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Author : Wilson Edmund (Auteur, Critique littéraire)
Publisher :
ISBN 13 :
Total Pages : 534 pages
Book Rating : 4.:/5 (637 download)
Download or read book Classics and Commercials written by Wilson Edmund (Auteur, Critique littéraire) and published by . This book was released on 1947 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edmund Wilson
Publisher : Farrar Straus Giroux
ISBN 13 : 9780374506209
Total Pages : 534 pages
Book Rating : 4.5/5 (62 download)
Download or read book Classics and Commercials written by Edmund Wilson and published by Farrar Straus Giroux. This book was released on 1950-01-01 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edmund Wilson
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (551 download)
Download or read book Classics and Commercials written by Edmund Wilson and published by . This book was released on 1952 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edmund Wilson
Publisher : Farrar, Straus and Giroux
ISBN 13 : 0374600260
Total Pages : 534 pages
Book Rating : 4.3/5 (746 download)
Download or read book Classics and Commercials written by Edmund Wilson and published by Farrar, Straus and Giroux. This book was released on 2019-11-12 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patrick Murray
Publisher : Routledge
ISBN 13 : 1317973194
Total Pages : 501 pages
Book Rating : 4.3/5 (179 download)
Download or read book Reflections on Commercial Life written by Patrick Murray and published by Routledge. This book was released on 2014-06-11 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflections on Commercial Life, an anthology of writings, from the ancient Greeks to contemporary thinkers, provides students, scholars, and general readers an opportunity to develop a more self-conscious and critical relationship to commercial life. Selections are drawn from seminal works of high intellectual and literary quality. Through an inquiry into history, nature, and outcomes, this volume offers the opportunity to explore, as never before, alternatives to modern commercial life.
Author : Luke Sullivan
Publisher : John Wiley & Sons
ISBN 13 : 1119164028
Total Pages : 451 pages
Book Rating : 4.1/5 (191 download)
Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Author : Dwight Garner
Publisher : Ecco
ISBN 13 : 9780061572210
Total Pages : 288 pages
Book Rating : 4.5/5 (722 download)
Download or read book Read Me written by Dwight Garner and published by Ecco. This book was released on 2010-01-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edmund Wilson
Publisher :
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4.:/5 (35 download)
Download or read book The Triple Thinkers written by Edmund Wilson and published by . This book was released on 1938 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicolai Graakjaer
Publisher : Routledge
ISBN 13 : 1317671899
Total Pages : 179 pages
Book Rating : 4.3/5 (176 download)
Download or read book Analyzing Music in Advertising written by Nicolai Graakjaer and published by Routledge. This book was released on 2014-11-27 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Author : Dwight Garner
Publisher : Harper Collins
ISBN 13 : 0061572195
Total Pages : 294 pages
Book Rating : 4.0/5 (615 download)
Download or read book Read Me written by Dwight Garner and published by Harper Collins. This book was released on 2009-11-03 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This witty and heavily illustrated volume features more than 300 vintage book advertisements—startling and strange, beautiful and funny—that together reveal a kind of secret history of American literature over the last century. New York Times book critic Dwight Garner brings together original ads for some of the most acclaimed and best-selling books of the twentieth century, including The Great Gatsby, Ulysses, On the Road, Invisible Man, Lolita, Silent Spring, The Joy of Sex, Fear and Loathing on the Campaign Trail '72, White Noise, and dozens of other classics. These ads show us famous books when they were simply new volumes jostling for attention on bookstore shelves, not yet icons of our literary culture. And the ads capture many beloved authors—Toni Morrison, Cormac McCarthy, Susan Sontag, and Kurt Vonnegut among a great many others—at moments before their careers were assured, before their personas had hardened into those of "famous writers." In his introduction, Garner explains the changing styles of book advertising; explores the cross-pollination between literature and the world of advertising, in which many writers—including Don DeLillo, Salman Rushdie, and James Patterson—worked before publishing their first books; and makes a convincing case that these vintage ads are important and lasting literary documents. Read Me is a fascinating and unusual romp through literary history, and an ideal gift for any reader.
Author : Sun Tzu
Publisher : Simon and Schuster
ISBN 13 : 1626868204
Total Pages : 592 pages
Book Rating : 4.6/5 (268 download)
Download or read book The Art of War & Other Classics of Eastern Philosophy written by Sun Tzu and published by Simon and Schuster. This book was released on 2016-10-01 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: The words of the ancient Chinese sages are as timeless as they are wise. The words of ancient Chinese philosophers have influenced other thinkers across the world for more than 2,000 years, and continue to shape our ideas today. The Art of War & Other Classics of Eastern Philosophy includes translations of Sun Tzu's Art of War, Lao-Tzu's Tao Te Ching, the teachings of the master sage Confucius, and the writings of Mencius. From insights on warfare and diplomacy to advice on how to deal with one's neighbors and colleagues, this collection of classical Eastern philosophy will provide readers with countless nuggets of wisdom. IBPA Benjamin Franklin Gold Award Winner 2017!
Author : Philippe Perebinossoff
Publisher : Taylor & Francis
ISBN 13 : 0240806824
Total Pages : 345 pages
Book Rating : 4.2/5 (48 download)
Download or read book Programming for TV, Radio, and the Internet written by Philippe Perebinossoff and published by Taylor & Francis. This book was released on 2005 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Rosser Reeves
Publisher : Lulu.com
ISBN 13 : 1387028049
Total Pages : 123 pages
Book Rating : 4.3/5 (87 download)
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Author : Joe Gilliland
Publisher : iUniverse
ISBN 13 : 1491745843
Total Pages : 624 pages
Book Rating : 4.4/5 (917 download)
Download or read book A Teacher’S Tale written by Joe Gilliland and published by iUniverse. This book was released on 2015-03-05 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was never in author Joe Gilliland’s plan to become a teacher, certainly not a college teacher and most certainly not an English teacher. But that’s what happened, and he’s never looked back. In A Teacher’s Tale, he explains, how by neither planning for nor seeking a life of learning and teaching, lacking a syllabus or lesson plan, he discovered that a life in academe lay in his path—a path he’s followed for more than fifty years. A Teacher’s Tale begins in 1932 with Gilliland’s first experiences in schooling and concludes in the summer of 1955 just as he completes his apprenticeship and stands on the brink of becoming a qualified instructor in a small college in east Texas. This memoir presents a collection of stories about his experiences as a teacher and a college student. A story of schooling deeply immersed in the arts and humanities, A Teacher’s Tale shares Gilliland’s love of the university and how it compelled him to seek a life devoted to teaching, primarily in the community college arena. Through this narrative, he brings together a philosophy of higher education based on the importance of arts and humanities in today’s high- tech world.
Author : Lincoln Diamant
Publisher : Hastings House Book Publishers
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.F/5 ( download)
Download or read book Television's Classic Commercials written by Lincoln Diamant and published by Hastings House Book Publishers. This book was released on 1971 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1738 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Publishers' Trade List Annual written by and published by . This book was released on 1977 with total page 1738 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edmund Janes James
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.A/5 ( download)
Download or read book Commercial Education written by Edmund Janes James and published by . This book was released on 1904 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
