Building Successful Online Communities

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Building Successful Online Communities

Author : Robert E. Kraut
Publisher : MIT Press
ISBN 13 : 0262297396
Total Pages : 323 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Building Successful Online Communities by : Robert E. Kraut

Download or read book Building Successful Online Communities written by Robert E. Kraut and published by MIT Press. This book was released on 2012-03-23 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

Community Building on the Web

Author : Amy Jo Kim
Publisher : Peachpit Press
ISBN 13 : 9780132705158
Total Pages : 380 pages
Book Rating : 4.7/5 (51 download)

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Book Synopsis Community Building on the Web by : Amy Jo Kim

Download or read book Community Building on the Web written by Amy Jo Kim and published by Peachpit Press. This book was released on 2006-07-19 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.

Building Online Learning Communities

Author : Rena M. Palloff
Publisher : John Wiley & Sons
ISBN 13 : 0470605464
Total Pages : 335 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Building Online Learning Communities by : Rena M. Palloff

Download or read book Building Online Learning Communities written by Rena M. Palloff and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Online Learning Communities further explores the development of virtual classroom environments that foster a sense of community and empower students to take charge of their learning to successfully achieve learning outcomes. This is the second edition of the groundbreaking book by Rena Palloff and Keith Pratt and has been completely updated and expanded to include the most current information on effective online course development and delivery. A practical, hands-on guide, this resource is filled with illustrative case studies, vignettes, and examples from a wide variety of successful online courses. The authors offer proven strategies for handling challenges that include: Engaging students in the formation of an online learning community. Establishing a sense of presence online. Maximizing participation. Developing effective courses that include collaboration and reflection. Assessing student performance. Written for faculty in any distance learning environment, this revised edition is based on the authors many years of work in faculty development for online teaching as well as their extensive personal experience as faculty in online distance education. Rena M. Palloff and Keith Pratt share insights designed to guide readers through the steps of online course design and delivery.

Design to Thrive

Author : Tharon Howard
Publisher : Morgan Kaufmann
ISBN 13 : 9780080957203
Total Pages : 248 pages
Book Rating : 4.9/5 (572 download)

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Book Synopsis Design to Thrive by : Tharon Howard

Download or read book Design to Thrive written by Tharon Howard and published by Morgan Kaufmann. This book was released on 2009-12-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social networks and online communities are reshaping the way people communicate, both in their personal and professional lives. What makes some succeed and others fail? What draws a user in? What makes them join? What keeps them coming back? Entrepreneurs and businesses are turning to user experience practitioners to figure this out. Though they are well-equipped to evaluate and create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user in order to be successful. Design to Thrive presents tried and tested design methodologies, based on the author’s decades of research, to ensure successful and sustainable online communities -- whether a wiki for employees to share procedures and best practices or for the next Facebook. The book describes four criteria, called "RIBS," which are necessary to the design of a successful and sustainable online community. These concepts provide designers with the tools they need to generate informed creative and productive design ideas, to think proactively about the communities they are building or maintaining, and to design communities that encourage users to actively contribute. Provides essential tools to create thriving social networks, helping designers to avoid common pitfalls, avoid costly mistakes, and to ensure that communities meet client needs Contains real world stories from popular, well known communities to illustrate how the concepts work Features a companion online network that employs the techniques outlined in the book

The Art of Community

Author : Jono Bacon
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449379311
Total Pages : 396 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Art of Community by : Jono Bacon

Download or read book The Art of Community written by Jono Bacon and published by "O'Reilly Media, Inc.". This book was released on 2009-08-17 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. The Art of Community will help you develop the broad range of talents you need to recruit members to your community, motivate and manage them, and help them become active participants. Author Jono Bacon offers a collection of experiences and observations from his decade-long involvement in building and managing communities, including his current position as manager for Ubuntu, arguably the largest community in open source software. You'll discover how a vibrant community can provide you with a reliable support network, a valuable source of new ideas, and a powerful marketing force. The Art of Community will help you: Develop a strategy, with specific objectives and goals, for building your community Build simple, non-bureaucratic processes to help your community perform tasks, work together, and share successes Provide tools and infrastructure that let contributors work quickly Create buzz around your community to get more people involved Track the community's work so it can be optimized and simplified Explore a capable, representative governance strategy for your community Identify and manage conflict, including dealing with divisive personalities

Building Brand Communities

Author : Carrie Melissa Jones
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523086629
Total Pages : 265 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Building Brand Communities by : Carrie Melissa Jones

Download or read book Building Brand Communities written by Carrie Melissa Jones and published by Berrett-Koehler Publishers. This book was released on 2020-06-09 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.

