Creatingandmanagingexperiencesinculturaltourism

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Author :
Publisher : World Scientific
ISBN 13 : 9813233699
Total Pages : 380 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Creatingandmanagingexperiencesinculturaltourism by : Jelincic Daniela Angelina

Download or read book Creatingandmanagingexperiencesinculturaltourism written by Jelincic Daniela Angelina and published by World Scientific. This book was released on 2019-06-17 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic values are inherently linked to experiences.The book Creating and Managing Experiences in Cultural Tourism aims to provide theoretical and practical background on the experience economy applied in sustainable cultural tourism. This entails a wide range of subjects addressing cultural heritage, creative industries and contemporary culture. Theoretical approaches to experience creation are presented to offer the 'rules' of designing the cultural tourism experiences. With inspirational and innovative examples, it provides an insight into the field of cultural tourism from prominent editors, authors and contributors in their respective fields.

The Handbook of Managing and Marketing Tourism Experiences

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1786352893
Total Pages : 584 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis The Handbook of Managing and Marketing Tourism Experiences by :

Download or read book The Handbook of Managing and Marketing Tourism Experiences written by and published by Emerald Group Publishing. This book was released on 2016-11-09 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Cultural and Heritage Tourism and Management

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Publisher : Business Expert Press
ISBN 13 : 1631576038
Total Pages : 128 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Cultural and Heritage Tourism and Management by : Tammie J. Kaufman

Download or read book Cultural and Heritage Tourism and Management written by Tammie J. Kaufman and published by Business Expert Press. This book was released on 2018-06-26 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry continues to evolve as people’s interests have changed. There has been a shift in the type of experiences sought when people travel. One of the reasons behind this is the desire for travelers to be more engaged as they travel and get to know a community through their culture and heritage. Tourists are craving authenticity. In an environment of chain restaurants, hotels, and stores people are seeking the differences of what communities offer. This book will be a guide to how a community can sustainably develop their cultural and tourism resources in order to attract and retain the sought-after cultural and heritage tourist.

The Routledge Handbook of Cultural Tourism

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Publisher : Routledge
ISBN 13 : 0415523516
Total Pages : 440 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis The Routledge Handbook of Cultural Tourism by : Melanie K. Smith

Download or read book The Routledge Handbook of Cultural Tourism written by Melanie K. Smith and published by Routledge. This book was released on 2013 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction Section One: History Philosophy and Theory 1. The Nineteenth Century 'Golden Age' of Cultural Tourism: How the Beaten Track of the Intellectuals became the Modern Tourist Trail 2. Cultivated Pursuits: Cultural tourism as Metempsychosis and Metensomatosis 3. Talking Tourists: The Intimacies of Inter-cultural Dialogue 4. The (Im)mobility of Tourism Imaginaries 5. Reflections on Globalization and Cultural Tourism 6. Philosophy and the Nature of the Authentic 7. The Multilogical Imagination: Tourism Studies and the Imperative for Postdisciplinary Knowing Section Two: Politics, Policy and Economics 8. Tourism Policy Challenges: Balancing Acts, Co-operative Stakeholders and Maintaining Authenticity 9. Co-operation as a Central Element of Cultural Tourism: A German Perspective 10. Territory, Culture, Nationalism, and the Politics of Place 11. Cultural Lessons: the Case of Portuguese Tourism during Estado Novo 12. The Establishment of National Heritage Tourism: Celebrations for the 150th Anniversary of the Unification of Italy 13. Potential Methods for Measuring Economic Impacts of Cultural Tourism 14. The Economic Impacts of Cultural Tourism 15. The Economic Value of Cultural Tourism: Determinants of Cultural Tourists' Expenditures 16. Can the Value Chain of a Cultural Tourism Destination be Measured? Section Three: Social Patterns and Trends 17. Cultural Tourism and the Mobilities Paradigm 18. Erasmus Students - the 'Ambassadors' of Cultural Tourism 19. Performing and Recording Culture: Reflexivity in Tourism Research 20. Cosmopolitanism and Hospitality 21. Hospitality 22. A Darker Type of Cultural Tourism 23. Tattoo Tourism in the Contemporary West and in Thailand Section Four: Community and Development 24. Tourism, Anthropology and Cultural Configuration Souvenirs and Cultural Tourism 25. Documenting Culture through Film in Touristic Settings 26. Understanding Indigenous Tourism 27. Indigenous Tourism and the Challenge of Sustainability 28. Maori Tourism: A Case Study of Managing Indigenous Cultural Values 29. Social Entrepreneurship and Cultural Tourism in Developing Economies Section Five: Landscapes and Destinations 30. Space and Place-making Space, Culture and Tourism31. The Development of the Historic Landscape as a Cultural Tourism Product32. Finding a Place for Heritage in South East Asian cities 33. Campus Tourism, Universities and Destination Development 34. Cultural Heritage Resources of Traditional Agricultural Landscapes - Inspired by Chinese Experiences35. Special Interest Cultural Tourism Products: The Case of Gyimes in Transylvania Section Six: Regeneration and Planning 36. Tourism Development Trajectories- From Culture to Creativity? 37. Critiquing Creativity in Tourism 38. Cultural Tourism Development in the Post-Industrial City: Development Strategies and Critical Reflection 39. After the Crisis: Cultural Tourism and Urban Regeneration in Europe 40. From the Dual Tourist City to the Creative Melting Pot: the Liquid Geographies of Global Cultural Consumption 41. Regeneration and Cultural Quarters: Changing Urban Cultural Space 42. 'Ethnic Quarters': Exotic Islands of Trans-national Hotbeds of Innovation? 43. Ethnic Tourism: Who is Exotic for Whom? Section Seven: The Tourist and Visitor Experience 44. The Tactical Tourist - Growing Self-awareness and Challenging the Strategists: Visitor Groups in Berlin 45. Cultural Routes, Trails and the Experience of Place 46. Cultural Value Perception in the Memorable Tourism Experience 47. An Experiential Approach to Differentiating Tourism Offers in Cultural Heritage 48. Visitor Experiences in Cultural Spaces 49. Engaging with Generation Y at Museums Conclusions and Future Directions for Cultural Tourism Research.

