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Author : Catherine Gudis
Publisher : Psychology Press
ISBN 13 : 9780415934541
Total Pages : 358 pages
Book Rating : 4.9/5 (345 download)
Download or read book Buyways written by Catherine Gudis and published by Psychology Press. This book was released on 2004 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Catherine Gudis
Publisher : Psychology Press
ISBN 13 : 9780415934558
Total Pages : 354 pages
Book Rating : 4.9/5 (345 download)
Download or read book Buyways written by Catherine Gudis and published by Psychology Press. This book was released on 2004 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Barbara Stern
Publisher : Routledge
ISBN 13 : 1134669860
Total Pages : 420 pages
Book Rating : 4.1/5 (346 download)
Download or read book Representing Consumers written by Barbara Stern and published by Routledge. This book was released on 2003-09-02 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.
Author :
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.X/5 (3 download)
Download or read book Town & Country written by and published by . This book was released on 1967-08 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1184 pages
Book Rating : 4.:/5 (334 download)
Download or read book Hardware World written by and published by . This book was released on 1925 with total page 1184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marguerite S. Shaffer
Publisher : University of Pennsylvania Press
ISBN 13 : 0812206843
Total Pages : 393 pages
Book Rating : 4.8/5 (122 download)
Download or read book Public Culture written by Marguerite S. Shaffer and published by University of Pennsylvania Press. This book was released on 2012-04-17 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States today many people are as likely to identify themselves by their ethnicity or region as by their nationality. In this country with its diversity and inequalities, can there be a shared public culture? Is there an unbridgeable gap between cultural variety and civic unity, or can public forms of expression provide an opportunity for Americans to come together as a people? In Public Culture: Diversity, Democracy, and Community in the United States, an interdisciplinary group of scholars addresses these questions while considering the state of American public culture over the past one hundred years. From medicine shows to the Internet, from the Los Angeles Plaza to the Las Vegas Strip, from the commemoration of the Oklahoma City bombing to television programming after 9/11, public sights and scenes provide ways to negotiate new forms of belonging in a diverse, postmodern community. By analyzing these cultural phenomena, the essays in this volume reveal how mass media, consumerism, increased privatization of space, and growing political polarization have transformed public culture and the very notion of the American public. Focusing on four central themes—public action, public image, public space, and public identity—and approaching shared culture from a range of disciplines—including mass communication, history, sociology, urban studies, ethnic studies, and cultural studies—Public Culture offers refreshing perspectives on a subject of perennial significance.
Author : Susan Pearce
Publisher : Smithsonian Institution
ISBN 13 : 1588345173
Total Pages : 290 pages
Book Rating : 4.5/5 (883 download)
Download or read book Museums, Objects, and Collections written by Susan Pearce and published by Smithsonian Institution. This book was released on 2017-08-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the historical context of museums, their collections, and the objects that form them. Susan M. Pearce probes the psychological and social reasons that people collect and identifies three modes of collecting: collecting as souvenirs, as fetishes, and as systematic assemblages. She considers how museum professionals set policies of collection management; acquire, study, and exhibit objects; and make meaning of the objects in their care. Pearce also explores the ideological relationship between museums and their collections and the intellectual and social relationships of museums to the public.
Author : Susan Pearce
Publisher : Routledge
ISBN 13 : 1135908095
Total Pages : 448 pages
Book Rating : 4.1/5 (359 download)
Download or read book On Collecting written by Susan Pearce and published by Routledge. This book was released on 2013-10-28 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: On Collecting examines the nature of collecting both in Europe and among people living within the European tradition elsewhere. Susan Pearce looks at the way we collect and what this tells us about ourselves and our society. She also explores the psychology of collecting: why do we bestow value on certain objects and how does this add meaning to our lives? Do men and women collect differently? How do we use objects to construct our identity? This book breaks new ground in its analysis of our relationship to the material world.
Author : John Griffiths
Publisher : Routledge
ISBN 13 : 0429798830
Total Pages : 292 pages
Book Rating : 4.4/5 (297 download)
Download or read book Communication and the First World War written by John Griffiths and published by Routledge. This book was released on 2020-04-06 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the voluminous historical literature on the First World War, a volume devoted to the theme of communication has yet to appear. From the communication of war aims and objectives to the communication of war call-up and war experience and knowledge, this volume fills the gap in the market, including the work of both established and newly emerging scholars working on the First World War across the globe. The volume includes chapters that focus on the experience of belligerent and also neutral powers, thus providing a genuinely representative dimension to the subject.
