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Childrens Influence Upon Family Purchase Decision Making
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Book Synopsis Influence of Children on Family Purchase Decisions by : Rizwan Raheem Ahmed
Download or read book Influence of Children on Family Purchase Decisions written by Rizwan Raheem Ahmed and published by GRIN Verlag. This book was released on 2015-09-29 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Shaheed Zulfikar Ali Bhutto Institute of Science & Technology, course: Master of Business Administration, language: English, abstract: In the recent years the influence level of children have shown dramatic changes and major variations depending upon factors and different norms and values. Family purchase decision are being influenced by children by a greater extent. Hence, all these developments and changes have resulted in creating the need to gauge and identify certain variables which impact children to influence their family in purchase decision making. Moreover, this would also highlight the overall importance and role of children within the family. Therefore the aim of this study was to test certain factors which creates impact on children to influence their parents. This was supported by conducting of quantitative (questionnaires) and qualitative survey (unstructured interviews). In order to achieve the research objectives around 230 respondents through quantitative and 5 through qualitative approach were analyzed. This research will be beneficial for the store owners & marketers/researchers to identify and create effectives strategies which would impact the children to influence their parents in the purchase decisions. However this research is limited to Karachi only as a result of budget and time constraints, therefore for further study this research can also be based on a wider scope i.e., outside Karachi including maximum variables that can affect the children to influence in the family purchase decision. This would allow to further analyze and get more insights over the topic.
Book Synopsis The Dynamics of Family Purchase Decision and Children's Influence Within the Family Purchase Decision for Recreational Service by : Hyun Jae Lee
Download or read book The Dynamics of Family Purchase Decision and Children's Influence Within the Family Purchase Decision for Recreational Service written by Hyun Jae Lee and published by . This book was released on 2006 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study was developed to identify the dynamics of family decision-making processes when purchasing a youth sport camps. Family decision-making has been an interesting subject in consumer behavior for many years but youth sport programs have not been widely studied. To examine the family decision process, both parents and children were asked to complete a web-based questionnaire in which they reported their perceptions of the relative influence of mother, father and child at each decision stage. Family members' influence in the purchase decision was analyzed using a three-phase decision stage model; problem initiation stage, information search stage, and final purchase decision. Both parents and children perceived parents to have the most influence at each stage. Parents perceived that between the husband and wife, decisions were mostly made jointly. Children had the most influence at the problem initiation stage which was consistent with previous literature regarding recreation and leisure service. As children's age increased, so did their relative influence over the purchase decision. The dominance of parents at the overall decision-making process and children's involvement at the beginning of the decision process indicates that youth sport program marketers should develop dual channel marketing strategies to effectively and efficiently reach decision makers at each stage of the process.
Book Synopsis Children's Influence Upon Family Purchase Decision Making by : Flemming Hansen
Download or read book Children's Influence Upon Family Purchase Decision Making written by Flemming Hansen and published by . This book was released on 2005 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Models of Buyer Behavior, Chapter 2 by : Jagdish Sheth
Download or read book Models of Buyer Behavior, Chapter 2 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Family Decision Making by : John H. Scanzoni
Download or read book Family Decision Making written by John H. Scanzoni and published by . This book was released on 1980 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Resource Theory written by Uriel G. Foa and published by Emerald Group Publishing. This book was released on 1993 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume serves as an update on current developments in Resource Theory and presents a representative sample of contemporary research conducted within this theoretical perspective. Resource Thoery presents empirical evidence supporting the cross-cultural validity of this framework. Attention is focused on a broad range of social-psychological phenomena that have been fruitfully explored using this theoretical approach. Key Features * Social Exchange Theory * Cross-cultural Theory * Social Relationships
Book Synopsis Children's Influence in Family Decision Making by : Karin M. Ekström
Download or read book Children's Influence in Family Decision Making written by Karin M. Ekström and published by . This book was released on 1995 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Children as Consumers by : Adrian Furnham
Download or read book Children as Consumers written by Adrian Furnham and published by Routledge. This book was released on 2008-01-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Book Synopsis Children- the Real Decision Makers by : Nikheel Kedia
Download or read book Children- the Real Decision Makers written by Nikheel Kedia and published by LAP Lambert Academic Publishing. This book was released on 2013 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates that besides being customers in their own right, children's influence on family purchasing is steadily increasing. They have a direct as well as an indirect influence on the purchase of consumer durables in a household. The research probes into the factors influencing the behavior and decisions of children. While parents, family dynamics and external exposure influence children, the impact of media was found to be significant. Demographic factors such as age and gender also reflect and determine the influence of children on parental decisions. A sound understanding of children's influence on household purchase, and children-focused marketing campaigns would help in corralling young consumers and set a course for predictable future sales growth.
