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Brands Laid Bare
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Download or read book Brands Laid Bare written by Kevin Ford and published by John Wiley & Sons. This book was released on 2005-05-05 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather than an amorphous mass. A consequence of this is increased interest in understanding people as a foundation for brand management. And this is where market research can come in. By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a spectrum of 12 customer needs and drawing on first-hand research evidence, Kevin Ford provides a proven framework for understanding what people are really looking for from a brand - and delivering it.
Download or read book Brands Laid Bare written by Kevin Ford and published by . This book was released on 2005 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Laid Bare written by Lauren Dane and published by Penguin. This book was released on 2009-08-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s been ten years since clean-cut, sexy-as-hell police officer Todd Keenan had a white-hot fling with wild, uninhibited rocker Erin Brown. What happened between them got under his skin—even if love wasn’t in the cards just yet… Now that they’re back together, picking up where they left off is tough in light of Erin’s troubled past. As Todd earns her trust, their relationship takes an unexpected turn. Todd’s best friend, Ben, comes to play, arousing their deepest fantasies. The passion they share transforms Erin, but it may not be enough to face the evil she thought she had left behind.
Book Synopsis Laid Bare: What the Business Leader Learnt From the Stripper by : Paulina Tenner
Download or read book Laid Bare: What the Business Leader Learnt From the Stripper written by Paulina Tenner and published by John Hunt Publishing. This book was released on 2021-11-26 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paulina Tenner presents a unique perspective on emergent social change in the world of work, and a method to achieve a balance of wholeness and profitability in a commercial organisation. As the #metoo movement has swept over the globe, it’s time to begin a discussion of how feminine and masculine principles can be integrated together safely, in organisations of all kinds, and in commercial organisations in particular. This books begins that conversation.
Book Synopsis Business Stripped Bare by : Richard Branson
Download or read book Business Stripped Bare written by Richard Branson and published by Penguin. This book was released on 2011-04-26 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide. Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.
Book Synopsis Private Equity Laid Bare by : Ludovic Phalippou
Download or read book Private Equity Laid Bare written by Ludovic Phalippou and published by . This book was released on 2021-01-17 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is version 2.6 (Warning: Audiobook is following the first edition)! Designed for an MBA course on private equity, this textbook aims to familiarize any reader with the jargon and mechanics of private markets using simplified examples, real-life situations and results from thorough academic studies. The intention is to have a book that can be read more like a novel than like a regular textbook. In order to have long-lasting impact on readers, I believe in making things as simple as possible, boiling everything down to the essence, going straight to the point, and, most importantly, writing in an informal and hopefully entertaining way. The objective is for the reader to open this book with anticipation of having a good educational time.
Book Synopsis The Brand Innovation Manifesto by : John Grant
Download or read book The Brand Innovation Manifesto written by John Grant and published by Wiley. This book was released on 2006-05-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.
Book Synopsis Business Laid Bare by : David J Gibbs
Download or read book Business Laid Bare written by David J Gibbs and published by i2i Publishing. This book was released on 2023-09-18 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: David J Gibbs has been working for many years in a variety of interesting organisations. These range from the electronics industry to finance and investment banking. His experiences have provided a full appreciation and understanding of how businesses have changed and evolved over the past decades. He emphasizes how important it is to recognise increased trends in outsourcing, advances in technology and ecommerce, management and workforce changes, customer expectations, trends in the UK economy and global market expectations, among many others. In addition to the above and impacting the majority of business entities, criminal behavior and cyber crime is growing with intensity and the impact of these risks should not be underestimated. Businesses should therefore ensure that they have the necessary preventative and monitoring measures in place to mitigate these risks. The purpose of this book is to provide the reader with a comprehensive overview of the key aspects and component parts to consider regarding effective business operations, governance and the protection of company and client assets. It is hoped that every level of reader within the business community from CEO to first level management, college /university students and members of the public, will use this book as a source of reference and that they will find the advice and guidelines informative and helpful. Happy Reading!