Design for Community

Author : Derek Powazek
Publisher : New Riders
ISBN 13 : 0132798182
Total Pages : 342 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Design for Community by : Derek Powazek

Download or read book Design for Community written by Derek Powazek and published by New Riders. This book was released on 2006-10-11 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as an Adobe Reader eBook on the publisher's website: newriders.com Communities are part of all successful web sites in one way or another. It looks at the different stages that must be understood: Philosophy: Why does your site need community? What are your measures of success? Architecture: How do you set up a site to createpositive experience? How do you coax people out of their shells and get them to share their experiences online? Design: From color choice to HTML, how do you design the look of a community area? Maintenance: This section will contain stories of failed web communities, and what they could have done to stay on track, as well as general maintenance tips and tricks for keeping your community “garden” growing.

Buzzing Communities

Author : Richard Millington
Publisher :
ISBN 13 : 9780988359901
Total Pages : 291 pages
Book Rating : 4.3/5 (599 download)

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Book Synopsis Buzzing Communities by : Richard Millington

Download or read book Buzzing Communities written by Richard Millington and published by . This book was released on 2012-10-30 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: guide to online community management for professionals

18 Rules of Community Engagement

Author : Angela Connor
Publisher : Happy About
ISBN 13 : 160005143X
Total Pages : 102 pages
Book Rating : 4.6/5 ( download)

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Book Synopsis 18 Rules of Community Engagement by : Angela Connor

Download or read book 18 Rules of Community Engagement written by Angela Connor and published by Happy About. This book was released on 2009 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connor shares how she helped her online community surpass 11,000 members in 18 short months in this definitive guide for those seeking to facilitate and grow online communities and develop social media strategies for themselves or their organizations.

Building Successful Communities of Practice

Author : Emily Webber
Publisher : Blurb
ISBN 13 : 9780957491939
Total Pages : 80 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Building Successful Communities of Practice by : Emily Webber

Download or read book Building Successful Communities of Practice written by Emily Webber and published by Blurb. This book was released on 2016-02-23 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connecting with other people, finding a sense of belonging and the need for support are natural human desires. Employees who don't feel supported at work don't stay around for long - or if they do, they quickly become unmotivated and unhappy. At a time when organisational structures are flattening and workforces are increasingly fluid, supporting and connecting people is more important than ever. This is where organisational communities of practice come in. Communities of practice have many valuable benefits. They include accelerating professional development; breaking down organisational silos; enabling knowledge sharing and management; building better practice; helping to hire and retain staff; and making people happier. In this book, Emily Webber shares her learning from personal experiences of building successful communities of practice within organisations. And along the way, she gives practical guidance on creating your own.

How to Handle a Crowd

Author : Anika Gupta
Publisher : Tiller Press
ISBN 13 : 1982132310
Total Pages : 272 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis How to Handle a Crowd by : Anika Gupta

Download or read book How to Handle a Crowd written by Anika Gupta and published by Tiller Press. This book was released on 2020-08-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to successful community moderation exploring everything from the trenches of Reddit to your neighborhood Facebook page. Don’t read the comments. Old advice, yet more relevant than ever. The tools we once hailed for their power to connect people and spark creativity can also be hotbeds of hate, harassment, and political division. Platforms like Facebook, YouTube, and Twitter are under fire for either too much or too little moderation. Creating and maintaining healthy online communities isn’t easy. Over the course of two years of graduate research at MIT, former tech journalist and current product manager Anika Gupta interviewed moderators who’d worked on the sidelines of gamer forums and in the quagmires of online news comments sections. She’s spoken with professional and volunteer moderators for communities like Pantsuit Nation, Nextdoor, World of Warcraft guilds, Reddit, and FetLife. In How to Handle a Crowd, she shares what makes successful communities tick – and what you can learn from them about the delicate balance of community moderation. Topics include: -Building creative communities in online spaces -Bridging political division—and creating new alliances -Encouraging freedom of speech -Defining and eliminating hate and trolling -Ensuring safety for all participants- -Motivating community members to action How to Handle a Crowd is the perfect book for anyone looking to take their small community group to the next level, start a career in online moderation, or tackle their own business’s comments section.

