Branding Texas

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Branding Texas

Author : Leigh Clemons
Publisher : University of Texas Press
ISBN 13 : 0292752075
Total Pages : 203 pages
Book Rating : 4.2/5 (927 download)

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Book Synopsis Branding Texas by : Leigh Clemons

Download or read book Branding Texas written by Leigh Clemons and published by University of Texas Press. This book was released on 2013-05-15 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ask anyone to name an archetypal Texan, and you're likely to get a larger-than-life character from film or television (say John Wayne's Davy Crockett or J. R. Ewing of TV's Dallas) or a politician with that certain swagger (think LBJ or George W. Bush). That all of these figures are white and male and bursting with self-confidence is no accident, asserts Leigh Clemons. In this thoughtful study of what makes a "Texan," she reveals how Texan identity grew out of the history—and, even more, the myth—of the heroic deeds performed by Anglo men during the Texas Revolution and the years of the Republic and how this identity is constructed and maintained by theatre and other representational practices. Clemons looks at a wide range of venues in which "Texanness" is performed, including historic sites such as the Alamo, the battlefield at Goliad, and the San Jacinto Monument; museums such as the Bob Bullock Texas State History Museum; seasonal outdoor dramas such as Texas! at Palo Duro Canyon; films such as John Wayne's The Alamo and the IMAX's Alamo: The Price of Freedom; plays and TV shows such as the Tuna trilogy, Dallas, and King of the Hill; and the Cavalcade of Texas performance at the 1936 Texas Centennial. She persuasively demonstrates that these performances have created a Texan identity that has become a brand, a commodity that can be sold to the public and even manipulated for political purposes.

Destination Brands

Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136346627
Total Pages : 394 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Destination Brands by : Nigel Morgan

Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Theatre History Studies 2010, Vol. 30

Author : Rhona Justice-Malloy
Publisher : University of Alabama Press
ISBN 13 : 0817371079
Total Pages : 314 pages
Book Rating : 4.8/5 (173 download)

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Book Synopsis Theatre History Studies 2010, Vol. 30 by : Rhona Justice-Malloy

Download or read book Theatre History Studies 2010, Vol. 30 written by Rhona Justice-Malloy and published by University of Alabama Press. This book was released on 2010-11-04 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: To mark the thirtieth anniversary of the Theatre History Studies journal, editor Rhona Justice-Malloy and the Mid-America Theatre Conference have collected a special-themed volume covering the past and present of African and African American theatre. Topics included range from modern theatrical trends and challenges in Zimbabwe and Kenya, and examining the history and long-range impact of Paul Robeson’s groundbreaking and troubled life and career, to gender issues in the work of Ghanaian playwright Efo Kodjo Mawugbe, and the ways that 19th-century American blackness was defined through Othello and Desdemona. This collection fills a vacancy in academic writing. Readers will enjoy it; academics can incorporate it into their curriculum; and students will find it helpful and illuminating.

Destination Branding

Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136411100
Total Pages : 327 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Destination Branding by : Nigel Morgan

Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

The Strategic Designer

Author : David Holston
Publisher : HOW Books
ISBN 13 : 1600617999
Total Pages : 304 pages
Book Rating : 4.6/5 (6 download)

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Book Synopsis The Strategic Designer by : David Holston

Download or read book The Strategic Designer written by David Holston and published by HOW Books. This book was released on 2011-04-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The design profession has been asking itself some important questions lately. How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency and enhance their creativity.

Historic Ranches of Texas

Author : Lawrence Clayton
Publisher : University of Texas Press
ISBN 13 : 0292711891
Total Pages : 98 pages
Book Rating : 4.2/5 (927 download)

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Book Synopsis Historic Ranches of Texas by : Lawrence Clayton

Download or read book Historic Ranches of Texas written by Lawrence Clayton and published by University of Texas Press. This book was released on 1997 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the history and present-day operation of twelve prominent Texas ranches.

Chinese Innovation And Branding Leaps

Author : Serdar S Durmusoglu
Publisher : World Scientific
ISBN 13 : 9811249644
Total Pages : 208 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Chinese Innovation And Branding Leaps by : Serdar S Durmusoglu

Download or read book Chinese Innovation And Branding Leaps written by Serdar S Durmusoglu and published by World Scientific. This book was released on 2022-03-24 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

Creatingandmanagingexperiencesinculturaltourism

Author : Jelincic Daniela Angelina
Publisher : World Scientific
ISBN 13 : 9813233699
Total Pages : 380 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Creatingandmanagingexperiencesinculturaltourism by : Jelincic Daniela Angelina

Download or read book Creatingandmanagingexperiencesinculturaltourism written by Jelincic Daniela Angelina and published by World Scientific. This book was released on 2019-06-17 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic values are inherently linked to experiences.The book Creating and Managing Experiences in Cultural Tourism aims to provide theoretical and practical background on the experience economy applied in sustainable cultural tourism. This entails a wide range of subjects addressing cultural heritage, creative industries and contemporary culture. Theoretical approaches to experience creation are presented to offer the 'rules' of designing the cultural tourism experiences. With inspirational and innovative examples, it provides an insight into the field of cultural tourism from prominent editors, authors and contributors in their respective fields.

