Colonial Advertising Commodity Racism

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Colonial Advertising & Commodity Racism

Author : Wulf D. Hund
Publisher : LIT Verlag Münster
ISBN 13 : 3643904169
Total Pages : 218 pages
Book Rating : 4.6/5 (439 download)

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Book Synopsis Colonial Advertising & Commodity Racism by : Wulf D. Hund

Download or read book Colonial Advertising & Commodity Racism written by Wulf D. Hund and published by LIT Verlag Münster. This book was released on 2013 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colonial Advertising & Commodity Racism is the latest volume in LIT Verlag's series Racism Analysis - Series B: Yearbooks. This series explores racial discrimination in all its varying historical, ideological, and cultural patterns. It examines the invention of race and the dimensions of modern racism, and it inquires into racism avant la lettre. Racism Analysis brings together scholars from various disciplines and schools of thought, with the key aim of contributing to the conceptualization of racism and to identify the practices of dehumanization that are intrinsic to it. The contents of Colonial Advertising & Commodity Racism include: Advertising White Supremacy: Capitalism, Colonialism, and Commodity Racism * Come and Join the Freedom-Lovers: Race, Appropriation, and Resistance in Advertising * Buffalo Bill's Wild West: The Racialization of the Cosmopolitan Imagination * Fun Without Vulgarity? Commodity Racism and the Promotion of Blackface Fantasies * From Oecumene to Trademark: The Symbolism of the Moor in the Occident * Bittersweet Temptations: Race and the Advertising of Cocoa * The German Alternative: Nationalism and Racism in Afri-Cola. (Series: Racism Analysis - Series B: Yearbooks - Vol. 4)

Racist Trademarks

Author : Malte Hinrichsen
Publisher : LIT Verlag Münster
ISBN 13 : 3643902859
Total Pages : 129 pages
Book Rating : 4.6/5 (439 download)

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Book Synopsis Racist Trademarks by : Malte Hinrichsen

Download or read book Racist Trademarks written by Malte Hinrichsen and published by LIT Verlag Münster. This book was released on 2012 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the beginning of commodity culture, products have been marketed with images reflecting racist concepts of otherness. Using the prominent examples of three companies - Uncle Ben's, Sarotti, and Banania - this book examines how racist trademark figures were established in the U.S., Germany, and France, and built on nation-specific processes of racial stereotyping. While it finds that the three figures mirror their national histories of slavery, Orientalism, and colonialism, the book reveals that their paths through popular culture also followed strikingly similar patterns. Conceived in an era of overt racism, each symbol was challenged by social movements over the course of the 20th century and became increasingly marginalized in promotional activities. In the early 2000s, however, all three figures were relaunched with supposedly new makeovers, hitting once again at the heart of commodity culture and illustrating the subtle prevalence of racist stereotypes. (Series: Racism Analysis - Series A: Studies - Vol. 3)

Advertising Empire

Author : David Ciarlo
Publisher : Harvard University Press
ISBN 13 : 0674050061
Total Pages : 438 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Advertising Empire by : David Ciarlo

Download or read book Advertising Empire written by David Ciarlo and published by Harvard University Press. This book was released on 2011-01-03 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the "African native" had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism's political and cultural meaning as well as, by infusing it with a simplified racial cast.

Consuming Whiteness

Author : Stefanie Affeldt
Publisher : LIT Verlag Münster
ISBN 13 : 3643905696
Total Pages : 609 pages
Book Rating : 4.6/5 (439 download)

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Book Synopsis Consuming Whiteness by : Stefanie Affeldt

