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Download or read book The Case for Quality written by and published by . This book was released on 1983 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Mercedes Galan-Ladero
Publisher : Springer Nature
ISBN 13 : 3030832864
Total Pages : 424 pages
Book Rating : 4.0/5 (38 download)
Download or read book Applied Social Marketing and Quality of Life written by M. Mercedes Galan-Ladero and published by Springer Nature. This book was released on 2021-12-02 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
Author : L. Sandy Maisel
Publisher : Cambridge University Press
ISBN 13 : 1139465171
Total Pages : 5 pages
Book Rating : 4.1/5 (394 download)
Download or read book Evaluating Campaign Quality written by L. Sandy Maisel and published by Cambridge University Press. This book was released on 2007-04-30 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a number of years, voters and academic observers have been dissatisfied with a number of elements of American campaigns. Contemporary races are seen as too negative, too superficial, and too unfair or misleading. Based on these complaints, a variety of reform organizations have targeted millions of dollars to improve the situation. Through their efforts and those within the academic community, a wide range of reform initiatives have been undertaken, such as voluntary codes of conduct, industry self-regulation, certificate programs, tougher ethics rules for consultants, and the encouragement of more substantive venues. This book seeks to evaluate whether these activities have improved the level of campaign discourse and conduct in US House and Senate campaigns and argues that while individual reform efforts have achieved some of their stated objectives, the overall effect of these reform efforts has been disappointing.
Author : William C. Johnson
Publisher : CRC Press
ISBN 13 : 9781884015137
Total Pages : 300 pages
Book Rating : 4.0/5 (151 download)
Download or read book Total Quality in Marketing written by William C. Johnson and published by CRC Press. This book was released on 1995-08-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.
Author : Larry M. Bartels
Publisher : University of Michigan Press
ISBN 13 : 0472027301
Total Pages : 270 pages
Book Rating : 4.4/5 (72 download)
Download or read book Campaign Reform written by Larry M. Bartels and published by University of Michigan Press. This book was released on 2010-08-04 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is wrong with American political campaigns? How could the campaign process be improved? This volume brings the expertise of leading political scientists to the public debate about campaign reform. These scholars probe the reality behind the conventional wisdom that nasty, vacuous campaigns dominated by big money and cynical media coverage are perverting our political process and alienating our citizenry. Some of their conclusions will be startling to campaigners and critics alike. For example, "attack" advertisements prove to be no more effective than self-promotional advertisements, but are more substantive. Indeed, candidates in their advertisements and speeches focus more on policy and less on strategy and process than any major news outlet, including the New York Times. The volume suggests that, as a result, prospective voters in 1996 knew more about the candidates' issue positions than in any presidential election in decades, yet turnout and public faith in the electoral process continued to decline. For aspiring reformers, Bartels and his colleagues provide a bracing reality check. For students and scholars of electoral politics, political communication, and voting behavior, they provide an authoritative summary and interpretation of what we know about the nature and impact of political campaigns. The insights and evidence contained in this volume should be of interest to anyone concerned about the present state and future prospects of American electoral process. Larry M. Bartels is Professor of Politics and Public Affairs and Stuart Professor of Communications and Public Affairs in the Woodrow Wilson School, Princeton University. Lynn Vavreck is Assistant Professor of Government, Dartmouth College. Other contributors are Bruce Buchanan, Tami Buhr, Ann Crigler, John G. Geer, Kathleen Hall Jamieson, Marion Just, Daron R. Shaw, and John Zaller.
Author :
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (18 download)
Download or read book Campaign for Quality written by and published by . This book was released on 1984 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alex S. Vitale
Publisher : NYU Press
ISBN 13 : 0814788181
Total Pages : 243 pages
Book Rating : 4.8/5 (147 download)
Download or read book City of Disorder written by Alex S. Vitale and published by NYU Press. This book was released on 2009-03 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2009 Association of American University Presses Award for Jacket Design In the 1990s, improving the quality of life became a primary focus and a popular catchphrase of the governments of New York and many other American cities. Faced with high levels of homelessness and other disorders associated with a growing disenfranchised population, then mayor Rudolph Giuliani led New York's zero tolerance campaign against what was perceived to be an increase in disorder that directly threatened social and economic stability. In a traditionally liberal city, the focus had shifted dramatically from improving the lives of the needy to protecting the welfare of the middle and upper classes—a decidedly neoconservative move. In City of Disorder, Alex S. Vitale analyzes this drive to restore moral order which resulted in an overhaul of the way New York views such social problems as prostitution, graffiti, homelessness, and panhandling. Through several fascinating case studies of New York neighborhoods and an in-depth look at the dynamics of the NYPD and of the city's administration itself, Vitale explains why Republicans have won the last four New York mayoral elections and what the long-term impact Giuliani's zero tolerance method has been on a city historically known for its liberalism.
