Buying Reality

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Buying Reality

Author : Danilo Yanich
Publisher : Fordham University Press
ISBN 13 : 0823288978
Total Pages : 352 pages
Book Rating : 4.8/5 (232 download)

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Book Synopsis Buying Reality by : Danilo Yanich

Download or read book Buying Reality written by Danilo Yanich and published by Fordham University Press. This book was released on 2020-04-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative Tweet set the agenda for the day’s news coverage. With the arrival of bot farms, microtargeted Facebook ads, and Cambridge Analytica, isn’t the age of political ads on local TV coming to a close? You might think. But you’d be wrong to the tune of $4.4 billion just in 2016. In U.S. elections, there’s a lot more at stake than the presidency. TV spending has gone up dramatically since 2006, for both presidential and down-ballot races for congressional seats, governorships, and state legislatures—and the 2020 campaign shows no signs of bucking this trend. When candidates don’t enjoy the name recognition and celebrity of the presidential contenders, it’s very much business as usual. They rely on the local TV newscasts, watched by 30 million people every day—not Tweets—to convey their messages to an audience more fragmented than ever. At the same time, the nationalization of news and consolidation of local stations under juggernauts like Nexstar Media and Sinclair Broadcasting mean a decreasing share of time devoted to down-ballot politics—almost 90 percent of 2016’s local political stories focused on the presidential race. Without coverage of local issues and races, ad buys are the only chance most candidates have to get their messages in front of a broadcast audience. On local TV news, political ads create the reality of local races—a reality that is not meant to inform voters but to persuade them. Voters are left to their own devices to fill in the space between what the ads say—the bought reality—and what political stories used to cover.

Home Buying by the Experts

Author : Brian Yui
Publisher : Seven Locks Press
ISBN 13 : 9780976152606
Total Pages : 228 pages
Book Rating : 4.1/5 (526 download)

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Book Synopsis Home Buying by the Experts by : Brian Yui

Download or read book Home Buying by the Experts written by Brian Yui and published by Seven Locks Press. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rent Vs Own

Author : Jane Hodges
Publisher : Chronicle Books
ISBN 13 : 1452102538
Total Pages : 271 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis Rent Vs Own by : Jane Hodges

Download or read book Rent Vs Own written by Jane Hodges and published by Chronicle Books. This book was released on 2012-03-21 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finance and real estate reporter Jane Hodges explains how the housing market works and breaks down all the pros and cons of buying and renting to help consumers make the best choice for their budget, market, emotional needs, and future.

The Myth and Propaganda of Black Buying Power

Author : Jared A. Ball
Publisher : Springer Nature
ISBN 13 : 3030423557
Total Pages : 116 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis The Myth and Propaganda of Black Buying Power by : Jared A. Ball

Download or read book The Myth and Propaganda of Black Buying Power written by Jared A. Ball and published by Springer Nature. This book was released on 2020-04-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while “buying power” is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America.

Reality Check

Author : Jeremy Dalton
Publisher : Kogan Page Publishers
ISBN 13 : 1789666341
Total Pages : 249 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Reality Check by : Jeremy Dalton

Download or read book Reality Check written by Jeremy Dalton and published by Kogan Page Publishers. This book was released on 2021-01-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include: - Learning and development - Remote collaboration and assistance - Visualization of remote assets and environments - Sales and marketing - Consumer behaviour research Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.

True Story

Author : Danielle J. Lindemann, PhD
Publisher : Farrar, Straus and Giroux
ISBN 13 : 0374720967
Total Pages : 166 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis True Story by : Danielle J. Lindemann, PhD

Download or read book True Story written by Danielle J. Lindemann, PhD and published by Farrar, Straus and Giroux. This book was released on 2022-02-15 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named a Best Nonfiction Book of 2022 by Esquire A sociological study of reality TV that explores its rise as a culture-dominating medium—and what the genre reveals about our attitudes toward race, gender, class, and sexuality What do we see when we watch reality television? In True Story: What Reality TV Says About Us, the sociologist and TV-lover Danielle J. Lindemann takes a long, hard look in the “funhouse mirror” of this genre. From the first episodes of The Real World to countless rose ceremonies to the White House, reality TV has not just remade our entertainment and cultural landscape (which it undeniably has). Reality TV, Lindemann argues, uniquely reflects our everyday experiences and social topography back to us. Applying scholarly research—including studies of inequality, culture, and deviance—to specific shows, Lindemann layers sharp insights with social theory, humor, pop cultural references, and anecdotes from her own life to show us who we really are. By taking reality TV seriously, True Story argues, we can better understand key institutions (like families, schools, and prisons) and broad social constructs (such as gender, race, class, and sexuality). From The Bachelor to Real Housewives to COPS and more (so much more!), reality programming unveils the major circuits of power that organize our lives—and the extent to which our own realities are, in fact, socially constructed. Whether we’re watching conniving Survivor contestants or three-year-old beauty queens, these “guilty pleasures” underscore how conservative our society remains, and how steadfastly we cling to our notions about who or what counts as legitimate or “real.” At once an entertaining chronicle of reality TV obsession and a pioneering work of sociology, True Story holds up a mirror to our society: the reflection may not always be pretty—but we can’t look away.

