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College Students Media Consumption Patterns And Perceptions Of The Helpfulness Of Media In Satisfying Their Needs
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Book Synopsis College Students' Media Consumption Patterns and Perceptions of the Helpfulness of Media in Satisfying Their Needs by : Hsiao-Tung Yang
Download or read book College Students' Media Consumption Patterns and Perceptions of the Helpfulness of Media in Satisfying Their Needs written by Hsiao-Tung Yang and published by . This book was released on 1991 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis ECSM 2019 6th European Conference on Social Media by : Wybe Popma
Download or read book ECSM 2019 6th European Conference on Social Media written by Wybe Popma and published by Academic Conferences and publishing limited. This book was released on 2019-06-13 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Reimagining Communication: Action by : Michael Filimowicz
Download or read book Reimagining Communication: Action written by Michael Filimowicz and published by Routledge. This book was released on 2020-08-04 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a part of an extensive exploration, Reimagining Communication: Action investigates the practical implications of communication as a cultural industry, media ecology, and a complex social activity integral to all domains of life. The Reimagining Communication series develops a new information architecture for the field of communications studies, grounded in its interdisciplinary origins and looking ahead to emerging trends as researchers take into account new media technologies and their impacts on society and culture. The diverse and comprehensive body of contributions in this unique interdisciplinary resource explore communication as a form of action within a mix of social, cultural, political, and economic contexts. They emphasize the continuously expanding horizons of the field by engaging with the latest trends in practical inquiry within communication studies. Reflecting on the truly diverse implications of communicative processes and representations, Reimagining Communication: Action covers key practical developments of concern to the field. It integrates diverse theoretical and practice-based perspectives to emphasize the purpose and significance of communication to human experience at individual and social levels in a uniquely accessible and engaging way. This is an essential introductory text for advanced undergraduate and graduate students, along with scholars of communication, broadcast media, and interactive technologies, with an interdisciplinary focus and an emphasis on the integration of new technologies.
Book Synopsis The Future of Television and Video Industry by : Yasser Ismail
Download or read book The Future of Television and Video Industry written by Yasser Ismail and published by BoD – Books on Demand. This book was released on 2024-06-12 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Edited Volume is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of digital industry technologies and the future landscape of television. The book comprises single chapters authored by various researchers and edited by an expert active in the pioneering advancements in digital technologies, particularly in the future landscape of television, machine learning, VLSI, FPGA systems, cloud computing, cybersecurity, video processing algorithms and architectures, IoT, and wireless communication research area. All chapters are complete in themselves but united under a common research study topic. This publication aims to provide a thorough overview of the latest research efforts by international authors on digital industry technologies and opens new potentials for further developments.
Download or read book Emerging Media written by Xigen Li and published by Routledge. This book was released on 2015-12-07 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.0 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call: it is a comprehensive examination of emerging media evolution and concurrent social interaction. This collection: Provides a comprehensive analysis of digital media use and online communication with empirical data Contains both theoretical and empirical studies, which not only test communication and related theories in the age of digital media, but also provide new insights into important issues in digital media use and online communication with significant theoretical advances Spotlights studies that use a variety of research methods and approaches, including surveys, content analysis and experiments This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.
Book Synopsis Social Computing and Social Media by : Adela Coman
Download or read book Social Computing and Social Media written by Adela Coman and published by Springer Nature. This book was released on with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Effects of Social Media Use on Community College Students by : Lakicha Jernigan
Download or read book The Effects of Social Media Use on Community College Students written by Lakicha Jernigan and published by . This book was released on 2016 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is reshaping the way college students communicate within their college community, and higher education has recently begun to embrace social media. The most frequently used social networking site is Facebook, and its usage has increased tremendously among college students, impacting the students both positively and negatively. The purpose of this research was to explore the perceptions of community college students regarding the use of social media and social networking sites and the effect of that use on learning, GPA, and graduation as well any differences in perceptions based on students demographic characteristics (i.e., age, gender, class status, race/ethnicity, and living situation). A 15-item survey was used to collect data from 87 students at one rural community college. The study found that most students use social media often, with their most common social media interaction partners being their close friends and family and the least being professors. In addition, 63.2% agreed that social networking sites were an effective tool for e-learning. Most students took a mixture of online and face-to-face classes, preferred Facebook and Instagram, and felt social networking sites had become either less as important or only as important as they were last year. Other results showed that 51% agreed that social networking sites help them get educational materials, 39% agreed that social networking sites have supported their progress to graduate, 37% agreed that social networking sites have positively affected learning, and 32% agreed that social networking sites affected their GPA. The study found that Facebook was preferred by students who were 25 and older, Caucasian, and/or living with their spouse. Students who lived with parents used Instagram more than Facebook, and students who lived with their children took more online courses.
Book Synopsis Handbook of Research on Innovative Pedagogies and Technologies for Online Learning in Higher Education by : Vu, Phu
Download or read book Handbook of Research on Innovative Pedagogies and Technologies for Online Learning in Higher Education written by Vu, Phu and published by IGI Global. This book was released on 2016-12-28 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: The integration of technology has become an integral part of the educational environment. By developing new methods of online learning, students can be further aided in reaching goals and effectively solving problems. The Handbook of Research on Innovative Pedagogies and Technologies for Online Learning in Higher Education is an authoritative reference source for the latest scholarly research on the implementation of instructional strategies, tools, and innovations in online learning environments. Featuring extensive coverage across a range of relevant perspectives and topics, such as social constructivism, collaborative learning and projects, and virtual worlds, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on best methods to effectively incorporate technology into the learning environment.
