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Televisions Classic Commercials
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Book Synopsis How to Produce Effective TV Commercials by : Hooper White
Download or read book How to Produce Effective TV Commercials written by Hooper White and published by McGraw-Hill Companies. This book was released on 1994 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation
Book Synopsis The 100 Best TV Commercials-- and why They Worked by : Bernice Kanner
Download or read book The 100 Best TV Commercials-- and why They Worked written by Bernice Kanner and published by Crown. This book was released on 1999 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who cares about commercials? All of us, that's who. The television commercial has become a part of the American narrative, as important a signifier of our times as a great work of literature or a blockbuster motion picture. Indeed, we often care more about the commercials than we do about the programming itself (ask any Super Bowl aficionado). The ad is art . . . and some of the art is brilliant. The hundred commercials in this book are brilliant. They were selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry. Their choices represent the very best that the advertising world has to offer. Together, they portray a half century of human hopes, wishes, and dreams. Bernice Kanner, whose "On Madison Avenue" column in New York magazine was required reading for more than a decade, has taken each of these small masterpieces and analyzed what made them work, why they so successfully moved us, and how they broke through the clutter to become a part of the cultural landscape. From the Marlboro Man to the Energizer Bunny, The 100 Best TV Commercials provides a hundred important lessons in how we communicate and persuade today. It is vital reading for those who create our commercial culture . . . and those who live in it.
Book Synopsis The Television Commercial; How to Create and Produce Effective TV Advertising by : Harry Wayne McMahan
Download or read book The Television Commercial; How to Create and Produce Effective TV Advertising written by Harry Wayne McMahan and published by Hardpress Publishing. This book was released on 2012-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.
Book Synopsis The Television Commercial by : Harry Wayne McMahan
Download or read book The Television Commercial written by Harry Wayne McMahan and published by . This book was released on 1957 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Television Commercials by : Charles Anthony Wainwright
Download or read book Television Commercials written by Charles Anthony Wainwright and published by . This book was released on 1970 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Brought to You By by : Lawrence R. Samuel
Download or read book Brought to You By written by Lawrence R. Samuel and published by Univ of TX + ORM. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Download or read book Mighty Minutes written by Jim Hall and published by Random House Value Publishing. This book was released on 1984 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes index. A historical overview of TV's bestloved commercials over the past thirtyfive years.
Book Synopsis The TV Commercial by : Jon J. Conrad
Download or read book The TV Commercial written by Jon J. Conrad and published by . This book was released on 1983 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Television's Classic Commercials by : Lincoln Diamant
Download or read book Television's Classic Commercials written by Lincoln Diamant and published by Hastings House Book Publishers. This book was released on 1971 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising written by Edmond A. Bruneau and published by . This book was released on 1988 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spots written by Bruce D. Kurtz and published by . This book was released on 1977 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consuming Images by : Rhodes Gary D. Rhodes
Download or read book Consuming Images written by Rhodes Gary D. Rhodes and published by Edinburgh University Press. This book was released on 2020-01-07 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.
Book Synopsis Creating Effective TV Commercials by : Huntley Baldwin
Download or read book Creating Effective TV Commercials written by Huntley Baldwin and published by . This book was released on 1982 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Acting in Television Commercials for Fun and Profit by : Squire Fridell
Download or read book Acting in Television Commercials for Fun and Profit written by Squire Fridell and published by Three Rivers Press (CA). This book was released on 1986 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular television commercial actor Squire Fridell updates his classic guide of inside tips and advice for breaking into the commercial business and for continuing to get work. This revision includes completely new lists of agents, union offices, and publications along with Squire's essential guidelines for industry entries.
Book Synopsis Cutting Edge Commercials by : Jim Aitchison
Download or read book Cutting Edge Commercials written by Jim Aitchison and published by . This book was released on 2001 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success.
Book Synopsis 100 Best TV Commercials by : Bernice Kanner
Download or read book 100 Best TV Commercials written by Bernice Kanner and published by Three Rivers Press. This book was released on 1999-06-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Radio & Television Commercial by : Albert C. Book
Download or read book The Radio & Television Commercial written by Albert C. Book and published by NTC/Contemporary Publishing Company. This book was released on 1984 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product. Whether you are a beginning student or a seasoned veteran, you'll find fresh insights and tips for creating more effective commercials, including easy-to-use guidelines that show how to think about, how to develop, and how to write a solid creative strategy - and integrate it into your overall plan; creative checkpoints and principles for evaluating radio and TV writing; suggestions for picking the best format - from problem-solution, to slice-of-life, to demonstration and more - for selling your product; tips for choosing the specific medium - from a 15-second radio spot to a 30-minute infomercial; cost-effective guidelines that enable you to produce high-quality commercials on a limited budget; dozens of problem-solving exercises that help you challenge your skills and build a portfolio to showcase your creativity for prospective clients and employers; current examples of outstanding commercials; and practical guidelines for testing and evaluating finished commercials.
