Clara Peller

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Publisher : Xlibris Corporation
ISBN 13 : 1450017320
Total Pages : 99 pages
Book Rating : 4.4/5 (5 download)

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Book Synopsis Clara Peller by : Marlene Necheles

Download or read book Clara Peller written by Marlene Necheles and published by Xlibris Corporation. This book was released on 2010-01-08 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clara’s words “Where’s The Beef?” bring her to the attention of the American public. The media joins in. Newspaper reporters and TV commentators begin to seek out Clara for interviews. She begins a fast-paced career representing Wendy’s throughout the country. Although inexperienced, Clara proves to be capable and resourceful. Clara had roots in a Jewish shelter in Russia. Her parents, Judith and Wolf Swerdlove, had eight children. Wolf left Russia when he was being drafted for the second time. The family followed in waves, with the eldest children working hard to make immigration possible for the younger ones. The family was poor and uneducated, but managed to adjust to living in America. When she became famous and known to many, her family looked on in wonder and amazement. Marlene Necheles, her daughter, tells a story of appearances on the Today Show and Merv Griffen. There were visits at famous restaurants and radio interviews. Clara becomes the voice of the elderly who are often ignored or neglected. The American Cattle Association invites Clara to their convention in DC, and she almost gets to the White House. In countless other appearances, Clara captures the love of the American public.

Roctogenarians

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1668052520
Total Pages : 384 pages
Book Rating : 4.6/5 (68 download)

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Book Synopsis Roctogenarians by : Mo Rocca

Download or read book Roctogenarians written by Mo Rocca and published by Simon and Schuster. This book was released on 2024-06-11 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: From beloved CBS Sunday Morning correspondent Mo Rocca, author of New York Times bestseller Mobituaries, comes an inspiring collection of stories that celebrates the triumphs of people who made their biggest marks late in life. Eighty has been the new sixty for about twenty years now. In fact, there have always been late-in-life achievers, those who declined to go into decline just because they were eligible for social security. Journalist, humorist, and history buff Mo Rocca and coauthor Jonathan Greenberg introduce us to the people past and present who peaked when they could have been puttering—breaking out as writers, selling out concert halls, attempting to set land-speed records—and in the case of one ninety-year tortoise, becoming a first-time father. (Take that, Al Pacino!) In the vein of Mobituaries, Roctogenarians is a collection of entertaining and unexpected profiles of these unretired titans—some long gone (a cancer-stricken Henri Matisse, who began work on his celebrated cut-outs when he could no longer paint), some very much still living (Mel Brooks, yukking it up at close to one hundred). The amazing cast of characters also includes Mary Church Terrell, who at eighty-six helped lead sit-ins at segregated Washington, DC, lunch counters in the 1950s, and Carol Channing, who married the love of her life at eighty-two. Then there’s Peter Mark Roget, who began working on his thesaurus in his twenties and completed it at seventy-three (because sometimes finding the right word takes time.) With passion and wonder Rocca and Greenberg recount the stories of yesterday’s and today’s strongest finishers. Because with all due respect to the Golden Girls, some people will never be content sitting out on the lanai. (PS Actress Estelle Getty was sixty-two when she got her big break. And yes, she’s in the book.)

Cross-Stepping Your Way To Success

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Author :
Publisher : Next Chapter
ISBN 13 :
Total Pages : 57 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Cross-Stepping Your Way To Success by : Carolyn Bowen

Download or read book Cross-Stepping Your Way To Success written by Carolyn Bowen and published by Next Chapter. This book was released on 2021-12-23 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple Steps to Change Your Life! When surfers hit the waters, they use a technique called cross-stepping: moving their weight forward and backward to stay standing. Cross-stepping isn't just a good idea for surfers; you, too, can metaphorically use the same strategy of zigzagging motions to achieve success. In "Cross-Stepping Your Way to Success," career coach Carolyn Bowen shows you how to zigzag your way to success one step at a time. She examines grieving, life planning, owning your power, becoming health-conscious, learning to love again, and more. Discover how to maintain your balance on the choppy waters of life with Cross-Stepping Your Way to Success!

Type and Image

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 9780471284925
Total Pages : 220 pages
Book Rating : 4.2/5 (849 download)

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Book Synopsis Type and Image by : Philip B. Meggs

Download or read book Type and Image written by Philip B. Meggs and published by John Wiley & Sons. This book was released on 1992-03-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.

Library Marketing Basics

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538125811
Total Pages : 333 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Library Marketing Basics by : Mark Aaron Polger

Download or read book Library Marketing Basics written by Mark Aaron Polger and published by Rowman & Littlefield. This book was released on 2019-03-26 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.

