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Comunicacao Marketing E Producao Cultural
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Book Synopsis Interlocuções entre cultura, trabalho e economia/Conversations between culture, work and economy by : João Domingues
Download or read book Interlocuções entre cultura, trabalho e economia/Conversations between culture, work and economy written by João Domingues and published by Letra Capital Editora LTDA. This book was released on 2020-11-26 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concepção desta organização é resultado do encontro de docentes, discentes e parceiros de pesquisa que vêm se dedicando a discutir o papel da cultura e do trabalho daqueles que atuam neste setor da economia capitalista, tendo por base dados empíricos e análise de políticas culturais no Brasil.The concept of this book is the outcome of a series of meetings between teachers, students and fellow researchers who have dedicated themselves to discussing the role of culture and the work of those who act within this sector of the capitalist economy, based on empirical data and an analysis of cultural policies in Brazil.
Book Synopsis Creating Culture Through Media and Communication by : Sonia Virginia Moreira
Download or read book Creating Culture Through Media and Communication written by Sonia Virginia Moreira and published by Emerald Group Publishing. This book was released on 2024-02-07 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsored by the American Sociological Association Section on Communication, Information Technologies, and Media Sociology (CITAMS), Creating Culture Through Media and Communication addresses the media and communications challenges of our time.
Book Synopsis Creative Industries and Developing Countries by : Diana Barrowclough
Download or read book Creative Industries and Developing Countries written by Diana Barrowclough and published by Routledge. This book was released on 2012-11-12 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pushing the frontiers of the new development paradigm, this book guides debates, clarifies new themes and illustrates how the cultural resources of the developing world can become a new way of integrating into the global economy - helping to raise the voices of developing countries, widening the range of creative choices and promoting cultural diversity and economic and human development. Mixing theory, country case-studies and policy analysis this volume argues that developing countries can use their creative assets and energies as a source of economic growth - if they can better position themselves in the global economy, turning on its head the polarized debate about commerce and culture to take a fresh look at some traditional activities whose intrinsic cultural value has for too long hidden their economic worth. It includes essays from economists, lawyers and industry experts on global trade trends; digital-technology; film in West Africa; audio visuals in India; the music industry in Brazil and the Caribbean; the copyright industry in Arab countries, and policy lessons from developed countries - including sources of finance, subsidies and the role of incubators and intermediaries. Fresh and incisive, this policy lead book on one of the world’s fastest growing sectors is an invaluable resource for to economists and policy-makers alike, as well as those with an interest in industrial organization, development policy, evolutionary economics and the creative industries.
Download or read book Mídia, cultura, comunicação written by and published by Arte & Ciência. This book was released on 2003 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Abstracts, Free Communication written by and published by . This book was released on 1978 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Último Império by : Vanderlei Dorneles
Download or read book Último Império written by Vanderlei Dorneles and published by Casa Publicadora Brasileira. This book was released on with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: A identificação dos Estados Unidos como império é comum na imprensa e no meio acadêmico. Porém, já no século 19, intérpretes adventistas tinham percebido esse potencial e relacionado a nação emergente às profecias apocalípticas. O objetivo deste livro é mostrar como o processo de fundação desse país provê importantes dados para iluminar a interpretação adventista de Apocalipse 13. Além disso, esclarece o atual panorama sociopolítico da nação e as perspectivas futuras. Esta leitura ajudará você a entender melhor a lógica das profecias bíblicas como revelações por parte do Deus verdadeiro que conhece e comanda a história.
Book Synopsis Introdução à teoria geral da biblioteconomia by : Ronaldo Vieira
Download or read book Introdução à teoria geral da biblioteconomia written by Ronaldo Vieira and published by Interciência. This book was released on 2024-01-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este livro que já se tornou uma referência no contexto da Biblioteconomia e da Ciência da Informação no Brasil, Ronaldo Vieira, nesta segunda edição, amplia o foco e traz um livro ainda mais abrangente e cuidadosamente estudado sobre a sua área de formação. Assim como aconteceu na primeira edição, Ronaldo Vieira mais uma vez dá um passo à frente e atualiza as reflexões sobre o contexto de pesquisa e trabalho dos bibliotecários na sociedade. Apresenta temas que estão na pauta dos estudiosos da área e também dentro das bibliotecas espalhadas pelo país. O papel da acessibilidade, a bibliologia, mediação de leitura literária assim como o papel fundamental das bibliotecas comunitárias no contexto da formação de leitores são alguns dos pontos fundamentais de discussão nesta nova edição. Um livro para todos os leitores. Vale o destaque humanista apresentado pelo autor sobre a área e a possibilidade de conhecer os debates em torno de questões de máxima urgência no contexto da sociedade da informação e do conhecimento. Sem dúvida, uma leitura obrigatória para aqueles que pretendem enveredar pelo campo da Biblioteconomia, conhecer um pouco mais essa ciência que se renova e acompanha as transformações tecnológicas e científicas do mundo.
