BrandChild

Download BrandChild PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749447117
Total Pages : 370 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!


Book Synopsis BrandChild by : Martin Lindstrom

Download or read book BrandChild written by Martin Lindstrom and published by Kogan Page Publishers. This book was released on 2004-10-03 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

Brand Sense

Download Brand Sense PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1439172013
Total Pages : 194 pages
Book Rating : 4.4/5 (391 download)

DOWNLOAD NOW!


Book Synopsis Brand Sense by : Martin Lindstrom

Download or read book Brand Sense written by Martin Lindstrom and published by Simon and Schuster. This book was released on 2010-02-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Brand Royalty

Download Brand Royalty PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749448264
Total Pages : 340 pages
Book Rating : 4.4/5 (482 download)

DOWNLOAD NOW!


Book Synopsis Brand Royalty by : Matt Haig

Download or read book Brand Royalty written by Matt Haig and published by Kogan Page Publishers. This book was released on 2006 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.

The New Strategic Brand Management

Download The New Strategic Brand Management PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442835
Total Pages : 516 pages
Book Rating : 4.4/5 (428 download)

DOWNLOAD NOW!


Book Synopsis The New Strategic Brand Management by : Jean-Nol︠ Kapferer

Download or read book The New Strategic Brand Management written by Jean-Nol︠ Kapferer and published by Kogan Page Publishers. This book was released on 2004 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews "the best book on brands yet"- Design Magazine"New exciting ideas and perspectives on brand building are offered that have been absent from our literature."- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management"Managing a brand without reading this book is like driving a car without your license."- Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea"Kapferer's hierarchy of brands is an extrordinary insight"- Sam Hill and Chris Lederer, authors of The Infinite Asset, Harvard Business School Press"One of the definitive resources on branding for marketing professionals worldwide."- Vikas Kumar, The Economic Times, India"One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics."- Rik Riezebos, CEO Brand Capital and director of EURIB / European Institute for Brand ManagementThe first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide.Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including:brand and business buildingthe challenge of growth in mature marketsmanaging retail brands.Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding.The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.

The New Strategic Brand Management

Download The New Strategic Brand Management PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749465166
Total Pages : 512 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!


Book Synopsis The New Strategic Brand Management by : Jean-Noël Kapferer

Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-01-03 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.

Brand

Download Brand PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.A/5 ( download)

DOWNLOAD NOW!


Book Synopsis Brand by : Henrik Ibsen

Download or read book Brand written by Henrik Ibsen and published by . This book was released on 1917 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Brand Strategy

Download Global Brand Strategy PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749440237
Total Pages : 284 pages
Book Rating : 4.4/5 (42 download)

DOWNLOAD NOW!


Book Synopsis Global Brand Strategy by : Sicco Van Gelder

Download or read book Global Brand Strategy written by Sicco Van Gelder and published by Kogan Page Publishers. This book was released on 2003 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text aims to clarify for brand managers what they must consider when managing their brands across diverse cultures and markets throughout the world. Each brand has its own particular assets and vulnerabilities and this book provides a framework to be used comparatively across markets to reveal how to extend the brand and realize its true value. Topics include: the brand environment; the brand expression; the brand domain; the brand reputation; the brand affinity; the brand recognition; local brand management; harmonizing a global brand; extending a global brand; and creating a new global brand.

Profit Brand

Download Profit Brand PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749446196
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!


Book Synopsis Profit Brand by : Nick Wreden

Download or read book Profit Brand written by Nick Wreden and published by Kogan Page Publishers. This book was released on 2005-09-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with bottom-line results, and align the organization - including marketing - with common benchmarks that ensure that customers repeat purchase. It also illustrates how organizations can do business on customer terms - the one competitive differentiator that cannot be duplicated in today's consumer economy. Focusing on concepts which have often been ignored - including profitability, accountability and sustainability - and packed with global examples from IBM, Disney, Amex and KLM, Profit Brand highlights both good and bad marketing practice. This is essential reading for branding and marketing professionals, CEOs, finance directors, and students of business and marketing.

Build a Brand in 30 Days

Download Build a Brand in 30 Days PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1907312420
Total Pages : 373 pages
Book Rating : 4.9/5 (73 download)

DOWNLOAD NOW!


