Como Trabajar Con La Publicidad En El Aula

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Cómo trabajar con la publicidad en el aula

Author : Miguel Ángel Arconada Melero
Publisher : Grao
ISBN 13 : 8499801579
Total Pages : 194 pages
Book Rating : 4.4/5 (998 download)

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Book Synopsis Cómo trabajar con la publicidad en el aula by : Miguel Ángel Arconada Melero

Download or read book Cómo trabajar con la publicidad en el aula written by Miguel Ángel Arconada Melero and published by Grao. This book was released on 2006-09-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desea fundamentar un enfoque global en la enseñanza-aprendizaje de la comunicación publicitaria, para lo cual aborda los anuncios en su triple dimensión: de estrategia comunicativa, de discurso cultural y de objeto de estudio escolar. Este libro quiere, por lo tanto, ser útil al compromiso del profesorado con una educación para la recepción crítica y la lectura inteligente de los textos publicitarios omnipresentes en nuestro entorno comunicativo, para lo cual conjuga el estudio de la finalidad comercial de todo anuncio con el análisis crítico de la función del discurso publicitario, y ello desde el compromiso profesional con la educación en valores. Se analiza tanto la publicidad impresa, como la sonora y audiovisual, aportando una amplia gama de actividades que permiten estudiar los textos publicitarios a la vez que se profundiza en la adquisición de destrezas lectoescritoras y en el trabajo con un importante repertorio de tipologías textuales, planteadas como reto comunicativo para el alumnado. Estas páginas intentan, en definitiva, apoyar al profesorado que quiere provocar una mirada penetrante y liberadora sobre la publicidad de nuestros días.

La publicidad en el aula

Author :
Publisher :
ISBN 13 : 9788492434800
Total Pages : 61 pages
Book Rating : 4.4/5 (348 download)

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Book Synopsis La publicidad en el aula by :

Download or read book La publicidad en el aula written by and published by . This book was released on with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Publicidad _ ¿cómo la vemos?

Author :
Publisher :
ISBN 13 :
Total Pages : 155 pages
Book Rating : 4.:/5 (758 download)

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Book Synopsis Publicidad _ ¿cómo la vemos? by :

Download or read book Publicidad _ ¿cómo la vemos? written by and published by . This book was released on 1995 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Esperanza Rising

Author : Pam Munoz Ryan
Publisher : Scholastic Inc.
ISBN 13 : 9780439120425
Total Pages : 312 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis Esperanza Rising by : Pam Munoz Ryan

Download or read book Esperanza Rising written by Pam Munoz Ryan and published by Scholastic Inc.. This book was released on 2000 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esperanza and her mother are forced to leave their life of wealth and privilege in Mexico to go work in the labor camps of Southern California, where they must adapt to the harsh circumstances facing Mexican farm workers on the eve of the Great Depression.

La educación mediática y los profesionales de la comunicación

Author : Alejandro Buitrago, Eva Navarro y Agustín García Matilla
Publisher : Editorial GEDISA
ISBN 13 : 8416572011
Total Pages : 192 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis La educación mediática y los profesionales de la comunicación by : Alejandro Buitrago, Eva Navarro y Agustín García Matilla

Download or read book La educación mediática y los profesionales de la comunicación written by Alejandro Buitrago, Eva Navarro y Agustín García Matilla and published by Editorial GEDISA. This book was released on 2015-11-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro recoge los testimonios de los profesionales de la comunicación sobre un asunto de máxima actualidad y da algunas respuestas a preguntas tales sobre: ¿Cómo enfocar las múltiples alfabetizaciones necesarias para reforzar la formación de una ciudadanía más educada? ¿En qué competencias deberíamos formar a los ciudadanos? ¿Cuáles son los principales contenidos que los profesionales de la comunicación deberían conocer? ¿Cómo renovar unas metodologías docentes obsoletas que no se corresponden con las exigencias del actual universo transmedia?

Cuerpos en serie

Author : Vicente José Benet Ferrando
Publisher : Universitat Jaume I
ISBN 13 : 9788480212946
Total Pages : 238 pages
Book Rating : 4.2/5 (129 download)

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Book Synopsis Cuerpos en serie by : Vicente José Benet Ferrando

Download or read book Cuerpos en serie written by Vicente José Benet Ferrando and published by Universitat Jaume I. This book was released on 1999 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diferentes aproximaciones a las relaciones entre dos conceptos que aparecen constantemente ligados en nuestra cultura: la serialidad y la representación del cuerpo humano en los medio audiovisuales. Un serie de reflexiones muy pertinentes que inciden en la confirmación de la cultura moderna.

