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Communicating Innovation
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Book Synopsis Communication of Innovations by : Arvind Singhal
Download or read book Communication of Innovations written by Arvind Singhal and published by SAGE. This book was released on 2006-07-05 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers' curiosity, and to which he made seminal and lasting contributions.
Book Synopsis Strategy and Communication for Innovation by : Nicole Pfeffermann
Download or read book Strategy and Communication for Innovation written by Nicole Pfeffermann and published by Springer Science & Business Media. This book was released on 2014-01-09 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.
Book Synopsis Strategies and Communications for Innovations by : Michael Hülsmann
Download or read book Strategies and Communications for Innovations written by Michael Hülsmann and published by Springer Science & Business Media. This book was released on 2011-02-17 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.
Book Synopsis Communicating The New by : Kim Erwin
Download or read book Communicating The New written by Kim Erwin and published by John Wiley & Sons. This book was released on 2013-08-28 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA—Volatility, Uncertainty, Complexity and Ambiguity—we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes." —Bruce Nussbaum, author of Creative Intelligence, former assistant managing editor for BusinessWeek, and Professor of Innovation & Design at Parsons The New School of Design "One of the main problems with executing innovation in organizations is also one of the least obvious. Communicating The New reminds us about an often neglected but crucial part in the innovation process. Applying the principles contained in this book will increase your chances for innovation success, both inside your company—overcoming organizational barriers, as well as outside—convincing your customers. This is an essential read for those who not only preach for improving the current state of things, but more important to those responsible for executing it." —Luis Arnal, Managing Partner, INSITUM "I was hooked instantly. The names of people that I should give this book to keep building with each new chapter. Communicating the New is thorough as well as thoughtful in providing an impressive compendium of models, framework, methods, and tools for navigating the 21st-century challenges of creating The New. Finally, a useful resource to navigate the complexity of creating The New." —Clement Mok, Designer, Entrepreneur, and Instigator "Anyone who has experienced the challenge of co-creating The New and engaging enterprise audiences will find useful ways to produce insight, influence, and impact." —Paul Siebert, Director of Research + Strategy, Steelcase
Book Synopsis Critiquing Communication Innovation by : Rolien Hoyng
Download or read book Critiquing Communication Innovation written by Rolien Hoyng and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "While China has been rising as an innovative platform society and AI powerhouse, this book addresses the broader question of a shifting world order and trends that are shaped by China's influence but extend beyond its borders"--
Book Synopsis Digital Media and Innovation by : Richard A. Gershon
Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Book Synopsis Innovation in Advertising and Branding Communication by : Lluís Mas-Manchón
Download or read book Innovation in Advertising and Branding Communication written by Lluís Mas-Manchón and published by Routledge. This book was released on 2020-10-07 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores topics such as social robots, body image in video advertising, brand personality, transmedia personal brands, erotic content in commercial images, and brand fandom communities. Innovation in Advertising and Branding Communication will be a valuable resource for scholars working in the fields of marketing communication, branding and advertising, online communication, sociology, social psychology and linguistics
Book Synopsis Entrepreneurial Innovation and Economic Development in Dubai and Comparisons to Its Sister Cities by : Hussain A. Al Numairy
Download or read book Entrepreneurial Innovation and Economic Development in Dubai and Comparisons to Its Sister Cities written by Hussain A. Al Numairy and published by Business Science Reference. This book was released on 2019-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on innovations and economic development from the Dubai Emirate. It also examines opportunities and challenges for entrepreneurial activity and non-entrepreneurial engagement in this region"--
Book Synopsis Strategy and Communication for Innovation by : Nicole Pfeffermann
Download or read book Strategy and Communication for Innovation written by Nicole Pfeffermann and published by Springer. This book was released on 2017-03-06 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
Book Synopsis Lean Technical Communication by : Meredith A. Johnson
Download or read book Lean Technical Communication written by Meredith A. Johnson and published by Routledge. This book was released on 2017-11-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2020 CCCC Research Impact Award Lean Technical Communication: Toward Sustainable Program Innovation offers a theoretically and empirically-grounded model for growing and stewarding professional and technical communication programs under diverse conditions. Through case studies of disruptive innovations, this book presents a forward-looking, sustainable vision of program administration that negotiates short-term resource deficits with long-term resilience. It illustrates how to meet many of the newest challenges facing technical communication programs, such as building and maintaining change with limited resources, economic shortfalls, technology deficits, and expanding/reimagining the role of our programs in the 21st century university. Its insights benefit those involved in the development of undergraduate and graduate programs, including majors, service courses, minors, specializations, and certificates.