The Big Book of Senior Moments

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Author :
Publisher : Skyhorse
ISBN 13 : 1634509412
Total Pages : 294 pages
Book Rating : 4.6/5 (345 download)

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Book Synopsis The Big Book of Senior Moments by : Bennett Melville

Download or read book The Big Book of Senior Moments written by Bennett Melville and published by Skyhorse. This book was released on 2015-10-20 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Old age isn’t for wimps, nor is it for those without a sense of humor. The Big Book of Senior Moments is chock full of those small blunders, momentary lapses, and misplaced keys that happen to all of us. Humor might not help you remember your cat’s name, but it will certainly make you feel less alone! Did you know that Albert Einstein once searched frantically for his misplaced train ticket because he couldn’t remember where he was going? Or that Marilyn Monroe forgot the same line through 52 takes during the filming of Some Like it Hot? Can you believe that Marlon Brando had to have his lines written on another actor’s forehead so he could get through a scene? If you have done something like this, don’t despair, for you are among other greats like Lincoln, Beethoven, Newton, Toscanini, and a whole assortment of presidents, poets, philosophers, popes, and Nobel Prize–winners. The Big Book of Senior Moments will be sure to bring a smile to friends and family alike. Don’t forget to pick up your copy today!

English Teaching Forum

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Author :
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis English Teaching Forum by :

Download or read book English Teaching Forum written by and published by . This book was released on 2002 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dr. Dean Ornish's Program for Reversing Heart Disease

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Author :
Publisher : Ivy Books
ISBN 13 : 0307763676
Total Pages : 674 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Dr. Dean Ornish's Program for Reversing Heart Disease by : Dean Ornish, M.D.

Download or read book Dr. Dean Ornish's Program for Reversing Heart Disease written by Dean Ornish, M.D. and published by Ivy Books. This book was released on 2010-09-22 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ornish Diet has been named the “#1 best diet for heart disease” by U.S. News & World Report for seven consecutive years! Dr. Dean Ornish is the first clinician to offer documented proof that heart disease can be halted, or even reversed, simply by changing your lifestyle. Based on his internationally acclaimed scientific study, which has now been ongoing for years, Dr. Ornish's program has yielded amazing results. Participants reduced or discontinued medications; they learned how to lower high blood pressure; their chest pain diminished or disappeared; they felt more energetic, happy, and calm; they lost weight while eating more; and blockages in coronary arteries were actually reduced. In his breakthrough book, Dr. Ornish presents this and other dramatic evidence and guides you, step-by-step, through the extraordinary Opening Your Heart program, which is winning landmark approval from America's health insurers. The program takes you beyond the purely physical side of health care to include the psychological, emotional and spiritual aspects so vital to healing. This book represents the best modern medicine has to offer. It can inspire you to open your heart to a longer, better, happier life.

The Age of Persuasion

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Author :
Publisher : Catapult
ISBN 13 : 1582437246
Total Pages : 353 pages
Book Rating : 4.5/5 (824 download)

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Book Synopsis The Age of Persuasion by : Terry O'Reilly

Download or read book The Age of Persuasion written by Terry O'Reilly and published by Catapult. This book was released on 2011-05-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.

The Advertising Age Encyclopedia of Advertising

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Author :
Publisher : Routledge
ISBN 13 : 1135949131
Total Pages : 4291 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Jet

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Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Book Synopsis Jet by :

Download or read book Jet written by and published by . This book was released on 1984-04-09 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The weekly source of African American political and entertainment news.

A Dictionary of Catch Phrases

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Publisher : Routledge
ISBN 13 : 1134929986
Total Pages : 1315 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis A Dictionary of Catch Phrases by : Eric Partridge

Download or read book A Dictionary of Catch Phrases written by Eric Partridge and published by Routledge. This book was released on 2003-09-02 with total page 1315 pages. Available in PDF, EPUB and Kindle. Book excerpt: A catch phrase is a well-known, frequently-used phrase or saying that has `caught on' or become popular over along period of time. It is often witty or philosophical and this Dictionary gathers together over 7,000 such phrases.

Selling Continuously

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Publisher : BenBella Books
ISBN 13 : 1937856550
Total Pages : 73 pages
Book Rating : 4.9/5 (378 download)

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Book Synopsis Selling Continuously by : David Goldsmith

Download or read book Selling Continuously written by David Goldsmith and published by BenBella Books. This book was released on 2012-10-23 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: You sell all day every day … to your board members, front-line staff, vendors, lenders, public, customers, colleagues, significant others, and more in order to realize the types of successes your organization depends on you to achieve. Yet, selling for the leader is much different than it is for the salesperson of goods and services, and that means you need to add a different set of skills and tools, such as those provided here, to gain buy-in and cooperation from others and to reach your desired outcomes.

