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Author : Sui Pheng Low
Publisher :
ISBN 13 : 9789810042554
Total Pages : 93 pages
Book Rating : 4.0/5 (425 download)
Download or read book Competitive and Marketing Strategies for the Global Construction Industry written by Sui Pheng Low and published by . This book was released on 1993 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ioannis Delikanakis
Publisher :
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.:/5 (267 download)
Download or read book Competitive strategies for a global construction industry written by Ioannis Delikanakis and published by . This book was released on 1991 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rodney Howes
Publisher : Thomas Telford
ISBN 13 : 9780727732118
Total Pages : 292 pages
Book Rating : 4.7/5 (321 download)
Download or read book Strategic Management Applied to International Construction written by Rodney Howes and published by Thomas Telford. This book was released on 2003-02 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written to provide coverage of the knowledge required to address strategic issues relating to the business of construction on a global scale. This book provides knowledge by a series of case studies of leading consultants, and contractors and suppliers of products to highlight practice by organizations in America, Japan and Europe.
Author : David Langford
Publisher : John Wiley & Sons
ISBN 13 : 0470680040
Total Pages : 258 pages
Book Rating : 4.4/5 (76 download)
Download or read book Strategic Management in Construction written by David Langford and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors' firms and the associated professions. Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organizations. The book will provide a valuable tool for the strategic development of construction firms. "Ten years separate the editions during which period a significant number of British, (and other), construction firms which had survived generations of proprietors merged, changed beyond recognition or ceased trading. One can not but wonder if publication of a work on strategic planning some twenty year earlier might have saved some of them." Construction Manager "The book presents the essential elements for managing at this higher level and should be a must for any construction professional who aspires to an executive position in industry as well as any student for construction management, project management and organizational management in construction. It comes highly recommended" Engineering, Construction and Architectural Management
Author : Christopher Preece
Publisher : Routledge
ISBN 13 : 1136414940
Total Pages : 210 pages
Book Rating : 4.1/5 (364 download)
Download or read book Construction Business Development written by Christopher Preece and published by Routledge. This book was released on 2007-03-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment. This practical book will help construction managers learn how to turn clients into loyal customers.
Author : Paul Pearce
Publisher : Thomas Telford
ISBN 13 : 9780727716521
Total Pages : 148 pages
Book Rating : 4.7/5 (165 download)
Download or read book Construction Marketing written by Paul Pearce and published by Thomas Telford. This book was released on 1992 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is aimed at anyone working in the construction industry wishing to obtain new work. It draws upon the reader's own experiences as a consumer to introduce the key principles of marketing and relates how these principles can be used to advantage in the construction industry. The book explains marketing strategy as the means of assessing where customers are likely to be, deciding what to offer them and what to say to them to persuade them to work with the reader's firm rather than with a competitor. Emphasis is placed on the development of personal relationships as a route to developing new business. Practical guidelines are offered for obtaining competitive advantage, for securing an initial meeting with potential clients, for the design and use of brochures and other publicity material, and for many other marketing and sales related activities.
Author : Brian Gallagher
Publisher : AuthorHouse
ISBN 13 : 1449056776
Total Pages : 214 pages
Book Rating : 4.4/5 (49 download)
Download or read book Leading with Marketing written by Brian Gallagher and published by AuthorHouse. This book was released on 2009-12 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms don't view marketing as an expense, but as a strategic approach to winning. Leading With Marketing embodies how an AEC firm approaches their business, their marketplace and their customers. When companies lead with marketing, they strategically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win. To truly lead with marketing, a firm's marketing strategy must be an ongoing, dynamic process. The process must enable a company to focus its resources on the right opportunities to increase profitability, while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing will provide you with the insights, expertise and knowledge needed to lead with marketing. "Having worked with Brian and Kimberly for many years and seeing the direct results of their wisdom help Structural Group grow to over $500 million in sales, now having their wisdom detailed in this great book will allow more of us to apply marketing strategies to our everyday business. I highly recommend this book to every Architectural, Engineering and Contracting company that desires a profitable growth strategy."- Peter Emmons, CEO, Structural Group "Kimberly has helped ACI develop many successful communications and program-launch campaigns by integrating key message development, online and traditional marketing, public relations, and so much more. Brian helped guide ACI into and through several new promotion, search, and communications initiatives as member, then chair of our Marketing Committee. Their combined expertise in marketing and how to market concrete has been a huge asset to our organization and our members."- Kevin Mlutkowski, Manager, Marketing; American Concrete Institute www.LeadingWithMarketing.com
Author : Ser Khoon Quak
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.:/5 (38 download)
Download or read book Marketing Abroad written by Ser Khoon Quak and published by . This book was released on 1991 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Buckshon
Publisher : Mark Buckshon
ISBN 13 : 0981081606
Total Pages : 194 pages
Book Rating : 4.9/5 (81 download)
Download or read book Construction Marketing Ideas written by Mark Buckshon and published by Mark Buckshon. This book was released on 2010-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.