Author :
Publisher :
ISBN 13 :
Total Pages : 1628 pages
Book Rating : 4.3/5 ( download)
Download or read book Printers' Ink written by and published by . This book was released on 1915 with total page 1628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank Voehl
Publisher : Routledge
ISBN 13 : 1351407864
Total Pages : 300 pages
Book Rating : 4.3/5 (514 download)
Download or read book Total Quality in Marketing written by Frank Voehl and published by Routledge. This book was released on 2017-10-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.
Author :
Publisher :
ISBN 13 :
Total Pages : 1394 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising and Selling written by and published by . This book was released on 1920 with total page 1394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : V. Daniel Hunt
Publisher : Irwin Professional Publishing
ISBN 13 : 9781556235443
Total Pages : 290 pages
Book Rating : 4.2/5 (354 download)
Download or read book Managing for Quality written by V. Daniel Hunt and published by Irwin Professional Publishing. This book was released on 1993 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing for Quality is an integrated approach to company-wide quality improvement that shows how to satisfy customer requirements while maintaining quality standards at manageable costs.
Author : Claudia Parvanta
Publisher : Jones & Bartlett Learning
ISBN 13 : 128414674X
Total Pages : 530 pages
Book Rating : 4.2/5 (841 download)
Download or read book Public Health Communication written by Claudia Parvanta and published by Jones & Bartlett Learning. This book was released on 2017-03-22 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.
Author : Paul Gronke
Publisher : University of Michigan Press
ISBN 13 : 0472023276
Total Pages : 217 pages
Book Rating : 4.4/5 (72 download)
Download or read book The Electorate, the Campaign, and the Office written by Paul Gronke and published by University of Michigan Press. This book was released on 2010-04-23 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Voters simultaneously choose among candidates running for different offices, with different terms, and occupying different places in the Constitutional order. Conventional wisdom holds that these overlapping institutional differences make comparative electoral research difficult, if not impossible. Paul Gronke's path-breaking study compares electoral contexts, campaigns, and voter decision-making in House and Senate elections. Gronke's book offers new insights into how differences--and similarities--across offices structure American elections. Congressional elections research holds that Senate races are more competitive than House contests because states are more heterogeneous, or because candidates are more prominent and raise more money, or because voters have fundamentally different expectations. Because House and Senate contests are seldom compared, we have little empirical evidence to test the various hypotheses about how voters make choices for different offices. Gronke finds that the similarities between House and Senate elections are much greater than previously thought and that voters make their decisions in both races on the same bases. Gronke first looks at differences in congressional districts and states, showing that context does not really help us understand why Senate elections feature better candidates, higher spending, and closer outcomes. Next, he turns to campaigns. Surprisingly, over a turbulent twenty-year period, House and Senate candidacies have retained the same competitive dynamics. Gronke also considers voting behavior in House and Senate elections. Focusing on the 1988 and 1990 elections, he argues that voters do not distinguish between institutions, applying fundamentally the same decision rule, regardless of the office being contested. Gronke closes by considering the implications of his results for the way we relate settings, electoral dynamics, and institutional arrangements. This book will appeal to those interested in Congress, political campaigning, and voting. Paul Gronke is Associate Professor of Political Science at Reed College.
Author :
Publisher :
ISBN 13 :
Total Pages : 898 pages
Book Rating : 4.:/5 (891 download)
Download or read book Advertising & Selling written by and published by . This book was released on 1914 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 462 pages
Book Rating : 4.:/5 (2 download)
Download or read book Western Advertising written by and published by . This book was released on 1919 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 942 pages
Book Rating : 4.3/5 (512 download)
Download or read book Printers' Ink written by and published by . This book was released on 1961 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 556 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Quality Engineer written by and published by . This book was released on 1966 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