A New Reality

Author : Jonas Salk
Publisher : Simon and Schuster
ISBN 13 : 194795105X
Total Pages : 240 pages
Book Rating : 4.9/5 (479 download)

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Book Synopsis A New Reality by : Jonas Salk

Download or read book A New Reality written by Jonas Salk and published by Simon and Schuster. This book was released on 2018-06-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New Reality: Human Evolution for a Sustainable Future provides a startling, fresh new message of understanding, perspective and hope for today’s tense, rapid-fire, kaleidoscopically changing world. A New Reality: Human Evolution for a Sustainable Future provides a startling, fresh new message of understanding, perspective and hope for today’s tense, rapid-fire, kaleidoscopically changing world. Drawn from the writings of visionary scientist Jonas Salk, who developed the polio vaccine, extended and developed by his son Jonathan, the message of the book explodes from the past and sheds light on tensions that besiege us and the currents of discord that are raging as these words are written. More importantly, it indicates a way forward out of our current situation. Written by a world-famous doctor and folk hero, based on population data, rich in visual imagery, elegantly designed, and clearly written, A New Reality is unique in the marketplace. Readable in one or two sittings, it is accessible to the general reader while at the same time being of essential value to policy makers and academics. Its brevity and simplicity of design belie the importance and sophistication of its message. “We are at a point in the course of human social evolution when the demands of survival converge with the higher ideals of humankind and the well-being and flourishing of human society. It is up to us to see that we navigate this transition, adapting to and emerging in a new reality.” —A New Reality Our country is divided and polarized. Terrorism is a major threat throughout much of the world. Mass migrations are causing national and international tension. Population growth continues to increase, especially in the developing regions of the world. Controversy rages as to the use of fossil fuels versus the development of alternative forms of energy. Disagreement continues about climate change. Opposing currents of opinion collide as to how much we should help other areas in the world and how much to help ourselves. Basic values are in conflict. More than 40 years ago, Jonas Salk understood that we are at a unique moment in the history of the human species. After centuries of increase, population growth has begun to slow and is trending toward equilibrium. This change is accompanied by an equally significant change in human values—a shift from those based on unlimited availability of resources, unremitting growth, excess, independence, competition and short-term thinking to those based on limits, equilibrium, balance, interdependence, cooperation and long-term thinking. This momentous transition is the source of far-reaching tension and conflict. The way through this difficult era is to understand its basis and to focus on new values that will be of the greatest benefit to humankind. There is an urgency, however, and failure to adapt will result in disaster both for humanity and for the planet as a whole. A New Reality delivers a message of both caution and hope. Readers across the social and political spectrum will find it a reasoned and balanced counterpoint to current social and political trends. Its elegant design and long-range perspective will appeal to general readers, policy makers, millennials, baby boomers, teachers, and students, filling a need in the marketplace for a work of positivity and wisdom in otherwise bleak times.

REALITY (New 2020 Edition)

Author : Peter Kingsley
Publisher : Catafalque Press
ISBN 13 : 9781999638429
Total Pages : 600 pages
Book Rating : 4.6/5 (384 download)

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Book Synopsis REALITY (New 2020 Edition) by : Peter Kingsley

Download or read book REALITY (New 2020 Edition) written by Peter Kingsley and published by Catafalque Press. This book was released on 2020-10-12 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: REALITY introduces us to the extraordinary mystical tradition that lies right at the roots of western philosophy, science and civilization.

Theory and Reality

Author : Peter Godfrey-Smith
Publisher : University of Chicago Press
ISBN 13 : 022677113X
Total Pages : 412 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis Theory and Reality by : Peter Godfrey-Smith

Download or read book Theory and Reality written by Peter Godfrey-Smith and published by University of Chicago Press. This book was released on 2021-07-16 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does science work? Does it tell us what the world is “really” like? What makes it different from other ways of understanding the universe? In Theory and Reality, Peter Godfrey-Smith addresses these questions by taking the reader on a grand tour of more than a hundred years of debate about science. The result is a completely accessible introduction to the main themes of the philosophy of science. Examples and asides engage the beginning student, a glossary of terms explains key concepts, and suggestions for further reading are included at the end of each chapter. Like no other text in this field, Theory and Reality combines a survey of recent history of the philosophy of science with current key debates that any beginning scholar or critical reader can follow. The second edition is thoroughly updated and expanded by the author with a new chapter on truth, simplicity, and models in science.

