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Author : Simon Hertnon
Publisher :
ISBN 13 : 9780958278409
Total Pages : 80 pages
Book Rating : 4.2/5 (784 download)
Download or read book Clear Concise Compelling written by Simon Hertnon and published by . This book was released on 2007 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kallan
Publisher : Taylor & Francis
ISBN 13 : 1351737600
Total Pages : 180 pages
Book Rating : 4.3/5 (517 download)
Download or read book Renovating Your Writing written by Richard Kallan and published by Taylor & Francis. This book was released on 2017-07-06 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renovating Your Writing outlines the principles of effective composition by focusing on the essential skill set and mindset every successful writer must possess. Now in its second edition, this novel text provides readers with unique strategies for crafting and revising their writing, whether for school, work, or play. The new edition emphasizes, in particular, the importance of the writer embracing a rhetorical perspective, distinguishing between formal and social media compositional styles, and appreciating the effort needed to produce clear, concise, and compelling messages.
Author : Simon Hertnon
Publisher :
ISBN 13 : 9780958278423
Total Pages : 96 pages
Book Rating : 4.2/5 (784 download)
Download or read book Clear Concise Compelling written by Simon Hertnon and published by . This book was released on 2021-07 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written outputs are the primary mechanism for researchers, advisors, academics, and managers of every kind to deliver value, yet few knowledge workers are trained writers. Clear Concise Compelling tackles this essential education gap head on, providing readers with the equivalent of an engaging two-day master class on writing to deliver value.
Author : Susan Garrity Bish
Publisher : Author Academy Elite
ISBN 13 : 9781640857292
Total Pages : 162 pages
Book Rating : 4.8/5 (572 download)
Download or read book Clear, Concise & Compelling: How to Present to Change Minds and Influence Outcomes written by Susan Garrity Bish and published by Author Academy Elite. This book was released on 2019-08-12 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: -Become known for delivering powerful, audience-centric presentations that audiences want to attend -Utilize presentation skills to advance your career -Become efficient in crafting presentations and confident in delivering presentations -Learn to use presentations to change minds and influence others
Author : Chris Gardner
Publisher : Harper Collins
ISBN 13 : 0061879371
Total Pages : 340 pages
Book Rating : 4.0/5 (618 download)
Download or read book Start Where You Are written by Chris Gardner and published by Harper Collins. This book was released on 2009-05-05 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Gardner is encouraging us all to start where we are and dare to make our lives bigger and stronger, more satisfactory, and better. Chris Gardner is a knockout!” —Maya Angelou Chris Gardner’s astonishing memoir—the phenomenal New York Times bestseller, The Pursuit of Happyness, which inspired the film of the same name starring Will Smith—served as a shining beacon of hope for countless people. In Start Where You Are, “a book that teaches you how to transform the impossible into the possible” (Sidney Poitier), Gardner offers indispensible life lessons in getting from where you are to where you want to be.
Author : Ray Edwards
Publisher : Morgan James Publishing
ISBN 13 : 1630475025
Total Pages : 186 pages
Book Rating : 4.6/5 (34 download)
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author : Nicole Fenton
Publisher : Pearson Education
ISBN 13 : 0321988191
Total Pages : 193 pages
Book Rating : 4.3/5 (219 download)
Download or read book Nicely Said written by Nicole Fenton and published by Pearson Education. This book was released on 2014 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.
Author : Joseph McCormack
Publisher : John Wiley & Sons
ISBN 13 : 1118704967
Total Pages : 263 pages
Book Rating : 4.1/5 (187 download)
Download or read book Brief written by Joseph McCormack and published by John Wiley & Sons. This book was released on 2014-02-10 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
Author : Oleg Konovalov
Publisher : John Wiley & Sons
ISBN 13 : 1119775914
Total Pages : 214 pages
Book Rating : 4.1/5 (197 download)
Download or read book The Vision Code written by Oleg Konovalov and published by John Wiley & Sons. This book was released on 2021-01-19 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noted CEOs, academics, and military personnel share their experience as visionary leaders The Vision Code explores the concept of "vision" and leadership. The book reveals the secrets of building and executing a strong vision within any organization. Oleg Konovalov—an acclaimed global thought leader—draws together in one volume in-depth interviews with nineteen extraordinary global visionaries that represent a variety of industries and organizations. These leaders explain why a vision is needed, how to implement it, how to communicate a vision effectively, and how to live by it with integrity. As Konovalov explains, vision is a key leadership skill that can be developed as a practical business tool for leading a company today and into the future. The stories of the nineteen leaders reveal how to develop a compelling vision and follow through with the vision in order to inspire an entire workforce. When a leader taps into the power of "vision," he or she creates a more meaningful business experience and ultimately, a better life. This compelling book: Offers a guide for making the concept of vision a reality Provides the information needed to develop a clear and persuasive vision Contains an accessible guide to a much-needed skill Includes interviews with Marshall Goldsmith (#1 Leadership Thinker), Martin Lindstrom (#1 Branding Expert), Garry Ridge (Chairman and CEO of WD-40 Company) and many others Written for leaders at all levels in organizations and industries of any type The Vision Code is a must-have book for anyone who wants to develop the skill to become a visionary leader.
