Business And Consumer Analytics New Ideas

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Business and Consumer Analytics: New Ideas

Author : Pablo Moscato
Publisher : Springer
ISBN 13 : 3030062228
Total Pages : 1005 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Business and Consumer Analytics: New Ideas by : Pablo Moscato

Download or read book Business and Consumer Analytics: New Ideas written by Pablo Moscato and published by Springer. This book was released on 2019-05-30 with total page 1005 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept specifically on business and consumer-oriented applications with interesting sections ranging from clustering and network analysis, meta-analytics, memetic algorithms, machine learning, recommender systems methodologies, parallel pattern mining and data mining to specific applications in market segmentation, travel, fashion or entertainment analytics. A must-read for anyone in data-analytics, marketing, behavior modelling and computational social science, interested in the latest applications of new computer science methodologies. The chapters are contributed by leading experts in the associated fields.The chapters cover technical aspects at different levels, some of which are introductory and could be used for teaching. Some chapters aim at building a common understanding of the methodologies and recent application areas including the introduction of new theoretical results in the complexity of core problems. Business and marketing professionals may use the book to familiarize themselves with some important foundations of data science. The work is a good starting point to establish an open dialogue of communication between professionals and researchers from different fields. Together, the two volumes present a number of different new directions in Business and Customer Analytics with an emphasis in personalization of services, the development of new mathematical models and new algorithms, heuristics and metaheuristics applied to the challenging problems in the field. Sections of the book have introductory material to more specific and advanced themes in some of the chapters, allowing the volumes to be used as an advanced textbook. Clustering, Proximity Graphs, Pattern Mining, Frequent Itemset Mining, Feature Engineering, Network and Community Detection, Network-based Recommending Systems and Visualization, are some of the topics in the first volume. Techniques on Memetic Algorithms and their applications to Business Analytics and Data Science are surveyed in the second volume; applications in Team Orienteering, Competitive Facility-location, and Visualization of Products and Consumers are also discussed. The second volume also includes an introduction to Meta-Analytics, and to the application areas of Fashion and Travel Analytics. Overall, the two-volume set helps to describe some fundamentals, acts as a bridge between different disciplines, and presents important results in a rapidly moving field combining powerful optimization techniques allied to new mathematical models critical for personalization of services. Academics and professionals working in the area of business anyalytics, data science, operations research and marketing will find this handbook valuable as a reference. Students studying these fields will find this handbook useful and helpful as a secondary textbook.

Business and Consumer Analytics

Author : Pablo Moscato
Publisher :
ISBN 13 : 9783030062231
Total Pages : pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Business and Consumer Analytics by : Pablo Moscato

Download or read book Business and Consumer Analytics written by Pablo Moscato and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept specifically on business and consumer-oriented applications with interesting sections ranging from clustering and network analysis, meta-analytics, memetic algorithms, machine learning, recommender systems methodologies, parallel pattern mining and data mining to specific applications in market segmentation, travel, fashion or entertainment analytics. A must-read for anyone in data-analytics, marketing, behavior modelling and computational social science, interested in the latest applications of new computer science methodologies. The chapters are contributed by leading experts in the associated fields.The chapters cover technical aspects at different levels, some of which are introductory and could be used for teaching. Some chapters aim at building a common understanding of the methodologies and recent application areas including the introduction of new theoretical results in the complexity of core problems. Business and marketing professionals may use the book to familiarize themselves with some important foundations of data science. The work is a good starting point to establish an open dialogue of communication between professionals and researchers from different fields. Together, the two volumes present a number of different new directions in Business and Customer Analytics with an emphasis in personalization of services, the development of new mathematical models and new algorithms, heuristics and metaheuristics applied to the challenging problems in the field. Sections of the book have introductory material to more specific and advanced themes in some of the chapters, allowing the volumes to be used as an advanced textbook. Clustering, Proximity Graphs, Pattern Mining, Frequent Itemset Mining, Feature Engineering, Network and Community Detection , Network-based Recommending Systems and Visualization, are some of the topics in the first volume. Techniques on Memetic Algorithms and their applications to Business Analytics and Data Science are surveyed in the second volume; applications in Team Orienteering, Competitive Facility-location, and Visualization of Products and Consumers are also discussed. The second volume also includes an introduction to Meta-Analytics, and to the application areas of Fashion and Travel Analytics. Overall, the two-volume set helps to describe some fundamentals, acts as a bridge between different disciplines, and presents important results in a rapidly moving field combining powerful optimization techniques allied to new mathematical models critical for personalization of services. Academics and professionals working in the area of business anyalytics, data science, operations research and marketing will find this handbook valuable as a reference. Students studying these fields will find this handbook useful and helpful as a secondary textbook.