Book Synopsis Build a Brand in 30 Days by : Simon Middleton

Download or read book Build a Brand in 30 Days written by Simon Middleton and published by John Wiley & Sons. This book was released on 2010-05-24 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

Brand Manager Diploma - City of London College of Economics - 9 months - 100% online / self-paced

Download Brand Manager Diploma - City of London College of Economics - 9 months - 100% online / self-paced PDF Online Free

Author :
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 967 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Brand Manager Diploma - City of London College of Economics - 9 months - 100% online / self-paced by : City of London College of Economics

Download or read book Brand Manager Diploma - City of London College of Economics - 9 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 967 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview The fun and easy way to build your brand and increase revenues. Content - Everything You Ever Wanted to Know About Branding - Building a Brand, Step-by-Step - Launching Your New Brand - The Care and Feeling of Your Brand - Protecting Your Brand - Ten Truths about Branding - Ten Branding Mistakes and How to Avoid Them - Resources for Brand Managers Duration 9 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Brand Lands, Hot Spots & Cool Spaces

Download Brand Lands, Hot Spots & Cool Spaces PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442569
Total Pages : 264 pages
Book Rating : 4.4/5 (425 download)

DOWNLOAD NOW!


Book Synopsis Brand Lands, Hot Spots & Cool Spaces by : Christian Mikunda

Download or read book Brand Lands, Hot Spots & Cool Spaces written by Christian Mikunda and published by Kogan Page Publishers. This book was released on 2004 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: To successfully establish an emotional bond with the customer, marketers have to access the mind and heart. Linking the desire for entertainment with emotion is the key. Put the customer in the right mood, make him feel good and he's likely to spend money. In this text, the author analyses how this is achieved.

Brand

Download Brand PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.1/5 (957 download)

DOWNLOAD NOW!


Book Synopsis Brand by : Henrik Ibsen

Download or read book Brand written by Henrik Ibsen and published by . This book was released on 1961 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Monthly Bulletin

Download Monthly Bulletin PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 890 pages
Book Rating : 4.0/5 (984 download)

DOWNLOAD NOW!


Book Synopsis Monthly Bulletin by : Pennsylvania. Bureau of Foods

Download or read book Monthly Bulletin written by Pennsylvania. Bureau of Foods and published by . This book was released on 1914 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Monthly Bulletin of the Dairy and Food Division of the Pennsylvania Department of Agriculture

Download Monthly Bulletin of the Dairy and Food Division of the Pennsylvania Department of Agriculture PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 1894 pages
Book Rating : 4.:/5 (327 download)

DOWNLOAD NOW!


Book Synopsis Monthly Bulletin of the Dairy and Food Division of the Pennsylvania Department of Agriculture by : Pennsylvania. Dept. of Agriculture. Dairy and Food Division

Download or read book Monthly Bulletin of the Dairy and Food Division of the Pennsylvania Department of Agriculture written by Pennsylvania. Dept. of Agriculture. Dairy and Food Division and published by . This book was released on 1914 with total page 1894 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Monthly Review of the Dairy and Food Division

Download Monthly Review of the Dairy and Food Division PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 886 pages
Book Rating : 4.:/5 (31 download)

DOWNLOAD NOW!


Book Synopsis Monthly Review of the Dairy and Food Division by : Pennsylvania. Dept. of Agriculture. Dairy and Food Division

Download or read book Monthly Review of the Dairy and Food Division written by Pennsylvania. Dept. of Agriculture. Dairy and Food Division and published by . This book was released on 1914 with total page 886 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Buyology

Download Buyology PDF Online Free

Author :
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

DOWNLOAD NOW!


Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

The SAGE Encyclopedia of Economics and Society

Download The SAGE Encyclopedia of Economics and Society PDF Online Free

Author :
Publisher : SAGE Publications
ISBN 13 : 1506346170
Total Pages : 1969 pages
Book Rating : 4.5/5 (63 download)

DOWNLOAD NOW!


Book Synopsis The SAGE Encyclopedia of Economics and Society by : Frederick F. Wherry

Download or read book The SAGE Encyclopedia of Economics and Society written by Frederick F. Wherry and published by SAGE Publications. This book was released on 2015-09-01 with total page 1969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics is the nexus and engine that runs society, affecting societal well-being, raising standards of living when economies prosper or lowering citizens through class structures when economies perform poorly. Our society only has to witness the booms and busts of the past decade to see how economics profoundly affects the cores of societies around the world. From a household budget to international trade, economics ranges from the micro- to the macro-level. It relates to a breadth of social science disciplines that help describe the content of the proposed encyclopedia, which will explicitly approach economics through varied disciplinary lenses. Although there are encyclopedias of covering economics (especially classic economic theory and history), the SAGE Encyclopedia of Economics and Society emphasizes the contemporary world, contemporary issues, and society. Features: 4 volumes with approximately 800 signed articles ranging from 1,000 to 5,000 words each are presented in a choice of print or electronic editions Organized A-to-Z with a thematic Reader's Guide in the front matter groups related entries Articles conclude with References & Future Readings to guide students to the next step on their research journeys Cross-references between and among articles combine with a thorough Index and the Reader's Guide to enhance search-and-browse in the electronic version Pedagogical elements include a Chronology of Economics and Society, Resource Guide, and Glossary This academic, multi-author reference work will serve as a general, non-technical resource for students and researchers within social science programs who seek to better understand economics through a contemporary lens.