Download or read book Consuming Whiteness written by Stefanie Affeldt and published by LIT Verlag Münster. This book was released on 2014 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "White Australia Policy" - the country's historical policy that favored immigration to Australia from various European countries, especially Britain - has largely been discussed with regard only to its political-ideological perspective. No account was taken of the central problem of racist societalization, i.e. the everyday production and reproduction of race as a social relation (doing race) supported by broad sections of the population. This comprehensive study of Australian racism and the historical "white sugar" campaign shows that the latter was only able to achieve success because it was embedded in a widespread white Australia culture that found expression in all spheres of life. (Series: Racism Analysis - Series A: Studies - Vol. 4) [Subject: Social History, Australian Studies]

The SAGE Handbook of Marxism

Author : Beverley Skeggs
Publisher : SAGE
ISBN 13 : 1526455722
Total Pages : 1684 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis The SAGE Handbook of Marxism by : Beverley Skeggs

Download or read book The SAGE Handbook of Marxism written by Beverley Skeggs and published by SAGE. This book was released on 2021-11-17 with total page 1684 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past decade has witnessed a resurgence of interest in Marxism both within and without the academy. Marxian frameworks, concepts and categories continue to be narratively relevant to the features and events of contemporary capitalism. Most crucially, an attention to shifting cultural conditions has lead contemporary researchers to re-confront some classical and essential Marxist concepts, as well as elaborating new critical frameworks for the analysis of capitalism today. The SAGE Handbook of Marxism showcases this cutting-edge of today’s Marxism. It advances the debate with essays that rigorously map and renew the concepts that have provided the groundwork and main currents for Marxist theory, and showcases interventions that set the agenda for Marxist research in the 21st century. A rigorous and challenging collection of scholarship, this book contains a stunning range of contributions from contemporary academics, writers and theorists from around the world and across disciplines, invaluable to scholars and graduate students alike. Part 1: Reworking the critique of political economy Part 2: Forms of domination, subjects of struggle Part 3: Political perspectives Part 4: Philosophical dimensions Part 5: Land and existence Part 6: Domains Part 7: Inquiries and debates

Media Studies

Author : Paul Marris
Publisher : NYU Press
ISBN 13 : 9780814756478
Total Pages : 892 pages
Book Rating : 4.7/5 (564 download)

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Book Synopsis Media Studies by : Paul Marris

Download or read book Media Studies written by Paul Marris and published by NYU Press. This book was released on 2000-03 with total page 892 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Studies: A Reader provides a thorough introduction to the full range of theoretical perspectives on the mass media from the past thirty years. Ranging from the arguments between the American mass communication tradition and the Europe-centered Frankfurt School of the 1940s, to the analyses of communication technologies by Marshall McLuhan and Raymond Williams in the 1960s, Media Studies: A Reader maps the mass media field, its varied and often conflicting histories, and its current debates. Sixty-five articles provide comprehensive coverage of all the main theorists and approaches. The first half, Studying the Media, explores in detail three core elements of media studies: production and regulation of mass media; media texts; and reception and consumption of media. The second half brings together concrete examples of how theoretical debates can be realized in a series of case studies on soap operas, the news, and advertising. A general introduction and introductions to each section summarize and contextualize the debates. Contributors include: Theodor W. Adorno, Marshal McLuhan, Raymond Williams, Stuart Hall, Annette Kuhn, Jürgen Habermas, John Fiske, Richard Dyer, Niki Strange, Danae Clark, Angela McRobbie, Bill Nichols, Lynne Joyrich, David Morley, Ien Ang, Janice Radway, Henry Jenkins, Tania Modleski, Anne McClintock, Sadie Plant.

Advertising Culture and Translation

Author : Rosanna Masiola
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443874868
Total Pages : 223 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Advertising Culture and Translation by : Rosanna Masiola

Download or read book Advertising Culture and Translation written by Rosanna Masiola and published by Cambridge Scholars Publishing. This book was released on 2017-03-07 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the ‘centre’ and the ‘periphery’. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust.

