Chasing Youth Culture And Getting It Right

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Chasing Youth Culture and Getting it Right

Author : Tina Wells
Publisher : John Wiley & Sons
ISBN 13 : 1118004051
Total Pages : 224 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Chasing Youth Culture and Getting it Right by : Tina Wells

Download or read book Chasing Youth Culture and Getting it Right written by Tina Wells and published by John Wiley & Sons. This book was released on 2011-04-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.

Chasing Youth Culture and Getting it Right

Author : Tina Wells
Publisher : John Wiley & Sons
ISBN 13 : 1118061667
Total Pages : 226 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Chasing Youth Culture and Getting it Right by : Tina Wells

Download or read book Chasing Youth Culture and Getting it Right written by Tina Wells and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.

Youth Culture and the Media

Author : Bill Osgerby
Publisher : Routledge
ISBN 13 : 1351065246
Total Pages : 276 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Youth Culture and the Media by : Bill Osgerby

Download or read book Youth Culture and the Media written by Bill Osgerby and published by Routledge. This book was released on 2020-09-29 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This expansive, lively introduction charts the connections between international youth cultures and the development of global media and communication. From 1950s drive-ins and jukeboxes to contemporary social media, the book examines modern youth cultures in their social, economic, and political contexts. Exploring the rise of young people as a distinct media market, the book examines the relation of youth to modern consumerism, marketing, and digital technologies. The chapters are packed with analysis of media representations of youth, debates about the media’s 'effects' on young audiences, and young people’s use of the media to elaborate identities and negotiate social relationships. Drawing on a wealth of international examples, the book explores the impact of globalisation and new media technologies on youth cultures around the world. Assessing a profusion of worldwide research, the book shows how modern youth cultures can only be understood as part of an international web of connections, exchanges, and experiences. With an ideal balance between detailed examples and engaging analysis, this book is a must-read for anyone interested in youth cultures and the modern media.

Youth Cultures in the Age of Global Media

Author : Sara Bragg
Publisher : Springer
ISBN 13 : 1137008156
Total Pages : 309 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Youth Cultures in the Age of Global Media by : Sara Bragg

Download or read book Youth Cultures in the Age of Global Media written by Sara Bragg and published by Springer. This book was released on 2014-02-06 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the impact of globalisation and new technologies on youth cultures around the world, from the Birmingham School to the youthscapes of South Korea. In a timely reappraisal of youth cultures in contemporary times, this collection profiles the best of new research in youth studies written by leading scholars in the field.

Museums and Millennials

Author : Jaclyn Spainhour
Publisher : Rowman & Littlefield
ISBN 13 : 1538118599
Total Pages : 138 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Museums and Millennials by : Jaclyn Spainhour

Download or read book Museums and Millennials written by Jaclyn Spainhour and published by Rowman & Littlefield. This book was released on 2019-10-04 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museum’s “A.U.R.A.” (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them.

How Cool Brands Stay Hot

Author : Joeri Van Den Bergh
Publisher : Kogan Page Publishers
ISBN 13 : 0749477210
Total Pages : 312 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis How Cool Brands Stay Hot by : Joeri Van Den Bergh

Download or read book How Cool Brands Stay Hot written by Joeri Van Den Bergh and published by Kogan Page Publishers. This book was released on 2016-04-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.

Racial Stereotyping and Child Development

Author : Diana T. Slaughter-Defoe
Publisher : Karger Medical and Scientific Publishers
ISBN 13 : 380559982X
Total Pages : 133 pages
Book Rating : 4.8/5 (55 download)

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Book Synopsis Racial Stereotyping and Child Development by : Diana T. Slaughter-Defoe

Download or read book Racial Stereotyping and Child Development written by Diana T. Slaughter-Defoe and published by Karger Medical and Scientific Publishers. This book was released on 2012 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: In contemporary societies children's racial identity is co-constructed in response to racial stereotyping with extended family, peers and teachers, and potent media sources. The studies in this volume take cognizance of earlier research into skin colour and racial stereotyping, but advance its contemporary implications.

The Zee Files

Author : Tina Wells
Publisher : Graphic Arts Books
ISBN 13 : 1513134833
Total Pages : 130 pages
Book Rating : 4.5/5 (131 download)

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Book Synopsis The Zee Files by : Tina Wells

Download or read book The Zee Files written by Tina Wells and published by Graphic Arts Books. This book was released on 2022-04-05 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fans of the bestselling Mackenzie Blue books will love this spin-off series that follows Zee's new adventures across the pond—in London! MOM'S CHOICE AWARDS® Gold Recipient 2021 American Fiction Awards Finalist, Young Adult category Winner, 2022 IndieReader Discovery Awards Mackenzie ("Zee") Blue Carmichael has never eaten fish 'n' chips, never slept away from home longer than a few nights, and knows nothing about London. But after her family relocates for her dad's new job, 13-year-old Zee leaves her old life in California behind for a new one in England. Zee lands in London and at her new boarding school, The Hollows, hoping to find new friends and jump-start her music career. All of that proves difficult between a chilly roommate, a BFF who's gone MIA, and distractions from the poshest—and cutest—student in her grade. Will Zee thrive in her new environment, and will London end up not being so bad after all? What readers are saying about The Zee Files: ★★★★★ “My daughter read this in just over a day!” ★★★★★ “Got this for my daughter for her 10th birthday! We read it together and absolutely LOVED the book!” ★★★★★ “We gave this book to my niece, and she loved it! She can't wait to see what happens next in the second book.”

