Business For Dummies

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Small Business For Dummies®

Author : Eric Tyson
Publisher : John Wiley & Sons
ISBN 13 : 1118051882
Total Pages : 596 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business For Dummies® by : Eric Tyson

Download or read book Small Business For Dummies® written by Eric Tyson and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

Small Business Marketing For Dummies

Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
ISBN 13 : 1118054458
Total Pages : 386 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business Marketing For Dummies by : Barbara Findlay Schenck

Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

Starting a Business All-in-One For Dummies

Author : Eric Tyson
Publisher : John Wiley & Sons
ISBN 13 : 1119868564
Total Pages : 663 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Starting a Business All-in-One For Dummies by : Eric Tyson

Download or read book Starting a Business All-in-One For Dummies written by Eric Tyson and published by John Wiley & Sons. This book was released on 2022-04-12 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the essential information in one place Starting a Business All-in-One For Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. With content compiled from over ten best-selling For Dummies books, this guide will help with every part of starting your own business—from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide. This book covers the foundations of accounting, marketing, hiring, and achieving success in the first year of business in any industry. You'll find toolkits for doing all the paperwork, plus expert tips for how to make it work, even when the going is rough. Access six books in one, covering the whole process of starting and running a new business Learn how to easily jump the hurdles that many new business owners face Tackle taxes, determine the best business model for you, and create a solid plan Keep the engine running with marketing tips, accounting ideas, and the basics on how to be a manager This book is perfect for any new or veteran entrepreneur looking to build a business from the ground up.

Small Business For Dummies

Author : Eric Tyson
Publisher : John Wiley & Sons
ISBN 13 : 1119490448
Total Pages : 464 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Small Business For Dummies by : Eric Tyson

Download or read book Small Business For Dummies written by Eric Tyson and published by John Wiley & Sons. This book was released on 2018-07-06 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make big sense of small business Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business. This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management—and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape. Write a strategic business plan Start, establish, or rejuvenate a small business Hire and retain the best employees Get a small business loan If you’re a beginning entrepreneur looking to start and run your own small business, this book gives you all the tools of the trade you’ll need to make it a success.

Starting an Online Business For Dummies®

Author : Greg Holden
Publisher : John Wiley & Sons
ISBN 13 : 0470640995
Total Pages : 553 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Starting an Online Business For Dummies® by : Greg Holden

Download or read book Starting an Online Business For Dummies® written by Greg Holden and published by John Wiley & Sons. This book was released on 2010-06-15 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help. Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape. Dives into all aspects of starting and establishing an online business, including the very latest big trends Highlights business issues that are of particular concern to online businesses Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs Shows you specific types and examples of successful online businesses Provides the latest on B2B Web site suppliers, such as AliBaba.com Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!

Starting a Business For Dummies - UK

Author : Colin Barrow
Publisher : John Wiley & Sons
ISBN 13 : 1118837290
Total Pages : 416 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Starting a Business For Dummies - UK by : Colin Barrow

Download or read book Starting a Business For Dummies - UK written by Colin Barrow and published by John Wiley & Sons. This book was released on 2014-04-09 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting your own UK business is an exciting - and challenging - time. This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4th UK Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence. All your favourite, trusted content has been updated including: Laying the groundwork and testing the feasibility of your business idea Writing a winning business plan and finding funding How to operate effectively, including managing your finances and employing people Growing your business and improving performance New content includes: The latest funding schemes, including government funding and crowdfunding Tendering for public sector work Avoiding business cyber-crime Franchising and pop ups Exporting (the government has set a target of doubling the number of exporting companies by 2020) Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact)

Starting a Home Business for Dummies

Author : Rachel Bridge
Publisher : John Wiley & Sons
ISBN 13 : 1118737571
Total Pages : 343 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Starting a Home Business for Dummies by : Rachel Bridge

Download or read book Starting a Home Business for Dummies written by Rachel Bridge and published by John Wiley & Sons. This book was released on 2013-11-08 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: How would you like to work for yourself in your own home? Sounds good right? The commute would be a breeze. Starting a small business from home can mean minimum fuss and minimum start-up costs - so it's no wonder that around 60% of new businesses are started from home. Whether you're looking to go freelance, start a home-business full-time or a new venture on the side of your existing job, you need 'Starting a Home Business For Dummies'.

Business Development For Dummies

Author : Anna Kennedy
Publisher : John Wiley & Sons
ISBN 13 : 1118962710
Total Pages : 439 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Business Development For Dummies by : Anna Kennedy

Download or read book Business Development For Dummies written by Anna Kennedy and published by John Wiley & Sons. This book was released on 2015-04-20 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.

