Branding Latin America

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Branding Latin America

Author : Dunja Fehimovic
Publisher : Lexington Books
ISBN 13 : 1498568289
Total Pages : 247 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Branding Latin America by : Dunja Fehimovic

Download or read book Branding Latin America written by Dunja Fehimovic and published by Lexington Books. This book was released on 2018-02-15 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today’s world. Branding Latin America: Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identities deliberately (re)defined according to the principle of competition and strategically (re)oriented towards the market. Through context-sensitive case studies that foreground a specific, under examined set of practices and concepts, this volume draws particular attention not only to the reconfigurations of citizenship, identity, and culture according to an insidious logic of market competitiveness, but also to the ways in which different actors resist, survive, and even thrive in such a context. In so doing, it illuminates the ambivalent relationships between the local, national, and global; the individual and collective; the public and private; and the economic, political, and cultural landscapes that characterize contemporary Latin America and the wider world.

Latin America’s Cold War

Author : Hal Brands
Publisher : Harvard University Press
ISBN 13 : 0674055284
Total Pages : 408 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Latin America’s Cold War by : Hal Brands

Download or read book Latin America’s Cold War written by Hal Brands and published by Harvard University Press. This book was released on 2012-03-05 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Latin America, the Cold War was anything but cold. Nor was it the so-called “long peace” afforded the world’s superpowers by their nuclear standoff. In this book, the first to take an international perspective on the postwar decades in the region, Hal Brands sets out to explain what exactly happened in Latin America during the Cold War, and why it was so traumatic. Tracing the tumultuous course of regional affairs from the late 1940s through the early 1990s, Latin America’s Cold War delves into the myriad crises and turning points of the period—the Cuban revolution and its aftermath; the recurring cycles of insurgency and counter-insurgency; the emergence of currents like the National Security Doctrine, liberation theology, and dependency theory; the rise and demise of a hemispheric diplomatic challenge to U.S. hegemony in the 1970s; the conflagration that engulfed Central America from the Nicaraguan revolution onward; and the democratic and economic reforms of the 1980s. Most important, the book chronicles these events in a way that is both multinational and multilayered, weaving the experiences of a diverse cast of characters into an understanding of how global, regional, and local influences interacted to shape Cold War crises in Latin America. Ultimately, Brands exposes Latin America’s Cold War as not a single conflict, but rather a series of overlapping political, social, geostrategic, and ideological struggles whose repercussions can be felt to this day.

Latin America ́s Potential in Nation Branding: A Closer Look at Brazil ́s, Chile ́s and Colombia ́s Practices

Author : Eva Niesing
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954891425
Total Pages : 193 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis Latin America ́s Potential in Nation Branding: A Closer Look at Brazil ́s, Chile ́s and Colombia ́s Practices by : Eva Niesing

Download or read book Latin America ́s Potential in Nation Branding: A Closer Look at Brazil ́s, Chile ́s and Colombia ́s Practices written by Eva Niesing and published by Anchor Academic Publishing (aap_verlag). This book was released on 2013-09 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nation image. Nation branding activities increase the countries’ competitiveness in the global marketplace, and help to foster the tourism arrivals, inward foreign direct investment flows and exports, and further, they help to attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding, and mostly only focus their activities on the tourism promotion. The region’s countries have a good image regarding soft factors such as their people and tourism attractions but have a weak image regarding their products and investment opportunities. Brazil has a relatively good nation image in many dimensions but still has not developed an extensive nation branding strategy. Chile and Colombia are among the Latin American countries which have started to conduct more complete nation branding activities. Although, such advances can be observed, there is still a lot of improvement potential in the nation branding practices of Latin American countries.

Nation Branding Practices in Latin America

Author : Eva Niesing
Publisher : GRIN Verlag
ISBN 13 : 3656429464
Total Pages : 187 pages
Book Rating : 4.6/5 (564 download)

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Book Synopsis Nation Branding Practices in Latin America by : Eva Niesing

Download or read book Nation Branding Practices in Latin America written by Eva Niesing and published by GRIN Verlag. This book was released on 2013-05-16 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, European School of Business Reutlingen, language: English, abstract: In the globalized world of today a well-elaborated, long-term oriented nation branding strategy which includes the government, the public and the private sector as well as the nation ́s citizens themselves can help nations to improve and to better control their nation image. Nation branding activities increase the countries ́ competitiveness in the global marketplace and help to foster the tourism arrivals, inward foreign direct investment flows and exports as well as they help to attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding and mostly only focus their activities on the tourism promotion. The region ́s countries have a good image regarding soft factors such as their people and tourism attractions but have a weak image regarding their products, services and investment opportunities. Brazil has a relatively good nation image in many dimensions but still has not developed an extensive nation branding strategy. Chile and Colombia are among the Latin American countries which have started to conduct more complete and advanced nation branding activities. Although such advances can be observed, there is still a lot of improvement potential in the nation branding practices of Latin American countries.