The O.C.

Author : Lori Bindig
Publisher : Rowman & Littlefield
ISBN 13 : 0739133160
Total Pages : 232 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis The O.C. by : Lori Bindig

Download or read book The O.C. written by Lori Bindig and published by Rowman & Littlefield. This book was released on 2013 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The O.C., A Critical Understanding, by Lori Bindig and Andrea M. Bergstrom, is a feminist cultural studies analysis of FOX's hit teen television drama The O.C. (2003-2007). Episodes of The O.C. are analyzed as a set of media texts that blur the boundaries between hegemonic and counter-hegemonic content. This analysis utilizes ancillary media such as director commentary in conjunction with content in order to understand how ideological content, in regards to gender, race, class, sexuality, and consumerism, is presented throughout the show. The O.C. is also examined in terms of audience analysis, auteur theory, aesthetics, and reality television spin-offs. Bindig and Bergstrom place The O.C. in a larger social context and explore the potential ramifications of popular media texts, as well as the series' cultural legacy which continues to resonate in media and culture.

Gossip Girl

Author : Lori Bindig
Publisher : Lexington Books
ISBN 13 : 0739184822
Total Pages : 206 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Gossip Girl by : Lori Bindig

Download or read book Gossip Girl written by Lori Bindig and published by Lexington Books. This book was released on 2014-11-12 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a critical cultural studies analysis of the CW’s hit teen television drama Gossip Girl (2007–2012). Bindig examines the show in terms of gender, race, class, sexuality, and consumerism, and she explores the potential ramifications of popular media texts like Gossip Girl.

The Elevation Approach

Author : Tina Wells
Publisher : Rodale Books
ISBN 13 : 0593580257
Total Pages : 171 pages
Book Rating : 4.5/5 (935 download)

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Book Synopsis The Elevation Approach by : Tina Wells

Download or read book The Elevation Approach written by Tina Wells and published by Rodale Books. This book was released on 2023-03-21 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A powerful, innovative plan for finding creative fulfillment and bringing your passions to life.”—Marie Forleo, #1 New York Times bestselling author of Everything Is Figureoutable Make room for your dreams and revolutionize how you manage your time and energy using this groundbreaking framework for finding work-life harmony from an accomplished entrepreneur and business strategist Throughout her multifaceted career, Tina Wells has always found a way to transform her dreams into reality. She turned a business that she launched at sixteen into an award-winning marketing agency, led boardroom meetings as the youngest (and sometimes only) Black woman in the room, and pursued her childhood dream of traveling around the world. But all that success came with burnout, and Tina had to rethink how she thought about work and life. The result of her deep thinking and some trial and error, The Elevation Approach presents Tina’s four-phase plan, a flexible and foolproof technique that helps you meet your goals without sacrificing joy for productivity and progress. Rather than treating work and life as separate and necessarily opposing forces, The Elevation Approach integrates your personal and professional ambitions, values, and responsibilities at every turn: • Preparation: Ask the right questions, get curious about the possibilities, and figure out what you have, what you need, and what you can give. • Inspiration: Expand your beliefs of what’s possible—create spaces for mind-wandering, relearn how to pay attention, and collect creative sparks. • Recreation: Hit reset, make room for rest and play, and when something isn’t working, give yourself permission to try something new. • Transformation: Evaluate the work that you’ve done, decide whether to stay the course, and celebrate the changes and goals you’ve accomplished. Whether you want to start a new business, find time for a new hobby, or reevaluate a relationship, The Elevation Approach can help you make impactful shifts and realize your most cherished dreams—without losing sight of what matters most to you. With exercises featuring writing prompts and worksheets, real-world insights from business leaders and creatives, and “Instant Elevation” practices that ensure your efforts align with your priorities in each phase, The Elevation Approach is a one-stop solution to work-life harmony.

Mackenzie Blue

Author : Tina Wells
Publisher : Harper Collins
ISBN 13 : 0061858943
Total Pages : 228 pages
Book Rating : 4.0/5 (618 download)

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Book Synopsis Mackenzie Blue by : Tina Wells

Download or read book Mackenzie Blue written by Tina Wells and published by Harper Collins. This book was released on 2009-05-12 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet Mackenzie Blue, aka Zee She has it all—smarts, talent, humor, and style. . . . Is it enough to survive middle school? Countdown to a 7th Grade Meltdown 1. Your BFF moves away. 2. Someone steals your diary and reveals your deepest secrets—to the entire class. 3. You have one chance to become a rock star and one chance to totally blow it. Guess what!? All three happened to me! School's a disaster already. Don't get me wrong—I love Brookdale Academy and I have a fabulous crew of friends. (At least, I think I do.) But, if I'm going to survive, I need all the help I can get!