Book Synopsis Marketing Library and Information Services II by : Dinesh K. Gupta
Download or read book Marketing Library and Information Services II written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2013-06-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Book Synopsis Handbook of Research on Tacit Knowledge Management for Organizational Success by : Jaziri-Bouagina, Dhouha
Download or read book Handbook of Research on Tacit Knowledge Management for Organizational Success written by Jaziri-Bouagina, Dhouha and published by IGI Global. This book was released on 2017-04-20 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuous improvements in businesses practices have created enhanced opportunities for growth and development. This not only leads to higher success in day-to-day profitability, but it increases the overall probability of success for organizations. The Handbook of Research on Tacit Knowledge Management for Organizational Success is a pivotal reference source for the latest advancements and methodologies on knowledge administration in the business field. Featuring extensive coverage on relevant areas such as informal learning, quality management, and knowledge acquisition, this publication is an ideal resource for practitioners, marketers, human resource managers, professors, researchers, and students seeking academic material on knowledge management techniques.
Book Synopsis Media and Cultural Studies by : Meenakshi Gigi Durham
Download or read book Media and Cultural Studies written by Meenakshi Gigi Durham and published by John Wiley & Sons. This book was released on 2012-02-28 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated with a special emphasis on innovations in social media, the second edition of Media and Cultural Studies: Keyworks stands as the most popular and highly acclaimed anthology in the dynamic and multidisciplinary field of cultural studies. Features several new readings with a special emphasis on topics relating to new media, social networking, feminist media theory, and globalization Includes updated introductory editorials and enhanced treatment of social media such as Twitter and YouTube New contributors include Janice Radway, Patricia Hill-Collins, Leah A. Lievrouw, Danah M. Boyd, Nicole B. Ellison, and Gloria Anzaldúa
Book Synopsis Analyzing the Cultural Diversity of Consumers in the Global Marketplace by : Alcántara-Pilar, Juan Miguel
Download or read book Analyzing the Cultural Diversity of Consumers in the Global Marketplace written by Alcántara-Pilar, Juan Miguel and published by IGI Global. This book was released on 2015-04-30 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Book Synopsis Trends and Innovations in Marketing Information Systems by : Tsiakis, Theodosios
Download or read book Trends and Innovations in Marketing Information Systems written by Tsiakis, Theodosios and published by IGI Global. This book was released on 2015-10-21 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
Book Synopsis Management of hospital communication by : J. Antônio Cirino
Download or read book Management of hospital communication written by J. Antônio Cirino and published by Editora Appris. This book was released on 2021-10-04 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication is an essential topic to be discussed in the context of hospital management, as it is the common thread connecting all actors within the complex system of healthcare. Indeed, health is dedicated to the care of people, by people. In this sense, all care, management, and support processes are interconnected through verbal and non-verbal mediation conducted by people, via technology or not. By organizing communication management into three main steps – strategic, organizational, and institutional, J. Antônio Cirino helps to formalize knowledge regarding best practices and communication solutions. He suggests tools and concepts helping to diagnose the different scenarios and resources available in any type of setting to improve the communication strategy. "Management of Hospital Communication" is a strong contribution to the important topic of communication. Mr. Cirino's book connects the fundamental knowledge of communication sciences to the practical application in the health sector for hospital management and should be a valuable read to organizational leaders from around the globe. Ronald Lavater CEO - Chief Executive Officer IHF – International Hospital Federation
Book Synopsis Consumer Culture Theory by : Eric J. Arnould
Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-30 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Book Synopsis Publishers' International ISBN Directory by :
Download or read book Publishers' International ISBN Directory written by and published by . This book was released on 2002 with total page 1648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Information Letter by : Susan Bach (Firm)
Download or read book Information Letter written by Susan Bach (Firm) and published by . This book was released on 2003 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An ANTi-History about Transgender Inclusion in the Brazilian Labor Market by : Camilla Pinto Luna
Download or read book An ANTi-History about Transgender Inclusion in the Brazilian Labor Market written by Camilla Pinto Luna and published by Emerald Group Publishing. This book was released on 2023-03-29 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ANTi-History about Transgender Inclusion in the Brazilian Labor Market answers repeated calls to correct the neglect of voices from the global south and the scarcity of work on gender and transgender peoples in organizational history.