Party Brands in Crisis

Author : Noam Lupu
Publisher : Cambridge University Press
ISBN 13 : 110707360X
Total Pages : 265 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Party Brands in Crisis by : Noam Lupu

Download or read book Party Brands in Crisis written by Noam Lupu and published by Cambridge University Press. This book was released on 2016-01-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Party Brands in Crisis offers a new way of thinking about how the behavior of political parties affects voters' attachments.

Teaching the Latin American Boom

Author : Lucille Kerr
Publisher : Modern Language Association
ISBN 13 : 1603291938
Total Pages : 304 pages
Book Rating : 4.6/5 (32 download)

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Book Synopsis Teaching the Latin American Boom by : Lucille Kerr

Download or read book Teaching the Latin American Boom written by Lucille Kerr and published by Modern Language Association. This book was released on 2015-08-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the decade from the early 1960s to the early 1970s, Latin American authors found themselves writing for a new audience in both Latin America and Spain and in an ideologically charged climate as the Cold War found another focus in the Cuban Revolution. The writers who emerged in this energized cultural moment--among others, Julio Cortázar (Argentina), Guillermo Cabrera Infante (Cuba), José Donoso (Chile), Carlos Fuentes (Mexico), Gabriel García Márquez (Colombia), Manuel Puig (Argentina), and Mario Varas Llosa (Peru)--experimented with narrative forms that sometimes bore a vexed relation to the changing political situations of Latin America. This volume provides a wide range of options for teaching the complexities of the Boom, explores the influence of Boom works and authors, presents different frameworks for thinking about the Boom, proposes ways to approach it in the classroom, and provides resources for selecting materials for courses.

An Insider's Guide to Place Branding

Author : Florian Kaefer
Publisher : Springer Nature
ISBN 13 : 3030671445
Total Pages : 276 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis An Insider's Guide to Place Branding by : Florian Kaefer

Download or read book An Insider's Guide to Place Branding written by Florian Kaefer and published by Springer Nature. This book was released on 2021-03-29 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Global Latin America

Author : Matthew C. Gutmann
Publisher : Univ of California Press
ISBN 13 : 0520965949
Total Pages : 376 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Global Latin America by : Matthew C. Gutmann

Download or read book Global Latin America written by Matthew C. Gutmann and published by Univ of California Press. This book was released on 2016-09-20 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America is home to emerging global powers such as Brazil and Mexico and has important links to other titans including China, India, and Africa. Global Latin America examines a range of historical events and cultural forms in Latin America that continue to influence peoples’ lives far outside the region. Its innovative essays, interviews, and stories focus on insights from public intellectuals, political leaders, artists, academics, and activists from the region, allowing students to gain an appreciation of the global relevance of Latin America in the twenty-first century.

Comics Beyond the Page in Latin America

Author : James Scorer
Publisher : UCL Press
ISBN 13 : 1787357546
Total Pages : 246 pages
Book Rating : 4.7/5 (873 download)

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Book Synopsis Comics Beyond the Page in Latin America by : James Scorer

Download or read book Comics Beyond the Page in Latin America written by James Scorer and published by UCL Press. This book was released on 2020-02-17 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comics Beyond the Page in Latin America is a cutting-edge study of the expanding worlds of Latin American comics. Despite lack of funding and institutional support, not since the mid-twentieth century have comics in the region been so dynamic, so diverse and so engaged with pressing social and cultural issues. Comics are being used as essential tools in debates about, for example, digital cultures, gender identities and political disenfranchisement.

The Indian in Latin American History

Author : John E. Kicza
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 146164447X
Total Pages : 325 pages
Book Rating : 4.4/5 (616 download)

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Book Synopsis The Indian in Latin American History by : John E. Kicza

Download or read book The Indian in Latin American History written by John E. Kicza and published by Rowman & Littlefield Publishers. This book was released on 1999-09-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Initially decimated by disease and later faced with the loss of their lands and their political autonomy, Latin American Indians have displayed remarkable resilience. They have resisted cultural hegemony with rebellions and have initiated petitions to demand remedies to injustices, while consciously selecting certain aspects of the West to incorporate into their cultures. Leading historians, anthropologists and sociologists examine Indian-Western relationships from the Spaniards' initial contact with the Incas to the cultural interplay of today's Latin America. This revised edition contains four brand new chapters and a revised introduction. The list of suggested readings and films has also been updated.

Spirits of Latin America

Author : Ivy Mix
Publisher : Ten Speed Press
ISBN 13 : 0399582886
Total Pages : 258 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Spirits of Latin America by : Ivy Mix