Diversity in Intellectual Property

Author : Irene Calboli
Publisher : Cambridge University Press
ISBN 13 : 131629935X
Total Pages : 561 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis Diversity in Intellectual Property by : Irene Calboli

Download or read book Diversity in Intellectual Property written by Irene Calboli and published by Cambridge University Press. This book was released on 2015-05-28 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to create an interface between intellectual property and diversity - including cultural, biological, religious, racial, and gender-based diversity. While acknowledging that the historical rationale for intellectual property protection is based on theories of utilitarian incentives and property rights, the authors of this volume assert that the current intellectual property framework is not incompatible with including diversity as part of its objectives. Through its various themes, this book delves into the debate of whether such inclusion can be made possible and how intellectual property norms could be effectively used to protect and promote diversity. In this volume, leading scholars address ongoing regional, national, and international debates within the contexts of diversity, the existing legal framework, and the broader political and economic climate. The authors tackle such wide-ranging topics as the prohibition against trademarking slurs and concepts of intellectual property in ancient Indian texts.

Redeeming Objects

Author : Natalie Scholz
Publisher : University of Wisconsin Pres
ISBN 13 : 0299344304
Total Pages : 344 pages
Book Rating : 4.2/5 (993 download)

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Book Synopsis Redeeming Objects by : Natalie Scholz

Download or read book Redeeming Objects written by Natalie Scholz and published by University of Wisconsin Pres. This book was released on 2023 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Redeeming Objects traces the afterlives of things. Out of the rubble of World War II and the Holocaust, the Federal Republic of Germany emerged, and with it a foundational myth of the "economic miracle." In this narrative, a new mass consumer society based on the production, export, and consumption of goods would redeem West Germany from its Nazi past and drive its rebirth as a truly modern nation. Turning this narrative on its head, Natalie Scholz shows that West Germany's consumerist ideology took shape through the reinvention of commodities previously tied to Nazism into symbols of Germany's modernity, economic supremacy, and international prestige. Postwar advertising, film, and print culture sought to divest mass-produced goods--such as the Volkswagen and modern interiors--of their fascist legacies. But Scholz demonstrates that postwar representations were saturated with unacknowledged references to the Nazi past. Drawing on a vast array of popular and highbrow publications and films, Redeeming Objects adds a new perspective to debates about postwar reconstruction, memory, and consumerism.

Selling Britishness

Author : Felicity Barnes
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 0228012163
Total Pages : 164 pages
Book Rating : 4.2/5 (28 download)

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Book Synopsis Selling Britishness by : Felicity Barnes

Download or read book Selling Britishness written by Felicity Barnes and published by McGill-Queen's Press - MQUP. This book was released on 2022-07-26 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the 1920s until the outbreak of the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspaper columns, and cinema screens with “British to the core” Canadian apples, “British to the backbone” New Zealand lamb, and “All British” Australian butter. In remarkable yet forgotten advertising campaigns, prime ministers, touring cricketers, “lady demonstrators,” and even boxing kangaroos were pressed into service to sell more Dominion produce to British shoppers. But as they sold apples and butter, these campaigns also sold a Dominion-styled British identity. Selling Britishness explores the role of commodity marketing in creating Britishness. Dominion settlers considered themselves British and marketed their commodities accordingly. Meanwhile, ambitious Dominion advertising agencies set up shop in London to bring British goods, like Ovaltine, back to the dominions and persuade their fellow citizens to buy British. Conventionally nationalist narratives have posited the growth of independent national identities during the interwar period, though some have suggested imperial sentiment endured. Felicity Barnes takes a new approach, arguing that far from shaking off or relying on any lasting sense of Britishness, Dominion marketing produced it. Selling Britishness shows that when constructing Britishness, advertisers employed imperial hierarchies of race, class, and gender. Consumption worked to bolster colonialism, and advertising extended imperial power into the everyday. Drawing on extensive new archives, Selling Britishness explores a shared British identity constructed by marketers and advertisers during advertising’s golden age.