Lone Star Tarnished

Author : Cal Jillson
Publisher : Routledge
ISBN 13 : 1000090574
Total Pages : 333 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Lone Star Tarnished by : Cal Jillson

Download or read book Lone Star Tarnished written by Cal Jillson and published by Routledge. This book was released on 2020-08-09 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Texas pride, like everything else in the state, is larger than life. So, too, perhaps, are the state’s challenges. Lone Star Tarnished approaches public policy in the nation’s most populous "red state" from historical, comparative, and critical perspectives. The historical perspective provides the scope for asking how various policy domains have developed in Texas history. In each chapter, Cal Jillson compares Texas public policy choices and results with those of other states and the United States in general. Finally, the critical perspective allows readers to question the balance of benefits and costs attendant to what is often referred to as "the Texas way" or "the Texas model" and to assess the many claims of Texas’s exceptionalism. Through Jillson’s lively and lucid prose, students are well equipped to analyse how Texas has done and is doing compared to selected states and the national average over time and today. This text is aimed at students and professors of Texas politics who want to stress history, political culture, and public policy. New to the Fourth Edition Fully updated to include the most recent Texas elections and political events Covers the 2019 legislative session Highlights new population data, with projections forward to 2050, recently released by the U.S. Census and the Texas State Data Center. Explores the dramatic increases in Texas oil and gas production and their impact on global and U.S. prices and on the profitability and the viability of many Texas producers in light of the recent plunge in prices. All figures and tables include the most recent data available.

Branded Bodies, Rhetoric, and the Neoliberal Nation-state

Author : Jennifer Wingard
Publisher : Rowman & Littlefield
ISBN 13 : 0739180207
Total Pages : 163 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Branded Bodies, Rhetoric, and the Neoliberal Nation-state by : Jennifer Wingard

Download or read book Branded Bodies, Rhetoric, and the Neoliberal Nation-state written by Jennifer Wingard and published by Rowman & Littlefield. This book was released on 2013 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. The book is written at a moment when the promise of the liberal nation state, in which the government purports to care for its citizens through social welfare programs financed by state funds, is eroding. Currently, state policies are defined by neoliberal governmentality, a form which privileges privatization and individual personal responsibility. Instead of the promise of citizenship and the protections that come with it, or "the American Dream" to use a more common euphemism, the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital (think "Guest Worker Programs"). And those underclassed "bodies" are identified through branding. In order to demonstrate just how damaging branding has become, Wingard offers readings of key pieces of legislation on immigration and GLBT rights and their media reception from the past twenty years. By showing how brands are assembled to create affective threats, Branded Bodies, Rhetoric, and the Neoliberal Nation-State articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding. Branded Bodies, then, is an intervention into the rhetorical practices of the nation-state. It attempts to clarify how the nation state uses brands to forward its claims of equality and freedom all the while condemning those who do not "fit in" to particular categories valued by the neoliberal state.

Lone Star Tarnished

Author : Calvin C. Jillson
Publisher : Routledge
ISBN 13 : 0415808766
Total Pages : 297 pages
Book Rating : 4.4/5 (158 download)

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Book Synopsis Lone Star Tarnished by : Calvin C. Jillson

Download or read book Lone Star Tarnished written by Calvin C. Jillson and published by Routledge. This book was released on 2012 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Texas pride, like everything else in the state, is larger than life. So, too, perhaps, are the state's challenges. Lone Star Tarnished approaches public policy in the nation's most populous "red state" from historical, comparative, and critical perspectives. The historical perspective provides the scope for asking how various policy domains have developed in Texas history, regularly reaching back to the state's founding and with substantial data for the period 1950 to the present. In each chapter, Cal Jillson compares Texas public policy choices and results with those of other states and the United States in general. Finally, the critical perspective allows us to question the balance of benefits and costs attendant to what is often referred to as "the Texas way" or "the Texas model." Jillson delves deeply into seven substantive policy chapters, covering the most important policy areas in which state governments are active. Through his lively and lucid prose, students are well equipped to analyze how Texas has done and is doing compared to selected states and the national average over time and today. Readers will also come away with the necessary tools to assess the many claims of Texas's exceptionalism.