Home-Based Business For Dummies

Author : Paul Edwards
Publisher : John Wiley & Sons
ISBN 13 : 1118054431
Total Pages : 386 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Home-Based Business For Dummies by : Paul Edwards

Download or read book Home-Based Business For Dummies written by Paul Edwards and published by John Wiley & Sons. This book was released on 2011-03-16 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thanks to the Internet, home-based businesses are booming. With a home computer and a good idea, you can market and sell almost anything in the world just from home. Whether you’re selling homemade jams or working as a business consultant, today’s entrepreneur doesn’t even have to leave home. Home-Based Business For Dummies, 2nd Edition will help you make your endeavor profitable and successful! Ideal for future entrepreneurs who have the urge and want the know-how, this updated guide includes new information on home business scams and how to avoid them, shows how to create an efficient, comfortable (but not too comfortable) work environment, explains how to put new technologies to work for you, and much more. There’s even a 10-question quiz to help you determine if you’re ready. You’ll learn all the basics, including: Selecting the right kind of business for you Setting up a home office Managing money, credit, and financing Marketing almost anything in the world Avoiding distractions at home Home-Based Business For Dummies, 2nd Edition was written by Paul and Sarah Edwards, award-winning authors who write a monthly column for Entrepreneur magazine, and Peter Economy, an author or coauthor For Dummies books on managing, consulting, and personal finance. In straightforward English, they show you how to: Stay connected to the business community, even when working from home Keep your work separate from your personal life Handle benefits, health insurance, and your retirement planning Make sure your bookkeeping is accurate and legal Use the Internet to bid for work, list your services in directories, network, and more Choose the technology and other resources you need Develop your own marketing and advertising strategies Navigate IRS rules for home-based businesses Home-Based Business For Dummies is packed with ideas and information that will help you get started right and help established, successful home-based business owners stay ahead of the pack. Use it well and this handy guide will be the most important reference in your home office.

Starting a Business All-In-One For Dummies

Author : Consumer Dummies
Publisher : John Wiley & Sons
ISBN 13 : 1119049105
Total Pages : 600 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Starting a Business All-In-One For Dummies by : Consumer Dummies

Download or read book Starting a Business All-In-One For Dummies written by Consumer Dummies and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the practical advice you need for starting a business Starting a business? Don't sweat it! Reflecting today's unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more! The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If you're a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector. Covers proven strategies on successfully branding and marketing your business Includes step-by-step guidance on keeping on top of the books Provides coverage of employee engagement and motivating employees Offers helpful hints for overcoming obstacles in starting a business Whether you're an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference you'll need to start a business from the ground up.

Business Start Up For Dummies Three e-book Bundle: Starting a Business For Dummies, Business Plans For Dummies, Understanding Business Accounting For Dummies

Download Business Start Up For Dummies Three e-book Bundle: Starting a Business For Dummies, Business Plans For Dummies, Understanding Business Accounting For Dummies PDF Online Free

Author : Colin Barrow
Publisher : John Wiley & Sons
ISBN 13 : 1118622065
Total Pages : 1443 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Business Start Up For Dummies Three e-book Bundle: Starting a Business For Dummies, Business Plans For Dummies, Understanding Business Accounting For Dummies by : Colin Barrow

Download or read book Business Start Up For Dummies Three e-book Bundle: Starting a Business For Dummies, Business Plans For Dummies, Understanding Business Accounting For Dummies written by Colin Barrow and published by John Wiley & Sons. This book was released on 2012-12-17 with total page 1443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This eBook bundle is the one stop shop to all your business start-up needs! Starting a Business For Dummies is the bestselling guide from business start-up expert Colin Barrow, covering everything budding entrepreneurs need to know to get their business up and running. Whether readers are just starting out, planning a new venture, setting up at home or extending a current business online, this book is all they need to succeed. Business Plans For Dummies maps out a realistic business plan from scratch — so your business vision can become a reality. This fully updated guide leads you through all aspects of business planning, from clarifying objectives and finding funding, to researching customer behaviour and developing an e–presence. Understanding Business Accounting For Dummies takes you through all the key elements of UK business accounting, covering everything from evaluating profit margins and establishing budgets to controlling cash flow and writing financial reports.

Incorporating Your Business For Dummies

Author : The Company Corporation
Publisher : John Wiley & Sons
ISBN 13 : 9781118053744
Total Pages : 312 pages
Book Rating : 4.0/5 (537 download)

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Book Synopsis Incorporating Your Business For Dummies by : The Company Corporation

Download or read book Incorporating Your Business For Dummies written by The Company Corporation and published by John Wiley & Sons. This book was released on 2011-03-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re a business owner, incorporation can help you protect your personal assets and cut down your tax bill. But all the paperwork and legalese can make incorporation seem like more trouble than it’s worth. Incorporating Your Business For Dummies offers all the savvy tips you need to get incorporated — starting today! Whether your business is big or small, incorporating isn’t as simple as it could be. This handy reference makes incorporation make sense, and guides you through the process step by step. From handling the mountain of paperwork to getting back to business once you’re finished, Incorporating Your Business For Dummies offers a wealth of helpful advice on these and many more topics: Knowing whether or not incorporation can help you Choosing the type of entity that will work best for your business Dealing with shareholders and shareholder agreements Transferring money and assets in or out of the corporation Documenting corporate actions and maintaining compliance Finding the right attorney, accountant, tax advisor, and other professionals Written by the experts at The Company Corporation, who handle more than 100,000 incorporations every year, this helpful book offers the kind of advice you can only get from professionals — but in a user-friendly, lingo-free format. Whether you just want a little help with the paperwork, or don’t even know what a corporation is, you’ll find everything you need to know: What limited liability means Corporate statutes, bylaws, and articles Choosing directors and assigning duties The benefits of S corporation status Deciding where to incorporate Registering corporate names and domain names Balancing equity versus debt Understanding shareholder rights Getting your financial information in order Hiring a professional to help with corporate compliance If you want step-by-step help on setting up your corporation, dealing with the paperwork, and getting off on the right foot, Incorporating Your Business For Dummies is the only resource you need. Packed with the kind of tips and advice you’ll find nowhere else, it’s the uncomplicated way to get incorporated.

