Como Aprender Marketing Digital Desde Cero Y Solo

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Inbound Marketing, Revised and Updated

Author : Brian Halligan
Publisher : John Wiley & Sons
ISBN 13 : 1118896653
Total Pages : 231 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Inbound Marketing, Revised and Updated by : Brian Halligan

Download or read book Inbound Marketing, Revised and Updated written by Brian Halligan and published by John Wiley & Sons. This book was released on 2014-09-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

The First 20 Hours

Author : Josh Kaufman
Publisher : Penguin
ISBN 13 : 1101623047
Total Pages : 290 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The First 20 Hours by : Josh Kaufman

Download or read book The First 20 Hours written by Josh Kaufman and published by Penguin. This book was released on 2013-06-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of practicing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the methods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard keyboard, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the simple techniques he teaches: Define your target performance level: Figure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcomponents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accurate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chainsaws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.

Inbound Marketing Book

Author : Tom Poland
Publisher :
ISBN 13 : 9780977503247
Total Pages : pages
Book Rating : 4.5/5 (32 download)

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Book Synopsis Inbound Marketing Book by : Tom Poland

Download or read book Inbound Marketing Book written by Tom Poland and published by . This book was released on 2020-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a professional provide advice service or software and you average transaction numbers in the thousands or tens of thousands of dollars the this book will show you how to generate a weekly flow of high quality, inbound new client inquiries.

The Toilet Paper Entrepreneur

Author : Mike Michalowicz
Publisher : Toilet Paper Entrepreneur
ISBN 13 : 0981808204
Total Pages : 201 pages
Book Rating : 4.9/5 (818 download)

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Book Synopsis The Toilet Paper Entrepreneur by : Mike Michalowicz

Download or read book The Toilet Paper Entrepreneur written by Mike Michalowicz and published by Toilet Paper Entrepreneur. This book was released on 2008 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trying to start a business in this economy? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Whether you’re just starting out or have been at it for years, the Toilet Paper Entrepreneur's "get real", actionable approach to business is a much-needed swift kick in the pants.

Good Boss, Bad Boss

Author : Robert I. Sutton
Publisher : Business Plus
ISBN 13 : 0446558478
Total Pages : 237 pages
Book Rating : 4.4/5 (465 download)

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Book Synopsis Good Boss, Bad Boss by : Robert I. Sutton

Download or read book Good Boss, Bad Boss written by Robert I. Sutton and published by Business Plus. This book was released on 2010-09-07 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now with a new chapter that focuses on what great bosses really do. Dr. Sutton reveals new insights that he's learned since the writing of Good Boss, Bad Boss. Sutton adds revelatory thoughts about such legendary bosses as Ed Catmull, Steve Jobs, A.G. Lafley, and many more, and how you can implement their techniques. If you are a boss who wants to do great work, what can you do about it? Good Boss, Bad Boss is devoted to answering that question. Stanford Professor Robert Sutton weaves together the best psychological and management research with compelling stories and cases to reveal the mindset and moves of the best (and worst) bosses. This book was inspired by the deluge of emails, research, phone calls, and conversations that Dr. Sutton experienced after publishing his blockbuster bestseller The No Asshole Rule. He realized that most of these stories and studies swirled around a central figure in every workplace: THE BOSS. These heart-breaking, inspiring, and sometimes funny stories taught Sutton that most bosses - and their followers - wanted a lot more than just a jerk-free workplace. They aspired to become (or work for) an all-around great boss, somebody with the skill and grit to inspire superior work, commitment, and dignity among their charges. As Dr. Sutton digs into the nitty-gritty of what the best (and worst) bosses do, a theme runs throughout Good Boss, Bad Boss - which brings together the diverse lessons and is a hallmark of great bosses: They work doggedly to "stay in tune" with how their followers (and superiors, peers, and customers too) react to what they say and do. The best bosses are acutely aware that their success depends on having the self-awareness to control their moods and moves, to accurately interpret their impact on others, and to make adjustments on the fly that continuously spark effort, dignity, and pride among their people.