Cultural Tourism

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Author :
Publisher : Routledge
ISBN 13 : 1135041334
Total Pages : 290 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Cultural Tourism by : Hilary du Cros

Download or read book Cultural Tourism written by Hilary du Cros and published by Routledge. This book was released on 2014-12-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An ‘umbrella approach’ to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: • New sections on tangible and intangible cultural heritage and world heritage sites. • Expanded material on cultural tourism product development, the cultural tourism market and consumer behaviour, planning and delivery of exceptional experiences • New case studies throughout drawn from cultural attractions in developing countries such as Southeast Asia, China, South Africa and the Pacific as well as from the developed world, particularly the United States, Britain, Japan, Singapore, Australia and Canada. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other’s roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.

Handbook on the Tourist Experience

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1839109394
Total Pages : 424 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Handbook on the Tourist Experience by : Agapito, Dora

Download or read book Handbook on the Tourist Experience written by Agapito, Dora and published by Edward Elgar Publishing. This book was released on 2022-07-19 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices.

Managing Quality Cultural Tourism

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Author :
Publisher : Routledge
ISBN 13 : 1134856989
Total Pages : 140 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis Managing Quality Cultural Tourism by : Priscilla Boniface

Download or read book Managing Quality Cultural Tourism written by Priscilla Boniface and published by Routledge. This book was released on 2013-06-17 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site. Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in tourism and heritage industries.

Handbook of Research on Cultural Tourism and Sustainability

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Author :
Publisher : IGI Global
ISBN 13 : 1799892182
Total Pages : 482 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Cultural Tourism and Sustainability by : Ribeiro de Almeida, Claudia

Download or read book Handbook of Research on Cultural Tourism and Sustainability written by Ribeiro de Almeida, Claudia and published by IGI Global. This book was released on 2022-04-22 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of globalization based on major forms of entertainment consumption has promoted the interest of enlarged social actors toward cultural experiencing. Disseminated by social media, new forms of information and knowledge about exotic tourism destinations have endorsed an increasing interest in forms of cultural tourism. This cultural tourism turnout results from a significant change in the traveler’s demands and behaviors and has led to a new and renovated interest in cultural heritage that must be studied further. The Handbook of Research on Cultural Tourism and Sustainability explores theoretical concepts related to cultural tourism and cultural routes and provides original viewpoints and empirical research with case studies and best practices for the future of cultural tourism. Covering a range of topics such as creative tourism and sustainable tourism, this major reference work is ideal for academicians, practitioners, professionals, policymakers, government officials, instructors, and students.