Children, Adolescents, and the Media

Author : Victor C. Strasburger
Publisher : SAGE Publications
ISBN 13 : 1483301826
Total Pages : 673 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Children, Adolescents, and the Media by : Victor C. Strasburger

Download or read book Children, Adolescents, and the Media written by Victor C. Strasburger and published by SAGE Publications. This book was released on 2013-03-14 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children, Adolescents, and the Media, Third Edition provides a comprehensive, research-oriented overview of how the media impact the lives of children and adolescents in modern society. The approach is grounded in a developmental perspective, focusing on how young people of different ages and levels of cognitive, emotional, and social development interact with the media. Incorporating the most up-to-date research available, Authors Victor C. Strasburger, Barbara J. Wilson, and Amy B. Jordan target areas most controversial and at the heart of debates about the media and public health—equipping students to approach the media as critical consumers.

Chasing Relevance

Author : Dan Negroni
Publisher :
ISBN 13 : 9780692098509
Total Pages : pages
Book Rating : 4.0/5 (985 download)

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Book Synopsis Chasing Relevance by : Dan Negroni

Download or read book Chasing Relevance written by Dan Negroni and published by . This book was released on 2018-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: today¿s millennial workforce is all too often misjudged andmisunderstood because most of us can¿t communicate with thisfast-moving, diverse and growing generation. we better learn how.By 2025 they will make up 75% of our employees and customers, and by 2017 they willcarry the bulk of the world¿s spending power. Companies that want to thrive and succeedcannot afford to ignore them.Chasing Relevance empowers businesses and their leaders by bridging youth andexperience to create powerful, connected workplaces.Chasing Relevance delivers a step-by-step framework that teaches organizational leadershow to bust through generational disconnects and find their own relevance to trulyunderstand, engage and maximize their millennial employees and customers.

Strategic Copywriting

Author : Edd Applegate
Publisher : Rowman & Littlefield
ISBN 13 : 1442244097
Total Pages : 310 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Strategic Copywriting by : Edd Applegate

Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2015-11-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.

Honest June: The Show Must Go On

Author : Tina Wells
Publisher : Random House Books for Young Readers
ISBN 13 : 0593378938
Total Pages : 289 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Honest June: The Show Must Go On by : Tina Wells

Download or read book Honest June: The Show Must Go On written by Tina Wells and published by Random House Books for Young Readers. This book was released on 2022-08-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: June can't tell a lie - and that made for a lot of drama even before she joined her school musical! Tween readers won't want to miss this relatable and magical new series. Honestly. June has a hard time telling the truth when it isn't what people want to hear. But she's trying to be honest with herself, and auditioning for the school musical is a step in the right direction! It's what she wants -- even if her parents have other ideas. But the drama is brewing offstage, too, and on the night of the play, June's secret blog is released to the whole school. ALL of the inner secrets that she's been desperate to keep to herself are unleashed! Will her friends and family forgive her for the lies? Or is her carefully-constructed life going to come crashing down?

The Girly Thoughts 10-Day Detox Plan

Author : Patricia O'Gorman, Ph.D.
Publisher : Health Communications, Inc.
ISBN 13 : 0757318150
Total Pages : 194 pages
Book Rating : 4.7/5 (573 download)

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Book Synopsis The Girly Thoughts 10-Day Detox Plan by : Patricia O'Gorman, Ph.D.

Download or read book The Girly Thoughts 10-Day Detox Plan written by Patricia O'Gorman, Ph.D. and published by Health Communications, Inc.. This book was released on 2014-10-28 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every woman alive struggles with self-doubt, which is often brought on as she strives for the impossible—society's version of "perfection"—and the harder she tries to meet those expectations, the harder her girly thoughts work to convince her she is a lost cause. Psychologist and resiliency coach Patricia O'Gorman, PhD, has created the definitive detox program that will change everything for women—the feminist in her 70s, the corporate executive in her 60s, the small-business owner in her 50s, the divorcée in her 40s, the young mother in her 30s, and the newly minted college graduate in her 20s. This follow-up book to The Resilient Woman: 7 Steps to Personal Power is a guide for every woman who has ever let that negative inner voice—girly thoughts—rob her of her personal power and tell her counter-productive things like: • You are too smart or too assertive to be desirable. • You are too heavy, skinny, or busty to be attractive. • It's your fault your husband had an affair. • You need to worry about others, not yourself. This practical and essential guide is the perfect format for working through ideas and concepts that will encourage positive, introspective thinking. By journaling and recording their emotional and physical reactions to provocative questions, readers will learn the source of their negative self-talk, understand the steps needed to disengage from their toxic behaviors, and develop skills to create a more resilient spirit. Using the key concepts from O'Gorman's well-regarded book The Resilient Woman, this book is also an effective, independent resource for women who want to face their biggest roadblock—their inner critic—as a way to live life to the fullest while embracing their unique, creative selves.