They Ask, You Answer

Author : Marcus Sheridan
Publisher : John Wiley & Sons
ISBN 13 : 1119610141
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis They Ask, You Answer by : Marcus Sheridan

Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Mindstorms

Author : Seymour A Papert
Publisher : Basic Books
ISBN 13 : 154167510X
Total Pages : 256 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis Mindstorms by : Seymour A Papert

Download or read book Mindstorms written by Seymour A Papert and published by Basic Books. This book was released on 2020-10-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revolutionary book, a renowned computer scientist explains the importance of teaching children the basics of computing and how it can prepare them to succeed in the ever-evolving tech world. Computers have completely changed the way we teach children. We have Mindstorms to thank for that. In this book, pioneering computer scientist Seymour Papert uses the invention of LOGO, the first child-friendly programming language, to make the case for the value of teaching children with computers. Papert argues that children are more than capable of mastering computers, and that teaching computational processes like de-bugging in the classroom can change the way we learn everything else. He also shows that schools saturated with technology can actually improve socialization and interaction among students and between students and teachers. Technology changes every day, but the basic ways that computers can help us learn remain. For thousands of teachers and parents who have sought creative ways to help children learn with computers, Mindstorms is their bible.

RETRACTED BOOK: 151 Trading Strategies

Author : Zura Kakushadze
Publisher : Springer
ISBN 13 : 3030027929
Total Pages : 480 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis RETRACTED BOOK: 151 Trading Strategies by : Zura Kakushadze

Download or read book RETRACTED BOOK: 151 Trading Strategies written by Zura Kakushadze and published by Springer. This book was released on 2018-12-13 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides detailed descriptions, including more than 550 mathematical formulas, for more than 150 trading strategies across a host of asset classes and trading styles. These include stocks, options, fixed income, futures, ETFs, indexes, commodities, foreign exchange, convertibles, structured assets, volatility, real estate, distressed assets, cash, cryptocurrencies, weather, energy, inflation, global macro, infrastructure, and tax arbitrage. Some strategies are based on machine learning algorithms such as artificial neural networks, Bayes, and k-nearest neighbors. The book also includes source code for illustrating out-of-sample backtesting, around 2,000 bibliographic references, and more than 900 glossary, acronym and math definitions. The presentation is intended to be descriptive and pedagogical and of particular interest to finance practitioners, traders, researchers, academics, and business school and finance program students.

YEAR OF WONDER: Classical Music for Every Day

Author : Clemency Burton-Hill
Publisher : Headline Home
ISBN 13 : 1472251830
Total Pages : 448 pages
Book Rating : 4.4/5 (722 download)

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Book Synopsis YEAR OF WONDER: Classical Music for Every Day by : Clemency Burton-Hill

Download or read book YEAR OF WONDER: Classical Music for Every Day written by Clemency Burton-Hill and published by Headline Home. This book was released on 2017-10-05 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: As featured in the Telegraph and on Radio 4's Today programme. 'A magnificent treasury . . . a fascinating tour de force.' Observer 'Year of Wonder is an absolute treat - the most enlightening way to be guided through the year.' Eddie Redmayne Classical music for everyone - an inspirational piece of music for every day of the year, celebrating composers from the medieval era to the present day, written by award-winning violinist and BBC Radio 3 presenter Clemency Burton-Hill. Have you ever heard a piece of music so beautiful it stops you in your tracks? Or wanted to discover more about classical music but had no idea where to begin? Year of Wonder is a unique celebration of classical music by an author who wants to share its diverse wonders with others and to encourage a love for this genre in all readers, whether complete novices or lifetime enthusiasts. Clemency chooses one piece of music for each day of the year, with a short explanation about the composer to put it into context, and brings the music alive in a modern and playful way, while also extolling the positive mindfulness element of giving yourself some time every day to listen to something uplifting or beautiful. Thoughtfully curated and expertly researched, this is a book of classical music to keep you company: whoever you are, wherever you're from. 'The only requirements for enjoying classical music are open ears and an open mind.' Clemency Burton-Hill Playlists are available on most streaming music platforms including Apple Music.