Newspapers collection management: printed and digital challenges

Author : Hartmut Walravens
Publisher : Walter de Gruyter
ISBN 13 : 3598441010
Total Pages : 409 pages
Book Rating : 4.5/5 (984 download)

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Book Synopsis Newspapers collection management: printed and digital challenges by : Hartmut Walravens

Download or read book Newspapers collection management: printed and digital challenges written by Hartmut Walravens and published by Walter de Gruyter. This book was released on 2008-12-18 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers presentations at the most recent events of the IFLA Newspapers Section (Santiago de Chile, May 2007 & Durban, August 2007). The Santiago International Newspaper Conference as the first of its kind, aimed at taking stock of the Latin American newspaper collection and analyzing current activities from the basics to sophisticated digitization and software technologies. Most presentations are offered in Spanish and English. This publication focuses on the key issues in newspaper librarianship - preservation and access - in which digitization is a very important tool. Este volumen ofrece las presentaciones aportadas a las sesiones más recientes de la Sección de Periódicos de la IFLA (en Santiago de Chile, Mayo de 2007, y en Durban, Agosto de 2007). La Conferencia Internacional sobre Periódicos celebrada en Santiago de Chile, en tanto que la primera de su especialidad, estuvo dedicada a revisar la situación de las colecciones de periódicos en Latinoamérica y analizar las necesidades y actividades actuales en este campo, que van desde los aspectos más básicos hasta la mayor sofisticación en digitalización y en el empleo de todo tipo de software. Para lograr que los resultados de este acontecimiento estén disponibles para la comunidad bibliotecaria en general, la mayor parte de las presentaciones incluidas están en español y en inglés. Esta publicación se centra en las cuestiones clave de la biblioteconomía en relación con los periódicos - conservación y acceso - para las que la digitalización constituye un instrumento muy importante. El volumen recoge tanto los desarrollos más recientes como los muchos retos que quedan por afrontar.

Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization

Author : Limbu, Marohang
Publisher : IGI Global
ISBN 13 : 1466647582
Total Pages : 352 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization by : Limbu, Marohang

Download or read book Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization written by Limbu, Marohang and published by IGI Global. This book was released on 2013-11-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the dawn of the digital era, the transfer of knowledge has shifted from analog to digital, local to global, and individual to social. Complex networked communities are a fundamental part of these new information-based societies. Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization examines the production, dissemination, and consumption of knowledge within networked communities in the wider global context of pervasive Web 2.0 and social media services. This book will offer insight for business stakeholders, researchers, scholars, and administrators by highlighting the important concepts and ideas of information- and knowledge-based economies.

Image Processing Masterclass with Python

Author : Sandipan Dey
Publisher : BPB Publications
ISBN 13 : 9389898641
Total Pages : 428 pages
Book Rating : 4.3/5 (898 download)

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Book Synopsis Image Processing Masterclass with Python by : Sandipan Dey