Your, My, Our History

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Author :
Publisher : iUniverse
ISBN 13 : 1663200297
Total Pages : 682 pages
Book Rating : 4.6/5 (632 download)

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Book Synopsis Your, My, Our History by : Forest Leigh Littke

Download or read book Your, My, Our History written by Forest Leigh Littke and published by iUniverse. This book was released on 2020-10-28 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language has always been the way we communicate. Even God used it to communicate with Adam. In ancient China, words were carved into dried bones, strips of bamboo, and perhaps even animal skins until paper was developed. Forest Leigh Littke, who was an oral English teacher in mainland China from 2010 to 2018, recalls how he fell in love with and learned Chinese in this guide to learning the language based on phonetics. By using surnames from throughout history, he explains how phonetics work as well as how to match Chinese script characters with spoken words. With inspirational quotes and a fun workbook, this book will serve as a valuable resource for anyone who wants to learn more about the Chinese language.

Quantum Phaith

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Author :
Publisher : Lulu.com
ISBN 13 : 1257904515
Total Pages : 361 pages
Book Rating : 4.2/5 (579 download)

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Book Synopsis Quantum Phaith by : Jeffrey Strickland

Download or read book Quantum Phaith written by Jeffrey Strickland and published by Lulu.com. This book was released on 2011-09-13 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typically, scientist try to either prove or disprove Scripture, as it relates the Creation story, then write books about their findings. Quantum Phaith is not one of those books. Instead, the author accepts the Word of God, a priori. Quantum Phaith is a journey through elementary quantum mechanics, chaos theory, number theory, and more. This is also a journey through the author's faith and what he has discovered about science through it; his faith has been unshaken by science and mathematics. Quantum Phaith examines the Creation account, using the results to support what scientists have discovered about the universe. Their discoveries were already contained in the Bible! Quantum Phaith portrays God as perfect, His creation perfect in every regard. Imperfection was introduced by the Fall or Man. God is all-powerful, all-knowing, transcends time, space, and our understanding. God is order, and you will find that chaos contains unobservable order! Quantum Phaith will make you think. It may change your life.

Forum

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Author :
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Forum by :

Download or read book Forum written by and published by . This book was released on 2002 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Jedburgh Justice and Kentish Fire

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Author :
Publisher : Constable
ISBN 13 : 1472116224
Total Pages : 281 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Jedburgh Justice and Kentish Fire by : Paul Anthony Jones

Download or read book Jedburgh Justice and Kentish Fire written by Paul Anthony Jones and published by Constable. This book was released on 2014-10-16 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know that Jedburgh Justice is ‘executing someone first, then giving them a trial’? Or that Kentish Fire is ‘applauding sarcastically to silence your opponents’? From the author of Haggard Hawks and Paltry Poltroons, this is a fascinating collection of curious phrases and expressions from the English language, together with the stories of their etymology and anecdotes about their use in history. Where Haggard Hawks focused on lists of ten words of a particular kind, this collection instead focuses on lists phrases and expressions, also arranged by their quirky and specific origins. The contents will include: 10 PHRASES DERIVED FROM PLACES IN BRITAIN (Jedburgh justice, Kentish fire, Scarborough warning...) 10 PHRASES DERIVED FROM PLACES IN LONDON (A draught on the pump at Aldgate, Kent Street ejectment...) 10 PHRASES DERIVED FROM PLACES IN AMERICA (Hollywood yes, Michigan bankroll, Chicago Overcoat...) 10 LATIN PHRASES USED IN ENGLISH (Quid pro quo, nunc est bibendum...) 10 FRENCH PHRASES USED IN ENGLISH (La vie en rose, C’est la guerre, Revenons à nos moutons...) 10 SHAKESPEAREAN EXPRESSIONS (Gild the lily, Salad days, All that glitters is not gold...) 10 LITERARY EXPRESSIONS (A thing of beauty is a joy forever, Abandon hope all ye who enter here...) 10 PHRASES FROM COMICS & CARTOONS (Keep up with the Joneses, Mutt and Jeff...) 10 PHRASES FROM SONGS (Miss Otis regrets, The birds and the bees, Potato po-tah-to...) 10 WAYS OF SAYING ‘WOW’ (Great Scott, My stars, Mamma mia...)