Download or read book kidfluence written by Anne Sutherland and published by McGraw Hill Professional. This book was released on 2003-08-22 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Book Synopsis Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments by : Granata, Giuseppe
Download or read book Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments written by Granata, Giuseppe and published by IGI Global. This book was released on 2019-05-30 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
Book Synopsis Adolescents Influence In Family Purchase Decision Making by : Jaya Prakash Rath
Download or read book Adolescents Influence In Family Purchase Decision Making written by Jaya Prakash Rath and published by LAP Lambert Academic Publishing. This book was released on 2014-01 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary purpose of studying consumer behavior is to understand why and how consumers make their purchase decisions. In all marketing decision making, it is relevant and important for any business to understand the consumer and his buying behavior. It is also important for any business to understand the consumer and his buying behavior. It is also important to understand how buying decisions are taken, as marketing starts with the analysis of consumer behavior. To gain a better understanding of the complex buying behavior, the marketers need to take the cues from the various disciplines, such as economics, psychological factors. The consumer behavior models describe to decision making or choice processes of consumer knowledge and how individuals and family units make consumption decision.
Download or read book BrandChild written by Martin Lindstrom and published by Kogan Page Publishers. This book was released on 2004-10-03 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.
Author :National Academies of Sciences, Engineering, and Medicine Publisher :National Academies Press ISBN 13 :0309388570 Total Pages :525 pages Book Rating :4.3/5 (93 download)
Book Synopsis Parenting Matters by : National Academies of Sciences, Engineering, and Medicine
Download or read book Parenting Matters written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-11-21 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decades of research have demonstrated that the parent-child dyad and the environment of the familyâ€"which includes all primary caregiversâ€"are at the foundation of children's well- being and healthy development. From birth, children are learning and rely on parents and the other caregivers in their lives to protect and care for them. The impact of parents may never be greater than during the earliest years of life, when a child's brain is rapidly developing and when nearly all of her or his experiences are created and shaped by parents and the family environment. Parents help children build and refine their knowledge and skills, charting a trajectory for their health and well-being during childhood and beyond. The experience of parenting also impacts parents themselves. For instance, parenting can enrich and give focus to parents' lives; generate stress or calm; and create any number of emotions, including feelings of happiness, sadness, fulfillment, and anger. Parenting of young children today takes place in the context of significant ongoing developments. These include: a rapidly growing body of science on early childhood, increases in funding for programs and services for families, changing demographics of the U.S. population, and greater diversity of family structure. Additionally, parenting is increasingly being shaped by technology and increased access to information about parenting. Parenting Matters identifies parenting knowledge, attitudes, and practices associated with positive developmental outcomes in children ages 0-8; universal/preventive and targeted strategies used in a variety of settings that have been effective with parents of young children and that support the identified knowledge, attitudes, and practices; and barriers to and facilitators for parents' use of practices that lead to healthy child outcomes as well as their participation in effective programs and services. This report makes recommendations directed at an array of stakeholders, for promoting the wide-scale adoption of effective programs and services for parents and on areas that warrant further research to inform policy and practice. It is meant to serve as a roadmap for the future of parenting policy, research, and practice in the United States.
Book Synopsis Crayons to Consumerism: The Role of Children in Purchasing by : Dr Sindura Bhargav
Download or read book Crayons to Consumerism: The Role of Children in Purchasing written by Dr Sindura Bhargav and published by Blue Rose Publishers. This book was released on 2024-08-16 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and how they influence the buying decisions in the family.
Book Synopsis Family Roles and Social Influences on Buying Decision Making by : Nafees
Download or read book Family Roles and Social Influences on Buying Decision Making written by Nafees and published by . This book was released on 2022-11-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTRODUCTION This study examines the family roles and social influence on purchase decision of household utility and lifestyle products. Family and family consumer behavior are, no doubt, complex areas compared to individual decision making. It may be that the reciprocal relationships among members of the family are far too complex to unravel into meaninglxil constructs. However, this does not mean that family behavior should forever remain out of the grasp of researchers. The biggest block to understanding families is a mindset that attempts to understand it from a perspective that has been developed for understanding individual behavior. The first step to overcoming the complexity of family decision making is to give up the individual and become concerned with only the family as the unit of analysis. Family has been anything but static. It has been witness to radical changes over the years and continues to surprise scholars in the discipline. It is a fertile domain offering researchers a continuous source of research. This study examines the family role and social influence in purchase decisions of household products.
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