Chemical and Engineering Thermodynamics

Author : Stanley I. Sandler
Publisher :
ISBN 13 :
Total Pages : 662 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Chemical and Engineering Thermodynamics by : Stanley I. Sandler

Download or read book Chemical and Engineering Thermodynamics written by Stanley I. Sandler and published by . This book was released on 1989 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised edition of the well-received thermodynamics text, this work retains the thorough coverage and excellent organization that made the first edition so popular. Now incorporates industrially relevant microcomputer programs, with which readers can perform sophisticated thermodynamic calculations, including calculations of the type they will encounter in the lab and in industry. Also provides a unified treatment of phase equilibria. Emphasis is on analysis and prediction of liquid-liquid and vapor-liquid equilibria, solubility of gases and solids in liquids, solubility of liquids and solids in gases and supercritical fluids, freezing point depressions and osmotic equilibria, as well as traditional vapor-liquid and chemical reaction equilibria. Contains many new illustrations and exercises.

初級日本語

Author :
Publisher :
ISBN 13 :
Total Pages : 81 pages
Book Rating : 4.:/5 (15 download)

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Book Synopsis 初級日本語 by :

Download or read book 初級日本語 written by and published by . This book was released on 2011 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Meaning of Mariah Carey

Author : Mariah Carey
Publisher : Pan Macmillan
ISBN 13 : 1529038987
Total Pages : 449 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis The Meaning of Mariah Carey by : Mariah Carey

Download or read book The Meaning of Mariah Carey written by Mariah Carey and published by Pan Macmillan. This book was released on 2020-09-29 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global icon, award-winning singer, songwriter, producer, actress, mother, daughter, sister, storyteller and artist finally tells the unfiltered story of her life in The Meaning of Mariah Carey. It took me a lifetime to have the courage and the clarity to write my memoir. I want to tell the story of the moments – the ups and downs, the triumphs and traumas, the debacles and the dreams – that contributed to the person I am today. Though there have been countless stories about me throughout my career and very public personal life, it’s been impossible to communicate the complexities and depths of my experience in any single magazine article or a ten-minute television interview. And even then, my words were filtered through someone else’s lens, largely satisfying someone else’s assignment to define me. This book is composed of my memories, my mishaps, my struggles, my survival and my songs. Unfiltered. I went deep into my childhood and gave the scared little girl inside of me a big voice. I let the abandoned and ambitious adolescent have her say, and the betrayed and triumphant woman I became tell her side. Writing this memoir was incredibly hard, humbling and healing. My sincere hope is that you are moved to a new understanding, not only about me, but also about the resilience of the human spirit. Love, Mariah

From Digital Natives to Digital Wisdom

Author : Marc R. Prensky
Publisher : Corwin Press
ISBN 13 : 1452284199
Total Pages : 241 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis From Digital Natives to Digital Wisdom by : Marc R. Prensky

Download or read book From Digital Natives to Digital Wisdom written by Marc R. Prensky and published by Corwin Press. This book was released on 2012-01-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert perspective on 21st century education What can you learn on a cell phone? Almost anything! How does that concept fit with our traditional system of education? It doesn′t. Best-selling author and futurist Marc Prensky′s book of essays challenges educators to "reboot" and make the changes necessary to prepare students for 21st century careers. His "bottom-up" vision is based on interviews with young people and includes their ideas about what they need from teachers, schools, and education. Also featured are easy-to-do, high-impact classroom strategies that help what he calls "digital natives" acquire "digital wisdom." This thought-provoking text is organized into two sections that address: • Rethinking education • 21st century learning and technology in the classroom (including games, YouTube, and more) In addition to valuable knowledge, this compelling collection offers inspiration, new perspectives, and ideas that work. Our educational context has changed, and a new context demands new thinking. This book will broaden your mind, spark new insights regarding how and what you teach, and reshape your vision of 21st century education.

Journey to Star Wars: The Force Awakens: The Weapon of a Jedi

Author : Jason Fry
Publisher : Disney Electronic Content
ISBN 13 : 148472500X
Total Pages : 124 pages
Book Rating : 4.4/5 (847 download)

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Book Synopsis Journey to Star Wars: The Force Awakens: The Weapon of a Jedi by : Jason Fry

Download or read book Journey to Star Wars: The Force Awakens: The Weapon of a Jedi written by Jason Fry and published by Disney Electronic Content. This book was released on 2015-09-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luke Skywalker returns for an all-new adventure in this thrilling upper middle grade novel. Set between Star Wars: A New Hope and Star Wars: The Empire Strikes Back, the story finds Luke Skywalker, C-3PO, and R2-D2 stranded on a mysterious planet, and explores a dangerous duel between Luke and a strange new villain. Hidden in the story are also clues and hints about the upcoming film Star Wars: The Force Awakens, making this a must-read for fans old and new!

