Writing for the Web

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Publisher : New Riders
ISBN 13 : 0321794435
Total Pages : 192 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis Writing for the Web by : Lynda Felder

Download or read book Writing for the Web written by Lynda Felder and published by New Riders. This book was released on 2012 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.

Content Rich

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Publisher : Greenleaf Book Group
ISBN 13 : 0979762901
Total Pages : 298 pages
Book Rating : 4.9/5 (797 download)

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Book Synopsis Content Rich by : Jon Wuebben

Download or read book Content Rich written by Jon Wuebben and published by Greenleaf Book Group. This book was released on 2008 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete SEO Copywriting Guide to Search Engine Rankings and Sales Conversion.

Web Writing

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Publisher : University of Michigan Press
ISBN 13 : 0472900129
Total Pages : 275 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Web Writing by : Jack Dougherty

Download or read book Web Writing written by Jack Dougherty and published by University of Michigan Press. This book was released on 2015-04-21 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching writing across the curriculum with online tools

Writing for the Web

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Author :
Publisher : Routledge
ISBN 13 : 1136925899
Total Pages : 333 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Writing for the Web by : J.D. Applen

Download or read book Writing for the Web written by J.D. Applen and published by Routledge. This book was released on 2013-09-05 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences. Key features of the book include: Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work. Flow charts that describe how Web site architecture and navigation works. Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable. Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP). Hands-on projects for students to engage in that allow them to connect the various components in the text. A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applen Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization’s texts.

Nicely Said

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Publisher : Pearson Education
ISBN 13 : 0321988191
Total Pages : 193 pages
Book Rating : 4.3/5 (219 download)

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Book Synopsis Nicely Said by : Nicole Fenton

Download or read book Nicely Said written by Nicole Fenton and published by Pearson Education. This book was released on 2014 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to writing clear Web content that addresses readers' needs and supports business goals, including adapting tone for situation, making a simple style guide, and writing marketing copy, interface flows, blog posts, legal policies, and emails.

Writing for Multimedia and the Web

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Publisher : CRC Press
ISBN 13 : 113613445X
Total Pages : 612 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Writing for Multimedia and the Web by : Timothy Garrand

Download or read book Writing for Multimedia and the Web written by Timothy Garrand and published by CRC Press. This book was released on 2020-10-14 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters: *Writing a corporate web site: T. Rowe Price *Creating blogs and podcasts *Web writing tips from usability experts *Optimizing text for web search engines *Defining the user with use cases and user scenarios *Dealing with web editors *Software for organizing and writing interactive media content *Script formats for all types of multimedia and web projects *Writing careers

Hot Text

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Publisher : New Riders
ISBN 13 : 9780735711518
Total Pages : 526 pages
Book Rating : 4.7/5 (115 download)

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Book Synopsis Hot Text by : Jonathan Price

Download or read book Hot Text written by Jonathan Price and published by New Riders. This book was released on 2002 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.

Letting Go of the Words

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Publisher : Elsevier
ISBN 13 : 0123859301
Total Pages : 370 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Letting Go of the Words by : Janice Redish

Download or read book Letting Go of the Words written by Janice Redish and published by Elsevier. This book was released on 2012-08-14 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--

Writing for the Web

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Author :
Publisher : Writing
ISBN 13 : 9781770402492
Total Pages : 0 pages
Book Rating : 4.4/5 (24 download)

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Book Synopsis Writing for the Web by : Crawford Kilian

Download or read book Writing for the Web written by Crawford Kilian and published by Writing. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for the Web offers sound principles of writing persuasive copy and using the latest techniques to create an online portfolio, develop a website or blog, and present strong, lively content people will want to read. The book is a definitive guide to online writing for desktop, laptop and mobile formats.

The Most Wanted

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Publisher : Penguin
ISBN 13 : 1101209178
Total Pages : 324 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis The Most Wanted by : Jacquelyn Mitchard

Download or read book The Most Wanted written by Jacquelyn Mitchard and published by Penguin. This book was released on 1999-06-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arley Mowbray is young, smart, and lonely. Very lonely. And then she strikes up a correspondence with a prison inmate—and, under the spell of his poetic, seductive letters, falls helplessly, stubbornly in love. Annie Singer is a tough, dedicated Texas lawyer hired to help Arley unite with her beloved. She does so, but against her own better judgment—and soon she’s caught up in this disturbing and dangerous romance, and in her feelings for Arley, who’s become the daughter she never had. When Dillon LeGrande comes after the girl he loves, Arley finds herself both aching for his touch and fearing for her life. And Annie begins to question her own choices—and to wonder what price she would pay for passion.