Download or read book Image Processing Masterclass with Python written by Sandipan Dey and published by BPB Publications. This book was released on 2021-03-10 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 50 problems solved with classical algorithms + ML / DL models KEY FEATURESÊ _ Problem-driven approach to practice image processing.Ê _ Practical usage of popular Python libraries: Numpy, Scipy, scikit-image, PIL and SimpleITK. _ End-to-end demonstration of popular facial image processing challenges using MTCNN and MicrosoftÕs Cognitive Vision APIs. Ê DESCRIPTIONÊ This book starts with basic Image Processing and manipulation problems and demonstrates how to solve them with popular Python libraries and modules. It then concentrates on problems based on Geometric image transformations and problems to be solved with Image hashing.Ê Next, the book focuses on solving problems based on Sampling, Convolution, Discrete Fourier transform, Frequency domain filtering and image restoration with deconvolution. It also aims at solving Image enhancement problems using differentÊ algorithms such as spatial filters and create a super resolution image using SRGAN. Finally, it explores popular facial image processing problems and solves them with Machine learning and Deep learning models using popular python ML / DL libraries. WHAT YOU WILL LEARNÊÊ _ Develop strong grip on the fundamentals of Image Processing and Image Manipulation. _ Solve popular Image Processing problems using Machine Learning and Deep Learning models. _ Working knowledge on Python libraries including numpy, scipyÊ and scikit-image. _ Use popular Python Machine Learning packages such as scikit-learn, Keras and pytorch. _ Live implementation of Facial Image Processing techniques such as Face Detection / Recognition / Parsing dlib and MTCNN. WHO THIS BOOK IS FORÊÊÊ This book is designed specially for computer vision users, machine learning engineers, image processing experts who are looking for solving modern image processing/computer vision challenges. TABLE OF CONTENTS 1. Chapter 1: Basic Image & Video Processing 2. Chapter 2: More Image Transformation and Manipulation 3. Chapter 3: Sampling, Convolution and Discrete Fourier Transform 4. Chapter 4: Discrete Cosine / Wavelet Transform and Deconvolution 5. Chapter 5: Image Enhancement 6. Chapter 6: More Image Enhancement 7. Chapter 7: Facel Image Processing

Actas de las II Jornadas de Lenguas para Fines Específicos

Author : Sebastián Barrueco
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.:/5 (4 download)

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Book Synopsis Actas de las II Jornadas de Lenguas para Fines Específicos by : Sebastián Barrueco

Download or read book Actas de las II Jornadas de Lenguas para Fines Específicos written by Sebastián Barrueco and published by . This book was released on 1993 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Teaching Tech Together

Author : Greg Wilson
Publisher : CRC Press
ISBN 13 : 1000728153
Total Pages : 250 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Teaching Tech Together by : Greg Wilson

Download or read book Teaching Tech Together written by Greg Wilson and published by CRC Press. This book was released on 2019-10-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of grassroots groups have sprung up around the world to teach programming, web design, robotics, and other skills outside traditional classrooms. These groups exist so that people don't have to learn these things on their own, but ironically, their founders and instructors are often teaching themselves how to teach. There's a better way. This book presents evidence-based practices that will help you create and deliver lessons that work and build a teaching community around them. Topics include the differences between different kinds of learners, diagnosing and correcting misunderstandings, teaching as a performance art, what motivates and demotivates adult learners, how to be a good ally, fostering a healthy community, getting the word out, and building alliances with like-minded groups. The book includes over a hundred exercises that can be done individually or in groups, over 350 references, and a glossary to help you navigate educational jargon.

Task-Based Language Teaching

Author : David Nunan
Publisher : Cambridge University Press
ISBN 13 : 0521840171
Total Pages : 17 pages
Book Rating : 4.5/5 (218 download)

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Book Synopsis Task-Based Language Teaching by : David Nunan

Download or read book Task-Based Language Teaching written by David Nunan and published by Cambridge University Press. This book was released on 2004-12-09 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A comprehensively revised edition of Designing tasks for the communicative classroom"--Cover.

Education for Sustainable Development Goals

Author : Rieckmann, Marco
Publisher : UNESCO Publishing
ISBN 13 : 9231002090
Total Pages : 67 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Education for Sustainable Development Goals by : Rieckmann, Marco

Download or read book Education for Sustainable Development Goals written by Rieckmann, Marco and published by UNESCO Publishing. This book was released on 2017-03-20 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Juanita

Author : Lola Walder
Publisher :
ISBN 13 : 9788418302053
Total Pages : 24 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Juanita by : Lola Walder