Analytics and Dynamic Customer Strategy

Author : John F. Tanner, Jr.
Publisher : John Wiley & Sons
ISBN 13 : 1118905733
Total Pages : 256 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Analytics and Dynamic Customer Strategy by : John F. Tanner, Jr.

Download or read book Analytics and Dynamic Customer Strategy written by John F. Tanner, Jr. and published by John Wiley & Sons. This book was released on 2014-06-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works.

Data Analytics in Marketing, Entrepreneurship, and Innovation

Author : Mounir Kehal
Publisher : CRC Press
ISBN 13 : 0429591683
Total Pages : 193 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Data Analytics in Marketing, Entrepreneurship, and Innovation by : Mounir Kehal

Download or read book Data Analytics in Marketing, Entrepreneurship, and Innovation written by Mounir Kehal and published by CRC Press. This book was released on 2021-01-12 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

ICTR 2021 4th International Conference on Tourism Research

Author : Prof Cândida Silva
Publisher : Academic Conferences International
ISBN 13 : 191276492X
Total Pages : pages
Book Rating : 4.9/5 (127 download)

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Book Synopsis ICTR 2021 4th International Conference on Tourism Research by : Prof Cândida Silva

Download or read book ICTR 2021 4th International Conference on Tourism Research written by Prof Cândida Silva and published by Academic Conferences International. This book was released on 2021-05-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Conference Proceedings of 4th International Conference on Tourism Research

Social Media Storms

Author : Pernille Rydén
Publisher : Routledge
ISBN 13 : 1000432769
Total Pages : 123 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Social Media Storms by : Pernille Rydén

Download or read book Social Media Storms written by Pernille Rydén and published by Routledge. This book was released on 2021-08-25 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Applied Optimization and Swarm Intelligence

Author : Eneko Osaba
Publisher : Springer Nature
ISBN 13 : 9811606625
Total Pages : 236 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Applied Optimization and Swarm Intelligence by : Eneko Osaba

Download or read book Applied Optimization and Swarm Intelligence written by Eneko Osaba and published by Springer Nature. This book was released on 2021-05-17 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gravitates on the prominent theories and recent developments of swarm intelligence methods, and their application in both synthetic and real-world optimization problems. The special interest will be placed in those algorithmic variants where biological processes observed in nature have underpinned the core operators underlying their search mechanisms. In other words, the book centers its attention on swarm intelligence and nature-inspired methods for efficient optimization and problem solving. The content of this book unleashes a great opportunity for researchers, lecturers and practitioners interested in swarm intelligence, optimization problems and artificial intelligence.

Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
ISBN 13 : 1668441705
Total Pages : 484 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-06-24 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

Intelligent Healthcare Systems

Author : Vania V. Estrela
Publisher : CRC Press
ISBN 13 : 1000954323
Total Pages : 399 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Intelligent Healthcare Systems by : Vania V. Estrela

Download or read book Intelligent Healthcare Systems written by Vania V. Estrela and published by CRC Press. This book was released on 2023-08-04 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book sheds light on medical cyber-physical systems while addressing image processing, microscopy, security, biomedical imaging, automation, robotics, network layers’ issues, software design, and biometrics, among other areas. Hence, solving the dimensionality conundrum caused by the necessity to balance data acquisition, image modalities, different resolutions, dissimilar picture representations, subspace decompositions, compressed sensing, and communications constraints. Lighter computational implementations can circumvent the heavy computational burden of healthcare processing applications. Soft computing, metaheuristic, and deep learning ascend as potential solutions to efficient super-resolution deployment. The amount of multi-resolution and multi-modal images has been augmenting the need for more efficient and intelligent analyses, e.g., computer-aided diagnosis via computational intelligence techniques. This book consolidates the work on artificial intelligence methods and clever design paradigms for healthcare to foster research and implementations in many domains. It will serve researchers, technology professionals, academia, and students working in the area of the latest advances and upcoming technologies employing smart systems’ design practices and computational intelligence tactics for medical usage. The book explores deep learning practices within particularly difficult computational types of health problems. It aspires to provide an assortment of novel research works that focuses on the broad challenges of designing better healthcare services.