Author : Morris B. Holbrook
Publisher : SAGE
ISBN 13 : 0803972970
Total Pages : 433 pages
Book Rating : 4.8/5 (39 download)
Download or read book Consumer Research written by Morris B. Holbrook and published by SAGE. This book was released on 1995-06-09 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Once again, Morris B. Holbrook has combined insightful commentary on the field of consumer behavior with a readable and enjoyable writing style. A must read for anyone interested in the latest thinking in the field." Ron Hill, Professor and Chair of Marketing, Villanova University "A delightfully idiosyncratic history of consumer research. What enthralled readers will get from his stylish exposition is a socio-psychocultural description of the consumer through the ages, along with a description of attempts to understand the consumer. Scholarly yet readable, Holbrook's history is a classic study of consumerism too. Editor's Choice." --Business Today In recent years, consumer research has emerged as an academic specialty of growing concern to marketing scholars and of increased importance on today's university campuses. Courses on consumer behavior--taught in virtually every academic program of business or management--draw heavily on work by consumer researchers. Despite this wide and growing recognition as an emergent area of study, no book appears to exist on the history, nature, and types of consumer research or on the variegated and often hotly debated issues that surround this field of inquiry. Consumer Research fills this gap by providing an account of the recent historical developments in consumer research and by showing how the evolution of this discipline has affected the research. The author offers a personal and subjective glance at how various changes in the field have come about and how they have shaped studies of consumption. Marketing scholars, graduate students, and upper-level undergraduates concentrating in marketing will find Consumer Research irresistible reading.
Author : Stephen Brown
Publisher : Routledge
ISBN 13 : 1134669739
Total Pages : 316 pages
Book Rating : 4.1/5 (346 download)
Download or read book Romancing the Market written by Stephen Brown and published by Routledge. This book was released on 2003-09-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.
Author : Jeremy Groskopf
Publisher : Indiana University Press
ISBN 13 : 0253059372
Total Pages : 347 pages
Book Rating : 4.2/5 (53 download)
Download or read book Profit Margins written by Jeremy Groskopf and published by Indiana University Press. This book was released on 2021-12-07 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitors over what audiences expected in a theater outing. Looking back at these debates in four case studies, Groskopf reveals that advertising became a marker of class distinctions in the cinema experience as the film industry pushed out advertisers in order to create a space free of ads. By restricting advertising, especially during the rise of high-class, palatial theaters, the film industry continued its ongoing effort to ascend the cultural hierarchy of the arts. An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
Author : Helen Sheumaker
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1576076482
Total Pages : 588 pages
Book Rating : 4.5/5 (76 download)
Download or read book Material Culture in America written by Helen Sheumaker and published by Bloomsbury Publishing USA. This book was released on 2007-11-07 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first encyclopedia to look at the study of material culture (objects, images, spaces technology, production, and consumption), and what it reveals about historical and contemporary life in the United States. Reaching back 400 years, Material Life in America: An Encyclopedia is the first reference showing what the study of material culture reveals about American society—revelations not accessible through traditional sources and methods. In nearly 200 entries, the encyclopedia traces the history of artifacts, concepts and ideas, industries, peoples and cultures, cultural productions, historical forces, periods and styles, religious and secular rituals and traditions, and much more. Everyone from researchers and curators to students and general readers will find example after example of how the objects and environments created or altered by humans reveal as much about American life as diaries, documents, and texts.
Author : Alexandra Bounia
Publisher : Taylor & Francis
ISBN 13 : 135188526X
Total Pages : 371 pages
Book Rating : 4.3/5 (518 download)
Download or read book The Nature of Classical Collecting written by Alexandra Bounia and published by Taylor & Francis. This book was released on 2017-07-05 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Acknowledgements -- List of Figures -- List of Plates -- Abbreviations -- General Preface to the Series -- Preface -- Introduction -- 1 Reading Ancient Texts: methodological approaches to interpretation and appropriation -- Part I: Notions of Collecting in the Ancient World -- 2 Collecting Material Testimonies: antiquarianism and notions of the past -- 3 'Gifts-to-Men and Gifts-to-Gods': defining (collecting) values -- 4 The Concept of the Individual as a Cultural Category: its implications in classical collecting -- 5 Collecting in Time and Space in the Classical World -- Part II: Classical Collectors and Collections -- 6 Visiting Pliny's Collection: reading a 'museum' -- 7 Poet's Gifts, Collector's Words: the epigrams of Martial -- 8 'Luxury is Not for Everybody': collecting as a means of sharing cultural and social identity -- 9 'Furnishing' the Collector's World: Cicero's Epistulae and the Verrine Orations -- Conclusions -- Bibliography -- Index
Author : Russell Belk
Publisher : SAGE
ISBN 13 : 1446272060
Total Pages : 243 pages
Book Rating : 4.4/5 (462 download)
Download or read book Qualitative Consumer and Marketing Research written by Russell Belk and published by SAGE. This book was released on 2012-12-14 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.
Author : Daniel Miller
Publisher : Routledge
ISBN 13 : 1134843127
Total Pages : 350 pages
Book Rating : 4.1/5 (348 download)
Download or read book Acknowledging Consumption written by Daniel Miller and published by Routledge. This book was released on 2005-09-20 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Grace Lees-Maffei
Publisher : Bloomsbury Publishing
ISBN 13 : 135001558X
Total Pages : 259 pages
Book Rating : 4.3/5 (5 download)
Download or read book Reading Graphic Design in Cultural Context written by Grace Lees-Maffei and published by Bloomsbury Publishing. This book was released on 2019-02-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.