Marketing Communications

Author : PR Smith
Publisher : Kogan Page Publishers
ISBN 13 : 1398611727
Total Pages : 761 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Marketing Communications by : PR Smith

Download or read book Marketing Communications written by PR Smith and published by Kogan Page Publishers. This book was released on 2024-03-03 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data. New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies. This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.

This Corner of Canaan

Author : Randolph B. Campbell
Publisher : University of North Texas Press
ISBN 13 : 1574415034
Total Pages : 442 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis This Corner of Canaan by : Randolph B. Campbell

Download or read book This Corner of Canaan written by Randolph B. Campbell and published by University of North Texas Press. This book was released on 2013 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Randolph B. "Mike" Campbell has spent the better part of the last five decades helping Texans rediscover their history, producing a stream of definitive works on the social, political, and economic structures of the Texas past. Through meticulous research and terrific prose, Campbell's collective work has fundamentally remade how historians understand Texan identity and the state's southern heritage, as well as our understanding of such contentious issues as slavery, westward expansion, and Reconstruction. Campbell's pioneering work in local and county records has defined the model for grassroots research and community studies in the field. More than any other scholar, Campbell has shaped our modern understanding of Texas. In this collection of seventeen original essays, Campbell's colleagues, friends, and students offer a capacious examination of Texas's history--ranging from the Spanish era through the 1960s War on Poverty--to honor Campbell's deep influence on the field. Focusing on themes and methods that Campbell pioneered, the essays debate Texas identity, the creation of nineteenth-century Texas, the legacies of the Civil War and Reconstruction, and the remaking of the Lone Star State during the twentieth century. Featuring some of the most well-known names in the field--as well as rising stars--the volume offers the latest scholarship on major issues in Texas history, and the enduring influence of the most eminent Texas historian of the last half century.

Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding

Download Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding PDF Online Free

Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920423
Total Pages : 480 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding by : Plunkett Research Ltd

Download or read book Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.

Texas Master Naturalist Statewide Curriculum

Author : Michelle M. Haggerty
Publisher : Texas A&M University Press
ISBN 13 : 1623493404
Total Pages : 781 pages
Book Rating : 4.6/5 (234 download)

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Book Synopsis Texas Master Naturalist Statewide Curriculum by : Michelle M. Haggerty

Download or read book Texas Master Naturalist Statewide Curriculum written by Michelle M. Haggerty and published by Texas A&M University Press. This book was released on 2019-04-23 with total page 781 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fifteen years, the Texas Master Naturalist program has been hugely successful, training more than 9,600 volunteers who have given almost 2.8 million hours to nature education. This dedicated corps of naturalists provides teaching, outreach, and service in their communities, promoting the appreciation and stewardship of natural resources and natural areas around the state. Hundreds of new volunteers are trained every year, and the Texas Master Naturalist Statewide Curriculum serves as the basis of instruction for trainees who complete a certification course taught under the auspices of more than forty program chapters. The curriculum contains twenty-four units of instruction that range from geology to ornithology to wetland ecology—all written by the state’s top scientists and experts. Available as well to educators, interpreters, and others who may not yet be able to commit to the Texas Master Naturalist program, the curriculum offers an authoritative source of information for anyone seeking to learn more about the natural world in Texas.

Encyclopedia of the Great Plains

Author : David J. Wishart
Publisher : U of Nebraska Press
ISBN 13 : 9780803247871
Total Pages : 962 pages
Book Rating : 4.2/5 (478 download)

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Book Synopsis Encyclopedia of the Great Plains by : David J. Wishart

Download or read book Encyclopedia of the Great Plains written by David J. Wishart and published by U of Nebraska Press. This book was released on 2004-01-01 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wishart and the staff of the Center for Great Plains Studies have compiled a wide-ranging (pun intended) encyclopedia of this important region. Their objective was to 'give definition to a region that has traditionally been poorly defined,' and they have

Best of Museum Musings

Author : Travis Monday
Publisher : Lulu.com
ISBN 13 : 1411612264
Total Pages : 112 pages
Book Rating : 4.4/5 (116 download)

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Book Synopsis Best of Museum Musings by : Travis Monday

Download or read book Best of Museum Musings written by Travis Monday and published by Lulu.com. This book was released on 2004-08 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collection of articles related to the history of Nolan County, Texas, and the surrounding area. Topics include Double Heart Ranch & Rodeo, Sheriff J. C. Montgomery, Santa Fe Roundhouse, Courthouses of Nolan County, Story of C-47 Crash, History of Mobil Service Stations, Indians of Nolan County, History of Sweetwater Police, Story of Early Jail Escape in Sweetwater, and others.