Book Synopsis Marketing Stripped Bare by : Patrick Forsyth
Download or read book Marketing Stripped Bare written by Patrick Forsyth and published by Kogan Page Publishers. This book was released on 2003 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. Marketing Stripped Bare demystifies the process, explaining what marketing is and why it's so important.
Book Synopsis Brand Equity Planning with Structuralist Rhetorical Semiotics by : Rossolatos, George
Download or read book Brand Equity Planning with Structuralist Rhetorical Semiotics written by Rossolatos, George and published by kassel university press GmbH. This book was released on 2014-01-01 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.
Download or read book Laid Bare written by Tom Judson and published by Createspace Independent Publishing Platform. This book was released on 2011-11-09 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's it like turning a trick at a luxury hotel in midtown Manhattan? How are hay bales made on a small family farm? Why isn't there a porn stars' union? Have you ever been busted for drugs in Oklahoma? How do you make a Negroni cocktail? What is the technical name for candy corn? And how much will a tin of SPAM set you back when you're visiting the Caribbean? And what could these things possibly have in common? They're just some of the subjects covered by Tom Judson in this collection of essays. Fans of Gus Mattox (Tom's stage persona while working in gay porn) were the first to encounter the surprisingly tender tone of Tom's writing through posts on his blog, "Gus's Soapbox." Soon he began writing under his own name for magazines and newspapers around the globe, bringing the unique perspective and insight of someone who has seen life up close from perspectives most of us can only imagine. This volume contains the essays most frequently requested by his readers. "What a pleasure to have Tom Judson's delightfully insightful, funny and wise book of essays at one's fingertips. He was the Gypsy Rose Lee of Porn, but now he's 'Tom Judson, Author' and just as delicious." --Charles Busch, author of Vampire Lesbians of Sodom
Download or read book Damp Squid written by Jeremy Butterfield and published by Oxford University Press. This book was released on 2009-07-23 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delves into the way the English language developed throughout history and the manner in which it is used in the modern day through observations about its commonalities and peculiarities, enhanced with charts, examples, spelling, and idioms.
Download or read book Brand Valued written by Guy Champniss and published by John Wiley & Sons. This book was released on 2011-08-04 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent "green" campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital. At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust—and even shared thinking—not to mention better sales. Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: The tools necessary to stimulate dialogue—and new ways of thinking—between a brand and its intended audience Methods for extending brand messaging to wider audiences Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets A wiki component to the book in an accompanying website. Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.
Book Synopsis Global Place Branding Campaigns across Cities, Regions, and Nations by : Bayraktar, Ahmet
Download or read book Global Place Branding Campaigns across Cities, Regions, and Nations written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-07-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522517944 Total Pages :1806 pages Book Rating :4.5/5 (225 download)
Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis Retail Marketing and Branding by : Jesko Perrey
Download or read book Retail Marketing and Branding written by Jesko Perrey and published by John Wiley & Sons. This book was released on 2013-01-02 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
Book Synopsis The Writer Laid Bare by : Lee Kofman
Download or read book The Writer Laid Bare written by Lee Kofman and published by Simon and Schuster. This book was released on 2022-03-30 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Writer Laid Bare is a book for everyone who loves the craft of good writing. Be they a voracious reader wanting to know more or an emerging writer themselves, best-selling author and writing coach Lee Kofman has distilled her wisdom, insight and passion into this guide to writing and emotional honesty. A combination of raw memoir and a professional writing toolkit, Lee examines her own life, rich in story and emotion to reveal how committing to a truthful writing practice helped her conquer writer’s block and develop her own authentic voice. ‘Show don’t tell’ has never been so compelling. Inspired by her popular writing courses, Lee also offers practical advice on drafts, edits and how to achieve a life/writing balance. How combining her writing with motherhood led her to recognise that ‘ the pram in the hall’ issue is real. Plus the ultimate reading list of books you really should read, from Chekhov to Elena Ferrante and Helen Garner. ‘The Writer Laid Bare takes us on an intimate journey into the magical, and often challenging, terrain an author inhabits. Kofman courageously shares with the reader her own probing writerly journey of self-discovery.’ - Leah Kaminsky