Author : Rev. Paul D. Borden
Publisher : Abingdon Press
ISBN 13 : 1426713371
Total Pages : 126 pages
Book Rating : 4.4/5 (267 download)
Download or read book Assaulting the Gates written by Rev. Paul D. Borden and published by Abingdon Press. This book was released on 2011-12-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the “Big Picture” approach that will aim your congregation at the mission field in your back yard, or around the world. Many churches want to make the transition from an inward to an outward focus, from catering to the needs of members to reaching out into the world to make disciples of Jesus Christ. Too often they try to accomplish this radical change by taking half steps and partial measures, initiating a new program here or adding a new staff members there. Yet this kind of change requires more. To succeed in changing its core focus this way, a congregation must learn strategic thinking; it must commit itself to seeing the big picture, and to taking the steps necessary to paint that picture afresh. Everyone, including pastors, lay leaders, key teams and groups, and the congregation as a whole must be involved in a process of transformation. Paul D. Borden, author of Hit the Bullseye and Direct Hit, knows that this transformation will not be easy. But if the target is bringing more people into saving relationship with Jesus Christ, what could be more worthwhile?
Author : Steve Portigal
Publisher : Rosenfeld Media
ISBN 13 : 1959029827
Total Pages : 212 pages
Book Rating : 4.9/5 (59 download)
Download or read book Interviewing Users written by Steve Portigal and published by Rosenfeld Media. This book was released on 2023-10-17 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield. In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further―showing the methods and details behind asking questions―from the words themselves to the interviewer’s actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations. But, hey, that’s just the nuts and bolts of the book. The truly fun part is Steve’s voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias―how to identify and deal with it so that it doesn’t affect interviews. Everyone will get something from this book. But beyond the requisite information, it’s simply a good read. And if you want another good read with stories galore, pick up Steve’s other book Doorbells, Danger, and Dead Batteries. "Quite simply the best book on when, why, and how you should conduct user interview studies." —Elizabeth F. Churchill, PhD, Senior Director, Google Who Should Read This Book? Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are. Anyone and everyone who wants to learn how to interview and listen to people. Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you. Takeaways User research is key for companies to include in their design and development process. The best way to do user research is through interviewing users and determining their needs. Interviewing can identify what could be designed or what is actually a problem. Teams who meet their users face-to-face will build better products. Field research takes a lot of preparation to be successful―and a solid plan in advance. There are critical techniques and frameworks for mapping human behavior. A good interviewer always puts their participants at ease. If you ask the right questions, you’ll get the right answers. A smart interviewer checks their worldview at the door. To establish a rapport with your interviewee, listen and don’t be judgmental. Research data is a combination of analysis and synthesis. The importance of research analysis must be continually highlighted and emphasized to the powers that be.
Author : Jim Fuller
Publisher : Pfeiffer
ISBN 13 : 9780787911201
Total Pages : 0 pages
Book Rating : 4.9/5 (112 download)
Download or read book From Training to Performance Improvement written by Jim Fuller and published by Pfeiffer. This book was released on 1999-05-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve measurable gains! Organizations are spending millions of dollars every year trainingemployees. Yet why are organizations sending their employees totraining? They often don't know. Training is a quick fix; many managers don't believe that it reallyworks. But even if it isn't the appropriate solution to a problem,many organizations automatically implement training for lack of amore reasoned, thoughtful alternative. Here's the approach you've waited for: performance improvement. JimFuller and Jeanne Farrington show you how to achieve measurablegains by implementing this cutting-edge technique at yourorganization. "A practical guide for identifying and eliminating the root causesof business problems. Business leaders and human resourceprofessionals responsible for turning around bottom-line resultswill find From Training to Performance Improvement well worth theread." -- Kathleen Dalton, Procter & Gamble "Clear, concise, and compelling. This book is a great asset forexecutives and management teams who are seeking ways to makechanges that will count." -- James J. Hill, manager of executive education, SunMicrosystems "A must for human resource development professionals and managersinterested in moving their organizations from training to abusiness-goal focused performance improvement system. Fuller andFarrington have 'been there.' They give the reader the benefit oftheir considerable experience on how to guide large and smallorganizations toward a human performance technology strategy.Unique, persuasive, and field-tested." -- Richard E. Clark, professor and director, doctoral program inhuman performance at work, University of Southern California You'll learn how to: * Explain and sell the notion of performance improvement toorganizations * Surmount obstacles that can prevent organizations from achievingtheir full potential * Demonstrate the results of your efforts . . . and muchmore! As director of learning at a Fortune 20 company, where he workedfor eighteen years, Jim Fuller helped to lead his corporation to aperformance breakthrough. In this hands-on resource, Fuller andseasoned consultant Jeanne Farrington show you how to make thistransition at your organization.