Cultivating Communities of Practice

Author : Etienne Wenger
Publisher : Harvard Business Press
ISBN 13 : 1578513308
Total Pages : 306 pages
Book Rating : 4.5/5 (785 download)

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Book Synopsis Cultivating Communities of Practice by : Etienne Wenger

Download or read book Cultivating Communities of Practice written by Etienne Wenger and published by Harvard Business Press. This book was released on 2002 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's marketplace is fueled by knowledge. Yet organizing systematically to leverage knowledge remains a challenge. Leading companies have discovered that technology is not enough, and that cultivating communities of practice is the keystone of an effective knowledge strategy. Communities of practice come together around common interests and expertise- whether they consist of first-line managers or customer service representatives, neurosurgeons or software programmers, city managers or home-improvement amateurs. They create, share, and apply knowledge within and across the boundaries of teams, business units, and even entire companies-providing a concrete path toward creating a true knowledge organization. In Cultivating Communities of Practice, Etienne Wenger, Richard McDermott, and William M. Snyder argue that while communities form naturally, organizations need to become more proactive and systematic about developing and integrating them into their strategy. This book provides practical models and methods for stewarding these communities to reach their full potential-without squelching the inner drive that makes them so valuable. Through in-depth cases from firms such as DaimlerChrysler, McKinsey & Company, Shell, and the World Bank, the authors demonstrate how communities of practice can be leveraged to drive overall company strategy, generate new business opportunities, tie personal development to corporate goals, transfer best practices, and recruit and retain top talent. They define the unique features of these communities and outline principles for nurturing their essential elements. They provide guidelines to support communities of practice through their major stages of development, address the potential downsides of communities, and discuss the specific challenges of distributed communities. And they show how to recognize the value created by communities of practice and how to build a corporate knowledge strategy around them. Essential reading for any leader in today's knowledge economy, this is the definitive guide to developing communities of practice for the benefit-and long-term success-of organizations and the individuals who work in them. Etienne Wenger is a renowned expert and consultant on knowledge management and communities of practice in San Juan, California. Richard McDermott is a leading expert of organization and community development in Boulder, Colorado. William M. Snyder is a founding partner of Social Capital Group, in Cambridge, Massachusetts.

Online Communities

Author : Jenny Preece
Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Online Communities by : Jenny Preece

Download or read book Online Communities written by Jenny Preece and published by . This book was released on 2000-10-03 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of the book is to set up a framework for discussions on social and technical issues of online communities. Designing usability and supporting sociability lays a solid foundation on which online communities can grow and thrive. Intended for both students and computer professionals, the book addresses the development of new online communities as well as the improvement of existing ones. It is divided into two parts - Getting Acquainted with Online Communities and Developing Online Communities - along with a preface and a concluding chapter which explores the future of online communities. For sample chapters and other resources, please check out the web site for the book at: http://www.clis.umd.edu/people/preece/

The Business of Belonging

Author : David Spinks
Publisher : John Wiley & Sons
ISBN 13 : 1119766141
Total Pages : 208 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Business of Belonging by : David Spinks

Download or read book The Business of Belonging written by David Spinks and published by John Wiley & Sons. This book was released on 2021-03-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.

Online Community Management For Dummies

Author : Deborah Ng
Publisher : John Wiley & Sons
ISBN 13 : 1118182782
Total Pages : 338 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Online Community Management For Dummies by : Deborah Ng

Download or read book Online Community Management For Dummies written by Deborah Ng and published by John Wiley & Sons. This book was released on 2011-12-15 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. Aims at providing community managers the information they need to get a handle on their online communities and make them successful Addresses the role of the community manager, the core community management tasks, and how to create an online community Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism Offers advice for establishing policies and transparency and encouraging community interaction Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.

Net Gain

Author : John Hagel
Publisher : Harvard Business Review Press
ISBN 13 : 9780875847597
Total Pages : 266 pages
Book Rating : 4.8/5 (475 download)

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Book Synopsis Net Gain by : John Hagel

Download or read book Net Gain written by John Hagel and published by Harvard Business Review Press. This book was released on 1997 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors - on the cutting edge of the on-line economy as leaders of McKinsey & Company's multimedia practiceexplain why some ventures - like Apple's on-line service, e-World - failed and why the Walt Disney Company cannot afford not to organize an on-line community that targets children.

People Powered

Author : Jono Bacon
Publisher : HarperCollins Leadership
ISBN 13 : 1400214890
Total Pages : 321 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis People Powered by : Jono Bacon

Download or read book People Powered written by Jono Bacon and published by HarperCollins Leadership. This book was released on 2019-11-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.