Agile Project Management with Scrum

Author : Ken Schwaber
Publisher : Microsoft Press
ISBN 13 : 0735637903
Total Pages : 214 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis Agile Project Management with Scrum by : Ken Schwaber

Download or read book Agile Project Management with Scrum written by Ken Schwaber and published by Microsoft Press. This book was released on 2004-02-11 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules and practices for Scrum—a simple process for managing complex projects—are few, straightforward, and easy to learn. But Scrum’s simplicity itself—its lack of prescription—can be disarming, and new practitioners often find themselves reverting to old project management habits and tools and yielding lesser results. In this illuminating series of case studies, Scrum co-creator and evangelist Ken Schwaber identifies the real-world lessons—the successes and failures—culled from his years of experience coaching companies in agile project management. Through them, you’ll understand how to use Scrum to solve complex problems and drive better results—delivering more valuable software faster. Gain the foundation in Scrum theory—and practice—you need to: Rein in even the most complex, unwieldy projects Effectively manage unknown or changing product requirements Simplify the chain of command with self-managing development teams Receive clearer specifications—and feedback—from customers Greatly reduce project planning time and required tools Build—and release—products in 30-day cycles so clients get deliverables earlier Avoid missteps by regularly inspecting, reporting on, and fine-tuning projects Support multiple teams working on a large-scale project from many geographic locations Maximize return on investment!

Charango Method

Author : Italo Pedrotti
Publisher : Mel Bay Publications
ISBN 13 : 1610651537
Total Pages : 209 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Charango Method by : Italo Pedrotti

Download or read book Charango Method written by Italo Pedrotti and published by Mel Bay Publications. This book was released on 2015-10-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first Charango method to use conventional musical notation, and the only bilingual (Spanish and English) text of its kind. These characteristics make the method attractive to musicians with a wide variety of cultural backgrounds, interests and skill levels.The method is comprised of two parts: A first section regarding strumming techniques and a second section regarding melodic plucking techniques. the first section provides a clear and precise method for learning the rasgueo repique and tremolo skills central to the Charango repertoire. the second section, meanwhile, provides an indispensible guide to expressive techniques for embellishing melodic lines including hammer-ons and pull-offs, trills, simultaneous melodies and arpeggios.The method is appropriate for a wide range of musical skill levels, from beginners to accomplished Charanguists who want to improve their technical chops. Exercises are clear and progressive. In the event that the student is not familiar with music theory, an appendix clarifies the basics of musical notation. In addition to 201 written exercises for the Charango solo, the method includes 23 South American folk music classics arranged for Charango and guitar accompaniment. It thus serves as both a pedagogical tool and a source of performance repertoire. the musical scores included in the method are accompanied by a CD of recorded exercises and a free audio download of repertoire played by recognized Chilean instrumentalists.

The Mindful Self-Compassion Workbook

Author : Kristin Neff
Publisher : Guilford Publications
ISBN 13 : 1462526780
Total Pages : 217 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis The Mindful Self-Compassion Workbook by : Kristin Neff

Download or read book The Mindful Self-Compassion Workbook written by Kristin Neff and published by Guilford Publications. This book was released on 2018-08-15 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-compassion is a powerful inner resource. More than a thousand research studies show the benefits of being a supportive friend to yourself, especially in times of need. This science-based workbook offers a step-by-step approach to breaking free of harsh self-judgments and impossible standards in order to cultivate emotional well-being. In a convenient large-size format, this is the first self-help resource based on the authors' groundbreaking 8-week Mindful Self-Compassion program, which has helped tens of thousands of people around the globe. Every chapter includes guided meditations (with audio downloads); informal practices to do anytime, anywhere; exercises; vivid examples of people using the techniques to address different types of challenges (relationship stress, weight and body image issues, health concerns, anxiety, and more); and empathic reflection questions. Working through the book, readers build essential skills for personal growth based on self-care--not self-criticism. See also The Mindful Path to Self-Compassion, by Christopher Germer, which delves into mindful self-compassion and shares moving stories of how it can change lives.