63 download)
Download or read book Social Psychology written by Daniel W. Barrett and published by SAGE Publications. This book was released on 2015-12-19 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employing a lively and accessible writing style, author Daniel W. Barrett integrates up-to-date coverage of social psychology’s core theories, concepts, and research with a discussion of emerging developments in the field—including social neuroscience and the social psychology of happiness, religion, and sustainability. Social Psychology: Core Concepts and Emerging Trends presents engaging examples, Applying Social Psychology sections, and a wealth of pedagogical features to help readers cultivate a deep understanding of the causes of social behavior.
Author : Ronald E. Rice
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.F/5 ( download)
Download or read book Public Communication Campaigns written by Ronald E. Rice and published by SAGE Publications, Incorporated. This book was released on 1989-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns.This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs. Copyright © Libri GmbH. All rights reserved.
Author : Mark L Knapp
Publisher : SAGE Publications Limited
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.3/5 ( download)
Download or read book Interpersonal Communication written by Mark L Knapp and published by SAGE Publications Limited. This book was released on 2010-03-12 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interpersonal communication is inexorable, irrevocable, complex, and relative but ultimately necessary. Understanding this type of communication gives us a framework for successful and effective interaction with others in everyday situations. In this multivolume reference collection, subject specialists Mark L. Knapp and John A .Daly, explore the dimensions, dynamics, and implications of interpersonal communication.
Author : Ronald E. Rice
Publisher : SAGE
ISBN 13 : 1412987709
Total Pages : 393 pages
Book Rating : 4.4/5 (129 download)
Download or read book Public Communication Campaigns written by Ronald E. Rice and published by SAGE. This book was released on 2013 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the ...
Author : James Price Dillard
Publisher : SAGE Publications
ISBN 13 : 1452261598
Total Pages : 897 pages
Book Rating : 4.4/5 (522 download)
Download or read book The Persuasion Handbook written by James Price Dillard and published by SAGE Publications. This book was released on 2002-07-23 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.
Author :
Publisher :
ISBN 13 :
Total Pages : 644 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1996 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nathalie Nahai
Publisher : Pearson UK
ISBN 13 : 0273781588
Total Pages : 274 pages
Book Rating : 4.2/5 (737 download)
Download or read book Webs of Influence written by Nathalie Nahai and published by Pearson UK. This book was released on 2012-12-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Author : Derek Chadee
Publisher : John Wiley & Sons
ISBN 13 : 1119627885
Total Pages : 404 pages
Book Rating : 4.1/5 (196 download)
Download or read book Theories in Social Psychology written by Derek Chadee and published by John Wiley & Sons. This book was released on 2022-03-14 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: THEORIES IN SOCIAL PSYCHOLOGY Theories in Social Psychology develops a deeper, more robust understanding of the theoretical framework underlying the field. Providing rich insights into the central theories and perspectives that continue to shape the discipline, this edited volume brings together a panel of distinguished scholars to address thirteen social psychological theories relating to social cognition, social comparison, social reinforcement, and self. In-depth critical discussions examine topics including cognitive dissonance, reactance, attribution, social comparison, relative deprivation, equity, interdependency, social identity, and more. The expanded second edition fills a substantial gap in current literature by articulating the important psychological theories rather than placing emphasis on applied research. New and revised content helps students understand the construction and complexity of key theories while inspiring researchers of social behavior to reflect on their current work and consider future areas of investigation. This comprehensive resource: Identifies and discusses the theoretical perspectives and specific theories that form the foundation of the study of social psychology Features work from leading scholars including Bertram F. Malle, Paul R. Nail, Richard E. Petty, Thomas Mussweiler, Faye J. Crosby, and Miles Hewstone Helps students move from introductory concepts to multifaceted theoretical frameworks Theories in Social Psychology, Second Edition, remains the perfect textbook for academics and students wanting to study and discuss important social psychological perspectives and theories and attain a deeper understanding of the theoretical framework. “This book will be a very valuable tool for students and professionals alike who wish to learn theories in social psychology and the role they have played in the development of the discipline. It is comprehensive in its coverage and covers the theories in an objective and engaging way.” —Robert J. Sternberg, Professor, Department of Psychology, College of Human Ecology, Cornell University, Honorary Professor of Psychology, University of Heidelberg, Germany “In this wonderful new edition of compilation of theories, at the core of modern social psychology, presented to us by Derek Chadee, we are given a special gift that enriches scholars, teachers and students of psychology in social and general psychology. We are treated to a clear exposition of these theories some of the research and controversy that each has generated, and are given some guidelines to new paths for future exploration of their implications. My research career has benefitted from working in the domains of dissonance, attribution, and social comparison theories, but my teaching and textbook writing has relied on all of the theories and their concepts so elegantly orchestrated here.” —Phillip G. Zimbardo, Ph.D., Professor Emeritus, Stanford University