Author : Sui Pheng Low
Publisher : NUS Press
ISBN 13 : 9789971691738
Total Pages : 142 pages
Book Rating : 4.6/5 (917 download)
Download or read book Marketing Research for the Global Construction Industry written by Sui Pheng Low and published by NUS Press. This book was released on 1993 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global construction industry is a fascinating subject for international contractors, researchers and government agencies involved with the export marketing of construction services. Despite the growing importance of the global construction market, relatively little is known of its characteristics. From a market research point of view, a Marketing Information System within the context of the construction exports industry has been pioneered in this book to provide information for decision-making in more than one country.In the process of examining the construction industries in 180 countries and territories, the North-South divide in the global construction industry has been consequently identified. Apart from the economic models which succinctly highlights movements in the global construction industry, a methodology for market research purposes is also presented.
Author : Igor Martek
Publisher : Routledge
ISBN 13 : 1000531279
Total Pages : 302 pages
Book Rating : 4.0/5 (5 download)
Download or read book International Construction Management written by Igor Martek and published by Routledge. This book was released on 2022-02-07 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells you everything you need to know about international construction: the companies, their markets, the types of projects they build, how they compete and operate and how it affects us all. It paints a comprehensive portrait of an overlooked global business that generates a major portion of the GDP in every developed nation. As with any mature sector, countries make efforts to export their expertise, but the competition in construction is fierce, and the risks are many. Only the leanest and meanest survive. What, then, does it take to win? Most writing on construction focuses at the project-management level or even more narrowly at the level of technical performance. This book presents the big picture; it tells you what successful international construction companies do to stay in the game and thrive. The book examines international construction through three lenses. The first is theory. The body of existing knowledge on construction is here brought together, condensed and explained. The second are the actors. The companies that lead the way in global construction are showcased, and the features that make countries desirable hosts are appraised. Finally, what is it that firms actually do? This last part delves into the various strategic approaches taken by 60 construction firms in carving out and defending an overseas market niche. The insights provide guidance on how global construction companies develop competitive advantage and stay resilient in the face of a mercurial global economy. These lessons will be of interest to the student and manager alike.
Author : Richard Pettinger
Publisher : Bloomsbury Publishing
ISBN 13 : 1349144584
Total Pages : 259 pages
Book Rating : 4.3/5 (491 download)
Download or read book Construction Marketing written by Richard Pettinger and published by Bloomsbury Publishing. This book was released on 1998-11-11 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business. While aimed primarily at students in the later years of degree, diploma and professional courses, it will also appeal to students in related disciplines and those following postgraduate and post-qualification courses. The approach underlines the importance of adopting a proactive attitude towards the marketing of a company's services in the construction industry. It reflects the reality of the transformation that has taken place over the past twenty years where there has been a shift from a highly protected domestic industry to an unprotected global industry. The already huge and increasing pool of expertise in the field means that there is much greater choice available to clients and and potential clients. The choice of contractor is therefore going to be made increasingly on the basis of factors other than pure expertise. Therein lies the importance of marketing. Factors such as price, quality, value, volume, time, client satisfaction and confidence all come into play - and these are presented and differentiated through marketing. The book covers all the principles of marketing, including strategy, marketing campaigns, product and service, price, promotion, access and research. It also deals with client perceptions, confidence, expectations and understanding. The critical question of operating in a fully globalised industry is also addressed.