Digital Marketplaces Unleashed

Author : Claudia Linnhoff-Popien
Publisher : Springer
ISBN 13 : 366249275X
Total Pages : 914 pages
Book Rating : 4.6/5 (624 download)

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Book Synopsis Digital Marketplaces Unleashed by : Claudia Linnhoff-Popien

Download or read book Digital Marketplaces Unleashed written by Claudia Linnhoff-Popien and published by Springer. This book was released on 2017-09-14 with total page 914 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

Win with Advanced Business Analytics

Author : Jean-Paul Isson
Publisher : John Wiley & Sons
ISBN 13 : 1118417089
Total Pages : 416 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Win with Advanced Business Analytics by : Jean-Paul Isson

Download or read book Win with Advanced Business Analytics written by Jean-Paul Isson and published by John Wiley & Sons. This book was released on 2012-09-25 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.

Impending Inquisitions in Humanities and Sciences

Author : Mohan Varkolu
Publisher : CRC Press
ISBN 13 : 1040045952
Total Pages : 585 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Impending Inquisitions in Humanities and Sciences by : Mohan Varkolu

Download or read book Impending Inquisitions in Humanities and Sciences written by Mohan Varkolu and published by CRC Press. This book was released on 2024-07-22 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of increasing specialization, the need for cross-disciplinary dialogue demands an integrated approach that transcends the artificial boundaries between disciplines. "Impending Inquisitions in Humanities and Sciences" presents a groundbreaking tapestry of cutting-edge research across the spectrum of humanities and sciences. This volume presents a meticulously curated selection of research papers presented at the conference, a forum where scholars from diverse fields – English, Mathematics, Physics, and Chemistry – converged to engage in rigorous dialogue and push the boundaries of knowledge. From the nuanced interpretations of literary texts to the elegant formulations of mathematical models, from the awe-inspiring revelations of physics to the meticulous experiments of chemistry, each contribution challenges assumptions and provokes fresh perspectives. This collection serves as a valuable resource for scholars, students, and academic fraternity with an insatiable curiosity about the world around us.

Advances in Artificial Intelligence-based Technologies

Author : Maria Virvou
Publisher : Springer Nature
ISBN 13 : 3030805719
Total Pages : 241 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Advances in Artificial Intelligence-based Technologies by : Maria Virvou

Download or read book Advances in Artificial Intelligence-based Technologies written by Maria Virvou and published by Springer Nature. This book was released on 2021-10-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the 4th Industrial Revolution ongoing and human societal organization being restructured into, so-called, “Society 5.0”, the field of Artificial Intelligence and related technologies is growing continuously and rapidly, developing in both itself and towards applications in many other disciplines. Researchers worldwide aim at incorporating cognitive abilities into machines, such as learning and problem solving. When machines and software systems have been enhanced with Artificial Intelligence components, they become better and more efficient at performing tasks. Consequently, Artificial Intelligence stands out as a research discipline due to its worldwide pace of growth in both theoretical advances and areas of application, while achieving very high rates of success and promising major impact in science, technology and society. The book at hand aims at exposing its readers to some of the most significant Advances in Artificial Intelligence Theory, Tools and Methodologies as well as Artificial Intelligence-based Applications and Services. The book consists of an editorial note and an additional eleven (11) chapters, all invited from authors who work on the corresponding chapter theme and are recognized for their significant research contributions. In more detail, the chapters in the book are organized into three parts, namely (i) Advances in Artificial Intelligence Tools and Methodologies, (ii) Advances in Artificial Intelligence-based Applications and Services, and (iii) Theoretical Advances in Computation and System Modeling. This research book is directed towards professors, researchers, scientists, engineers and students in Artificial Intelligence-related disciplines. It is also directed towards readers who come from other disciplines and are interested in becoming versed in some of the most recent Artificial Intelligence-based technologies. An extensive list of bibliographic references at the end of each chapter guides the readers to probe further into the application areas of interest to them.

PRICAI 2022: Trends in Artificial Intelligence

Author : Sankalp Khanna
Publisher : Springer Nature
ISBN 13 : 3031208684
Total Pages : 667 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis PRICAI 2022: Trends in Artificial Intelligence by : Sankalp Khanna

Download or read book PRICAI 2022: Trends in Artificial Intelligence written by Sankalp Khanna and published by Springer Nature. This book was released on 2022-11-03 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three-volume set, LNAI 13629, LNAI 13630, and LNAI 13631 constitutes the thoroughly refereed proceedings of the 19th Pacific Rim Conference on Artificial Intelligence, PRICAI 2022, held in Shangai, China, in November 10–13, 2022. The 91 full papers and 39 short papers presented in these volumes were carefully reviewed and selected from 432 submissions. PRICAI covers a wide range of topics in the areas of social and economic importance for countries in the Pacific Rim: artificial intelligence, machine learning, natural language processing, knowledge representation and reasoning, planning and scheduling, computer vision, distributed artificial intelligence, search methodologies, etc.