Cultural Tourism

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Author :
Publisher : Routledge
ISBN 13 : 1136615148
Total Pages : 274 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Cultural Tourism by : bob Mckercher

Download or read book Cultural Tourism written by bob Mckercher and published by Routledge. This book was released on 2012-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines. Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism examines the five main constituent elements involved in cultural tourism: cultural and heritage assets in tourism sites such as the Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in San Francisco. tourism--what it is, how it works, and what makes it a success five different types of cultural tourists consumption of products, value adding, and commodification integrating the first four elements to satisfy the tourist, meet the needs of the tourism industry, and conserve the intrinsic value of the asset Though tourism and cultural heritage management professionals have mutual interests in the management, conservation, and presentation of cultural and heritage assets, the two sectors operate on parallel planes, maintaining an uneasy partnership with surprisingly little dialogue. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products. Now translated into simplified Chinese.

Cultural and Heritage Tourism

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Author :
Publisher : Scientific e-Resources
ISBN 13 : 183947436X
Total Pages : 332 pages
Book Rating : 4.8/5 (394 download)

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Book Synopsis Cultural and Heritage Tourism by : Acqwon Fuller

Download or read book Cultural and Heritage Tourism written by Acqwon Fuller and published by Scientific e-Resources. This book was released on 2018-06-11 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, tourism has become one of the largest and fastest growing industries accounting for nearly 700 million people travelling all over the world and spending more than 7.4 trillion US dollars. Besides promoting people-to-people contacts, ethnic and cultural understanding, mutual appreciation and co-operation and thereby promoting peace, tourism provides unlimited opportunities for employment generation, social and economic upliftment of the people and contributing to the economies of the nations. Cultural heritage tourism has a number of objectives that must be met within the context of sustainable development such as; the conservation of cultural resources, accurate interpretation of resources, authentic visitors experience, and the stimulation of the earned revenues of cultural resources. Tourism is an important issue at world heritage sites. Most managers at natural sites regard it as a key issue. Important features of world heritage tourism are local protection, conservation and restoration. Such a tourism also requires special training management skills. Different visitor management strategies, interpretation and site promotional activities have to be organised. Culture and heritage have also become major forces in economic and urban revitalisation. As cultural tourism becomes an increasingly important factor for tourist destinations involved in developing their cultural capital in order to attract more international visitors, there is value in assessing how cultural and heritage tourists can be better understood and serviced through marketing, planning and programming with local and regional communities. This book also provides readers with global charters developed for promoting cultural tourism and for preserving heritage sites. Focus lies on ICOSM and WHC. World Heritage Sites, identified and conserved around the world, have been listed and the initiatives to preserve cultural sites and conserve heritage sites.

Legacy and Innovation

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Publisher : Springer
ISBN 13 : 9783031593246
Total Pages : 0 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Legacy and Innovation by : Rui Alexandre Castanho

Download or read book Legacy and Innovation written by Rui Alexandre Castanho and published by Springer. This book was released on 2024-06-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the intersection of culture, sustainability, and tourism. Also, it explores the importance of integrating cultural heritage preservation, environmental sustainability, and economic considerations in the development of tourism destinations. It provides a deep understanding of how cultural tourism can be harnessed to create positive and responsible tourism experiences that benefit local communities, protect natural resources, and promote cultural diversity. Drawing upon real-world examples and case studies, this book offers practical strategies and approaches for fostering sustainable tourism practices. It examines the role of technology in enhancing cultural tourism experiences, the impact of tourism on local economies, and the preservation of cultural vitality in peripheral areas. The book also analyzes the implications of the Covid-19 pandemic on the tourism industry and explores sustainable development models for the post-pandemic era. With a multidisciplinary approach, this book is a valuable resource for tourism professionals, policymakers, researchers, and students interested in the field of sustainable tourism. It emphasizes the need for a balanced and holistic approach that considers the social, environmental, and economic dimensions of cultural tourism. By promoting cultural understanding, environmental stewardship, and inclusive community engagement, "Cultural Sustainable Tourism" paves the way for a more sustainable and responsible future in the tourism industry. This book provides a diverse range of case studies and research insights into various aspects of sustainable tourism. It offers valuable perspectives on community-based approaches, cultural preservation, the impact of the Covid-19 pandemic, destination modeling, heritage restoration, and the interconnections between tourism, media, and culture. Throughout the book, readers will find a wealth of case studies, research insights, and practical examples from around the world. These real-world examples offer valuable lessons and best practices for implementing sustainable cultural tourism initiatives. The book also encourages critical thinking and reflection, inviting readers to consider the ethical dimensions of cultural tourism, the importance of local empowerment, and the long-term sustainability of tourism practices.