Book Synopsis Social Media Strategies for Dynamic Library Service Development by : Tella, Adeyinka
Download or read book Social Media Strategies for Dynamic Library Service Development written by Tella, Adeyinka and published by IGI Global. This book was released on 2014-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.
Book Synopsis Proceedings of the ... Conference of the American Academy of Advertising by : American Academy of Advertising. Conference
Download or read book Proceedings of the ... Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by . This book was released on 2004 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Power, Surveillance, and Culture in YouTube™'s Digital Sphere by : Crick, Matthew
Download or read book Power, Surveillance, and Culture in YouTube™'s Digital Sphere written by Crick, Matthew and published by IGI Global. This book was released on 2016-01-18 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last several years, YouTube™ has become a public forum for creative, informative, and political endeavors around the globe. As the website’s influence and appeal continues to grow, questions regarding the legal usage of material, as well as potential governance issues regarding surveillance and political sway, are becoming more relevant. Power, Surveillance, and Culture in YouTube™’s Digital Sphere examines the imaginative, socioeconomic, and innovative features of the video sharing community of YouTube™ and how these areas traverse the digital world. Highlighting theoretical concepts and empirical research, as well as in-depth discussions on cultural studies, participatory experience, and media theory, this publication will appeal to professionals, practitioners, researchers, and students interested in the use of video sharing as a means of surveillance, communication, or personal promotion.
Book Synopsis A Study on the Association Between Social Media Consumption and Reading Preferences Among College Students in Mizoram by : Indira Devi Nongmaithem
Download or read book A Study on the Association Between Social Media Consumption and Reading Preferences Among College Students in Mizoram written by Indira Devi Nongmaithem and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The article discusses the impact of social media use on reading habits among college and university students in Mizoram, a state in northeastern India. Despite having a strong literary tradition and high literacy rates, there are concerns about declining reading habits among students, and social media is thought to be contributing to the problem. The article reviews relevant literature, including studies from other countries, and emphasizes the need for responsible social media use and guidance to ensure its positive impact on academic performance. The study aims to investigate the relationship between social media use and reading habits among students in Mizoram and fill the gap in knowledge. It also provides background information about Mizoram, its population, culture, and languages. The study provides insights into the demographics of the surveyed population, their leisure activities, and their reading habits. The study found a significant positive association between social media addiction and the amount of time spent on social media among college and university students, but mixed results regarding the association between social media use and reading habits and perceptions.
Book Synopsis Mediated Millennials by : Jeremy Schulz
Download or read book Mediated Millennials written by Jeremy Schulz and published by Emerald Group Publishing. This book was released on 2019-11-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsored by the Communication, Information Technologies, and Media Sociology Section of the American Sociological Association (CITAMS), Millennials and Media brings together case studies from across the globe to provide a timely examination of Generation Y's media practices.
Book Synopsis Plugging Into a New Age by : Shannon K. Allen
Download or read book Plugging Into a New Age written by Shannon K. Allen and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, 84% of young adults between the ages of 18-29 use at least one social media site (Pew Research Center, 2020) and are in the stages of emerging adulthood where they are making independent decisions for the first time (Arnett, 2000). As society becomes more technologically advanced, we become further removed from agriculture (Powell & Agnew, 2011; Dale et al., 2017). Thus, resulting in a separation between consumer and producer (Wilson & Lusk, 2020; Holt & Cartmell, 2013). This leaves the opportunity for society to turn to social media for agriculture information leading to negative perceptions of agriculture (Eyck, 2000; Holt & Cartmell, 2013; Howard et al., 2017; Verbeke, 2005). However, little research has been conducted on the impact social media may have on college students’ perceptions of agriculture or their purchasing decisions as a consumer (Howard et al., 2017). Therefore, this study further explores this area of research.
Book Synopsis The Social Media Industries by : Alan B. Albarran
Download or read book The Social Media Industries written by Alan B. Albarran and published by Routledge. This book was released on 2013-03-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
Book Synopsis Toward a 21st-Century School Library Media Program by : Esther Rosenfeld
Download or read book Toward a 21st-Century School Library Media Program written by Esther Rosenfeld and published by Scarecrow Press. This book was released on 2007-10-15 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of enlightening and stimulating articles, written by some of the most important figures in school librarianship, demonstrates how teacher-librarians, classroom teachers, and administrators can work together to create a 21st century school library media program. With topics that emphasize student success, leadership, partnerships, curriculum design, collaborative planning and teaching, literacy, 21st century skills, emerging technologies, and so much more, this compendium brings together the best of the best discussions. The practicing teacher-librarian, as well as the student seeking to expand his or her knowledge of the field, will find this compilation especially beneficial in providing an overview of the most critical issues related to the role the teacher-librarian plays in their school. The articles, previously published in the peer-reviewed Teacher Librarian: The Journal for School Library Professionals with several included from the magazine VOYA: Voice of Youth Advocates, reveal how school libraries and teacher-librarians are moving forward to meet the challenges of this new century.
