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Marketing Stripped Bare
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Book Synopsis Marketing Stripped Bare by : Patrick Forsyth
Download or read book Marketing Stripped Bare written by Patrick Forsyth and published by Kogan Page Publishers. This book was released on 2003 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. Marketing Stripped Bare demystifies the process, explaining what marketing is and why it's so important.
Book Synopsis Marketing Stripped Bare by : Patrick Forsyth
Download or read book Marketing Stripped Bare written by Patrick Forsyth and published by . This book was released on 2010-01-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis SUMMARY - Business Stripped Bare: Adventures Of A Global Entrepreneur By Richard Branson by : Shortcut Edition
Download or read book SUMMARY - Business Stripped Bare: Adventures Of A Global Entrepreneur By Richard Branson written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-05-31 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover the philosophy of the company founded by Richard Branson, Virgin, and the vicissitudes of its development. *You will also discover : Richard Branson's deepest motivations; His advice for entrepreneurs; The direction he wants the Virgin Group to take; His ambition to be the "savior of humanity." *Richard Branson explains the reasons that led him to write this book: he wants to share the solutions and philosophy he has instilled in Virgin, with all entrepreneurs. One of the most important ideas for him is the fact that a company must maintain a human scale, even if one entity oversees all companies. This is the leitmotif of this book. Richard Branson also advocates simplicity: it is the only way for a company not to forget the meaning of its mission and, according to him, this is the case with Virgin. *Buy now the summary of this book for the modest price of a cup of coffee!
Book Synopsis Business Stripped Bare by : Richard Branson
Download or read book Business Stripped Bare written by Richard Branson and published by Penguin. This book was released on 2011-04-26 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide. Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.
Book Synopsis Management Stripped Bare by : Jo Owen
Download or read book Management Stripped Bare written by Jo Owen and published by Amacom Books. This book was released on 2003 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever noticed how all the buzzwords, trends, and "latest thinking" on management have very little to do with how things work in the real world? Seemingly every year, the management gurus dress their wisdom in the latest jargon, but it's been awhile since somebody shouted, "The emperor has no clothes!" Today, that somebody is Jo Owen, who has seen it all in his more than twenty years working with organizations of all types and sizes, including some of the world's most respected corporations. Management Stripped Bare is Owen's A-to-Z recounting of what he has learned (and now teaches) about how businesses actually operate. With dry and occasionally piercing humor, Owen examines the good, the bad, and the ugly of more than 150 universal management issues from leadership to accounting practices, performance appraisal to harassment policy, mergers & acquisitions to project management, and much more. Among his less traditional subjects are herd instincts, "-ists," blame, Mars Bars, the death of the Tea Lady (read the book!), and why attrition and stress are good. For novice and veteran managers disillusioned by blind faith in sacred cows, Jo Owen serves up the juiciest burgers in town. And while it's amazing that someone with tongue so firmly planted in cheek can speak so clearly, more impressive is the wealth of real solutions you'll be able to apply in your own work environment. Book jacket.
Book Synopsis Management Stripped Bare by : Jo Owen
Download or read book Management Stripped Bare written by Jo Owen and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about business as it is - not as it should be. Managers face the same problems the world over - bad meetings, boring presentations, unreasonable expectations, difficult bosses - and somehow they are meant to make sense of it all. But this isn't taught in business school. In Management Stripped Bare Jo Owen draws on his vast experience to present real-life solutions and observations on common management challenges. Each challenge is described, and successful and unsuccessful responses are illustrated with case studies. Punchy, edgy and refreshingly honest, it is entertaining and witty as well as informative. Irreverent and incisive, Management Stripped Bare cuts through the usual management hype and rhetoric to reveal what business is really about. It is not a grand theory of management but a practical guide to survival in the real world.
Book Synopsis Marketing Greatest Hits by : Kevin Duncan
Download or read book Marketing Greatest Hits written by Kevin Duncan and published by A&C Black. This book was released on 2010-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
Book Synopsis The Bride Stripped Bare by : Nikki Gemmell
Download or read book The Bride Stripped Bare written by Nikki Gemmell and published by Harper Collins. This book was released on 2012-05-29 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A woman disappears, leaving behind an incendiary diary chronicling a journey of sexual awakening. To all who knew her, she was the good wife: happy, devoted, content. But the diary reveals a secret self, one who's discovered that her new marriage contains mysteries of its own. She has discovered a forgotten Elizabethan manuscript that dares to speak of what women truly desire, and inspired by its revelations, she tastes for the first time the intoxicating power of knowing what she wants and how to get it. The question is: How long can she sustain a perilous double life?