Download or read book Juanita written by Lola Walder and published by . This book was released on 2021-09 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: A magical story of a Guatemalan girl named Juanita, who loved cooking crunchy maize tortillas and counting stars every night. For a long time, Guatemala has had an important place in my heart. My son has raised a beautiful family there, and I believe that when you love the places you visit, the land gives back that love in the form of unforgettable experiences. Mayan temples, majestic volcanoes, most of them active, with the heat throbbing inside them, contrast with the lush green of the tropical forests. Rivers and lakes meander through the mountains, ending in breathtaking waterfalls, which naturally sustain the extensive coffee and corn crops. Corn is the daily bread of Guatemala and the main food for the entire indigenous population throughout the year. Many varieties are grown, and they all are of different colors. The local women make delicious white, yellow, black, and red corn tortillas. The inhabitants of this beautiful country are kind and loving. I met Juanita one sunny morning. That day, Lake Atitlán woke up slowly, and we quietly sailed away, visiting the small villages that surround the lake. When we arrived in Santa Catarina Palopó, a pretty seven-year-old girl with jet-black hair and a gummy smile-she was missing two of her baby teeth-was sitting on the pier, wearing a beautiful huipil embroidered in blue tones. She looked like a little Mayan princess sitting on a wooden throne. The huipil is a square piece of cloth with a hole in the center. Guatemalan women and girls wear it as a blouse, and in each region they weave them in different colors. Juanita sold woven cotton bracelets. She did it to help her mother, who sat on the floor weaving a few meters away from her, while she rocked to sleep a tiny baby that she was carrying on her back. Back in Spain, with a head full of memories, the words began to take shape on paper, until Juanita came to form a part of this little tale. --Lola Walder

Maritime Archaeology

Author : Keith Muckelroy
Publisher : Cambridge University Press
ISBN 13 : 9780521293488
Total Pages : 288 pages
Book Rating : 4.2/5 (934 download)

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Book Synopsis Maritime Archaeology by : Keith Muckelroy

Download or read book Maritime Archaeology written by Keith Muckelroy and published by Cambridge University Press. This book was released on 1978 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maritime archaeology - the scientific investigation of the relics of past ships and seafaring - has come into being as a distinctive sub-discipline of archaeology only since the wartime invention of the aqualung. Keith Muckleroy sets out to define maritime archaeology, highlighting, on the one hand, factors that are unique to working under water and, on the other, problems of interpretation and method that are shared with its parent discipline archaeology.

Canon, literatura infantil y juvenil y otras literaturas

Author : Sociedad Española de Didáctica de la Lengua y la Literatura. Symposio Internacional
Publisher : Univ de Castilla La Mancha
ISBN 13 : 9788484272571
Total Pages : 902 pages
Book Rating : 4.2/5 (725 download)

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Book Synopsis Canon, literatura infantil y juvenil y otras literaturas by : Sociedad Española de Didáctica de la Lengua y la Literatura. Symposio Internacional

Download or read book Canon, literatura infantil y juvenil y otras literaturas written by Sociedad Española de Didáctica de la Lengua y la Literatura. Symposio Internacional and published by Univ de Castilla La Mancha. This book was released on 2003 with total page 902 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación recoge las ponencias plenarias y las comunicaciones presentadas y leídas en el VII Simposio Internacional de la SEDLL, que con el título Canon, literatura infantil y juvenil y otras literaturas, fue asumido por la Universidad de Castilla-La Mancha y se celebró en Ciudad Real, en diciembre de 2001. Aparecen aquí recogidas también las actividades relacionadas con los estudios mencionadas arriba: talleres y seminarios que suscitaron provechosas discusiones, sugerencias y debates. Como dice Alfredo Rodríguez López-Vázquez en la Presentación: La celebración del VII Simposio con su doble concreción en el título, del objeto de estudio, y de su relación con el canon, ha venido a representar un hito importante. Este Simposio pretendía, ya desde su diseño por parte del Comité Científico, un nuevo planteamiento de orientaciones críticas y metodológicas en el ámbito de la educación y de la investigación en torno a la literatura que leen los niños y los jóvenes de hoy en día en el contexto de la sociedad tecnológica moderna. Creemos que esta publicación permite afirmar que se ha cumplido con los objetivos previstos para cada una de las áreas temáticas.

What Color Is a Kiss?

Author : Rocio Bonilla
Publisher : National Geographic Books
ISBN 13 : 1580897398
Total Pages : 0 pages
Book Rating : 4.5/5 (88 download)

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Book Synopsis What Color Is a Kiss? by : Rocio Bonilla

Download or read book What Color Is a Kiss? written by Rocio Bonilla and published by National Geographic Books. This book was released on 2016-12-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sweet and heartwarming story centered around one simple question. Sassy and intrepid Monica loves to paint with a rainbow of colors. One day she wonders, "What color is a kiss?" She paints items and animals she knows in every color she can think of, hoping to discover the answer. Monica sees her world in every color of the rainbow, but this question nags at her. She paints and paints, hoping to discover the answer. Charming text and vibrant illustrations help Monica and her mother demonstrate that love comes in any and every color.