Author : William D. Booth
Publisher : Springer Science & Business Media
ISBN 13 : 1468414313
Total Pages : 222 pages
Book Rating : 4.4/5 (684 download)
Download or read book Design/Build Marketing written by William D. Booth and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a jolt you pull your car to the side of the road, and read the job sign that can't be over one day old: New Home of ABC Inc.; General Contractor, XYZ Construction Co. You think out loud, "I knew the property had been sold," and your eyes roam over the real estate sign with the angled "sold" sticker pro claiming to all that the agent has been successful. "Thought the job would have come out on the bid list by now," you mutter as you move back onto the road and head for your office. Later in the day you get the agent on the phone: "Jim, how did XYZ get the ABC job? I saw nothing on the builders' exchange about it." "John, XYZ has been negotiating with ABC for the past six weeks. They did one fine job of selling on old McDuff. Understand they just called on him out of the blue asking for a chance. They put the whole package together, plans and all." "Didn't that tightwad McDuff get another price, Jim?" "Sure did; two, as a matter of fact. He asked me to get two other contractors capable of doing design-build projects. He liked XYZ better. I don't know the prices, but I really feel those boys impressed McDuff by going to him. Were you planning to bid the job?" "Thinking about it," you answer, trying to sound very casual.
Author : Norman Fisher
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.:/5 ( download)
Download or read book Marketing for the Construction Industry written by Norman Fisher and published by . This book was released on 1986 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lu Chang Peh
Publisher : Springer Science & Business Media
ISBN 13 : 3642351646
Total Pages : 352 pages
Book Rating : 4.6/5 (423 download)
Download or read book Organization Design for International Construction Business written by Lu Chang Peh and published by Springer Science & Business Media. This book was released on 2013-01-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explains how Gravitational Distance and the System of Cities influence transnational construction-related firms when they venture overseas. The study presented in the book internalizes the characteristics of home and foreign cities, and of transnational firms, to develop situational business strategies and organization designs in terms of Strategy, Structure, Systems, Leadership Style, Firm’s Skills, Staff’s characteristics, Shared Values and Supply Chain. The book presents the findings of surveys and interviews with managers and professionals in eight different Asian cities stretching from Singapore to China. The findings are then used to develop business solutions in the form of a Decision Support System (DSS) for transnational construction firms, helping them to adopt an appropriate organization design strategy when they venture into overseas markets. Issues relating to globalization, competitiveness, risk management, communications, networks, government interference, business strategies, organization structures and systems in the context of international construction business are discussed together with corresponding recommendations for implementation. Although construction-related firms were used as the basis for the field studies, the lessons learned are equally applicable for organizations in other industries.
Author : Michael T. Kubal
Publisher : McGraw-Hill
ISBN 13 : 9780071349857
Total Pages : 421 pages
Book Rating : 4.3/5 (498 download)
Download or read book Building Profits in the Construction Industry written by Michael T. Kubal and published by McGraw-Hill. This book was released on 1999-01-01 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: Over 1000 Web links -- Marketing plans -- Press releases -- Marketing materials from around the nation.
Author : Jacqueline Cannon
Publisher : Springer
ISBN 13 : 1349136263
Total Pages : 185 pages
Book Rating : 4.3/5 (491 download)
Download or read book The Management of Construction Firms written by Jacqueline Cannon and published by Springer. This book was released on 2016-07-27 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A comprehensive selection of those aspects of management theory which could have some relevance to main contracting.' - Mark Callender, Building Employers' Confederation, The Business Economist This book is the first to bring together those aspects of modern theories of economics and management which are of particular relevance to the strategic behaviour of major contracting firms and it does so in a way which is easily understood by the non-specialist reader. It analyses the different behaviour of contracting firms which is due to the special characteristics of the construction industry.