Download or read book Spirits of Latin America written by Ivy Mix and published by Ten Speed Press. This book was released on 2020-05-26 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A James Beard Award-nominated bartender explores the history and culture of Latin American spirits in this stunningly photographed travelogue—with 100+ irresistible cocktails featuring tequila, rum, pisco, and more. TALES OF THE COCKTAIL SPIRITED AWARD® WINNER • IACP AWARD WINNER • NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY POPMATTERS “Ivy’s unique combination of taste, talent, and tenacity make her the ideal ‘spirit’ guide.”—Steven Soderbergh, filmmaker, professional drinker, and owner of Singani 63 Through its in-depth look at drinking culture throughout Latin America, this gorgeous book offers a rich cultural and historical context for understanding Latin spirits. Ivy Mix has dedicated years to traveling south, getting to know Latin culture, in part through what the locals drink. What she details in this book is the discovery that Latin spirits echo the Latin palate, which echoes Latin life, emphasizing spiciness, vivaciousness, strength, and variation. After digging into tequila and Mexico's other traditional spirits, Ivy Mix follows the sugar trail through the Caribbean and beyond, winding up in Chile, Peru, and Bolivia, where grape-based spirits like pisco and singani have been made for generations. With more than 100 recipes that have garnered acclaim at her Brooklyn bar, Leyenda, including fun spins on traditional cocktails such as the Pisco Sour, Margarita, and Mojito, plus drinks inspired by Ivy's travels, like the Tia Mia (which combines mezcal, rum, and orange curacao, with a splash of lime and almond orgeat) or the Sonambula (which features jalapeño-infused tequila, lemon juice, chamomile syrup, and a dash of Peychaud's bitters), along with mouthwatering photos and gorgeous travel images, this is the ultimate book on Latin American spirits.

Consumer Culture in Latin America

Author : J. Sinclair
Publisher : Springer
ISBN 13 : 1137116862
Total Pages : 332 pages
Book Rating : 4.1/5 (371 download)

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Book Synopsis Consumer Culture in Latin America by : J. Sinclair

Download or read book Consumer Culture in Latin America written by J. Sinclair and published by Springer. This book was released on 2012-12-05 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we understand consumption in a region known for its cultural richness and vast inequalities? What do Latin Americans consume, and why? Examining topics from tango and samba to sex workers in Costa Rica, from eating tamales to selling ice in the Andes, and from building and moving houses to buying cell phones, this collection brings together original research on some of the many forms of consumption and consumers that contribute to Latin American cultures and histories. Contributors include sociologists, anthropologists, media and cultural studies scholars, geographers and historians, showcasing diverse approaches to understanding Latin American consumption practices and consumer culture.

Branding Brazil

Author : Leslie L. Marsh
Publisher : Rutgers University Press
ISBN 13 : 1978819293
Total Pages : 220 pages
Book Rating : 4.9/5 (788 download)

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Book Synopsis Branding Brazil by : Leslie L. Marsh

Download or read book Branding Brazil written by Leslie L. Marsh and published by Rutgers University Press. This book was released on 2021-05-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil. The book takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon.

Latin America in the 1940s

Author : David Rock
Publisher : Univ of California Press
ISBN 13 : 0520328094
Total Pages : 318 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Latin America in the 1940s by : David Rock

Download or read book Latin America in the 1940s written by David Rock and published by Univ of California Press. This book was released on 2023-04-28 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1994.

Latin American Development

Author : Julie Cupples
Publisher : Routledge
ISBN 13 : 1136775439
Total Pages : 193 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Latin American Development by : Julie Cupples

Download or read book Latin American Development written by Julie Cupples and published by Routledge. This book was released on 2013-07-18 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America’s diverse political and economic struggles and triumphs have captured the global imagination. The region has been a site of brutal dictators, revolutionary heroes, the Cold War struggle and as a place in which the global debt crisis has had some of its most lasting and devastating impacts. Latin America continues to undergo rapid transformation, demonstrating both inspirational change and frustrating continuities. This text provides a comprehensive introduction to Latin American development in the twenty-first century, emphasizing political, economic, social, cultural and environmental dimensions of development. It considers key challenges facing the region and the diverse ways in which its people are responding, as well as providing analysis of the ways in which such challenges and responses can be theorized. This book also explores the region’s historical trajectory, the implementation and rejection of the neoliberal model and the role played by diverse social movements. Relations of gender, class and race are considered, as well as the ways in which media and popular culture are forging new global imaginaries of the continent. The text also considers the increasing difficulties that Latin America faces in confronting climate change and environmental degradation. This accessible text gives an overarching historical and geographical analysis of the region and critical analysis of recent developments. It is accompanied by a diverse range of critical historical and contemporary case studies from all parts of the continent, providing readers with the conceptual tools required to analyse theories on Latin American development. Each chapter ends with a summary section, discussion topics, suggestions for further reading, websites and media resources. This is an indispensable resource for scholars, students and practitioners.

Global Latinas

Author : Lourdes Casanova
Publisher : Palgrave MacMillan
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Global Latinas by : Lourdes Casanova

Download or read book Global Latinas written by Lourdes Casanova and published by Palgrave MacMillan. This book was released on 2009-02-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Most of the research on multinationals has focused on companies from developed markets. Research on multinationals from emerging economies is relatively new and most of the attention has been focused on multinationals from Asia. Little research has been done on the internationalization strategies and challenges of Latin American multinationals. This book aims to fill this void. Studying Latin American multinationals will not only provide insights into specific strategies deployed by successful firms but will also identify best practices that can be employed by the next generation multinationals from emerging markets." --Book Jacket.

The Brand and Its History

Author : Patricio Sáiz
Publisher : Routledge
ISBN 13 : 1000549380
Total Pages : 528 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Brand and Its History by : Patricio Sáiz

Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.