Book Synopsis Multi-Channel Marketing, Branding and Retail Design by :
Download or read book Multi-Channel Marketing, Branding and Retail Design written by and published by Emerald Group Publishing. This book was released on 2016-12-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Book Synopsis 101 Marketing Tips for Dance Teachers by : Sue Wybrow
Download or read book 101 Marketing Tips for Dance Teachers written by Sue Wybrow and published by The Endless Bookcase Ltd. This book was released on 2018-02-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Check out tons of amazing tips on how to get massive exposure for your dance classes, parties and workshops in this marketing book for dance teachers. From the importance of contact information, to having more time for a social life – yes, you can have a social life! – 101 Marketing Tips for Dance Teachers has it all. Easy to implement, easy to understand and massively cost effective! If you want to make an amazing living through dance – then you need this book! Tips include how to make the most of seasonal events, networking advice, getting cover, dance parties, social networking advice and more.
Book Synopsis Good Small Business Guide 2013 by : Bloomsbury Publishing Plc
Download or read book Good Small Business Guide 2013 written by Bloomsbury Publishing Plc and published by A&C Black. This book was released on 2013-01-01 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated the Good Small Business Guide 2013 is packed with essential advice for small business owners or budding entrepreneurs. Containing 140 easy to read articles, and an extensive information directory, this comprehensive guide offers help on all aspects of starting and growing a small business.
Book Synopsis Good Small Business Guide 2013, 7th Edition by : Bloomsbury Publishing
Download or read book Good Small Business Guide 2013, 7th Edition written by Bloomsbury Publishing and published by A&C Black. This book was released on 2013-06-30 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated for this 7th annual edition, the Good Small Business Guide 2013 is packed with essential advice for small business owners or budding entrepreneurs. Offering help on all aspects of starting, running and growing a small business, including: planning, setting up or acquiring a business, getting to grips with figures, marketing, selling online, and managing yourself and others. Containing over 140 easy-to-read articles and an extensive information directory this fully updated guide offers help on all aspects of starting and growing a small business. Features a foreword from the National Chairman of the Federation of Small Businesses.
Book Synopsis Marketing the Arts by : Finola Kerrigan
Download or read book Marketing the Arts written by Finola Kerrigan and published by Routledge. This book was released on 2010-04-27 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.
Book Synopsis What You Need to Know about Starting a Business by : Kevin Duncan
Download or read book What You Need to Know about Starting a Business written by Kevin Duncan and published by John Wiley & Sons. This book was released on 2011-10-20 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever wanted to be an entrepreneur? Ever wanted to control what you do, when you do it and stop just making money for someone else? Now is your chance. Starting up a business has never been more exciting. This book explains what you really need to know to make your business a success: • How you'll know if you've got a good idea • The practicalities of setting up a company • How to manage the money • How to sell what you do • How to make sure you stay soon through it all. This is the book you need to swagger into the Dragon's Den full of confidence.
Download or read book Naked Marketing written by Robert Grede and published by . This book was released on 2005 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: This title was already delivered to B&T but I did want to check out this method of title transmission and double check that this book was entered. THANKS!
Download or read book Stripped Bare written by Emma Hart and published by Createspace Independent Publishing Platform. This book was released on 2016-06-19 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do you get when you mix a bachelorette party, the queen of dating disasters, and a stripper so hot he was forged from the fires of hell? Screwed. You get screwed.... Cocky. Commanding. Powerful. Relentless. Those four words all summed up West Rykman perfectly. So did filthy, dirty, sexy, and addictive. He was supposed to be my one night stand...not my new marketing client. He was definitely not supposed to be back inside my pants, not that anybody told him that. I knew one thing: What West Rykman wanted, West Rykman got. And he wanted me. What happens in Vegas... might just make you stay. (STRIPPED BARE is a standalone, erotic novel with romcom elements. While Stripped Bare completes Mia & West's story, please be aware that the epilogue leads into the companion novel, STRIPPED DOWN, coming August 30th.)
Book Synopsis The Green Marketing Manifesto by : John Grant
Download or read book The Green Marketing Manifesto written by John Grant and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