Cooperative Control of Networked Vehicles

Author : Alexander Schwab
Publisher : Logos Verlag Berlin GmbH
ISBN 13 : 3832555498
Total Pages : 192 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Cooperative Control of Networked Vehicles by : Alexander Schwab

Download or read book Cooperative Control of Networked Vehicles written by Alexander Schwab and published by Logos Verlag Berlin GmbH. This book was released on 2022-08-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis concerns the cooperative control of networked vehicles. Autonomous driving is a topic that is currently being discussed with great interest from researchers, vehicle manufacturers and the corresponding media. Future autonomous vehicles should bring the passengers to their desired destination while improving both safety and efficiency compared to current human-driven vehicles. The inherent problem of all vehicle coordination tasks is to guarantee collision avoidance in every situation. To this end, autonomous vehicles have to share information with each other in order to perform traffic manoeuvres that require the cooperation of multiple vehicles. The fundamental problem of vehicle platooning is studied extensively which describes the task of arranging a set of vehicles so that they drive with a common velocity and a prescribed distance. Local design objectives are derived that have to be satisfied by the vehicle controllers. In particular, it is shown that the vehicles have to be externally positive to achieve collision avoidance. As an abstraction from real traffic scenarios, swarms of networked vehicles are considered. The main difference between swarming and traffic problems is that a communication structure that has been appropriate in the beginning might become unsuited for the control task due to the relative movement of the vehicles. To solve this problem, this thesis proposes to use the Delaunay triangulation as a switching communication structure.

Creativity and Data Marketing

Author : Becky Wang
Publisher : Kogan Page Publishers
ISBN 13 : 0749477253
Total Pages : 240 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Creativity and Data Marketing by : Becky Wang

Download or read book Creativity and Data Marketing written by Becky Wang and published by Kogan Page Publishers. This book was released on 2017-01-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage. Creativity and Data Marketing addresses the need to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets ready to validate or rethink market demand. By identifying how and why a consumer interacts with touch points beyond paid media, for example forums, blog content, native advertising and word-of-mouth, Becky Wang presents a creativity and data blueprint on how businesses can make lucrative steps forward to innovate their products, services and communication strategies, laying the groundwork for long-term results. Online resources include bonus content covering analytics methods, evolving research, data platforms and more, and a creative brief template.

Business Ethics

Author : Joseph W. Weiss
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626561427
Total Pages : 451 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Business Ethics by : Joseph W. Weiss

Download or read book Business Ethics written by Joseph W. Weiss and published by Berrett-Koehler Publishers. This book was released on 2014-07-14 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW EDITION, REVISED AND UPDATED This is a pragmatic, hands-on, up-to-date guide to determining right and wrong in the business world. Joseph Weiss integrates a stakeholder perspective with an issues-oriented approach so students look at how a business's actions affect not just share price and profit but the well-being of employees, customers, suppliers, the local community, the larger society, other nations, and the environment. Weiss uses a wealth of contemporary examples, including twenty-three customized cases that immerse students directly in recent business ethics dilemmas and ask them to consider how they would resolve them. The recent economic collapse raised ethical issues that have yet to be resolved—there could not be a better time for a fully updated edition of Weiss's classic, accessible blend of theory and practice. New to the Sixth Edition! New Cases! Fourteen of the twenty-three cases in this book are brand new to this edition. They touch on issues such as cyberbullying, fracking, neuromarketing, and for-profit education and involve institutions like Goldman Sachs, Google, Kaiser Permanente, Walmart, Ford, and Facebook. Updated Throughout! The text has been updated with the latest research, including new national ethics survey data, perspectives on generational differences, and global and international issues. Each chapter includes recent business press stories touching on ethical issues. New Feature! Several chapters now feature a unique Point/Counterpoint exercise that challenges students to argue both sides of a contemporary issue, such as too-big-to-fail institutions, the Boston bomber Rolling Stone cover, student loan debt, online file sharing, and questions raised by social media.