Because Internet

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Publisher : Penguin
ISBN 13 : 0735210942
Total Pages : 337 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Because Internet by : Gretchen McCulloch

Download or read book Because Internet written by Gretchen McCulloch and published by Penguin. This book was released on 2020-07-21 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN INSTANT NEW YORK TIMES BESTSELLER!! Named a Best Book of 2019 by TIME, Amazon, and The Washington Post A Wired Must-Read Book of Summer “Gretchen McCulloch is the internet’s favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix.” —Jonny Sun, author of everyone's a aliebn when ur a aliebn too Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.

Developing Online Content

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Developing Online Content by : Irene Hammerich

Download or read book Developing Online Content written by Irene Hammerich and published by John Wiley & Sons. This book was released on 2002 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-in-one resource on writing, organizing, and delivering Web content After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting. Companion Web site includes resource listings and updates.

Writing for the Web: Teach Yourself

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Author :
Publisher : Teach Yourself
ISBN 13 : 1444181319
Total Pages : 193 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Writing for the Web: Teach Yourself by : Robert Ashton

Download or read book Writing for the Web: Teach Yourself written by Robert Ashton and published by Teach Yourself. This book was released on 2013-03-29 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like it or not, the internet has become integral to every aspect of our lives, with smart phones, tablet computers and wifi enabling us to communicate easily and instantly. Whether you're a rising star in the corporate world or a silver surfer, to make an impact online you have to be able to write clearly, convincingly and in a way that emphasises your character too. Best-selling business author Robert Ashton and internet native Jess Juby will help you communicate more objectively and effectively online, both at work and at home.

Scriptwriting for Web Series

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Author :
Publisher : Routledge
ISBN 13 : 1351237837
Total Pages : 211 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Scriptwriting for Web Series by : Marie Drennan

Download or read book Scriptwriting for Web Series written by Marie Drennan and published by Routledge. This book was released on 2018-05-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scriptwriting for Web Series: Writing for the Digital Age offers aspiring writers a comprehensive how-to guide to scriptwriting for web series in the digital age. Containing in-depth advice on writing both short- and long-form webisodes as part of a series, as well as standalone pieces, it goes beyond the screenwriting process to discuss production, promotion and copyright in order to offer a well-rounded guide to creating and distributing a successful web series. Written in a friendly, readable and jargon-free style by an experienced scriptwriting professor and two award-winning web series creators, it offers invaluable professional insights, as well as examples from successful series, sample scripts and interviews with key series creators, writers and industry professionals.

Killer Web Content

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Author :
Publisher : A&C Black
ISBN 13 : 1408156768
Total Pages : 225 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis Killer Web Content by : Gerry McGovern

Download or read book Killer Web Content written by Gerry McGovern and published by A&C Black. This book was released on 2011-07-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.

RESTful Web Services

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596554605
Total Pages : 448 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis RESTful Web Services by : Leonard Richardson

Download or read book RESTful Web Services written by Leonard Richardson and published by "O'Reilly Media, Inc.". This book was released on 2008-12-17 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Every developer working with the Web needs to read this book." -- David Heinemeier Hansson, creator of the Rails framework "RESTful Web Services finally provides a practical roadmap for constructing services that embrace the Web, instead of trying to route around it." -- Adam Trachtenberg, PHP author and EBay Web Services Evangelist You've built web sites that can be used by humans. But can you also build web sites that are usable by machines? That's where the future lies, and that's what RESTful Web Services shows you how to do. The World Wide Web is the most popular distributed application in history, and Web services and mashups have turned it into a powerful distributed computing platform. But today's web service technologies have lost sight of the simplicity that made the Web successful. They don't work like the Web, and they're missing out on its advantages. This book puts the "Web" back into web services. It shows how you can connect to the programmable web with the technologies you already use every day. The key is REST, the architectural style that drives the Web. This book: Emphasizes the power of basic Web technologies -- the HTTP application protocol, the URI naming standard, and the XML markup language Introduces the Resource-Oriented Architecture (ROA), a common-sense set of rules for designing RESTful web services Shows how a RESTful design is simpler, more versatile, and more scalable than a design based on Remote Procedure Calls (RPC) Includes real-world examples of RESTful web services, like Amazon's Simple Storage Service and the Atom Publishing Protocol Discusses web service clients for popular programming languages Shows how to implement RESTful services in three popular frameworks -- Ruby on Rails, Restlet (for Java), and Django (for Python) Focuses on practical issues: how to design and implement RESTful web services and clients This is the first book that applies the REST design philosophy to real web services. It sets down the best practices you need to make your design a success, and the techniques you need to turn your design into working code. You can harness the power of the Web for programmable applications: you just have to work with the Web instead of against it. This book shows you how.

Why I Write

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Author :
Publisher : Renard Press Ltd
ISBN 13 : 1913724263
Total Pages : 15 pages
Book Rating : 4.9/5 (137 download)

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Book Synopsis Why I Write by : George Orwell

Download or read book Why I Write written by George Orwell and published by Renard Press Ltd. This book was released on 2021-01-01 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times