Social Media Trends 2024: English Version - Where are we headed with Instagram, X (Twitter), Threads, TikTok, Facebook, LinkedIn, BeReal! and company?

Download Social Media Trends 2024: English Version - Where are we headed with Instagram, X (Twitter), Threads, TikTok, Facebook, LinkedIn, BeReal! and company? PDF Online Free

Author : Daniel Elger de Castro Luís
Publisher : tredition
ISBN 13 : 3384116887
Total Pages : 271 pages
Book Rating : 4.3/5 (841 download)

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Book Synopsis Social Media Trends 2024: English Version - Where are we headed with Instagram, X (Twitter), Threads, TikTok, Facebook, LinkedIn, BeReal! and company? by : Daniel Elger de Castro Luís

Download or read book Social Media Trends 2024: English Version - Where are we headed with Instagram, X (Twitter), Threads, TikTok, Facebook, LinkedIn, BeReal! and company? written by Daniel Elger de Castro Luís and published by tredition. This book was released on 2024-01-13 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Immerse yourself in the dynamic world of social media, which is undergoing extreme change thanks to artificial intelligence. Explore how technology, society, and business strategies will interact in the coming year. Find out how augmented reality is revolutionizing online shopping and how trendy short-video platforms like TikTok are impacting our media consumption and attention spans. Learn about the challenges and opportunities for businesses large and small. Find out how brands are harnessing the power of micro- and nano-influencers, and why privacy is becoming a priority on social networks. This book reveals how companies and individuals can use social media for social and political change, and how AI technologies are revolutionizing customer service and sales communications. From the merits of sustainable marketing strategies to the role of chatbots in customer service, this book provides a comprehensive overview of the key developments in the social media world of 2024.

Purchasing Agent

Author :
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Purchasing Agent by :

Download or read book Purchasing Agent written by and published by . This book was released on 1918 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The VR Book

Author : Jason Jerald
Publisher : Morgan & Claypool
ISBN 13 : 1970001135
Total Pages : 523 pages
Book Rating : 4.9/5 (7 download)

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Book Synopsis The VR Book by : Jason Jerald

Download or read book The VR Book written by Jason Jerald and published by Morgan & Claypool. This book was released on 2015-09-01 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual reality (VR) potentially provides our minds with direct access to digital media in a way that at first seems to have no limits.However, creating compelling VR experiences is an incredibly complex challenge.When VR is done well, the results are brilliant and pleasurable experiences that go beyond what we can do in the real world.When VR is done badly, not only is the system frustrating to use, but sickness can result.Reasons for bad VR are numerous; some failures come from the limitations of technology, but many come from a lack of understanding perception, interaction, design principles, and real users. This book discusses such issues, focusing upon the human element of VR rather than technical implementation, for if we do not get the human element correct, then no amount of technology will make VR anything more than an interesting tool confined to research laboratories. Even when VR principles are fully understood, first implementations are rarely novel and never ideal due to the complex nature of VR and the countless possibilities. However, the VR principles discussed within enable us to intelligently experiment with the rules and iteratively design towards innovative experiences.

Bending Reality

Author : Victoria Song
Publisher : Simon and Schuster
ISBN 13 : 1637630050
Total Pages : 97 pages
Book Rating : 4.6/5 (376 download)

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Book Synopsis Bending Reality by : Victoria Song

Download or read book Bending Reality written by Victoria Song and published by Simon and Schuster. This book was released on 2021-08-24 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bending Reality is the innovative process used by billionaires, tech leaders, and the world's most successful people to make the impossible . . . probable. Victoria Song teaches readers how to unlock the hidden power within their bodies to get what they want. After achieving success but lacking fulfillment as a student at Yale University and Harvard Business School, and then as a Forbes 30 Under 30 Venture Capitalist, Victoria set off on an unusual quest to study, train, and work with more than 24 of the best coaches, therapists, and healers in the world. She then deployed the skills and tools she'd learned with a diverse group of the world's highest performers. Through it all, she's discovered the codes that enable her clients to bend reality toward the directions they want. By accessing this extraordinary ability, Victoria's clients have sold a company for 4 billion dollars, grown revenue 1,000% during a pandemic, and pivoted to design a more effective COVID-19 vaccine. Victoria reveals the meta-framework behind peak performance, self-development, therapy, and meditation that is accessible for all. Whether you've studied these areas closely or this is the first book you've read on this topic, you'll have a front row seat to how the world's elite use this knowledge to achieve more while doing less. In this fast-paced guide to success, you will learn how to: Bend reality by mastering two states of being that most people aren't even aware of. Navigate change and face the unknown like the greatest leaders. Access creative downloads that artists, musicians, and geniuses receive. Make your own luck--there's literally a recipe! Find your unique "zone of genius" and live from it every day. Packed with powerful tools and exercises, Bending Reality will move you beyond intellectual understanding to embodiment. This is not another mindset book. You're ready for Bending Reality if you realize it's time to go beyond the mind and harness the full capacity of your consciousness to make quantum leaps in every area of your life. After learning how to bend reality, you will no longer need to memorize rules, tips, or tricks, but you will embody the essence of a remarkable leader who can make the impossible--probable.

