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Selling Britishness
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Book Synopsis Selling Britishness by : Felicity Barnes
Download or read book Selling Britishness written by Felicity Barnes and published by . This book was released on 2022-08-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the 1920s until the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspapers, and cinema screens with 'British to the core' Canadian apples, 'British to the backbone' New Zealand lamb, and 'All British' Australian butter. Selling Britishness explores the role of commodity marketing in creating Britishness.
Book Synopsis Selling Britishness by : Felicity Barnes
Download or read book Selling Britishness written by Felicity Barnes and published by McGill-Queen's Press - MQUP. This book was released on 2022-07-26 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the 1920s until the outbreak of the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspaper columns, and cinema screens with “British to the core” Canadian apples, “British to the backbone” New Zealand lamb, and “All British” Australian butter. In remarkable yet forgotten advertising campaigns, prime ministers, touring cricketers, “lady demonstrators,” and even boxing kangaroos were pressed into service to sell more Dominion produce to British shoppers. But as they sold apples and butter, these campaigns also sold a Dominion-styled British identity. Selling Britishness explores the role of commodity marketing in creating Britishness. Dominion settlers considered themselves British and marketed their commodities accordingly. Meanwhile, ambitious Dominion advertising agencies set up shop in London to bring British goods, like Ovaltine, back to the dominions and persuade their fellow citizens to buy British. Conventionally nationalist narratives have posited the growth of independent national identities during the interwar period, though some have suggested imperial sentiment endured. Felicity Barnes takes a new approach, arguing that far from shaking off or relying on any lasting sense of Britishness, Dominion marketing produced it. Selling Britishness shows that when constructing Britishness, advertisers employed imperial hierarchies of race, class, and gender. Consumption worked to bolster colonialism, and advertising extended imperial power into the everyday. Drawing on extensive new archives, Selling Britishness explores a shared British identity constructed by marketers and advertisers during advertising’s golden age.
Download or read book Selling Empire written by Jonathan Eacott and published by UNC Press Books. This book was released on 2016-02-02 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2017 Bentley Book Prize, World History Association Linking four continents over three centuries, Selling Empire demonstrates the centrality of India--both as an idea and a place--to the making of a global British imperial system. In the seventeenth century, Britain was economically, politically, and militarily weaker than India, but Britons increasingly made use of India's strengths to build their own empire in both America and Asia. Early English colonial promoters first envisioned America as a potential India, hoping that the nascent Atlantic colonies could produce Asian raw materials. When this vision failed to materialize, Britain's circulation of Indian manufactured goods--from umbrellas to cottons--to Africa, Europe, and America then established an empire of goods and the supposed good of empire. Eacott recasts the British empire's chronology and geography by situating the development of consumer culture, the American Revolution, and British industrialization in the commercial intersections linking the Atlantic and Indian Oceans. From the seventeenth into the nineteenth century and beyond, the evolving networks, ideas, and fashions that bound India, Britain, and America shaped persisting global structures of economic and cultural interdependence.
Book Synopsis Selling American Goods in British India by : Charles C. Batchelder
Download or read book Selling American Goods in British India written by Charles C. Batchelder and published by . This book was released on 1923 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising & Selling written by and published by . This book was released on 1927 with total page 1158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The British Trade Journal written by and published by . This book was released on 1911 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Laws of England by : Hardinge Stanley Giffard Earl of Halsbury
Download or read book The Laws of England written by Hardinge Stanley Giffard Earl of Halsbury and published by . This book was released on 1912 with total page 1060 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Automotive Markets in China, British Malaya, and Chosen by : United States. Department of Commerce
Download or read book Automotive Markets in China, British Malaya, and Chosen written by United States. Department of Commerce and published by . This book was released on 1923 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Morgan's British Trade Journal and Export Price Current by :
Download or read book Morgan's British Trade Journal and Export Price Current written by and published by . This book was released on 1885 with total page 1170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Reports of Patent, Design and Trade Mark Cases (London, England : 1886) by :
Download or read book Reports of Patent, Design and Trade Mark Cases (London, England : 1886) written by and published by . This book was released on 1901 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Subject Index of the Modern Books Acquired by the British Museum in the Years 1916-1920 by : British Museum. Department of Printed Books
Download or read book Subject Index of the Modern Books Acquired by the British Museum in the Years 1916-1920 written by British Museum. Department of Printed Books and published by . This book was released on 1922 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The British Food Journal ... written by and published by . This book was released on 1916 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Publishers' Circular and Booksellers' Record of British and Foreign Literature by :
Download or read book Publishers' Circular and Booksellers' Record of British and Foreign Literature written by and published by . This book was released on 1895 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis British Food Journal and Analytical Review by :
Download or read book British Food Journal and Analytical Review written by and published by . This book was released on 1921 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis When Britain Saved the West by : Robin Prior
Download or read book When Britain Saved the West written by Robin Prior and published by Yale University Press. This book was released on 2015-01-01 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Britain, standing alone, persevered in the face of near-certain defeat at the hands of Nazi Germany From the comfortable distance of seven decades, it is quite easy to view the victory of the Allies over Hitler's Germany as inevitable. But in 1940 Great Britain's defeat loomed perilously close, and no other nation stepped up to confront the Nazi threat. In this cogently argued book, Robin Prior delves into the documents of the time--war diaries, combat reports, Home Security's daily files, and much more--to uncover how Britain endured a year of menacing crises. The book reassesses key events of 1940--crises that were recognized as such at the time and others not fully appreciated. Prior examines Neville Chamberlain's government, Churchill's opponents, the collapse of France, the Battle of Britain, and the Blitz. He looks critically at the position of the United States before Pearl Harbor, and at Roosevelt's response to the crisis. Prior concludes that the nation was saved through a combination of political leadership, British Expeditionary Force determination and skill, Royal Air Force and Navy efforts to return soldiers to the homeland, and the determination of the people to fight on "in spite of all terror." As eloquent as it is controversial, this book exposes the full import of events in 1940, when Britain fought alone and Western civilization hung in the balance.
Book Synopsis The Report of the British and Foreign Bible Society by : British and Foreign Bible Society
Download or read book The Report of the British and Foreign Bible Society written by British and Foreign Bible Society and published by . This book was released on 1908 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. 1-64 include extracts from correspondence.
Book Synopsis The Magisterial Law of British Guiana by : Alfred John Pound
Download or read book The Magisterial Law of British Guiana written by Alfred John Pound and published by . This book was released on 1877 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:
