Type And Image

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Type and Image

Author : Philip B. Meggs
Publisher : John Wiley & Sons
ISBN 13 : 9780471284925
Total Pages : 220 pages
Book Rating : 4.2/5 (849 download)

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Book Synopsis Type and Image by : Philip B. Meggs

Download or read book Type and Image written by Philip B. Meggs and published by John Wiley & Sons. This book was released on 1992-03-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.

Type, Image, Message: A Graphic Design Layout Workshop

Author : Nancy Skolos
Publisher : Rockport Publishers
ISBN 13 : 1616735910
Total Pages : 192 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis Type, Image, Message: A Graphic Design Layout Workshop by : Nancy Skolos

Download or read book Type, Image, Message: A Graphic Design Layout Workshop written by Nancy Skolos and published by Rockport Publishers. This book was released on 2006-06-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks. This book changes all it. It gives designers the practical know-how to combine type and image for dynamic effect as well as to use them in contrast to create tension and meaning in design. Creating strong layouts is the most important as well as the most challenging of any project. This book inspires through excellence by exhibiting great design work then deconstructing the processes in simple visual terms. Type, Image, Message: Merging Pictures and Ideas looks at this respected art form while providing practical information that can be used by any designer wishing to hone the skills needed to merge type with images in an inspired manner.

Graphic Design and Architecture, A 20th Century History

Author : Richard Poulin
Publisher :
ISBN 13 : 1592537790
Total Pages : 274 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis Graphic Design and Architecture, A 20th Century History by : Richard Poulin

Download or read book Graphic Design and Architecture, A 20th Century History written by Richard Poulin and published by . This book was released on 2012-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer’s bookshelf.

Mastering Type

Author : Denise Bosler
Publisher : Simon and Schuster
ISBN 13 : 1440313717
Total Pages : 986 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Mastering Type by : Denise Bosler

Download or read book Mastering Type written by Denise Bosler and published by Simon and Schuster. This book was released on 2012-05-16 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Design, Down to the Letter Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication—in whatever form it takes. By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.

Type Design

Author : Teal Triggs
Publisher : Harper Collins
ISBN 13 : 0060567597
Total Pages : 228 pages
Book Rating : 4.0/5 (65 download)

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Book Synopsis Type Design by : Teal Triggs

Download or read book Type Design written by Teal Triggs and published by Harper Collins. This book was released on 2003-10-21 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From inception to commercial application, and with lavishly illustrated examples, this book explores the idea of type design by experimentation and how this produces innovations in typography. Treating them as two distinct disciplines, the book first deals with the design of typefaces, and secondly with the use of type in layouts. This is an essential book for professionals, students, academics and anyone who is interested in typography, graphic design, visual culture and design history."--BOOK JACKET.

The Image of the City

Author : Kevin Lynch
Publisher : MIT Press
ISBN 13 : 9780262620017
Total Pages : 212 pages
Book Rating : 4.6/5 (2 download)

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Book Synopsis The Image of the City by : Kevin Lynch

Download or read book The Image of the City written by Kevin Lynch and published by MIT Press. This book was released on 1964-06-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic work on the evaluation of city form. What does the city's form actually mean to the people who live there? What can the city planner do to make the city's image more vivid and memorable to the city dweller? To answer these questions, Mr. Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion—imageability—and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.

Poster Design

Author : Tom Eckersley
Publisher : Penguin Putnam
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Poster Design by : Tom Eckersley

Download or read book Poster Design written by Tom Eckersley and published by Penguin Putnam. This book was released on 1954 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Designing Type

Author : Karen Cheng
Publisher : Yale University Press
ISBN 13 : 0300249926
Total Pages : 249 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Designing Type by : Karen Cheng

Download or read book Designing Type written by Karen Cheng and published by Yale University Press. This book was released on 2020-10-20 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

Playing with Type

Author : Lara McCormick
Publisher : Rockport Publishers
ISBN 13 : 1610587928
Total Pages : 192 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis Playing with Type by : Lara McCormick

Download or read book Playing with Type written by Lara McCormick and published by Rockport Publishers. This book was released on 2013-02-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “toolkit” of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer’s confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.

Type Form & Function

Author : Jason Tselentis
Publisher : Rockport Publishers
ISBN 13 : 1610580303
Total Pages : 209 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis Type Form & Function by : Jason Tselentis

Download or read book Type Form & Function written by Jason Tselentis and published by Rockport Publishers. This book was released on 2011-03-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Type, Form, and Function is a useful, comprehensive typography resource that both students and professional designers should have in their library. It looks at the influences of modern typography and symbols going back through time and examines certain type treatments and movements in design and logo types. It focuses on how type works and emphasizes typographic fundamentals, while touching on logo/logotype design and page layout (print and interactive). This book promises to guide designers through the visual typographic clutter to make their designed messages more meaningful.

Type & Image

Author : Philip B. Meggs
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.:/5 (793 download)

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Book Synopsis Type & Image by : Philip B. Meggs

Download or read book Type & Image written by Philip B. Meggs and published by . This book was released on 1989 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Type Player 2

Author : Shaoqiang Wang
Publisher :
ISBN 13 : 9781584234333
Total Pages : 0 pages
Book Rating : 4.2/5 (343 download)

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Book Synopsis Type Player 2 by : Shaoqiang Wang

Download or read book Type Player 2 written by Shaoqiang Wang and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title takes a fresh look at extraordinary examples of typographic design being created today in areas ranging from editorial, illustration and fashion design to installations and handcrafted sculptural forms utilizing unexpected materials including yarn and hair.

Grid Systems

Author : Kimberly Elam
Publisher : Chronicle Books
ISBN 13 : 1616893478
Total Pages : 122 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Grid Systems by : Kimberly Elam

Download or read book Grid Systems written by Kimberly Elam and published by Chronicle Books. This book was released on 2014-04-15 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.

Image Science

Author : J. C. Dainty
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Image Science by : J. C. Dainty

Download or read book Image Science written by J. C. Dainty and published by . This book was released on 1974 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The 3D Type Book

Author : Agathe Jacquillat
Publisher : Laurence King Publishing
ISBN 13 : 9781856697132
Total Pages : 0 pages
Book Rating : 4.6/5 (971 download)

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Book Synopsis The 3D Type Book by : Agathe Jacquillat

Download or read book The 3D Type Book written by Agathe Jacquillat and published by Laurence King Publishing. This book was released on 2011-04-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the most comprehensive showcase of three-dimensional letterforms ever written, featuring over 1,300 images of more than 300 projects by more than 160 emerging talents and established individuals and studios including Sagmeister Inc, Vaughan Oliver, Milton Glaser, Alvin Lustig, Louis Danziger, Roger Excoffon, Paul Elliman, Marian Bantjes, Geoff Kaplan, Clotilde Olyff, Italo Lupi, Marion Bataille, Antoine+Manuel, Frost*Design, Mervyn Kurlansky, Non-Format, Oded Ezer, Rowland Scherman, Post Typography, Rinzen, Underwares Type Workshop, J. Kyle Daevel, Ji Lee, Pleaseletmedesign and Strange Attractors Design.As well as pioneering milestones from as far back as the 1940s, this book focuses on recent and brand new typographic projects. 3D type specialist Andrew Byrom explains the context and motivation behind these innovative works in an insightful foreword.

字体图形

Author : Barbara Brownie
Publisher :
ISBN 13 : 9787561160022
Total Pages : 224 pages
Book Rating : 4.1/5 (6 download)

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Book Synopsis 字体图形 by : Barbara Brownie

Download or read book 字体图形 written by Barbara Brownie and published by . This book was released on 2012-09 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alphabetic characters are now not only considered in terms of their potential to display linguistic information, but also their potential to act as artists' marks. This text presents a collection of contemporary works which challenge the divide between type and image.

Theory of Type Design

Author : Gerard Unger
Publisher : Nai010 Publishers
ISBN 13 : 9789462084407
Total Pages : 240 pages
Book Rating : 4.0/5 (844 download)

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Book Synopsis Theory of Type Design by : Gerard Unger

Download or read book Theory of Type Design written by Gerard Unger and published by Nai010 Publishers. This book was released on 2018-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Theory of Type Design by internationally renowned type designer Gerard Unger is the first comprehensive theory of typeface design. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the influence of language to today’s digital developments, from how our eyes and brain process letterforms to their power of expression. This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume’s extensive glossary. The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world." --Publisher description.