Reality Media

Author : Jay David Bolter
Publisher : MIT Press
ISBN 13 : 0262361922
Total Pages : 245 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Reality Media by : Jay David Bolter

Download or read book Reality Media written by Jay David Bolter and published by MIT Press. This book was released on 2021-11-16 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: How augmented reality and virtual reality are taking their places in contemporary media culture alongside film and television. T This book positions augmented reality (AR) and virtual reality (VR) firmly in contemporary media culture. The authors view AR and VR not as the latest hyped technologies but as media—the latest in a series of what they term “reality media,” taking their places alongside film and television. Reality media inserts a layer of media between us and our perception of the world; AR and VR do not replace reality but refashion a reality for us. Each reality medium mediates and remediates; each offers a new representation that we implicitly compare to our experience of the world in itself but also through other media. The authors show that as forms of reality media emerge, they not only chart a future path for media culture, but also redefine media past. With AR and VR in mind, then, we can recognize their precursors in eighteenth-century panoramas and the Broadway lights of the 1930s. A digital version of Reality Media, available through the book’s website, invites readers to visit a series of virtual rooms featuring interactivity, 3-D models, videos, images, and texts that explore the themes of the book.

What is Reality?

Author : Ervin Laszlo
Publisher : SelectBooks, Inc.
ISBN 13 : 1590793994
Total Pages : 285 pages
Book Rating : 4.5/5 (97 download)

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Book Synopsis What is Reality? by : Ervin Laszlo

Download or read book What is Reality? written by Ervin Laszlo and published by SelectBooks, Inc.. This book was released on 2016-10-04 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ervin Laszlo's tour de force, What is Reality?, is the product of a half-century of deep contemplation and cutting-edge scholarship. Addressing many of the paradoxes that have confounded modern science over the years, it offers nothing less than a new paradigm of reality, one in which the cosmos is a seamless whole, informed by a single, coherent consciousness manifest in us all. Bringing together science, philosophy, and metaphysics, Laszlo takes aim at accepted wisdom, such as the dichotomies of mind and body, spirit and matter, being and nonbeing, to show how we are all part of an infinite cycle of existence unfolding in spacetime and beyond. Augmented by insightful commentary from a dozen scholars and thinkers, along with a foreword by Deepak Chopra and an introduction by Stanislav Grof, What is Reality? offers a fresh and liberating understanding of the meaning and purpose of existence.

The Case Against Reality: Why Evolution Hid the Truth from Our Eyes

Author : Donald Hoffman
Publisher : W. W. Norton & Company
ISBN 13 : 0393254704
Total Pages : 347 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis The Case Against Reality: Why Evolution Hid the Truth from Our Eyes by : Donald Hoffman

Download or read book The Case Against Reality: Why Evolution Hid the Truth from Our Eyes written by Donald Hoffman and published by W. W. Norton & Company. This book was released on 2019-08-13 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can we trust our senses to tell us the truth? Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more “attractive” body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.

Extended Reality in Practice

Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119695171
Total Pages : 275 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Extended Reality in Practice by : Bernard Marr

Download or read book Extended Reality in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2021-07-26 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets. In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You’ll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers’ perception of their brands. You’ll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non‑profit spectrums. Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies. An insightful exploration of extended reality from a renowned thought leader, technologist, and futurist Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant. Discover insightful and illuminating case studies from businesses and organizations in a variety of industries, including Burger King, BMW, Boeing, and the U.S. Army, and see how they’re turning virtual, mixed, and augmented reality experiences into big wins for their stakeholders. You’ll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences. Ideal for executives, founders, business leaders and owners, and professionals of all sorts, Extended Reality in Practice is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented, virtual, and mixed reality tech and their limitless potential for enterprise.