Marx and Haiti

Author : Wulf D. Hund
Publisher : LIT Verlag Münster
ISBN 13 : 3643915187
Total Pages : 252 pages
Book Rating : 4.6/5 (439 download)

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Book Synopsis Marx and Haiti by : Wulf D. Hund

Download or read book Marx and Haiti written by Wulf D. Hund and published by LIT Verlag Münster. This book was released on with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although modern racism was fully developed by their time, Marx (and Engels) did not engage in a theoretical discussion of its essential features. This analytical silence is investigated in the chapter Marx and Haiti: Notes on a Blank Space. At the same time, the chapters of this volume demonstrate that and why the principles of a historical materialist analysis of society present links for a critical theory of racism. In the chapter Dehumanization and Social Death: Fundamentals of Racism, this is shown concerning the various historical shapes of racisms caused by different forms of class relations. The chapter Racismflq: Birth of a Concept connects the conceptual history of racism with the socio-historical conflicts of differently affected social groups. Finally, the chapter A Historical Materialist Theory of Racism: Introduction addresses basic elements of a Marxist analysis of racism. It elucidates the necessity of a theoretical conjunction of classist and racist discrimination as well as the historical differentiation of racisms.

The Oxford Handbook of Political Consumerism

Author : Magnus Boström
Publisher : Oxford University Press
ISBN 13 : 0190937939
Total Pages : pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis The Oxford Handbook of Political Consumerism by : Magnus Boström

Download or read book The Oxford Handbook of Political Consumerism written by Magnus Boström and published by Oxford University Press. This book was released on 2019-01-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The global phenomenon of political consumerism is known through such diverse manifestations as corporate boycotts, increased preferences for organic and fairtrade products, and lifestyle choices such as veganism. It has also become an area of increasing research across a variety of disciplines. Political consumerism uses consumer power to change institutional or market practices that are found ethically, environmentally, or politically objectionable. Through such actions, the goods offered on the consumer market are problematized and politicized. Distinctions between consumers and citizens and between the economy and politics collapse. The Oxford Handbook of Political Consumerism offers the first comprehensive theoretical and comparative overview of the ways in which the market becomes a political arena. It maps the four major forms of political consumerism: boycotting, buycotting (spending to show support), lifestyle politics, and discursive actions, such as culture jamming. Chapters by leading scholars examine political consumerism in different locations and industry sectors, and in consideration of environmental and human rights problems, political events, and the ethics of production and manufacturing practices. This volume offers a thorough exploration of the phenomenon and its myriad dilemmas, involving religion, race, nationalism, gender relations, animals, and our common future. Moreover, the Handbook takes stock of political consumerism's effectiveness in solving complex global problems and its use to both promote and impede democracy.

The Cultural Politics of Femvertising

Author : Joel Gwynne
Publisher : Springer Nature
ISBN 13 : 3030991547
Total Pages : 240 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis The Cultural Politics of Femvertising by : Joel Gwynne

Download or read book The Cultural Politics of Femvertising written by Joel Gwynne and published by Springer Nature. This book was released on 2022-05-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the merits and limitations of femvertising, explores the operations of advertising and commodity feminism in a global context, and presents case studies from Anglo-American, South American and East Asian national contexts. The range of topics include the femvertising of beauty products, contraception, lingerie, breast cancer awareness, financial services and corporate branding. Focusing on the ways in which neoliberalism and postfeminism interact with foundational issues of feminist politics, the chapters in this book situate global femvertising as a complex and exciting advertising strategy which holds the potential for social change amidst an uneasy cohabitation with capitalism and commercial culture.

