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Business Acumen For Strategic Communicators
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Book Synopsis Business Acumen for Strategic Communicators by : Matthew W. Ragas
Download or read book Business Acumen for Strategic Communicators written by Matthew W. Ragas and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
Book Synopsis Business Essentials for Strategic Communicators by : M. Ragas
Download or read book Business Essentials for Strategic Communicators written by M. Ragas and published by Palgrave Macmillan. This book was released on 2014-12-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
Book Synopsis Business for Communicators by : Sandra Duhé
Download or read book Business for Communicators written by Sandra Duhé and published by Routledge. This book was released on 2021-08-30 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments. Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion. This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen. An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.
Book Synopsis Business Acumen for Strategic Communicators by : Matthew W. Ragas
Download or read book Business Acumen for Strategic Communicators written by Matthew W. Ragas and published by Emerald Publishing Limited. This book was released on 2024-09-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.
Book Synopsis Building Business Acumen for Trainers by : Terrence L. Gargiulo
Download or read book Building Business Acumen for Trainers written by Terrence L. Gargiulo and published by John Wiley & Sons. This book was released on 2006-12-13 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a training and development or human resource professional, do you have the knowledge, skills, and experience you need to become an indispensable strategic partner within your organization? Building Business Acumen for Trainers provides step-by-step practical advice on business practices guaranteed to win the support, respect, and attention of your organization. Written for both new and seasoned professionals, this essential resource will show how to put into practice the three critical areas of business acumen: Finance skills Partnering skills Communication skills
Book Synopsis The Business Acumen Handbook by : Steven Haines
Download or read book The Business Acumen Handbook written by Steven Haines and published by Independently Published. This book was released on 2019-01-29 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders rely on business people to see the big picture and get things done. They want mindset and mojo, all in one! The problem is that all business people aren't wired that way, and that's where The Business Acumen Handbook comes in. The main idea behind The Business Acumen Handbook is to help managers understand the pillars of their company's business, and to operate more effectively and efficiently. After reading this book, you'll be able to: Understand and apply the dimensions of business acumen that focus on people, processes, projects, and products so that you can see the "big picture of business" Incorporate finance, strategy, and performance management into your professional mindset Develop a model for how to effectively communicate with, and influence others. Understand complex business situations, evaluate facts and data, and make better decisions The book is filled with tools, templates, exercises, and guidelines. It also introduces readers to their own individual business acumen assessment so that they can create a purposeful career and professional development strategy. This book is also the companion text for the Business Acumen Workshop offered by The Business Acumen Institute (visit: www.businessacumeninstitute.com)
Book Synopsis Strategic Communications for PR, Social Media and Marketing by : Christopher E. Wilson
Download or read book Strategic Communications for PR, Social Media and Marketing written by Christopher E. Wilson and published by . This book was released on 2019 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Discovering Public Relations by : Karen Freberg
Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2020-07-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.
Book Synopsis Mastering Business for Strategic Communicators by : Matthew W. Ragas
Download or read book Mastering Business for Strategic Communicators written by Matthew W. Ragas and published by Emerald Group Publishing. This book was released on 2017-11-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.
Book Synopsis Seeing the Big Picture by : Kevin Cope
Download or read book Seeing the Big Picture written by Kevin Cope and published by Greenleaf Book Group. This book was released on 2012 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advocates that employees should focus their attention on what the author defines as the key drivers of cash, profit, assets, growth, and people to evaluate the viability of their organization and their prospects for advancement.
Book Synopsis The IABC Guide for Practical Business Communication by : Tamara L. Gillis
Download or read book The IABC Guide for Practical Business Communication written by Tamara L. Gillis and published by . This book was released on 2021 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Employee Communication by : Gail S. Thornton
Download or read book Strategic Employee Communication written by Gail S. Thornton and published by Springer. This book was released on 2018-10-06 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.
Book Synopsis The IABC Handbook of Organizational Communication by : Tamara Gillis
Download or read book The IABC Handbook of Organizational Communication written by Tamara Gillis and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.
Book Synopsis What the CEO Wants You to Know by : Ram Charan
Download or read book What the CEO Wants You to Know written by Ram Charan and published by Crown. This book was released on 2001 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful lesson in what is really important in business, this remarkable book by an ultimate insider takes the lessons of the peddler and reveals how they can be used by the rest of us. Reminiscent of bestsellers such as "Who Moved My Cheese?" and" The One-Minute Manager, What the CEO Wants You to Know" is simple, direct, and of immense use to everyone in business.
Book Synopsis Strategic Connections by : Anne Baber
Download or read book Strategic Connections written by Anne Baber and published by AMACOM. This book was released on 2015-01-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smartphones, social media, and the Internet can only get a professional so far. At some point, the success of an organization will depend on face-to-face relationships, which means the isolated employees trying to do everything virtually will at some point have to fall back on the tried-and-true, essential skill of relationship building if they are going to survive in today’s increasingly collaborative workforce.Unveiling eight indispensable competencies for the new Network-Oriented Workforce, Strategic Connections provides practical advice anyone can use for building better, more productive business relationships. Readers will discover how to:• Commit to a positive, proactive networking mindset• Earn trust• Boost their social acumen and increase their likeability• Master conversational skills and deepen interactions• Employ storytelling to make communications memorable• And much moreBusinesses don’t have to look very far to find employees with a strong presence in the different social networks. If you want to stand out and make yourself invaluable to your organization, focus on making your presence known in the company’s physical networks.
Book Synopsis Strategic Communications by : Laurie J. Wilson (APR.)
Download or read book Strategic Communications written by Laurie J. Wilson (APR.) and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The basic principles of researched-based strategic planning remain unchanged
Book Synopsis Cases in Public Relations Management by : Patricia Swann
Download or read book Cases in Public Relations Management written by Patricia Swann and published by Routledge. This book was released on 2014-02-18 with total page 1023 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