Planning and Managing the Experience Economy in Tourism

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Author :
Publisher : IGI Global
ISBN 13 : 1799887774
Total Pages : 407 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Planning and Managing the Experience Economy in Tourism by : Augusto Costa, Rui

Download or read book Planning and Managing the Experience Economy in Tourism written by Augusto Costa, Rui and published by IGI Global. This book was released on 2021-12-03 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination’s competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination’s overall sustainability by maximining tourism’s positive impacts and fostering their spillover to local communities. Planning and Managing the Experience Economy in Tourism is an essential reference book that seeks to advance research on tourism experience as well as investigate how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented both at the tourism firm and destination levels. Delving further into concepts like creative tourism, destination attributes, and smart experiences, this book serves as a dynamic resource for travel agencies, tourism managers, tourism professionals, marketers, destination managers, government officials, policymakers, academicians, students, tourism officials, planners, and researchers.

International Cultural Tourism

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Publisher : Routledge
ISBN 13 : 113639429X
Total Pages : 266 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis International Cultural Tourism by : David Leslie

Download or read book International Cultural Tourism written by David Leslie and published by Routledge. This book was released on 2006-08-11 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research

Performing Cultural Tourism

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1351703900
Total Pages : 207 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Performing Cultural Tourism by : Susan Carson

Download or read book Performing Cultural Tourism written by Susan Carson and published by Taylor & Francis. This book was released on 2017-07-14 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: While experiential staging is well documented in tourism studies, not enough has been written about the diverse types of experiences and expectations that visitors bring to the tourist space and how communities respond to, or indeed challenge, these expectations. This book brings together new ideas about cultural experiences and how communities, creative producers, and visitors can productively engage with competing interests and notions of experience and authenticity in the tourist environment. Part I considers the experiences of communities in meeting the needs of cultural tourists in an international context. Part II analyses the relationships between individualcultural tourists, the community, and digital technology. Finally, Part III responds to new methodologies in relation to interactions between government and regional policy and community development. Focusing on the way in which communities and visitors ‘perform’ new forms of cultural tourism, Performing Cultural Tourism is aimed at undergraduate students, researchers, academics, and a diverse range of professionals at both private and government levels that are seeking to develop policies and business plans that recognize and respond to new interests in contemporary tourism.

A Research Agenda for Heritage Tourism

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Publisher : Edward Elgar Publishing
ISBN 13 : 1789903521
Total Pages : 288 pages
Book Rating : 4.7/5 (899 download)

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Book Synopsis A Research Agenda for Heritage Tourism by : Maria Gravari-Barbas

Download or read book A Research Agenda for Heritage Tourism written by Maria Gravari-Barbas and published by Edward Elgar Publishing. This book was released on 2020-12-25 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely Research Agenda moves beyond classic approaches that consider the relationship between heritage and tourism either as problematic or as a factor for local development, and instead adopts an understanding of heritage and tourism as two reciprocally supported social phenomena that are co-produced.

Marketing of Tourism Experiences

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Author :
Publisher : Routledge
ISBN 13 : 1317987268
Total Pages : 309 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Marketing of Tourism Experiences by : Noel Scott

Download or read book Marketing of Tourism Experiences written by Noel Scott and published by Routledge. This book was released on 2013-09-13 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.

Cultural Heritage Tourism

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1442278846
Total Pages : 405 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Cultural Heritage Tourism by : Cheryl M. Hargrove

Download or read book Cultural Heritage Tourism written by Cheryl M. Hargrove and published by Rowman & Littlefield. This book was released on 2017-05-05 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn how to assess, plan for, develop, market, fund, manage, and measure cultural heritage for growth and sustainability. Refer to the best practices and case studies from across the country as examples for replication and reference. Use the sample documents and resource lists to jumpstart your cultural heritage tourism program, and monitor and measure the efforts. This book walks you through every step, from inception to evaluation.