Book Synopsis Innovative Methods in Media and Communication Research by : Sebastian Kubitschko
Download or read book Innovative Methods in Media and Communication Research written by Sebastian Kubitschko and published by Springer. This book was released on 2016-12-26 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection reflects the need for suitable methods to answer emerging questions that result from the ever-changing media environment. As media technologies and infrastructures become inseparably interwoven with social constellations, scholars from varying disciplines increasingly investigate their characteristics, functioning, relevance and impact – facing new methodological challenges as well as opportunities. Innovative Methods in Media and Communication Research engages with the substantial need to rethink established methods to research acute changes in the media environment. The book gathers chapters dedicated to the multifacetedness and liveliness of emerging methods – from lifelogging and ethnography to digital methods and visualization – while embedding them in the rich history of interdisciplinary empirical research. Innovation here is a call for widening and rethinking research methods to stimulate a sophisticated debate on and exploration of contemporary methodological approaches for scholars at various levels of academic life. Accompanied by introductory sections of prominent scholars, the majority of empirical studies gathered in this volume are accomplished through early-career scholars who strive to advance cutting-edge and in parts even provocative approaches for the study of media and communication. The book's four sections on Materiality, Technology, Experience and Visualization are introduced by Saskia Sassen, Noortje Marres, Sarah Pink and Lev Manovich.
Book Synopsis Silicon Literacies by : Ilana Snyder
Download or read book Silicon Literacies written by Ilana Snyder and published by Routledge. This book was released on 2005-06-29 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic communication is radically altering literacy practices. Silicon Literacies unravels the key features of the new communication order to explore the social, cultural and educational impact of silicon literacy practices. Written by leading international scholars from a range of disciplines, the essays in this collection examine the implications of text produced on a keyboard, visible on a screen and transmitted through a global network of computers. The book covers topics as diverse as role-playing in computer games, the use of graphic symbols in on-screen texts and Internet degree programmes to reveal that being literate is to do with understanding how different modalities combine to create meaning. Recognizing that reading and writing are only part of what people have to learn to be literate, the contributors enhance our understanding of the ways in which the use of new technologies influence, shape and sometimes transform literacy practices.
Book Synopsis New Leadership in Strategy and Communication by : Nicole Pfeffermann
Download or read book New Leadership in Strategy and Communication written by Nicole Pfeffermann and published by Springer Nature. This book was released on 2019-08-23 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume provides new approaches, fresh ideas, valuable insights, and latest research in leadership—from strategic business (model) innovation to system design and humanity—and is a knowledge source and inspirational guide for scientists and practitioners alike.A key theme is the provision of an integrated perspective on leadership in strategy and communication which allow (senior) leaders, managing di-rectors, project managers, and individuals to (1) better link strategic busi-ness innovation and leadership and (2) shift to the new human self-lead-ership paradigm and in particularly leadership advances that consider ideas from multiple disciplines and transgenerational views. That includes a new understanding about knowledge, learning and change and how leaders re-discover and develop their human abilities, which include intui-tion/strength, balance and clarity, projection-reflection, and wisdom.This volume also makes an important contribution to the evolving aca-demic domain by providing the latest insights on trauma research, DNA healing, system (re)design, and growth & abundance mindset in the ad-vanced co-creation age.
Book Synopsis Communication for Rural Innovation by : Cees Leeuwis
Download or read book Communication for Rural Innovation written by Cees Leeuwis and published by John Wiley & Sons. This book was released on 2013-04-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
Book Synopsis How Strategic Communication Shapes Value and Innovation in Society by : Betteke van Ruler
Download or read book How Strategic Communication Shapes Value and Innovation in Society written by Betteke van Ruler and published by Emerald Group Publishing. This book was released on 2017-11-03 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.
Book Synopsis Information and Communication Technology and Public Innovation by : V.J.J.M. Bekkers
Download or read book Information and Communication Technology and Public Innovation written by V.J.J.M. Bekkers and published by IOS Press. This book was released on 2006-07-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modernization of public administration is a recurring theme on the political and public agenda in many countries. Modernization presupposes innovation. However, is an innovative public administration a contradiction in terminis? If we look at the practice of public administration, and evaluate – from an evolutionary perspective – how public administration has transformed itself during the last 40 years, we actually see a variety of radical and incremental changes. Hence, innovation does take place. This book clearly demonstrates how public administration organizations try to adapt to changing circumstances in their environment in order to secure their legitimacy. At the same time we see that public administration tries to respond and anticipate to new technological developments as well as to make use of them. In many countries e-government has become the symbol of the way in which ICT has penetrated in the nerves of ministries, local and regional government and all kinds of agencies. In this publication, a number of case studies have been presented in which different kind of ICT-driven innovations have been described and analyzed.
Book Synopsis Innovation Leadership by : Tim Porter-O'Grady
Download or read book Innovation Leadership written by Tim Porter-O'Grady and published by Jones & Bartlett Learning. This book was released on 2010-03-18 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This unique text integrates a variety of viewpoints on leadership attributes and abilities that guide organizations and people through the process of advancement to successful innovation outcomes. This contributed text integrates a variety of viewpoints on leadership from both healthcare and business settings and provides the tool sets necessary to ensure successful innovation."--Back cover.