Redressing Everyday Discrimination

Author : Karla Perez Portilla
Publisher : Routledge
ISBN 13 : 1317421426
Total Pages : 319 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Redressing Everyday Discrimination by : Karla Perez Portilla

Download or read book Redressing Everyday Discrimination written by Karla Perez Portilla and published by Routledge. This book was released on 2016-04-14 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the harm that everyday discrimination can cause and proposes ways in which it can be redressed. Extreme forms of harmful expression, such as incitement to hatred, have been significantly addressed in law. Everyday generalised prejudice, negative stereotypes and gross under-representation of disadvantaged groups in mainstream media are, however, widely perceived as ‘normal’, and their criticism is regularly trivialised. In response, this book draws on critical and feminist theory in order to forge a theoretical analysis of the harm created through everyday discrimination. Arguing that anti-discrimination law can and should be extended as a tool to offer protection against the harm inflicted, the book goes on to consider both its limits, and possibilities, for redressing this discriminatory practice.

Confidence Culture

Author : Shani Orgad
Publisher : Duke University Press
ISBN 13 : 1478021837
Total Pages : 160 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Confidence Culture by : Shani Orgad

Download or read book Confidence Culture written by Shani Orgad and published by Duke University Press. This book was released on 2021-12-06 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Confidence Culture, Shani Orgad and Rosalind Gill argue that imperatives directed at women to “love your body” and “believe in yourself” imply that psychological blocks rather than entrenched social injustices hold women back. Interrogating the prominence of confidence in contemporary discourse about body image, workplace, relationships, motherhood, and international development, Orgad and Gill draw on Foucault’s notion of technologies of self to demonstrate how “confidence culture” demands of women near-constant introspection and vigilance in the service of self-improvement. They argue that while confidence messaging may feel good, it does not address structural and systemic oppression. Rather, confidence culture suggests that women—along with people of color, the disabled, and other marginalized groups—are responsible for their own conditions. Rejecting confidence culture’s remaking of feminism along individualistic and neoliberal lines, Orgad and Gill explore alternative articulations of feminism that go beyond the confidence imperative.

Studies in Symbolic Interaction

Author : Norman K. Denzin
Publisher : Emerald Group Publishing
ISBN 13 : 1848557841
Total Pages : 477 pages
Book Rating : 4.8/5 (485 download)

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Book Synopsis Studies in Symbolic Interaction by : Norman K. Denzin

Download or read book Studies in Symbolic Interaction written by Norman K. Denzin and published by Emerald Group Publishing. This book was released on 2009-10-01 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into four parts, this title examines commodity racism: representation, racialization and resistance. It presents the interpretive works in the interactionist tradition. It features the essays which interrogate the intersections between biography, media, history, politics and culture.

Photography: A Critical Introduction

Author : Liz Wells
Publisher : Routledge
ISBN 13 : 1317539729
Total Pages : 548 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Photography: A Critical Introduction by : Liz Wells

Download or read book Photography: A Critical Introduction written by Liz Wells and published by Routledge. This book was released on 2015-01-30 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Photography: A Critical Introduction was the first introductory textbook to examine key debates in photographic theory and place them in their social and political contexts, and is now established as one of the leading textbooks in its field. Written especially for students in higher education and for introductory college courses, this fully revised edition provides a coherent introduction to the nature of photographic seeing. Individual chapters cover: Key debates in photographic theory and history Documentary photography and photojournalism Personal and popular photography Photography and the human body Photography and commodity culture Photography as art This revised and updated fifth edition includes: New case studies on topics such as: materialism and embodiment, the commodification of human experience, and an extended discussion of landscape as genre. 98 photographs and images, featuring work from: Bill Brandt, Susan Derges, Rineke Dijkstra, Fran Herbello, Hannah Höch, Karen Knorr, Dorothea Lange, Chrystel Lebas, Susan Meiselas, Lee Miller, Martin Parr, Ingrid Pollard, Jacob Riis, Alexander Rodchenko, Andres Serrano, Cindy Sherman and Jeff Wall. Fully updated resource information, including guides to public archives and useful websites. A full glossary of terms and a comprehensive bibliography. Contributors: Michelle Henning, Patricia Holland, Derrick Price, Anandi Ramamurthy and Liz Wells.