Author : Lynda Felder
Publisher : New Riders
ISBN 13 : 0321794435
Total Pages : 192 pages
Book Rating : 4.3/5 (217 download)
Download or read book Writing for the Web written by Lynda Felder and published by New Riders. This book was released on 2012 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.
Author : Nina Durfee
Publisher : Balboa Press
ISBN 13 : 1504397509
Total Pages : 99 pages
Book Rating : 4.5/5 (43 download)
Download or read book Say It Simply written by Nina Durfee and published by Balboa Press. This book was released on 2018-03-16 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Say It Simply outlines eight easy steps that shift reader response from lackluster to exhilarating, not only for your book but also for your blog, your website, your newsletters, your emails, and your marketing materials. Even if you dont think of yourself as a writer, Ninas formula magically guides you through clear, concise, and fearless expression of your stunning genius to hoist you head and shoulders above the crowd and to compel readers to eagerly engage with you.
Author : Margo Kinzer Courter
Publisher : Plural Publishing
ISBN 13 : 1597567019
Total Pages : 217 pages
Book Rating : 4.5/5 (975 download)
Download or read book Here's How Children Learn Speech and Language written by Margo Kinzer Courter and published by Plural Publishing. This book was released on 2011-07-25 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : DR. ROBERT L. VEON
Publisher : Author House
ISBN 13 : 1491854537
Total Pages : 139 pages
Book Rating : 4.4/5 (918 download)
Download or read book SEEING WITH THE HEART written by DR. ROBERT L. VEON and published by Author House. This book was released on 2014-03 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert L. Veon, author of Living on the Growing Edge, presents Seeing with the Heart. In these sermons, Veon, a master storyteller, brings characters in the New Testament to life, allowing them to tell their own stories, in their own words. Joseph, Matthew and Mary Magdalene, to name but a few, invite you to follow them back to the time of Jesus. Their ancient stories are told with intimacy and resonance, making them approachable to the modern reader. With wisdom and grace, whether from the pulpit or the page, Veon inspires all of us to "see with the heart."
Author : Ray Anthony
Publisher : John Wiley & Sons
ISBN 13 : 1118856619
Total Pages : 384 pages
Book Rating : 4.1/5 (188 download)
Download or read book Innovative Presentations For Dummies written by Ray Anthony and published by John Wiley & Sons. This book was released on 2014-05-30 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be the speaker they follow with breakthrough innovative presentations Innovative Presentations For Dummies is a practical guide to engaging your audience with superior, creative, and ultra-compelling presentations. Using clear language and a concise style, this book goes way beyond PowerPoint to enable you to reimagine, reinvent, and remake your presentations. Learn how to stimulate, capture, and hold your audience in the palm of your hand with sound, sight, and touch, and get up to speed on the latest presentation design methods that make you a speaker who gets audiences committed and acting upon your requests. This resource delves into desktop publishing skills, online presentations, analyzing your audience, and delivers fresh, new tips, tricks, and techniques that help you present with confidence and raw power. Focused and innovative presentations are an essential part of doing business, and most importantly, getting business. Competition, technology, and the ever-tightening economy have made out-presenting your competitors more important than ever. Globally, an estimated 350 PowerPoint presentations are given every second. When it's your turn, you need to go high above and far beyond to stand out from the pack, and Innovative Presentations For Dummies provides a winning game plan. The book includes extensive advice on the visual aspect of presentations and, more importantly, it teaches you how to analyze your audience and speak directly to them. A personalized approach combined with stunning visuals and full sensory engagement makes for a winning presentation. Learn how to be an innovative, not just "effective" presenter in any situation Understand how to read and cater to specific audiences Create captivating visual materials using technology and props Creative customize presentations to best communicate with audiences More and more employees are being called upon to make presentations, with or without prior training. With step-by-step instruction, vivid examples and ideas and a 360-degree approach to presentations, Innovative Presentations For Dummies will help to drastically improve your presentation outcomes as never before.