Selling Your Business For Dummies

Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
ISBN 13 : 0470446234
Total Pages : 388 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Selling Your Business For Dummies by : Barbara Findlay Schenck

Download or read book Selling Your Business For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2008-11-24 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on tool for conducting the successful, profitable sale of a business As business owners gray, trends have shown that they start thinking of cashing out. Selling Your Business For Dummies gives readers expert tips on every aspect of selling a business, from establishing a realistic value to putting their business on the market to closing the deal. It helps them create sound exit plans, find and qualify, find and qualify a buyer, conduct a sale negotiation, and successfully transition the business to a new owner. The accompanying CD is packed with useful questionnaires, worksheets, and forms for prospective sellers, as well as a blueprint for customizing and assembling information into business sale presentation materials sale presentation materials --including snapshots of revenue and profit history, financial condition, market conditions, brand value, competitive arena, growth potential, confidentiality agreements, and other information that supports the sale price. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Please refer to the book's Introduction section for instructions on how to download the companion files from the publisher's website.

Starting an Online Business All-in-One For Dummies

Author : Shannon Belew
Publisher : John Wiley & Sons
ISBN 13 : 1119315530
Total Pages : 1056 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Starting an Online Business All-in-One For Dummies by : Shannon Belew

Download or read book Starting an Online Business All-in-One For Dummies written by Shannon Belew and published by John Wiley & Sons. This book was released on 2017-01-17 with total page 1056 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success. Discover your niche and create a business plan Design your website and storefront Increase your reach and market with social media Choose the best web host for your needs If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!

Business Efficiency For Dummies

Author : Marina Martin
Publisher : For Dummies
ISBN 13 : 9781118449493
Total Pages : 408 pages
Book Rating : 4.4/5 (494 download)

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Book Synopsis Business Efficiency For Dummies by : Marina Martin

Download or read book Business Efficiency For Dummies written by Marina Martin and published by For Dummies. This book was released on 2013-01-09 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven tools and techniques to improve business efficiency In today's competitive environment, it's the businesses with the right set of tools and technologies that get ahead, while others are left in the dust. Business Efficiency For Dummies provides you with practical, useful information on how to run a more effective business while saving time and money in the process. Analyzing the world's most effective companies and aimed at top-level business owners and managers, Business Efficiency For Dummies provides the foundation all companies can build upon. You'll discover how to take an objective view of your company's current processes and procedures; what to consider when evaluating analysis tools like Six Sigma, Lean, 5S, and Balanced Scorecard to get your company buttoned up and streamlined; how to audit your company's accounting procedures to rein in and control your AP and AR departments; how to train employees to work more efficiently; how to bring efficiency into the future; and much more. Find out how to stay afloat in the current economy Discover affordable, approachable methods for streamlining business practices for greater profit Employ the latest tools and technologies to maximize business efficiency The tools and techniques described in Business Efficiency For Dummies are indispensable for business leaders and managers looking to identify weaknesses and improve business productivity and profit.

Getting Started in Small Business For Dummies

Author : Veechi Curtis
Publisher : John Wiley & Sons
ISBN 13 : 1118348605
Total Pages : 149 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Getting Started in Small Business For Dummies by : Veechi Curtis

Download or read book Getting Started in Small Business For Dummies written by Veechi Curtis and published by John Wiley & Sons. This book was released on 2012-03-26 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created especially for the Australian customer! Take the first steps to small business success with this essential introductory guide Are you thinking about starting your own small business but don't know where to begin? Or have you recently begun trading and discovered it's not as easy as you thought? This easy-to-follow guide covers the small business basics, and includes handy tips and tricks to help you develop your business idea and ensure you're primed for success. Weigh up the pros and cons of being your own boss -- discover the realities of working for yourself and whether it's right for you Develop a winning business plan -- formulate your goals and build a unique business strategy Assess the state of the market -- define your customers, test your product and analyse the competition Pick a business structure -- choose what kind of business is best for you Understand the fine print -- learn how to meet legal requirements with confidence Stay in the black -- understand Profit and Loss statements and learn how to budget Build good employee relationships -- discover which workplace legislation applies to you Sell yourself with flair -- market your new business in the right way and at the right time

Business Models For Dummies

Author : Jim Muehlhausen
Publisher : John Wiley & Sons
ISBN 13 : 1118612752
Total Pages : 390 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Business Models For Dummies by : Jim Muehlhausen

Download or read book Business Models For Dummies written by Jim Muehlhausen and published by John Wiley & Sons. This book was released on 2013-05-20 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company,Business Models For Dummies has you covered.