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Commercial Broadcasting Incorporating Broadcasting Business
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Book Synopsis Selling the Air by : Thomas Streeter
Download or read book Selling the Air written by Thomas Streeter and published by University of Chicago Press. This book was released on 1996-06-24 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this interdisciplinary study of the laws and policies associated with commercial radio and television, Thomas Streeter reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting—the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences—and constitute it as something that can be bought, owned, and sold. With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.
Book Synopsis Commercial Broadcasting Incorporating Broadcasting Business by :
Download or read book Commercial Broadcasting Incorporating Broadcasting Business written by and published by . This book was released on 1947 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis This Business of Broadcasting by : Leonard Mogel
Download or read book This Business of Broadcasting written by Leonard Mogel and published by Leonard Mogel. This book was released on 2004 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising
Book Synopsis Head's Broadcasting in America by : Michael A. McGregor
Download or read book Head's Broadcasting in America written by Michael A. McGregor and published by Routledge. This book was released on 2016-01-08 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media.
Book Synopsis Using Radio in Sales Promotion by : Edgar Herbert Felix
Download or read book Using Radio in Sales Promotion written by Edgar Herbert Felix and published by . This book was released on 1927 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Broadcast Management by : Ward L. Quaal
Download or read book Broadcast Management written by Ward L. Quaal and published by New York : Hastings House. This book was released on 1976 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Broadcast Century and Beyond by : Robert L Hilliard
Download or read book The Broadcast Century and Beyond written by Robert L Hilliard and published by CRC Press. This book was released on 2012-10-02 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Broadcast Century and Beyond is a popular history of the most influential and innovative industry of the century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. The latest edition includes coverage of all the technologies that have emerged over the past decade and discusses the profound impact they have had on the broadcasting industry in political, social, and economic spheres. "Broadcasting as a whole has been completely revolutionized with the advent of YouTube, podcasting, iphones, etc, and the authors show how this closing of world-wide broadcasting channels affects the industry.
Book Synopsis Official Manual of the State of Missouri by : Missouri. Office of the Secretary of State
Download or read book Official Manual of the State of Missouri written by Missouri. Office of the Secretary of State and published by . This book was released on 1957 with total page 1514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Broadcasting by : Martin Cave
Download or read book Digital Broadcasting written by Martin Cave and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: . . . the authors succeed in presenting an excellent overview of the evolution of most of the general issues and challenges currently facing policymakers and regulators in virtually every area of the media industries. . . This volume will definitely be on my own required reading list the next time I teach a course in media policy and strategy. Richard Hawkins, Communications and Strategies This volume offers broad coverage of the economic and commercial issues involved in digital television in major regions and countries around the world. Regulators, executives and consultants in the broadcasting and communities sectors will find much of interest in the volume. It can also be useful additional reading for students in media or business studies. The bibliographies appearing at the end of each chapter will stimulate academic debate. Madely du Preez, Online Information Review Digital television is transforming both broadcasting and, as a result of convergence, the larger world of communications. The impending analogue switch-off will have a major impact on households all over the developed world. Digital Broadcasting considers the effects of digital television on the availability, price and nature of broadcast services in the Americas, Europe and Japan. It shows how this depends upon what platforms cable, satellite, fixed or wireless broadband countries have available for use and also upon government policies and regulatory interventions. The authors show how policies towards digital television are also closely linked with spectrum for example, whether to use spectrum released from analogue broadcasting for mobile communications or for broadcasting, including the newly developed mobile broadcasting. This is one of the key technological changes of the early 21st century and its development will affect many countries economies and societies. The book has an invaluably broad coverage of the economic and commercial issues involved in digital television in major regions and countries around the world. Regulators, executives and consultants in the broadcasting and communications sector will find much to engage them within the book. Researchers and academics of industrial and public sector economics will also find the book of great interest. Students in media studies or business courses can also use the book as additional reading.
Book Synopsis Broadcast Television by : Walter McDowell
Download or read book Broadcast Television written by Walter McDowell and published by Peter Lang. This book was released on 2006 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.
Book Synopsis Public Broadcasting and the Public Interest by : Michael P. McCauley
Download or read book Public Broadcasting and the Public Interest written by Michael P. McCauley and published by M.E. Sharpe. This book was released on 2002-12-16 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: As federal funding for public broadcasting wanes and support from corporations and an elite group of viewers and listeners rises, public broadcasting's role as vox populi has come under threat. With contributions from key scholars from a wide variety of disciplines, this volume examines the crisis facing public broadcasting today by analyzing the institution's development, its presentday operations, and its prospects for the future. Covering everything from globalization and the rise of the Internet, to key issues such as race and class, to specific subjects such as advertising, public access, and grassroots radio, Public Broadcasting and the Public Interest provides a fresh and original look at a vital component of our mass media.
Book Synopsis The Advertising and Business Side of Radio by : Ned Midgley
Download or read book The Advertising and Business Side of Radio written by Ned Midgley and published by Wildside Press LLC. This book was released on 2008-05-01 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.
Book Synopsis Network Broadcasting by : United States. Federal Communications Commission
Download or read book Network Broadcasting written by United States. Federal Communications Commission and published by . This book was released on 1957 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Barry L. Sherman Publisher :McGraw-Hill Humanities, Social Sciences & World Languages ISBN 13 :9780070566989 Total Pages :472 pages Book Rating :4.5/5 (669 download)
Book Synopsis Telecommunications Management by : Barry L. Sherman
Download or read book Telecommunications Management written by Barry L. Sherman and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1995 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues.
Book Synopsis Issues in Broadcasting by : Ted Curtis Smythe
Download or read book Issues in Broadcasting written by Ted Curtis Smythe and published by . This book was released on 1975 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Broadcasting written by John R. Bittner and published by Prentice Hall. This book was released on 1980 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Commercial Broadcasting Pioneer. The WEAF Experiment, 1922-1926 by : William Peck Banning
Download or read book Commercial Broadcasting Pioneer. The WEAF Experiment, 1922-1926 written by William Peck Banning and published by . This book was released on 1946 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
